Launching the biggest Magento PWAstore in the World!

● $1BN revenue

● 25% revenue from online

● 10K employees

How dared they?

● Ready to risk

● Ready PWA theme for Magento

● Was easy to find a partner

Customer says “Yes!” Now hard part starts

● Alien tech-stack to Magento devs● Customization > breaks UX● Customization > breaks Performance● SEO and Crawlers● “Big Store”...

How big is big?

● 60K SKUs

● 35 websites / store views● 15K attributes● 2 languages and currencies● 87 stores with real-time stock update

… and a cherry on top!

● 15,000 concurrent users● 250 requests per second● 500 rps while stress-testing

Do you PWA at Scale?

● The fastest of all streams!

● Key-features are ready out of the box

● Magento GraphQL is great

● Native Varnish for granular caching

● Data integrity by design

Guess our biggest fail?

● Sessions increase by 25,79%● AOV increase by 5,7%● CR increase by 26%● Single team for Web, iOS, Android

To be continued…

● WebP next-gen format● Code splitting● Image prefetching● PWA installation patterns● …

Thank You