Magnifying your vision - Mattos FilhoTuesday 22nd November 08.00 –09.00 Registration opens. Coffee...
Transcript of Magnifying your vision - Mattos FilhoTuesday 22nd November 08.00 –09.00 Registration opens. Coffee...
www.braziliangamingcongress.com
Magnifying your vision
#BGCongress
20 - 22 November, novotel center norte, sao paulo
Monday 21st November
08.00 –09.00 Registration opens. Coffee & refreshments
09.00 – 09.15 BgC opens. Chairperson’s opening remarks
09.15 – 10.15 Law & Regulation update
• Getting to grips with the bills in place and the political process
• Understanding the likelihood of various forms of gambling to be legalised and regulated
• Turning black into white: what language, if any, is in the bills to address the treatment of current/unlicensed operators, suitability requirements in the new framework and provisions for enforcement to combat illegal gambling
Luiz Felipe Maia, Founding partner, FYMSA-FRANCO, YOSHIYASU, MAIA, SIMÕES & D’ALESSIO ADVOGADOS
10.15 – 11.15 Regulatory agency, licensing & taxation – market entry strategies based on the licensing options
• Envisioning the regulatory agency for gambling in Brazil: key requirements, considerations, tools and people
• What are the possible scenarios and how to prepare for them
• Key requirements of the Central Monitoring System and reporting
• License exclusivity – how many operators will be allowed in both land-based and online gaming scenarios?
• License duration to make gaming business viable for investors and operators
11.15 –11.45 Networking Break
11.45 – 12.30 Online vs. land-based regulation – pros and cons of consolidated regulation. Representing a consistent and unified industry voice as a means to quicker route to regulation
• Getting the industry on the same page to present a consistent message to legislators
• Understanding the industry differences and finding the common grounds to enable political progress
• Is it too early or too optimistic to hope for a consolidated regulation of online and land-based gaming
• Current online gaming market in Brazil – the size and potential tax revenue to the state in a regulated environment
Michael J. Pollock, Managing Director, Spectrum Gaming Group
13.00 – 13.10 Legalisation and regulation of sports betting in Brazil – review of the sports betting measure, tender proceedings and opportunities for Brazilian and international companies
• Financial partners and investors
• Local know-how and administrative expertise on setting up and operating business in Brazil
• Knowledge of the local players’ preferences and marketing avenues
• Painting an ideal partner – what and who they need to know about the bureuracratic process, legal and business requirements, the players and gaming
• Gaming or non-gaming partners? Is the historical background of your potential partner a liability or an advantage?
Igor Federal, President, Brazilian Federation of Texas Hold’Em
13.10 –14.30 Lunch roundtables: find your partners for bingo, casino and online gaming
Fiscal implications of setting up business and manufacturing facilities
• What will be the likely requirements to set up a business in Brazil?
• Opportunities to set up a gaming company as an international company – what level of local participation will be required
• Rationale behind establishing your manufacturing facilities in the country
• Considering options for your factory set-up in Brazil – what regions to consider and why
• Import and export costs for products manufactured in Brazil
Moderated by: Federico Lannes, International Business Consultant
Taxation for online gaming – setting the right models to generate revenue to the state and to develop a growing market
• Reviewing various models from around the world – what’s worked and what hasn’t
• Turnover vs. Profit tax
• Making sure your taxes are right to discourage an emergence of an illegal/unlicensed market
• Models for taxing various online verticals: casino, bingo, sports betting, poker and games of skill
Eduardo Morales Hermo, Ficom leisure
Sunday 20th November
Pre - conference Clarion will be hosting Networking drinks on the evening before BgC. The venue is yet to be confirmed
15.15 – 16.00 Location, location, location – finding optimal locations for various types of gaming establishments
• What authorities will be responsible for land allocation: dealing with local municipalities
• Regulatory oversight by local authorities
• Required distance from other establishments
• Obligations versus community and environment
Building and launching an online gaming business in Brazil – social casino gaming case study
• Market research to understand the player – how does he/she differ from other countries across Latin American and the globe? What are the attributes of the Brazilian player to consider when launching a gaming brand?
• Product considerations – what’s popular in Brazil in comparison with trends around the world
• Online payments – key in setting up your online gaming business: what alternative payment options are popular with players, must-haves, mobile payments and exploring future payment trends (bitcoin etc.)
• Prospects for mobile gaming and player acquisition via mobile
• Impact of economy on the gaming behaviour and spend and on business performance
16.00 –16.30 Networking break. Coffee and refreshments
16.30 – 17.00 Anti-money laundering & security
• Current technologies that help ensure the security and transparency of the process (e.g. money count, card count, staff integrity and productivity)
• What checks and transparency measures allow for secure gambling
• Institutions and agencies to be involved in exchange of information on any suspicious activities
• Requirements for customer registration, customer accounts and customer record keeping
• Transaction monitoring and alerts
• Appointing FATF (Financial Action Task Force) or GAFI risk-based approach to adapt to new and upcoming threats
Fredric E. Gushin, Managing Director, Spectrum Gaming Group
Marketing, product and payments in online gambling – localisation to ensure success in Brazil
• Understanding the most successful marketing avenues in Brazil
• Working with brands and media outlets
• Strategies for lead generation and database build
• Affiliate marketing
• Online payments: options for Brazil and differences with other markets globally and in the region
• Product localisation
• Migrating players from the illegal to the legal market
17.00 – 17.30 Technical requirements and product certification
• Appointing certification labs
• Monitoring bets and payments through the Central Monitoring System
• Understanding the certification and accreditation process- how long until you’ll be allowed to offer product to a player?
• Certification for various products: casino, bingo, jogo do bicho, online gaming
Anti-money laundering and security of players’ funds
• Understanding how online allows you to track player behaviour
• Examples of cybercrime threats and how to address them
• Importance of cross-border cooperation between enforcement agencies and regulators
17.30 – 18.00 Successful responsible gaming measures – worldwide recommendations and Brazilian implementation
• Player registration – pros and cons of various options: what level of information do you need from the player to allow them to play?
• Checks and measures, e.g. self-exclusion
• Responsible gaming in advertising standards
Responsible iGaming
• Understanding the evolution of technology that allows for the monitoring of player data
• How data analytics help to spot irresponsible player behaviour and prevent it
• Developing algorithms for better prevention – examples from around the world
18.00 Conclusions and end of BgC Day One
Tuesday 22nd November
08.00 –09.00 Registration opens. Coffee & refreshments
09.00 – 09.15 Chairperson’s opening remarks
09.15 – 10.00 An economic outlook for Brazil – why the country needs investment and what are the pros and cons of investing in Brazilian gaming
• Best opportunities for investors in Brazilian gaming
• Where are those investors likely to be coming from: Latin America, USA, rest of the world?
• Projections for growth and return on investment
• Managing risk when entering a new market like Brazil – where commercial opportunity is significant but political and commercial risk high
• Understanding the process for reinvestment and free flow of money
10.00 – 10.30 Understanding the profile of a consumer to deliver the optimal entertainment experience to diverse segments of players – perspective from outside the gaming industry
10.30 –11.00 Networking break. Coffee and refreshments
11.00 – 12.00 Positioning your brand now to succeed in a regulated future
• What you can be doing right now to secure a foothold in the market
• How to raise the awareness of your brand in Brazil right now to secure an advantage and brand awareness – is it worth it?
Igor Federal, President, Brazilian Federation of Texas Hold’Em
12.00 – 12.45 Jogo do bicho: Understanding the game and planning for operational excellence in a regulated environment
• Explaining the cultural and historical importance of jogo do bicho – what are the implications for the political and regulatory process
• How the game works
• Planning your jogo do bicho operation – management and operational challenges and solutions
• State vs. federal regulation of jogo do bicho – pros and cons and necessary competencies to regulate and enforce properly
• Licensing and certification of jogo do bicho agents
• Geolocation in a state model
• Control in real-time through a centralised system
12.45 Lunch break
Bingo Casino Lottery
14.15 – 15.00 Planning your bingo operation in Brazil – what you need to know for a quick route to market
• Bingo and video bingo – implications for your business set-up
• Location and venues
• Location and venues
• Refurbishing for gaming requirements – using the existing venue or building new ones
• Designing and re-designing your venues – trends to optimise the entertainment appeal of your bingo establishment
• Securing a trained and capable workforce ready to adhere to regulatory and licensing obligations
Planning your casino in Brazil – what you need to know to start the design and commercial process
• Feasibility studies and market research around the size, location and scope of the project
• Urban vs. destination casinos; street vs. integrated resorts; local vs. tourist venues – understanding the difference in customer demographics, location requirements and casino layout between the two models. How much revenue can both models generate?
• Optimal locations for stage one, two and three – what are the attributes of various locations around the country
• Understanding the target player profile to design the casino layout for the optimal casino experience
• Adding non-gaming facilities: what will work in Brazil
• Moderated by: Michael Soll, President, The Innovation Group
• Jonathan Strock, Director Casino Development Groupe Barrière
Privatisation of lottery – update on the process for the privatisation and implications for the gambling legalisation in Brazil
• Update on the tender process for lotex
• Options for online and multi-channel lotteries in Brazil
• Future changes allowing for more state lotteries
Moderated by: Michael Soll, President, The Innovation Group
Jonathan Strock, Director, Casino Development Groupe Barrière
15.00 – 15.45 Future of lotteries in Brazil: regulatory trends, new innovative products, technology modernisation and foray into online
• International regulation trends for lotteries – where Brazil should be paying attention
• Analysing player behaviour and what can be improved to increase the audience
• Adapting new formats and games
• Marketing and data usage to analyse which products to launch
• Technical specifications and reporting systems: certification and homologation
15.45 – 16.15 Networking break. Coffee and refreshments
16.15 – 17.00 Planning slot machines and other forms of gambling in your bingo establishment
• What and how many machines will be allowed
• Product optimization for the Brazilian player – do you need to build a new product or adjust the existing one. How?
• Finding the right product for your target market – what types of bingo and slot machines are right and popular to be offered in your bingo hall?
• Imported product or manufactured in Brazil?
Use of technology in large destination casino projects
• Mobile and interactive products and technologies to extend the casino experience beyond the gaming floor
• Case studies and examples of implementation from around the world
Social responsibility in the lottery sector
• Knowing your consumer habits to achieve the best results in prevention practices
• Gaining transparency in your lottery business
• Lottery funds to ensure the social responsibility value of lotteries
17.00 Conclusions and end of BgC