OVERVIEW

TOTAL SIZE OF DEVELOPMENT: APPROXIMATELY 3.29 HA

TYPE OF DEVELOPMENT : MID-RISE RESIDENTIAL CONDOMINIUM DEVELOPMENT (5 STOREY-BLDG)

DOUBLE-ROW AND SINGLE-ROW BUILDING TYPES THEMED-DEVELOPMENT

COMPOSITION : 13 BUILDINGS

APPROXIMATELY 843 UNITS

UNIT TYPES: 2-BR AND 3-BR

SIZE OF AMENITY AREA/ : APPROXIMATELY 1.5HA

OPEN SPACES

NO. OF PARKING LOTS : APPROXIMATELY 530 PARKING SLOTS

LOCATIONLOCATION

THE PROJECT IS LOCATED ALONG TANDANG SORA AVENUE EXTN. IN

QUEZON CITY

ORTIGAS CBDARANETA CENTER

MAKATI CBD

THE SITE

12 KILOMETERS

8.5 KILOMETERS

19.5 KILOMETERS

NORTH QC

DISTANCES

9 KILOMETERSNOVALICHES PROPER

4.5 KILOMETERS

SM North3.4 KILOMETERS

Trinoma3.3 KILOMETERS

UP Ayala Technopark6 KILOMETERS

DISTANCESCOMMERCIAL / BUSINESS

• Makro – 0.80 Km • PriceSmart – 2.80 Km• SM North – 3.40 Km • Trinoma – 3.30 Km • Uniwide Sales- 4.8 Km• ABS – CBN – 5.37 km• GMA 7 -- 6.33km km• UP Ayala Techno Park – 6.0 Km• SM Fairview – 9.0 Km

SCHOOLS • University of the Philippines – 6.0 Km• Ateneo De Manila – 9.20 Km • Miriam College – 7.5 Km• Metro Manila College – 5.5 Km• New Era University – 5.0 Km

HOSPITALS • Philippine Lung Center – 5.42 Km• Philippine Heart Center – 5.81 Km• Philippine Kidney Institute – 5.48 Km• Veterans Memorial Medical Center – 3.20 Km • East Avenue Medical Center – 5.5 Km • V. Luna Medical Center – 6.0 Km

PROJECT NAME &PROJECT NAME &

LOGOLOGO

VALUE VALUE

PROPOSITIONPROPOSITION

What : The only mid-rise subdivision in northern Quezon City

How : That offers a genuine tropical environment with verdant landscapes and a curvilinear park

Who : For the young growing families with modest income

Why : Aspiring to live in a secured and accessible community

Where : Within reach from the city’s business and activity centers

When : In a time of stressful urban living

City of New Horizons

Strategically located along Tandang Sora Avenue, Quezon City. It is in close proximity to top notch educational centers such as University of the Philippines and Ateneo de Manila. Major commercial retail establishments like Trinoma, The Block at SM City and Gateway at the Araneta Center, and the biggest broadcast communication centers in the Philippines, ABS-CBN and GMA network are just minutes away. Also, U.P.–Ayala Technopark and Eton Centris which will cater BPO centers provide exciting career opportunities.

Neo-Asian Architecture and Efficiently Planned Spaces

Magnolia Place is a residential community composed of thirteen medium rise 5-storey buildings in single row and double row configurations, which features contemporary Neo-Asian architecture carefully planned and laid-out to ensure that living spaces are efficient and functional.

Earth tones such as beige and brown are used to provide interesting contrast to a predominantly light exterior while adapting a tropical design with touches of Asian artistry in its building interiors. Each mid-rise residential unit comes with a balcony and features single-loaded corridors and landscaped atriums for efficient lighting and proper ventilation.

Tropical-themed Landscapes & Design Concept

Wander the lavishly adorned Central Curvilinear Park which is half-kilometer long. It features a tree-lined avenue, walkways and special street paving which is perfectly complemented by a wide variety of flowering vines and colorful planting strips in its entire stretch.

This organic atmosphere evokes a tranquil and relaxing effect to its residents relieving them from the stress of frenetic city living. With 60% of the entire land area dedicated to open spaces and common areas which includes amenities, parks, gardens, water features and roads.

Worry-free lifestyle within fringes of the city center

Come home to a secure, relaxing haven, wherein the feel of nature is abound in every corner of the development.

The project features an impressive guarded entrance gate with full-front landscaping features, electrified perimeter fence, and a 24-hour roving security personnel ensuring your family’s safety at all times.

A worthy destination to come

home to, everyday

Magnolia Place offers a relaxing resort destination right within the confines of your home, highlighted by three distinct themed gardens (rock, earth and wood), pocket parks, water features, pools, play court and playground which are evenly spread throughout the development, allowing you to build stronger bonds and healthier ties with your family everywhere you go.

Here, you can refresh your tired minds and find new ideas at the wide open spaces and inspiring themed garden and pocket parks. These themed gardens are uniquely planned, offering a rejuvenating retreat that allows you to directly commune with nature. Those who want to stay healthy and active may make use of the tropical style pools, multi-purpose play court and fitness gym to their heart’s content.

CREATIVE PLATFORM & RATIONALE

Building on the strong “nature” proposition of Magnolia Place, the creative campaign is hinged on inspiration derived from being surrounded by nature during a family’s bonding “pocket” moments.

Communication Strategies

Build awareness on DMCI Homes within Northern Q.C. – establish unique product components of every DMCI Homes property.

Highlight the project’s curvilinear park and nature themed community which features tree-lined avenue and walkways as its unique competitive advantage amongst its competitors.

Highlight Medium rise horizontal development spacious look and various amenities found in every corner of the development.

Concept of natural features such as landscape and parks fits the benefit of relaxation from urban stress. A better, safer place for children to grow up in.

Merchandising In Place

Board-ups Onsite

PROJECT IN FOCUSPROJECT IN FOCUS

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Grand Entrance & Guardhouse

Provision for street parking (parking slots inside buildings also

available)

SITE DEVELOPMENT

Approximately 3 meter-high electric perimeter fence to

secure the whole development

Building height of approximately 14.9 meters

(5-storeys)

Distance between buildings 9 meters

THE SHAPE OF THE LOT RESEMBLES THE SWEEPING FORM OF A CREEPING VINE

DESIGN CONCEPT

THE UNIQUE SHAPE OF THE LOT EVOKES AN ORGANIC INSPIRATION TO FOCUS ON LANDSCAPING AS THE MAIN

FEATURE OF THE DEVELOPMENT

DESIGN CONCEPT

BRANCH (Main Road)

LEAVES (Buildings)

FLOWERS (Amenities)

DESIGN CONCEPT

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IMPRESSIVE ENTRANCE GATE

TREE-LINED AVENUE W/ SIDEWALK & PLANTING STRIP

FLOWERING VINES FOR PLANTERS & GROUNDCOVER

1

2

34

SPECIAL PAVING AT STREET CORNER/ BEND

CIRCULAR WATER FEATURE AT THE ROAD’S END

5

Development resembles a

CURVILINEAR PARK

THE DESIGN INTENT IS TO HAVE LUSH & COLORFUL LANDSCAPING THROUGH THE FLOWERS AND VINES ON THE BUILDING FAÇADE AND ITS PLANTING STRIP, AND IN THE THEMED GARDENS & POCKET PARKS.

DESIGN CONCEPT

PLANT PALETTEPalms and Shrubs

PLANT PALETTETrees

DESIGN CONCEPT

FLOWERING VINE-1

CURVILINEAR PARK WIDTH

CARRIAGEWAY (at least 7m width) SIDEWALKSIDEWALKPLANTING PLANTING

BUILDING BUILDING

FLOWERING VINE-2

PLANTER PLANTER

1.50 m

ARCHITECTURAL THEMEARCHITECTURE STYLE: NEO-ASIAN CONTEMPORARY - modern interpretation of traditional Asian characteristics

Alternating Overhangs

Deep-set balconies with railing treatment

Earth-toned walls & roof

Accents of brick & beige

moldings

Use of modern material finishes, and touches of Asian art or artifacts

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AMENITIES CONCEPT

THEMED GARDENS

POOL AREACLUBHOUSE

PLAYGROUND

POCKET PARKS

BASKETBALL COURT

WATER FEATURE

AMENITIES CONCEPT

THE DEVELOPMENT RESEMBLES ATREE-LINED, CURVILINEAR PARK, WITH FEATURES, SUCH AS: • CLUBHOUSE

• ADULT AND KIDDIE POOL

• CHILDREN’S PLAYGROUND

• BASKETBALL COURT

• THEMED GARDENS & POCKET PARKS

• WATER FEATURES AT ROTUNDAS

ROCK GARDEN PARK: WITH BOULDERS, PEBBLE WALKWAYS, AND ROCK WALL FEATURES WITH HANGING PLANTS AND CREEPING VINES.

EARTH GARDEN PARK: LANDSCAPED AREAS WITH EARTH MOUNDS OF DIFFERENT HEIGHTS COVERED WITH GRASS FOR CHILDREN TO CLIMB AND ROLL ON.

WOOD GARDEN PARK: A PARK WITH A TREE-HOUSE MADE OF WOOD ATOP A GRASSY LANDSCAPE WITH SEATING AREA MADE OF WOOD STUMPS.

THEMED GARDENS

CLUBHOUSE

PERSPECTIVE CLUBHOUSE FACADE MIRRORS THE STYLE / LOOK OF THE ENTRANCE GATE AS

WELL AS THE CONDO BUILDING’S FAÇADE.

LOWER GROUND FLOOR PLAN

CLUBHOUSE

Laundry Pick-up

Water Re-filling Station

Game Room

Security Office

Property Manager’s Office

Convenience Store

Audio-Visual Room

UPPER GROUND FLOOR PLAN

CLUBHOUSE

Lounge

Bar

Meeting Room

CLUBHOUSE

SECOND GROUND FLOOR PLAN

Function Room

Locker Room

Fitness Gym

BUILDING BUILDING PERSPECTIVEPERSPECTIVE

FACADE CONCEPT

Inside-corridor building façade perspectiveTHE CONDO BUILDINGS TAKE OFF FROM THE WELL-RECEIVED DESIGN OF RIVERFRONT RESIDENCES

HIGHLIGHTING NEO-ASIAN CONTEMPORARY DETAILS SUCH OVERHANGS & BALCONIES.

WHEN INTEGRATED WITH THE LANDSCAPING, THIS RESULTS TO A VERY UNIQUE DESIGN CONCEPT FOR THE QUEZON CITY REAL ESTATE MARKET.

FACADE CONCEPT

Single-row building façade perspective

THIS MODEL / LAYOUT REPRESENTS A NEW DESIGN CONCEPT FOR DMCI HOMES.

• SINGLE-LOADED DESIGN

• INSIDE-CORRIDOR BUILDINGS WITH LANDSCAPED ATRIUM AND CENTRAL LIGHT COURT WITH SKYLIGHT

• FIRE EXITS AT THE END OF BOTH WINGS

• BALCONIES IN ALL UNITS

• UTILITY / SERVICE AREA AT THE ROOF DECK

• COVERED PARKING AT THE LOWER GROUND FLOOR

• 2 FIRE CABINETS (FIRE EXTINGUISHERS AND FIRE HOSE) IN EVERY LEVEL

• INDIVIDUAL MAILBOXES

BUILDING FEATURES

FACING AMENITIES

HALLWAY

3BR

66 SQM

BALCONY

3BR

66 SQM

2BR

49.5 SQM

2BR

49.5 SQM

66 SQM

49.5 SQM

TYPICAL BLDG. PLAN (INSIDE CORRIDOR BUILDING)

3BR

66 SQM

THIS TYPICAL BUILDING PLAN CONSISTS OF DOUBLE ROW OF UNITS AND VARIES IN LENGTH DEPENDING ON NUMBER OF TOTAL UNITS PER FLOOR

42 SQM

3BR

66 SQM

FACING AMENITIES

HALLWAY

3BR

66 SQM

BALCONY

3BR

66 SQM

2BR

49.5 SQM

2BR

49.5 SQM

66 SQM

49.5 SQM

TYPICAL BLDG. PLAN (SINGLE-ROW BUILDING)

THIS TYPICAL BUILDING PLAN CONSISTS OF SINGLE ROW OF UNITS AND VARIES IN LENGTH DEPENDING ON NUMBER OF TOTAL UNITS PER FLOOR

UNIT FEATURESUNIT FEATURES

Unit Types Unit Sizes2-Bedroom Inner Unit 42.00 sqm2-Bedroom Inner Unit 49.50 sqm3-Bedroom End Unit 66.00 sqm

TYPICAL BLDG. PLAN

UNIT PLAN

*Each unit comes with a service area with approximate size of 7 sqm – 10 sqm

UNIT PLAN

*Each unit comes with a service area with approximate size of 7 sqm – 10 sqm

UNIT PLAN

*Each unit comes with a service area with approximate size of 7 sqm – 10 sqm

Floor:Bedrooms: Wood Parquet with baseboard

Dining/Living/ Kitchen: Ceramic tiles with baseboard

Toilet & Bath: Unglazed ceramic Tiles

Wall: Painted finishCeiling: Painted plain cement finish

Toilet & Bath: Painted ficemboard finish

Kitchen: Granite countertop with cabinet system

Toilet Fixtures: Provided with: Watercloset Wall-mounted shower Undercounter lavatory (master’s T&B) Half-pedestal lavatory (common T&B) Toilet paper & soap holders

Doors: Wooden panel door / aluminum slidingdoor (for balcony doors)

Windows: Aluminum sliding windows

TURNOVER FINISHES

Wood Parquet with baseboard Granite Kitchen Countertop

Ceramic Tiles

Kitchen Cabinets

TURNOVER FINISHES

Master’s T&B Lavatory Common T&B Lavatory

Main & Bedroom Doors

Solid wood-paneled door

Toilet Doors

Solid wood-paneled w/ louvers

TURNOVER FINISHES

FACILITIES & SERVICESFACILITIES & SERVICES

SECURITY: GUARDED ENTRANCE GATE

PERIMETER WALL & ELECTRIFIED FENCE

ROVING SECURITY PERSONNEL

UTILITIES: ELEVATOR FOR EVERY BUILDING

OVERHEAD WATER TANK

UNDERGROUND CISTERN

PROVISION FOR CABLE TV, TELEPHONE LINE

INDIVIDUALLY METERED ELECTRICITY & WATER

CENTRALIZED GARBAGE DISPOSAL AREA

DEVELOPMENT FACILITIES

PMO SERVICES • General maintenance of common areas

• Roving security personnel for common areas

• Move-in assistance

• Utilities application and payment assistance

• Realty Tax payment assistance

• Leasing Program *

• Car wash service *

• Taxi call-in service

• Newspaper delivery *

• Organizing of community events * Services for a fee

PRICINGPRICING

Prices are in Philippine Peso currency;

** Residential units priced at Php 2.5M or above will have 12% VAT.

*** In this case, these units are already VAT-inclusive.

UNIT PRICING

Unit Type / Size List PriceCash Price

(10% Discount)2-Bedroom (42.00 sqm) 2,280,000.00 - 2,816,000.00 2,052,000.00 - 2,534,400.00

2-Bedroom (49.50 sqm) *** 2,803,000.00 - 3,024,000.00 2,522,700 - 2,721,600.00

3-Bedroom (66.00 sqm) *** 3,460,000.00 - 4,135,000.00 3,114,000.00 - 3,721,500.00

DOUBLE-ROW BUILDING (INSIDE-CORRIDOR)

Unit Type / Size List PriceCash Price

(10% Discount)2-Bedroom (49.50 sqm) *** 3,078,000 - 3,353,000.00 2,770,200.00-3,017,700.00

3-Bedroom (66.00 sqm) *** 4,339,000.00 - 4,495,000.00 3,905,100.00-4,045,500.00

SINGLE-ROW BUILDING

PAYMENT TERMSReservation Fee: Php 20,000

Option 1:

Cash with 10% discount

payable in 30 days

Option 2:

In-House Financing 20% - 80% scheme

20% Downpayment payable in 15 months at 0% interest

Can move in after full payment of DP

80% Balance payment under a 5-year term at 13.0% interest per annum

a 10-year term at 17.0% interest per annum

Option 3:

Bank Financing 20% - 80% scheme

20% Downpayment payable in 15 months at 0% interest

Can move in after full payment of DP

80% Balance payment under a 10-year term at 9% interest per annum

a 13-year term at 9% interest per annum

MAGNOLIA PLACE

Sales Channel October November TOTAL

Division 1 10 10 20Division 2 3 3 6Division 3 3 3 6E-Brokers 5 5 10

International 4 4 8Total 25 25 50

For inquiries, please contact:

Ms. Jemah MonforteSmart: (+63) 939-946-32-66Globe: (+63) 926-730-97-71Sun: (+63) 922-354-31-99

QualityDreamHomePH@Gmail.com

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