Magenta, Yellow, Blackassets.ogilvy.com/.../OgilvyRED_Brochure.pdf · Magenta, Yellow, Black 636...

Magenta, Yellow, Black

636 11th AvenueNew York, NY 10036

212.237.7000

AD CODE: None FILE: 002528-01G-24pg_RS.indd BUILD DATE: 5-9-2011 2:07 PM OGILVY & MATHER GALLEY:

SAP #: ZZD.ZZDOWW.11000.X.016 LIVE: None BUILD OP: JF PM/MRK: B. Olowude1 CLIENT: Internal Overhead TRIM: 6.5” x 9.75” REV DATE: 5-10-2011 4:10 PM CREATIVE (CD): N/A

CAMPAIGN: Red Summit Brochure BLEED: 6.75” x 10” REV OP: am CREATIVE (AD): J. Ham PASS:

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AD TITLE: 24 pages, cover, saddle stitched PRINT SCALE: None PRODUCTION: B. Lau OP: QC:

PUBLICATIONS: Ogilvy Red Brochure ENGRAVER: None

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SAP #: ZZD.ZZDOWW.11000.X.016 LIVE: None BUILD OP: JF PM/MRK: B. Olowude2-3 CLIENT: Internal Overhead TRIM: 6.5” x 9.75” REV DATE: 5-10-2011 4:10 PM CREATIVE (CD): N/A





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In the face of monumental changes to business, branding, and marketing, OgilvyRED™ is an agent of change. For our Clients, and our people, OgilvyRED breaks through the tyranny of the status quo to drive growth and innovation. Powered by a strategic services community of more than 1,200 top talents sourced from across the Ogilvy group, OgilvyRED is led globally by Chairman Carla Hendra. The OgilvyRED team includes leaders in brand strategy and architecture, strategic planning, research, marketing consulting, digital strategy, emerging media, public relations, retail strategy, customer loyalty, sales enablement, design thinking, and change management. In addition to Ogilvy’s own talent base, we draw upon the entire WPP group of companies, as well as a set of strategic alliance partners.

For your thorniest brand and marketing problems, please contact us for a preliminary discussion.

STRATEGY INNOVATION GROWTH

“Clients fundamentally want insights and ideas that accelerate their brands and business, and it is our goal with OgilvyRED to deliver on both superbly.” MILES YOUNGCEO, OGILVY & MATHER

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OPEN SOURCE

For any Client challenge, we apply the best talent, intellectual property, and tools—sourced from anywhere inside or outside our network, globally and locally.

CHAOS THEORY

In this random, uncertain world, revealing the small moves that have a huge impact (both positive and negative) on business is a critical skill.

DESIGN THINKING

Consulting has become as right brain as left brain. We go beyond pure analytics to design Clients’ futures by using emotion, experimentation, and creativity. MAKING LUCK

Successful businesses place informed bets, with eyes open and with the insight and energy to seize opportunities and act on them.

OgilvyRED makes the connection between deep strategy and creativity to uncover the actionable answers Clients need. Positive, measurable brand and business outcomes are OgilvyRED’s single-minded goal.

THINKING DIFFERENTLY

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We are domain experts and problem solvers who are passionate about creating new value for our Clients’ companies. We thrive in the space between vision and action, art and science, insights and ideas.

Few strategy consultants can bridge the disciplines of branding, marketing, technology, business modeling, and ideation. OgilvyRED can. On a recent global strategy engagement, the OgilvyRED talent we activated included: • a veteran global brand strategy and architecture expert

• a Ph.D. in statistical and financial modeling

• global vertical industry experts

• M.B.A./Ph.D. marketing strategy consultants

• brand positioning and identity design specialists The right talent applied up front allowed us to answer our Client’s brief in just three months—rather than the six months such assignments often require.

OUR PEOPLE

SMART. NIMbLE.

FOCUSED. FEARLESS.

New Economy thinkers who leapfrog the obvious.

OUR PEOPLE

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Our global talent is defined and searchable through REDProfiler,™ our strategic services database. REDBrain™ contains our best practice and emerging practice intellectual property. And our global tools and products are defined in the REDStore.™ Our strategic talent lives in many of our best-in-class disciplines, specialty business units, communities of practice, and custom innovation teams. In a world where the old definitions of brand and marketing strategy are changing daily (due to new levels of business transparency and speed), OgilvyRED was created to unlock the value of Ogilvy expertise for our Clients.

With these three assets, we move quickly—assembling core teams of people from widely varying areas of expertise, according to the strategic issue. The Ogilvy network of more than 1,200 senior leaders is the core of OgilvyRED. Read on to learn about how we extend this with our Open Source approach.

Talent. Intellectual Property. Tools.

OUR EXPERTISE

REDPROFILERTM REDbRAINTM REDSTORETM

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WPP Digital

Kantar, WPP’s Consumer Insight Group

GroupM, WPP’s Media Investment Services Unit

The brand Union

Landor

brandAsset Consulting

CTM

Gerson Lehrman Group

MarketShare Partners

We draw upon experts from a wide variety of fields—specialized consultants, technology partners, industry innovators, academic think tanks, and best-in-class research providers.

OPEN SOURCE

OgilvyRED’s entirely Open Source approach activates and mobilizes the right resources for the Client challenge at hand—within Ogilvy, WPP and beyond our own borders.

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GROWTH STRATEGY

Identifying and activating the drivers of short- and long-term revenue and profit growth. • Business Acceleration•Brand Portfolio Strategy•Customer Value Strategy INTEGRATED SOLUTIONS STRATEGY

Improving marketing impact/ROI for brands with integrated planning: pricing, packaging, distribution, financial modeling, marketing communications. •Communications Planning•Integrated Marketing Planning•Marketing Effectiveness INNOVATION STRATEGY

Designing “the next new thing.” •Creative and Content Innovation•Digital, Social, Emerging Technologies•Data and Marketing Automation

We focus on three primary areas.

OUR PRACTICES

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There is no shortage of strategy consultancy in the marketing landscape. Nor any scarcity of marketing agencies— digital, traditional, social, or integrated. And certainly no lack of research, analysis, and measurement shops.

Our Clients tell us it’s a struggle to bring these elements together effectively to grow their brands and businesses as they face difficult new challenges.

OgilvyRED builds Board and C-level documentation to demonstrate short-term success, as well as optimization blueprints for long-term acceleration. We help organizations move from theory to the strategic actions that propel businesses forward quickly.

If you need a resource that will own your business results with you by connecting big thinking with pragmatic “getting it done” and clear metrics, OgilvyRED can help.

OgilvyRED creates actionable plans... not PowerPoint theory.

CONNECTING THE DOTS

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FINANCIAL SERVICES

INFORMATION TECHNOLOGY

LOGISTICS AND SUPPLY CHAIN SERVICES

CONSUMER GOODS

HEALTHCARE

EMERGING TECHNOLOGIES/MEDIA SERVICES

TELECOMMUNICATIONS/CAbLE /INTERNET

RETAIL

AUTOMOTIVE / TRANSPORTATION

OgilvyRED provides strategic growth and innovation consulting to some of the world’s best-known brands in many categories.

UP

WHO WE WORK FOR

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Our hubs are located in New York, London, Singapore, Beijing, and São Paulo. We also tap into centers of excellence throughout the 450 offices in the Ogilvy network. Our teams travel anywhere and everywhere.

For each engagement, we identify the specific talent and tools required and work side by side with Clients, from research and discovery through iteration and execution.

For current Ogilvy & Mather Clients, your Client Service lead is the door to knock on for help from OgilvyRED. For new Clients, please contact Carla Hendra.

OgilvyRED builds global and local teams through our five hubs.

HOW WE ENGAGE

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GLObAL REACH

GLOBAL LEADS

Carla HendraCHAIRMAN, OgilvyRED

Bukky OlowudeCONSULTANT, OgilvyRED

NEW YORK

SÃO PAULO

LONDON

BEIJING

SINGAPORE

GLOBAL LEADS

Carla HendraGLOBAL CHAIRMAN

Chris HalsallGLOBAL CONSULTING PARTNER

Susan Machtiger GLOBAL CONSULTING PARTNER

Joanna Seddon GLOBAL CONSULTING PARTNER

Bukky OlowudeGLOBAL CONSULTANT

John Bell GLOBAL DIGITAL INFLUENCE

Brandon BergerGLOBAL DIGITAL STRATEGY

Mark Blair GLOBAL BRAND MANAGEMENT STRATEGY

Tim BroadbentGLOBAL MARKETING EFFECTIVENESS

Dan Burrier GLOBAL INNOVATION

Nick Ford GLOBAL FINANCE

Nasreen Madhany GLOBAL MEDIA

Dimitri Maex GLOBAL DATA/ANALYTICS

Colin Mitchell GLOBAL PLANNING

Ben RichardsGLOBAL INTEGRATED STRATEGY

Gunther Schumacher GLOBAL TECHNOLOGY

REGIONAL LEADS

ASIA PACIFIC

Mark Sinnock PLANNING

Jerry SmithCONSULTING

EUROPE, AFRICA,MIDDLE EAST

Russell Davies PLANNING

Mark InskipCONSULTING

LATIN AMERICA

Bernardo GeogheganPLANNING

Ranjiv RamgolamCONSULTING

NORTH AMERICA

Colin MitchellPLANNING

Dimitri MaexCONSULTING

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For more information about OgilvyRED, please contact:

Carla Hendra GLOBAL CHAIRMAN

carla.hendra @ogilvy.com212-237-6783

Ogilvy & Mather636 11th AvenueNew York, New York 10036

© 2011 Ogilvy & Mather. All rights reserved. All third-party trademarks contained herein are the property of their respective owners. PowerPoint is a registered trademark of Microsoft.

CONTACT US

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SAP #: ZZD.ZZDOWW.11000.X.016 LIVE: None BUILD OP: JF PM/MRK: B. Olowude24 CLIENT: Internal Overhead TRIM: 6.5” x 9.75” REV DATE: 5-10-2011 4:10 PM CREATIVE (CD): N/A









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