Magento 2.2 B2B, Pimcore, Open Loyalty - features and case study
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#MM17DE Piotr Karwatka CTO at Divante #RealMagento 2.2 B2B migration case study Your Company logo
Transcript of Magento 2.2 B2B, Pimcore, Open Loyalty - features and case study
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Piotr KarwatkaCTO at Divante
#RealMagento 2.2 B2B migration case study
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1. Magento1 B2B - TIM.pl - short case study of quite huge M1 b2b site (EUR100mln in rev.)
2. Magento2 B2B- Migration process, M2.2 B2B feature mapping
3. Next steps- PIM, Microservices architecture
AGENDA
Go for free book on B2B: http://go.divante.co/omnichannel-b2b-architecture/
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B2B eCommerce perspectives:- Nearly 75% of B2B buyers say buying from an e-commerce site is more
convenient that buying from a sales rep.- 30% of today’s B2B buyers finalize at least half of their purchases online. By 2017,
this will nearly have doubled to 56%.- 60% of B2B companies - their B2B buyers spend more when interacting with
multiple channels.
Magento was leading B2B platform even before any B2B feature has been included- Custom pricing, quick order, credit limits extensions available on Marketplace.- Lot of custom development.
Magento 1 B2B - possible but costly and challenging. Not for starters.
Magento 1 B2B
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TIM.pl
• Comprehensive B2B and B2C implementation
• CRM live integration
• After the first year:
• 50% of online sales
• Over 50.000.000 EUR online rev
• 25.000 products
• After 3 years
• 70% of online sales
• Over 100.000.000 EUR online rev
• 200.000 products
• Magento Imagine Awards – Las Vegas 2016
• Harvard Business Review Case Study – Digital Transformation
• Details:divante.co/portfolio/b2b-tim-sa-magento- implementation-results/
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TIM.pl
MVP release facts and numbers:
- 18 months of development
(team of PM, 2 developers, frontend dev, tester),
- EUR 150-200K - initial development budget,
- 2 months tests and stabilization for custom features.
Was it worth it? Of course!They are doing EUR 100+MLN online :)
But how can you be sure about the success at the beginning of
Digital Transformation?
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Migration to M2
Motivation:
- end of M1 support (Nov. ‘18),
- technical debt. after 4.5 yr of active development,
- new features
Migration process:
- is the feature in use? no? remove it.
- check if the feature is in M2? no? check extensions,
- complete re-design (themes are not compliant),
- typical scenario - migration cost at the level of
80-100% initial budget
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Quick wins for B2B:- Custom pricing,- Quotes & negotiations,- Quick Order,- Credit Limits,- Company structure support,- Loyalty - self/service,- PIM - often used as a starter
B2B - key features
More on that in our free book on B2B: http://go.divante.co/omnichannel-b2b-architecture/
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- in our case - covers about 80% previously custom built B2B features (!),- ready for serious numbers of SKUs (queue, bulk editing, background operations),- really well engineered,- features - the same level or better comparing to open-source competition,- short time to market.
Magento 2.2 B2B (now in alpha)
More on that in our free book on B2B: http://go.divante.co/omnichannel-b2b-architecture/
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feCustom pricing / shared catalogs
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Credit limit
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Company structure and permissions
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Quotes
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feRequisition lists
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feQuick Order
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feNext steps - PIM
- Product Information is key in B2B,- Quick Win - many B2B companies
start with catalog (without checkout and logistics)
- Pimcore - open source, mature, enterprise grade CMS, DAM and PIM
- Great extension to Magento2- Short Time To Market (1-2m)
Schedule a free demo: [email protected]
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fe
Next steps - Self Service / loyalty- Service costs in B2B are significant,- Loyalty / self-management platform for
offline and online sales,- self-management cockpit,- merchant cockpit,- merchant management cockpit
(basic CRM)- Platform for end-clients or/and agents,- 360deg. view of customer,- OpenLoyalty is open source -
Symfony2, event sourcing, microservices,
- Integrated with Magento1/2
Schedule a free demo: [email protected]
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Thank you! Any questions?Piotr Karwatka, CTO of Divante
Extended version of this slide deck? Drop me your e-mail: [email protected]
ps. I’ve just finished (free) book “Microservices architecture for eCommerce”
Get your copy today: [email protected] or http://go.divante.co/microservices-architecture-ecommerce/
