on-line strategy & performance

magnes: a little museum doing big things

magnes: geographically challenged and in the san francisco bay area -- one of america’s finest outdoor arenas -- saturated with cultural offerings

on-line giving as part of a broader approach

collection access project launched in 2003

EMAILDONATIONSON-LINE SOCIALIZINGON-LINE PROJECTS

connect with supporters through every avenue

EMAIL2.7K HH weekly email blasts

services

list integration

format/contentnews-yclickable, users like interactioncommunity oriented

resource for all things“if you like magnes, you’ll like…”

always keep the preview pane in-mindthink about when you email

DONATIONS

on-line giving tool installed in 2003

groundspring.org (Tides Foundation)

yes, big gifts come thru

trustees will use

important, necessary utility

credit card fees

integrated email solicitation tools

Fiscal year Total Gifts % changeFY2007 $27,325 277%FY2006 $7,245 892%FY2005 $730

20 gifts received on one year-end email appeal in Dec. 2007

OF NOTE…

you can talk about “social networking”

-- i’m talking about facebook

ON-LINE SOCIALIZINGfacebook group

created by youngest in the office, recent UC Gradstarget, undergrad event achievedHillel intern

incentivize staff around reaching number of members goal

be sure ALL staff are involved -- consider corporate culture and encourage though don’t require participation and awareness

DO NOT think this is just about “the kids”

MAJOR donors now on facebook

there will be the NEXT next big thing, but embrace each and every new technology iteration

ON-LINE PROJECTS

move museum to the web

all digital newsletter this fall

first on-line art works

Nomi Talisman META/DATAmatch programdonors “own”

Jonathon Keats’ The Atheonin partnership with University of Californiaalso physical installationalso cell phone component

collections go live in spring

Focus on blogs, online postings and calendars

Artist Resource Bay Area Kid Fun Bay Area Parent Bay Jews Berkeley Daily Plane t Berkeley Parents' Network Bureau of Jewish Ed ucation Contra Costa Tim es East Bay Daily News East Bay Express Facebo ok goCi tyKids.com Going .com Inside Bay Area Jewish Comm unity Federation of San Franc isco Jewish Comm unity Federation of the East Bay

KPFA 94.1 Lil a Guid e MetroGuide .co m OvaHere Media Oy Bay! Piedmontp ost.org PlanitJewish.com San Franc isco Arts Monthly San Franc isco Bay Guardia n San Franc isco Exami ner SF Bay Area Craigslist SF Gate / SF Chronicl e SF Statio n SF Weekly SFKids.org The Laug hing Squid--Squid List Upcomi ng Yelp!

SAMPLE: on-line calendars posted for magnes events