MAGICAL BREAKTHROUGH CONTENT

HELLO! I am Abhishek Kar M.D. Aptex Global Solutions Content Marketing Specialist

/AKTradeGuru

Abhishek Kar

AKTradeGuru

abhishekforbes@icloud.com

WHAT IS DIGITAL MARKETING

WHAT IS CONTENT MARKETING? Instead of interrupting the things people are interested in, create the things people are interested in.

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Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behaviour that results in leads, sales or advocacy.

THE AIM OF CONTENT MARKETING

✋ ATTRACT

✋ CONVERT

✋ TRANSFORM

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CONTENT MARKETING – THE SHORTEST ROUTE While content marketing costs 62 % less than outbound

marketing, it generates more than three times as many leads.

73 % of major organizations hire someone to manage

their content marketing strategy.

The demand for audio and video content has increased 400% in the past year.

CONTENT MARKETING WITH ZERO INVESTMENTS ✋ Create a company blog. ✋ Use Grammarly and Correctica. ✋ Don’t miss the Headline Analyzer. ✋ Maximise the usage of Youtube, Facebook,Quora Instagram etc. ✋ Incorporate infographics in your marketing plan. ✋Use podcasts – fun to listen to

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Storyboarding- Come up with your characters

HOW TO TURN ON THE MAGIC

Think about what customers want – Experience !

Move beyond that traditional, static one-way ad?

Engaging content, focusing the product

Give writers the freedom to be creative.

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SHARE IT OFTEN

“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”

- David Beebe, VP,Content Marketing, Marriott International

THANKS!