Magdus 2014 - Outlet Transformation?
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Has the old factory outlet become obsolete with the relocation of West European factories? Probably not completely, but its golden age is for sure already behind us. Using illustrations of his own retailer experience, Cédric Moulin shares his vision on how the threats of market saturation in brick-and-mortar stores and the cannibalization of e-commerce can be overcome by injecting added-value into the outlet model.
Transcript of Magdus 2014 - Outlet Transformation?
We create unique retail landscapes to uplift brand & asset value and increase leasability
Bataviastad | Window Dressing ®
Aéroville | Window Dressing ®
Origami|Kinect Game
Outlet Transformation based on three principles
1. Brand & product focus 2. Denim expertise 3. True american heritage
ENTRANCE AREA
BASIC WALL FOCAL POINTS
FOCAL POINTS
FOCAL POINTS
PROMOTION
PROMOTION
ENTRANCE AREA
Stay tuned!
Cédric Moulin +33 6 10 65 34 92 +32 473 717 852
3dwindowdressing.com facebook.com/3Dwindowdressing
@3D_windowdress
