&HPPNK

The Farmers, Livestock Producers and Fishermen’s Day20th - 30th Nov 2014

Malaysia Agro Exposition Park Serdang (MAEPS), Selangor, Malaysia

Malaysia Agriculture, Horticulture & Agrotourism Show

www.maha.gov.my

The Ministry of Agriculture &Agro-Based Industry Malaysia

Organized by Supported by

Overview

ObjectivesBased on the initiatives to revitalise the agriculture sector and develop the ‘New Agriculture’, the objectives of MAHA 2014 are:• Showcase the latest development of agro-food and

agro-based industry in Malaysia• Promote understanding on the future direction of

agro-food and agro-based business• Provide platform for business opportunities &

development at domestic and international level• Encourage and motivate the development of young and

future generations in agro-food and agro-based industry• Position MAHA as a trade show by attracting corporate

companies participation

YB Dato’ Sri Ismail Sabri Bin YaakobMinister of Agriculture & Agro-Based Industry Malaysia

Transformingthe economy

throughdynamic

and innovativeagriculture

MAHA 2014, is a leading Agro Fair in the region focusing on innovation and the progressive development of the Malaysian Agro-Food and Agro-Based Industries. The 11-day event is held concurrently with The Farmers, Livestock Producers and Fishermen’s Day (HPPNK) - a recognition program by the government for the agriculture communities throughout the country. Set as a biennial event, MAHA 2014 is strategically positioned to promote Malaysia as the center of excellence in the agriculture and agro-based industries, incorporating agro-based knowledge, technology and innovation, agro-trade, agro-tourism and agro-lifestyle. Special emphasis will be given on the development of young and future agriculture entrepreneurs. Following the success of the previous events, MAHA 2014 is set to track up another notch in its standing as a ‘power house’ in creating a vibrant mix of business opportunities to help spur industries and to adopt new technologies and innovative agriculture. This year’s event promises a cutting edge agriculture technology and activities that interest trade visitors as well as the general public. Aptly themed “Agrotechnology – Catalyst For Transformation” MAHA 2014 continues to take the lead in the region by gathering industry players and professional from various sectors, to explore and seize the opportunities from the new emerging agro–business and innovative agriculture. It is also a platform to pitch for the regions’ best agro-food and agro-based companies. International and local exhibitors are invited to participate once again to this exposition. Be part of MAHA 2014 community, don’t miss out this opportunity and register your participation now!

MAHA 2014 is a dynamic platform to: • Showcase the latest agriculture technology, agro-food and agro-based products and services • Explore trade, investment, collaboration and technology transfer opportunities • Expand business horizon • Develop import and export markets • Launch new and innovative products and services • Explore careers and entrepreneurial opportunities • Deepen relationships with existing customers • Forge international alliances and strategic partnerships • Get exposed to the latest market trends and boost your market competitiveness

Why Participate?

MAHA is moving forward to transform the agriculture sector to be more dynamic, innovative, competitive and contributing positively to the national economy

Population : 29,628,392 GDP : $506.7 billionGDP Growth : $5.6 %Per Capita Income : $17, 200.00Inflation rate (CPI) : 1.7%Labour Force : 12.9 millionTotal Export : $247 millionTotal Import : $181.6 millionTotal Trade : RM 1.31 trillionTotal Surplus : RM 94.82 trillion

Malaysia has abundant land and resources available for cultivation. Given the concrete efforts and measures undertaken by the government to expedite the pace of transformation, huge opportunities are there for business collaboration, value added productions, R&D initiatives and many more to meet the ever - increasing global demand for agriculture produce.• Malaysia’s track record as a trading nation• Pro-business government policies and incentives• Diverse range of high quality goods and services• Reliable suppliers• Professional friendly business environment• Well-developed trade support facilities and infrastructure • Ultra modern well-equipped ports and airports

Why Source from MalaysiaKey EconomicIndicators

MAHA 2014 MAIN FOCUS

Farmers, Livestock Producers and Fishermen’s Day

Malaysian Agricultural Innovation Challenges

Business activities in promoting the local and international agriculture products and services

Visitors program in encouraging the public to inculcate agro-lifestyle

Encouraging and motivating the development of young and future entrepreneurs

Showcasing the best in crops, livestock, fisheries and machineries

Promoting the business of agro-based products and services

Promoting the agro tourism industry of Malaysia

HPPNK AGROTRADE

AGROLIFESTYLEAGRO

YOUTH

AGROFOOD

INDUSTRY

AGROBASED

INDUSTRY

AGROTOURISM

○ Products •Agriculture fresh produce • Agro-Bio products and technology • Beverages • Bakery and confectionery • Canned / Processed food • Cereals and grains • Convenience food • Food Ingredients • Fresh and processed seafood • Fruits and vegetables • Halal products • Herbs and spices • Nutritional food supplements • Organic products • Palm-based products • Root-based products • Floriculture and landscape products • Horticulture • Livestock & animal feeds • Meat, poultry and dairy products • Specialty products – seaweed farming, swiftlet nests • Machineries and automation

○ Services • Consulting / Financial services • Franchise development • Intellectual properties, e.g. trademarks, patents • Marketing communication services, e.g. advertising • Logistics, trading and distribution • Quality assurance services • Agro-Tourism • Trade promotion • Youth development program in agriculture • Research and development • Training services

○ Technology Demonstration and Displays • New innovation and technology in agriculture and agro-based production • Agro-waste management • Agro-environment management / remediation • Crop, livestock and fishery management • Mechanism and automation • Molecular and biotechnology • Nano technology • Postharvest technology

Exhibitor’s Profile

• Academicians and researchers• Business owners and investors• Buyers and procurement officers• Consultants and professionals• Distributors and wholesalers• Franchisors and franchisees• Government officials and policy markers• Importers / Exporters and agents• Manufacturers and producers • Trade officers and associations• Students and youths• Farmers and agriculture producers• General public• Tourists

Visitor’s Profile• Main focus areas / State pavilions• Business seminars and workshops• Product presentations & launches• Agriculture technology and innovation competitions• Agro bazaar• Competitions and award presentations• Field demonstrations• Agro-tourism activities• Agro-product promotion• Cultural performance• Malaysian popular dishes and traditional cuisines• Other highlights: Well-being, fishing, pet shows, wellness programs, agro-challenge and many more…

Event Highlights

RegistrationPlease complete in BLOCK CAPITALS and fax / email to the project secretariat.

Yes! We are interest in: □ Exhibiting □ Visiting □ Attending Conference / Seminar / Workshop □ Please send me more information

Name

Designation

Company Name

Address

Postcode Country

Tel

Fax

Mobile No.

Email

The Showground

PINEAPPLE FISHERIES HERBS & VEGETABLE FLORICULTURE

PADDY STATE PAVILIONS

MAINEXHIBITION HALLSMAINEXHIBITION HALLS

MACHINERYMACHINERYLIVESTOCKLIVESTOCK

Malaysia Agro Exposition Park Serdang (MAEPS)MAEPS is Asia’s largest and most comprehensive showground and exposition facility. Owned by the Ministry of Agriculture and Agro-based Industry, it was conceived on the same platform which the Ministry has used to successfully rebrand the agriculture sector as evidenced by its motto “Agriculture is Business”. This 100 hectare suite is strategically located on the northern end of Malaysia’s Adminstration Capital, Putrajaya, midway between Kuala Lumpur International Airport and the City Center.www.maeps.com.my

Date / Time

Admission Details (Trade Days only)• By invitation• Free Admission. Registration is required on Trade Days only.• Trade days are opened to professionals, trade and business visitors by invitation or business card registration only.• Children 12 years & below will NOT be permitted admission• All visitors must be properly attired. The organizer reserves the rights to refuse entry to those inappropriately dressed. Bermudas, shorts, sandals and slippers are NOT permitted. • The organizers reserve the right to refuse any entry at their discretion.

For participation in MAHA 2014, please contact the sectretariat at:

MAHA2014 SECRETARIATMARDI Headquarters43400 SerdangSelangor Darul EhsanMalaysiaTel: +6 011 – 1288 7220 +6 011 – 2332 7400 +6 011 – 2806 7001Fax: +6 03 - 8945 3816Website: www.maha.gov.myEmail: infomaha@maha.gov.my

20-21 November 2014 10.00am – 6.00 pm Trade Visitors Only22-30 November 2014 10.00am – 10.00pm Public Visitors

Register your interest now!

F A M A

Managed by

Supporting Agencies

In Collaboration With

Malaysian Agricultural Research and Development Institute

Federal Agricultural Marketing Authority

Department of Agriculture

Department of Veterinary Services

Department of Fisheries Malaysia

Malaysian Quarantine & Inspection Services

Fisheries Development Authority of Malaysia

Farmers’ Organization Authority

Agro Bank

Muda Agricultural Development Authority

Kemubu Agricultural Development Authority

Malaysian Pineapple Industry Board

TEKUN NasionalTabung Ekonomi Kumpulan Usaha Niaga

National Fishermen's Association Of Malaysia

National Farmers Organization

Radio Televisyen Malaysia

KTM Komuter

Pertubuhan Pemandu dan Pengusaha Teksi / Limosin dan Kereta Sewa Malaysia

Palm Garden HotelIOI Resort City

Official Venue