Magical Moments Concierge

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CONFIDENTIAL Magical Moments Concierge Giving You The Time You Need... BUSINESS PLAN PREPARED FEBRUARY 2016 Contact Information Mya Douglas 93 Old York Road [email protected] Jenkintown, PA 19046 magicalmomentsconcierge.com 4049070623

Transcript of Magical Moments Concierge

Page 1: Magical Moments Concierge

C O N F I D E N T I A L

Magical Moments ConciergeGiving You The Time You Need...

B U S I N E S S P L A N

PREPARED FEBRUARY 2016

Contact Information

Mya Douglas 93 Old York Road

[email protected] Jenkintown, PA 19046

magicalmomentsconcierge.com 4049070623

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Table of Contents

Executive Summary............................................................................................................................1Opportunity .............................................................................................................................................................................................................................1

Expectations .............................................................................................................................................................................................................................3

Opportunity ..........................................................................................................................................5Problem & Solution ................................................................................................................................................................................................................5

Target Market ..........................................................................................................................................................................................................................5

Competition .............................................................................................................................................................................................................................7

Execution ...............................................................................................................................................8Marketing & Sales ...................................................................................................................................................................................................................8

Operations ..............................................................................................................................................................................................................................10

Company..............................................................................................................................................11Overview .................................................................................................................................................................................................................................11

Financial Plan.....................................................................................................................................12Forecast....................................................................................................................................................................................................................................12

Financing ................................................................................................................................................................................................................................13

Appendix .............................................................................................................................................14Profit and Loss Statement .................................................................................................................................................................................................14

Balance Sheet .........................................................................................................................................................................................................................21

Cash Flow Statement...........................................................................................................................................................................................................28

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Executive Summary

Opportunity

Problem

Magical Moments Concierge is a concierge business whose mission is to bring families back together at home and at

the dinner table by creating magical moments that they never have to leave their homes to experience. We do this

through two kinds of services: family task planning and family event planning.

Like many concierge businesses, our service will cater to the needs of people, but with a focus on families with

children that need help carving out time to spend together. Our focus is to help families get rid of excuses that they

feel may be hindering them from having valuable, memorable moments with each other. Often times, families with

two working parents and children can’t seem to figure out how to put other things to the side to focus on what’s

most important.

Or their to-do list exceeds the time they have and they need help structuring and organizing their "everyday". Not

because they don’t want to, but many feel like in order to do everything that they need to do, they must give up

something else. This immediately inflicts a fear that “I can’t do it all”.

Magical Moments Concierge is here to help families realize that spending valuable time together isn’t some far-

fetched idea. We help families create “memorable” moments instead of having “accidental” moments and we help

them maximize their time by streamlining their tasks in an effective way.

Solution

To solve this problem, Magical Moments Concierge offers families a system where they can hire us to bring

organization and structure to their everyday lives or hire us to create a magical, one of a kind experience. Whether

working on a special moment between a father and his daughter, or trying to get through the week ahead, we

provide excellent service through package options that are tailored to the needs of the family.

Market

Overview:

Our clients are individuals who feel a strong sense of stress when they are trying to accomplish their weekly or

monthly to-do list and include their family in the fold. They are married and have an annual income of $100,000 or

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more. They have two or more children and spend an average of $1500 or more on family activities or gatherings.

The demographics include but aren't limited to:

Corporate Executives

Professional Service Providers (Physicians, Lawyers, etc.)

Entrepreneurs

According to IBISWorld (the largest provider of industry information in the US), they expect the concierge industry

to see an uptick, with annual revenue projected to grow to $264 million by 2017.

This report snapshot was taken from the IBISWorld website. Although the report is focused on those in the business

concierge space, the commonality is that there aren't any companies that have a dominant market share in the

concierge industry. We also want to point out this proves there is a share of the market that wants to maximize their

time and people in this market may have families.

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Competition

Our direct competitors are:

The Party Concierge - A party planning service that helps people from planning to clean up.

Center City Concierge - A service that focuses on personal and business services.

Schleppers Philadelphia - A one woman, concierge business that helps with errands, pet care, wedding coordinating

and other tasks.

These concierge services charge anywhere from $45-70/hour and although they all focus on maximizing time in

some way, one is niche with a focus on party planning, the others focus on personal and business errands. Magical

Moments is niche with a focus on family unity and building bonds through basic family planning and event

planning.

Why Us?

What makes Magical Moment Concierge clients choose our services is because we aim to bring together families

through helping them organize and streamline their tasks list and creating memorable experiences through family

style events.

Families won't feel like they are just handing their life over to someone, which works for a busy executive who just

wants an assistant. Our goal is to create a system where we if you have a problem in January, we help you solve it so

that you aren't having the same problem in February. This doesn't mean families will only use us once - it just means

they walk away with valuable resources, experiences and a stronger family bond.

Expectations

Forecast

Magical Moments Concierge expects to make $75,000 in its first year. We expect our revenue growth to be 100%

and expect it to be profitable immediately upon getting our first client. Even with the start-up costs for the

equipment, most of which is already owned (fax machine, etc.), the profit will still be seen no later than the second

month in full-time business.

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Revenue

Financing Needed

The business will be funded through a savings account via the proprietor. The account has $6700 that will help fund

the first year cost.

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OpportunityProblem & Solution

Problem Worth Solving

Magical Moments Concierge is a concierge business whose mission is to bring families back together at home and at

the dinner table by creating magical moments that they never have to leave their homes to experience. We do this

through two kinds of services: family task planning and family event planning.

Like many concierge businesses, our service will cater to the needs of people, but with a focus on families with

children that need help carving out time to spend together. Our focus is to help families get rid of excuses that they

feel may be hindering them from having valuable, memorable moments with each other. Often times, families with

two working parents and children can’t seem to figure out how to put other things to the side to focus on what’s

most important.

Or their to-do list exceeds the time they have and they need help structuring and organizing their "everyday". Not

because they don’t want to, but many feel like in order to do everything that they need to do, they must give up

something else. This immediately inflicts a fear that “I can’t do it all”.

Magical Moments Concierge is here to help families realize that spending valuable time together isn’t some far-

fetched idea. We help families create “memorable” moments instead of having “accidental” moments and we help

them maximize their time by streamlining their tasks in an effective way.

Our Solution

To solve this problem, Magical Moments Concierge offers families a system where they can hire us to bring

organization and structure to their everyday lives or hire us to create a magical, one of a kind experience. Whether

working on a special moment between a father and his daughter, or trying to get through the week ahead, we

provide excellent service through package options that are tailored to the needs of the family.

Target Market

Our ideal client:

Male Prospect Avatar

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I am a 40+ career driven professional who doesn’t know how to manage my time outside the office. As a married

man and father, my children often get the brunt end of my energy, because I’ve expended it all at work, trying to

stay on top of my to-do list and making sure that my business doesn’t suffer.

At the country club, my fellow colleagues and I have talked about how crazy our schedules are and how we enjoy the

“macho” feeling of providing for our families, living the life of luxury and being able to have these frequent

gatherings at the club.

Between the business organizations I am apart of and the country club gatherings, this accounts for 15% of my time

monthly, with about 68% going to things pertaining to my career and workplace gatherings. The last 17% goes to

family gatherings – which half the time, my wife has to remind me of constantly and my phone does the reminding

the other half.

My wife is a career professional as well and our to-do list exceeds the pair of hands we have on deck. In fact, it

exceeds it and most of the things on the list don’t get done. Those that do get done aren’t the “priority”.

Female Prospect Avatar

I am a 40+ career driven professional who doesn’t know how to manage my time between my family and my career.

As a married woman and mother, my family often gets the brunt end of my energy, because I’ve expended it all at

work, trying to stay on top of my to-do list and making sure that my business doesn’t suffer.

During my social gatherings with other career moms, my fellow colleagues and I have talked about how crazy our

schedules are and how today, women can truly have it “all”. But I often feel “all” isn’t enough.

Between recitals, after school activities, dinner and staying on top of my busy work load, there’s barely enough

room in my schedule to fit the “to-do” list that NEEDS to get done. Nothing on my list is something that I can “flag”

off or delay until another day.

My husband is a career professional as well and our to-do list exceeds the pair of hands we have on deck. Nothing

would make me happier, more relaxed and help my household run smoothly than to have someone there to help me

when I need it most, so more of my time can be focused on my family’s needs and my own.

Overview:

Our clients are individuals who feel a strong sense of stress when they are trying to accomplish their weekly or

monthly to-do list and include their family in the fold. They are married and have an annual income of $100,000 or

more. They have two or more children and spend an average of $1500 or more on family activities or gatherings.

The demographics include but aren't limited to:

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Corporate Executives

Professional Service Providers (Physicians, Lawyers, etc.)

Entrepreneurs

Competition

Current Alternatives

Our direct competitors are:

The Party Concierge - A party planning service that helps people from planning to clean up.

Center City Concierge - A service that focuses on personal and business services.

Schleppers Philadelphia - A one woman, concierge business that helps with errands, pet care, wedding coordinating

and other tasks.

These concierge services charge anywhere from $45-70/hour and they are more focused on "getting the job done",

with little contact with the client they are helping after the initial conversation.

What makes Magical Moment Concierge clients choose our services is because we aim to bring together families

through helping them organize and streamline their tasks list and creating memorable experiences through family

style events.

Families won't feel like they are just handing their life over to someone, which works for a busy executive who just

wants an assistant. Our goal is to create a system where we if you have a problem in January, we help you solve it so

that you aren't having the same problem in February. This doesn't mean families will only use us once - it just means

they walk away with valuable resources, experiences and a stronger family bond.

Our Advantages

Our solution is specialized - no family receives a one size fits all solution. From a custom book experience for your

child, which would mean more to them than just reading a book in a rush once you get home late at night; to

someone coming in to help you streamline all of the "priority" things that need to get done and helping you

structure a way to do it without feeling overwhelmed, Magical Moments is a business that cares.

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ExecutionMarketing & Sales

Marketing Plan

Using Vistaprint, Magical Moments will purchase a mailing list with a very tailored target market. 500 postcards

will be sent for the initial contact, with a focus on getting at least 5% (25) to respond. How? Offering 20% off services

if booked within ten days from the mailing date of the postcards. This way, when someone calls in with the coupon

code, we will know what ROI we received.

Our focus would be on finding the following:

People who live in family dwellings or single homes

Household income of $100,000 or more

Two or more children, ages five and up

Business Owners or Corporate Executives

Areas targeted would include: Chestnut Hill, Center City, Newtown, etc.

We would also target areas where families pay tuition for their children's education.

Our USP:

You can’t please everybody, but you can balance all of your lifestyle needs without compromising the vision you

have for your life, your career and your family.

Pitch:

We are here to help you create a magical experience for your family that you won't have to leave home to experience.

We also have your back to make sure "everyday" is as magical as can be.

The Painful Questions:

Dad, how many electronics have you bought this year? Now, how wired are you to your children’s activities? We can

help you get and stay connected.

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Mom, how many house gatherings have you had with your fave five girlfriends? Now how many are with just the

five members of your family (including the dog)?

Pricing Plans:

Hourly Concierge Services

$60/hour for you and your family to experience a more structured and committed lifestyle. For the basic family

planning, the $60/hour option has a four hour minimum and must be booked online with a 50% deposit.

Family Task Organizing and Planning

•Great for weekly and monthly planning

•Great for families with children in multiple after school activities

•Great for families where both parents work different times of the day (one in the morning, one at night, etc.)

Magical Moments Hourly Experience

Middle Class on a Budget Option:

–$20-25/hour experiences (two hour minimum)

–Classes must have a minimum of 20 enrollees (parents and children)

–Classes Taught: Cooking, Sewing, Costume Design, Jewelry Design, Video Game Experiences (Wii), Event

Planning, etc.

Magical Moments Customized Experienced

Packages starting at $800

Breaks down to approximately $100/hour

Clients will book their free, one hour consultation with us via our website. We will send 10-20 questions, depending

on their story and then give them a call to discuss details. Once clients pay the one hour deposit online ($100), we

will meet with them face-to-face to iron out all the details and to create a customized experience (depending on the

package they choose).

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Sales Plan

Businesses in this space often have clients that intend to purchase immediately upon their consultations. This is

because the service that's offered through a concierge business is one that a client chooses - they know they need

help and they need order brought to their everyday lives.

To up sell: A family who chooses the basic package has already spent $240 (minimum) and can be convinced

to purchase a complete magical moment package once they are given a glimpse into what an experience could do for

them (i.e. a visual presentation from a past client, a Q&A experience with our consultant, etc.)

Operations

For the first three years, the company will be run from a home office. This office will be set up with all the

electronics and equipment needed to keep the business running successfully.

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CompanyOverview

Ownership & Structure

This is a home-based business run by Mya K. Douglas, the sole proprietor. The company will run under a sole

proprietorship in year one and as an LLC (Limited Liability Company) from years two and forward. By the end of

year one, at least one other team member will be brought on to help maintain the level of quality that the business

will have become known for at this point. The team member will be brought on board on an as needed basis.

Business Model Canvas

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Financial PlanForecast

Key Assumptions

Revenue is projected based on several key factors which include:

Market research for the concierge industry's growth (articles, IBISWorld, competitors, etc.)

Articles on the demographic targeted (managing time, finding balance, etc.)

1 The concierge market is expected to grow double in the next five years, due to improving per capita disposable

income, particularly among households that earn more than $100,000, which is one of the industry's primary target

markets.

2 Of the $1.5 billion worldwide industry market, 60% is in the United States.

Source:

1 & 2 http://loyalty360.org/resources/article/concierge-services-offer-improved-retention-revenue

Expenses

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Expenses by Month

Net Profit (or Loss) by Year

Financing

Personal Savings will be used to fund the business.

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AppendixProfit and Loss Statement

Profit and Loss Statement (With Monthly Detail)

FY2017 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17

Revenue $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600

Direct Costs

Gross Margin $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600

Gross Margin % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Operating Expenses

Salary

Employee Related Expenses

Business Insurance $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60

Xfinity Internet $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50

Cell Phone $35 $35 $35 $35 $35 $35 $35 $35 $35 $35 $35 $35

All in One Printer (Canon, Fax included)

$109

Website Creation (Wordpress)

$100

Advertising $132 $132 $132 $132 $132 $132 $132 $132 $132 $132 $132 $132

Office Supplies $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50

Marketing Materials $33 $33 $33 $33 $33 $33 $33 $33 $34 $34 $34 $34

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LLC Registration Fee

Total Operating Expenses

$569 $360 $360 $360 $360 $360 $360 $360 $361 $361 $361 $361

Operating Income $6,031 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,239 $6,239 $6,239 $6,239

Interest Incurred

Depreciation and Amortization

Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Expenses $569 $360 $360 $360 $360 $360 $360 $360 $361 $361 $361 $361

Net Profit $6,031 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,239 $6,239 $6,239 $6,239

Net Profit / Sales 91% 95% 95% 95% 95% 95% 95% 95% 95% 95% 95% 95%

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FY2018 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17 Oct '17 Nov '17 Dec '17 Jan '18 Feb '18 Mar '18

Revenue $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600

Direct Costs

Gross Margin $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600

Gross Margin % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Operating Expenses

Salary $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

Employee Related Expenses

Business Insurance $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60

Xfinity Internet $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50

Cell Phone $35 $35 $35 $35 $35 $35 $35 $35 $35 $35 $35 $35

All in One Printer (Canon, Fax included)

Website Creation (Wordpress)

Advertising $132 $132 $132 $132 $132 $132 $132 $132 $132 $132 $132 $132

Office Supplies $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50

Marketing Materials $33 $33 $33 $33 $33 $33 $33 $33 $34 $34 $34 $34

LLC Registration Fee

$125

Total Operating Expenses

$360 $485 $1,610 $1,610 $1,610 $1,610 $1,610 $1,610 $1,611 $1,611 $1,611 $1,611

Operating Income $6,240 $6,115 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Interest Incurred

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Depreciation and Amortization

Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Expenses $360 $485 $1,610 $1,610 $1,610 $1,610 $1,610 $1,610 $1,611 $1,611 $1,611 $1,611

Net Profit $6,240 $6,115 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Net Profit / Sales 95% 93% 76% 76% 76% 76% 76% 76% 76% 76% 76% 76%

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FY2019 Apr '18 May '18 Jun '18 Jul '18 Aug '18 Sep '18 Oct '18 Nov '18 Dec '18 Jan '19 Feb '19 Mar '19

Revenue $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600

Direct Costs

Gross Margin $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600 $6,600

Gross Margin % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Operating Expenses

Salary $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

Employee Related Expenses

Business Insurance $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60

Xfinity Internet $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50

Cell Phone $35 $35 $35 $35 $35 $35 $35 $35 $35 $35 $35 $35

All in One Printer (Canon, Fax included)

Website Creation (Wordpress)

Advertising $132 $132 $132 $132 $132 $132 $132 $132 $132 $132 $132 $132

Office Supplies $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50

Marketing Materials $33 $33 $33 $33 $33 $33 $33 $33 $34 $34 $34 $34

LLC Registration Fee

Total Operating Expenses

$1,610 $1,610 $1,610 $1,610 $1,610 $1,610 $1,610 $1,610 $1,611 $1,611 $1,611 $1,611

Operating Income $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Interest Incurred

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Depreciation and Amortization

Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Expenses $1,610 $1,610 $1,610 $1,610 $1,610 $1,610 $1,610 $1,610 $1,611 $1,611 $1,611 $1,611

Net Profit $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Net Profit / Sales 76% 76% 76% 76% 76% 76% 76% 76% 76% 76% 76% 76%

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FY2017 FY2018 FY2019

Revenue $79,200 $79,200 $79,200

Direct Costs

Gross Margin $79,200 $79,200 $79,200

Gross Margin % 100% 100% 100%

Operating Expenses

Salary $12,500 $15,000

Employee Related Expenses

Business Insurance $720 $720 $720

Xfinity Internet $600 $600 $600

Cell Phone $420 $420 $420

All in One Printer (Canon, Fax included) $109

Website Creation (Wordpress) $100

Advertising $1,584 $1,584 $1,584

Office Supplies $600 $600 $600

Marketing Materials $400 $400 $400

LLC Registration Fee $125

Total Operating Expenses $4,533 $16,949 $19,324

Operating Income $74,667 $62,251 $59,876

Interest Incurred

Depreciation and Amortization

Income Taxes $0 $0 $0

Total Expenses $4,533 $16,949 $19,324

Net Profit $74,667 $62,251 $59,876

Net Profit / Sales 94% 79% 76%

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Balance Sheet

Balance Sheet (With Monthly Detail)

FY2017 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17

Cash $6,031 $12,271 $18,511 $24,751 $30,991 $37,231 $43,471 $49,711 $55,950 $62,189 $68,428 $74,667

Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory

Other Current Assets

Total Current Assets

$6,031 $12,271 $18,511 $24,751 $30,991 $37,231 $43,471 $49,711 $55,950 $62,189 $68,428 $74,667

Long-Term Assets

Accumulated Depreciation

Total Long-Term Assets

Total Assets $6,031 $12,271 $18,511 $24,751 $30,991 $37,231 $43,471 $49,711 $55,950 $62,189 $68,428 $74,667

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Short-Term Debt

Prepaid Revenue

Total Current Liabilities

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-Term Debt

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Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Paid-in Capital

Retained Earnings

Earnings $6,031 $12,271 $18,511 $24,751 $30,991 $37,231 $43,471 $49,711 $55,950 $62,189 $68,428 $74,667

Total Owner's Equity

$6,031 $12,271 $18,511 $24,751 $30,991 $37,231 $43,471 $49,711 $55,950 $62,189 $68,428 $74,667

Total Liabilities & Equity

$6,031 $12,271 $18,511 $24,751 $30,991 $37,231 $43,471 $49,711 $55,950 $62,189 $68,428 $74,667

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

FY2018 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17 Oct '17 Nov '17 Dec '17 Jan '18 Feb '18 Mar '18

Cash $80,907 $87,022 $92,012 $97,002 $101,992 $106,982 $111,972 $116,962 $121,951 $126,940 $131,929 $136,918

Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory

Other Current Assets

Total Current Assets

$80,907 $87,022 $92,012 $97,002 $101,992 $106,982 $111,972 $116,962 $121,951 $126,940 $131,929 $136,918

Long-Term Assets

Accumulated Depreciation

Total Long-Term Assets

Total Assets $80,907 $87,022 $92,012 $97,002 $101,992 $106,982 $111,972 $116,962 $121,951 $126,940 $131,929 $136,918

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Short-Term Debt

Prepaid Revenue

Total Current Liabilities

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-Term Debt

Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Paid-in Capital

Retained Earnings $74,667 $74,667 $74,667 $74,667 $74,667 $74,667 $74,667 $74,667 $74,667 $74,667 $74,667 $74,667

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Earnings $6,240 $12,355 $17,345 $22,335 $27,325 $32,315 $37,305 $42,295 $47,284 $52,273 $57,262 $62,251

Total Owner's Equity

$80,907 $87,022 $92,012 $97,002 $101,992 $106,982 $111,972 $116,962 $121,951 $126,940 $131,929 $136,918

Total Liabilities & Equity

$80,907 $87,022 $92,012 $97,002 $101,992 $106,982 $111,972 $116,962 $121,951 $126,940 $131,929 $136,918

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

FY2019 Apr '18 May '18 Jun '18 Jul '18 Aug '18 Sep '18 Oct '18 Nov '18 Dec '18 Jan '19 Feb '19 Mar '19

Cash $141,908 $146,898 $151,888 $156,878 $161,868 $166,858 $171,848 $176,838 $181,827 $186,816 $191,805 $196,794

Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory

Other Current Assets

Total Current Assets

$141,908 $146,898 $151,888 $156,878 $161,868 $166,858 $171,848 $176,838 $181,827 $186,816 $191,805 $196,794

Long-Term Assets

Accumulated Depreciation

Total Long-Term Assets

Total Assets $141,908 $146,898 $151,888 $156,878 $161,868 $166,858 $171,848 $176,838 $181,827 $186,816 $191,805 $196,794

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Short-Term Debt

Prepaid Revenue

Total Current Liabilities

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-Term Debt

Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Paid-in Capital

Retained Earnings $136,918 $136,918 $136,918 $136,918 $136,918 $136,918 $136,918 $136,918 $136,918 $136,918 $136,918 $136,918

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Earnings $4,990 $9,980 $14,970 $19,960 $24,950 $29,940 $34,930 $39,920 $44,909 $49,898 $54,887 $59,876

Total Owner's Equity

$141,908 $146,898 $151,888 $156,878 $161,868 $166,858 $171,848 $176,838 $181,827 $186,816 $191,805 $196,794

Total Liabilities & Equity

$141,908 $146,898 $151,888 $156,878 $161,868 $166,858 $171,848 $176,838 $181,827 $186,816 $191,805 $196,794

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

FY2017 FY2018 FY2019

Cash $74,667 $136,918 $196,794

Accounts Receivable $0 $0 $0

Inventory

Other Current Assets

Total Current Assets $74,667 $136,918 $196,794

Long-Term Assets

Accumulated Depreciation

Total Long-Term Assets

Total Assets $74,667 $136,918 $196,794

Accounts Payable $0 $0 $0

Income Taxes Payable $0 $0 $0

Sales Taxes Payable $0 $0 $0

Short-Term Debt

Prepaid Revenue

Total Current Liabilities $0 $0 $0

Long-Term Debt

Total Liabilities $0 $0 $0

Paid-in Capital

Retained Earnings $74,667 $136,918

Earnings $74,667 $62,251 $59,876

Total Owner's Equity $74,667 $136,918 $196,794

Total Liabilities & Equity $74,667 $136,918 $196,794

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

Cash Flow Statement

Cash Flow Statement (With Monthly Detail)

FY2017 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17

Net Cash Flow from Operations

Net Profit $6,031 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,239 $6,239 $6,239 $6,239

Depreciation and Amortization

Change in Accounts Receivable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory

Change in Accounts Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Tax Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Prepaid Revenue

Net Cash Flow from Operations

$6,031 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,239 $6,239 $6,239 $6,239

Investing & Financing

Assets Purchased or Sold

Investments Received

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Change in Long-Term Debt

Change in Short-Term Debt

Dividends & Distributions

Net Cash Flow from Investing & Financing

Cash at Beginning of Period

$0 $6,031 $12,271 $18,511 $24,751 $30,991 $37,231 $43,471 $49,711 $55,950 $62,189 $68,428

Net Change in Cash $6,031 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,240 $6,239 $6,239 $6,239 $6,239

Cash at End of Period $6,031 $12,271 $18,511 $24,751 $30,991 $37,231 $43,471 $49,711 $55,950 $62,189 $68,428 $74,667

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FY2018 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17 Oct '17 Nov '17 Dec '17 Jan '18 Feb '18 Mar '18

Net Cash Flow from Operations

Net Profit $6,240 $6,115 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Depreciation and Amortization

Change in Accounts Receivable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory

Change in Accounts Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Tax Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Prepaid Revenue

Net Cash Flow from Operations

$6,240 $6,115 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Investing & Financing

Assets Purchased or Sold

Investments Received

Change in Long-Term Debt

Change in Short-Term Debt

Dividends & Distributions

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Net Cash Flow from Investing & Financing

Cash at Beginning of Period

$74,667 $80,907 $87,022 $92,012 $97,002 $101,992 $106,982 $111,972 $116,962 $121,951 $126,940 $131,929

Net Change in Cash $6,240 $6,115 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Cash at End of Period $80,907 $87,022 $92,012 $97,002 $101,992 $106,982 $111,972 $116,962 $121,951 $126,940 $131,929 $136,918

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FY2019 Apr '18 May '18 Jun '18 Jul '18 Aug '18 Sep '18 Oct '18 Nov '18 Dec '18 Jan '19 Feb '19 Mar '19

Net Cash Flow from Operations

Net Profit $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Depreciation and Amortization

Change in Accounts Receivable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory

Change in Accounts Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Income Tax Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Tax Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Prepaid Revenue

Net Cash Flow from Operations

$4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Investing & Financing

Assets Purchased or Sold

Investments Received

Change in Long-Term Debt

Change in Short-Term Debt

Dividends & Distributions

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Net Cash Flow from Investing & Financing

Cash at Beginning of Period

$136,918 $141,908 $146,898 $151,888 $156,878 $161,868 $166,858 $171,848 $176,838 $181,827 $186,816 $191,805

Net Change in Cash $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,990 $4,989 $4,989 $4,989 $4,989

Cash at End of Period $141,908 $146,898 $151,888 $156,878 $161,868 $166,858 $171,848 $176,838 $181,827 $186,816 $191,805 $196,794

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

FY2017 FY2018 FY2019

Net Cash Flow from Operations

Net Profit $74,667 $62,251 $59,876

Depreciation and Amortization

Change in Accounts Receivable $0 $0 $0

Change in Inventory

Change in Accounts Payable $0 $0 $0

Change in Income Tax Payable $0 $0 $0

Change in Sales Tax Payable $0 $0 $0

Change in Prepaid Revenue

Net Cash Flow from Operations $74,667 $62,251 $59,876

Investing & Financing

Assets Purchased or Sold

Investments Received

Change in Long-Term Debt

Change in Short-Term Debt

Dividends & Distributions

Net Cash Flow from Investing & Financing

Cash at Beginning of Period $0 $74,667 $136,918

Net Change in Cash $74,667 $62,251 $59,876

Cash at End of Period $74,667 $136,918 $196,794