Magyar Posta focusing on Regional B2C Parcel Distribution, Arad, Romania, 2009
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Transcript of Magyar Posta focusing on Regional B2C Parcel Distribution, Arad, Romania, 2009
Magyar Posta focusing on regional B2C
parcel distribution
Transport-Ar 2009 Arad, 11-14 June 2009
Levente László, int’l sales executive
1 CEE and Hungary
2 Briefly about Magyar Posta
3 Briefly about International Business Unit
4 Briefly about CEE Competence Center
5 What makes us different ?
Europe and CEE
Hungary and CEE market size (inhabitants)
An average of 60-75% of the
population is living in urban
areas.
COUNTRY POPULATION
Bulgaria 7’700’000
Czech Republic 10’200’000
Hungary 10’000’000
Poland 38’200’000
Romania 21’700’000
Slovakia 5’400’000
Slovenia 1’990’000
TOTAL 95’190’000
source: Study from PriceWaterHouseCooper, 2008
Briefly about Magyar Posta
Mail : 1,6 billion pieces / year Parcel : 5,2 million pieces / year Financial trans.: 335 million / year Revenue: 765 million EUR (2008)
93.000 km2 10 million
inhab. 3 500
localities
Hungary
The Company
Corporatized in 1993
100% state-owned
Designated USP
Headcount: 35,000 employees Network: 2,744 fixed + 356
„mobile” post offices (serving 1000 settlements)
Postal network
Core business
Business Units Ildikó Szűts,
CEO Domestic Corporate Customers
Domestic Private
Customers
International
Customers
Logistic Systems
International recognition – World Mail Award 2009
Magyar Posta for its transformation from a bureaucratic
postal organization to a customer orientated service provider.
Briefly about International Business Unit
Established as business unit in 2004 to support
the international activity of Magyar Posta.
History
Vision
Priorities
To be recognized as Competence Center
for CEE – for international postal
services in the CEE and SEE countries.
(1) international activity based on partnership and bilateral agreements
(2) Leverage among the different sales channels and solutions
(3) One Point of Entry to CEE-region for
international postal services
International Business Unit is responsible for all international
mail (letters, parcel and express) activities of Magyar Posta
Botond Szebeny,
Exec. Director
International recognition – IPC Certificate of Excellence
Quality is always rewarded !
Magyar Posta International
Business Unit fully meets the most
rigorous quality standards in
handling international mail.
Only 12 other operators in the
world have had the privilege to be
awarded.
It is also the proof that our
efficiency can meet your company’s
requirements.
Activity of the International Business Unit (overview)
Traditional
international
mail business
- 2004
Be the CEE Competence
Center for our customers
2009 - 2012
2005 - 2008
Earning the right to play
on international market
• improving distribution
quality
• joining REIMS-East
• joining IPC-IDM
• joining IPC-EPG
• improvement of the
product portfolio
• joining Pay-for-
Performance EMS
• bilateral agreements &
partnerships
• outbound and
inbound activity
• UPU products
• strategic partnerships
• implementing different
sales & distribution
channels
•implementing a suitable
product portfolio
•implementing a low cost
CEE logistic network
• focusing on the
customers’ needs
Sub-Regional clusters expected in mail consolidation
Source: IPC Senior Executive Forum, Brussels, 9 and 10 October 2008
Mail expected to consolidate in
Europe based on regional
distribution consisting in
downstream solutions designed
to suit perfectly to the specific
needs of the companies
with regional activities.
DE; 29
DE; 20
DE; 8
DE; 20
DE; 18
DE; 33
DE; 29
DE; 22
AT; 23
AT; 8
AT; 12
Europa; 9
Europa; 19
Europa; 10
Europe 10
IT; 13
IT; 14
IT; 6
Italy 6
UK ; 5
SI; 12
HU; 9
CZ; 47
SK; 23
0% 20% 40% 60% 80%
HU
PL
BG
HR
RO
SK
SI
CZ
• Germany is the most important partner for the CEE countries
• RO - Hungary is the 3rd important relations for international letter mail
Top 3 relations CEE countries – international letter mail (outbound)
IT; 13
DE; 29
DE; 30
DE; 29
DE; 17
DE; 11
DE; 29
DE; 25
DE; 16
AT; 15
AT; 5
AT; 8
Europa; 12
Europe, 19
Europe, 9
Europa; 9
IT; 15
IT; 8
IT; 6
UK; 6
UK; 9
SI; 10
CZ; 44
SK; 25
0% 20% 40% 60% 80%
HU
PL
BG
HR
RO
SK
SI
CZ
Top 3 relations CEE countries – international parcel (outbound)
• Germany is the most important partner for the CEE countries
.
CEE Competence Center CEE Distribution Channels
(1) Terminal Dues – Utilizing
UPU, Bilateral and Multilateral
(REIMS East) agreements for
the final delivery of international
mail.
(2) Direct Entry Mail –
Utilizing the domestic products
and specific country conditions of
the receiving PPO for the final
delivery of mail.
(3) Alternative Delivery
Solutions (ADS) – Utilizing
ADS including PPOs and
delivery networks.
Magyar Posta International – More than just delivery !
CEE COMPETENCE CENTER
- transactional
- priority
- economy
- registered
(value added)
LETTER
Solutions
INTERNATIONAL SOLUTIONS
MARKETING
Solutions
PUBLISHING
Solutions
PARCEL &
EXPRESS
Solutions
- unaddressed &
semi-addressed
- DM
- database
- business reply
- inserting
- periodicals
- catalogues
- books,
- Printed matters
- parcel
- express
- reverse
logistics
- COD
- track & trace
- hybrid mail
- e-COD
- e-PPI
- digital solutions
e- POST
Solutions
What makes us different ?
Optimal location - Gateway to Europe and CEE delivery
We can reach many of CEE’s emerging economies on our borders by road within 6
hours and we deliver to most European destinations within 48 hours by air.
Knowledge of Hungarian and CEE market
We provide a full range of competitive and personalized solutions for traditional
business mail and parcels and for high volume direct mail for CEE destinations
International Network
We operate through Exchange Offices in major markets with specialized staff to
offer you the most cost-effective solutions and smooth handling
Dedicated Account Manager
The Account Manager serves as a single point of contact, responding to all your
questions and ensuring smooth, on-time handling of all your mailings.
What is important for the customers ?
Source: BCG/IPC, 2008
What are we doing ? (regional-distribution model)
Postage cost
Transport cost
Distribution cost
Delivery lead-time
Transport lead-time
Leverage
Price-Time-Product
Lead-time Product
Price
Reliability Service
Efficiency
Letter product
Parcel product
Express product
What is motivating us? (satisfied customers)
Destination Hungary
CEE Competence Center – Letter mail prices for 2009
* The Ifo World Economic Climate Index is based on a monthly survey of more than 7,000 companies in Germany, asking them for their opinion of their current business situation
and their expectations for the future business climate. The index measures the changes in business confidence and is an early indicator for economic development in Germany.
Global downturn makes forecast difficult Go CEE !
Thank you for your kind attention !
Ask for a competitive quote e-mail: [email protected]
The CEE countries represent a massive business
opportunity that Magyar Posta International
– as your single-source international
postal partner – can help you exploit to the full !