MagIC³ C-series

MagIC³ C-series

Internal Presentation

Ronan Doméon

MagIC³ C-5 vs. Aqua3

POS markets segmented segmentation 1

MagIC³ C-5 vs. MagIC³ X-52

MagIC³ C-5 vs. Verifone V54

Agenda

4

What does define a market segment?

Marketing Segment

Price Number of transactions

Type of Use

FeaturesSecurity

Shipments

5

How are the POS Markets Segmented ?

ExW Prices for Desktop (2006)

100

150

200

250

300

350

2,5 5,0 7,5 10,0 12,5 15,0 17,5 20,0 22,5 25,0

Nbr Transactions/Terminal/Day

AS

P (

US

D)

Canada

Brazil

France

Italy

Portugal

UK

USA

China

India

Shipments

PriceNumber of transactions

Shipments

6

How are the POS Markets Segmented ?

Nomad merchant MobilityMature market

High transaction vol. Connectivity

All markets Medium ticket merchant Application

Acquiringdevelopment phase

Type of Use

Low ticket merchantCash Replacement

7

Desktop Product Segmentation

Price

T42xx

AQUAC-5

High-endMiddle-endLow-end

GTO X-8

Ess

enti

al

Sta

ndard

Full

VX520

VX820 D

Nur 8400

Nur 2930

Vx 510

V5

ICT25x

T4205

Vx 570

EFT 930

PCI v1.xPCI v2.x Mx8xx L53xx

i6780

ICT22x

Features





Agenda - MagIC³ C-series positioning

9

~ USD 100

Dedicated 32 bits ARM 32 bits ARM 9 200 MHz MMU 4 Mb of Flash and 16 Mb of SRAM

v32 bis

USB Host

Graphical, Reflective 128x64 pixels

Paper end detection 7 lines per seconds

50 000 insertions smartcard reader

Length: 179 mm Width: 85 mm Height: 65 mm Weight: 325 g

vs. ~ USD 135


v32 bis/V90

USB Host RS232 PinPad connection

Graphical, Backlit, Icons Bar128x64 pixels


100 000 insertions smartcard reader

Length: 212 mm Width: 93 mm Height: 79 mm Weight: 470 g Differentiator

Advantage

10

vs.

Cost

Process Performance

Display

Conectivity

Printer

Ergonomics

Modem

Keyboard

C-5 X-5

X-5The most complete

Printer

Display

Modem

Connectivity

C-5Designed for

low-volume use

Performance

Ergonomics

Cost Effective

11

vs.

Flexible

Focused

13

vs. ~ USD 100


v32 bis

USB Host

Graphical, Reflective128x64 pixels

Paper end detection7 lines per seconds

Vertical magstripe reader

Length: 179 mmWidth: 85 mmHeight: 65 mm Weight: 325 g

~ USD 80

32 bits ARM @ 60 MHz 8 Mb of Flash and 2 Mb of PSRAM

v22 bis/v29

RS 232

Graphical, Backlit128x64 pixels


Horizontal magstripe reader


Differentiator

Advantage

14

vs.

Cost

Process Performance

Display

Conectivity

Printer

Ergonomics

Modem

Keyboard

C-5 Aqua

C-5Best value for money

Process Performance

Keyboard

Ergonomics

AquaLowest cost

Cost

15

vs.

17

vs. ~ USD 100

Security dedicated 32 bits ARM7 32 bits ARM 9 200 MHz MMU 4 Mb of Flash and 16 Mb of SRAM

v32 bis

USB Host Keypad 15keys + 3 function keys

Graphical, Reflective128x64 pixels

Paper end detection7 lines per secondsPaper Roll ~13m length

Option Big Paper Roll ~ 25m length


~ USD ?????

no security dedicated processor32 bits ARM @ 200 MHz 2 Mb of Flash and 1 Mb of PSRAM v32bis

2 ports RS 232 Keypad 15 keys + 9 function keys

Graphical128x32 pixels

Paper end detection 9 lines per seconds Paper Roll ~25m length

Length: 205 mmWidth: 89.5 mmHeight: 62.5 mm Weight: 378 g Differentiator

Advantage

18

vs.

Cost

ProcessPerformance

Display

Ergonomics

Connectivity

Printer

Modem

Keyboard

C-5 V5

C-5Best value for money

Process Performance (double processor)

Large memory

Display

V5Lowest cost

Cost ?

19

vs.

20

MagIC³ C-series is….

Optimized “Low transaction flow” terminal

But no compromise on Quality and SecurityAny place usage

Encourage merchants to accept card paymentPCI requirements

for who?…

In fast Growing Countries:

The majority of merchants

In mature Countries:

Dedicated market segment

All you need is… simplicity

Thank you for your attention…

MagIC³ C-series

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