MAGAZINEMAGAZINE. COM 2012 Media Kit · MAGAZINEMAGAZINE.COM P (301) 718-7787, ext. 212 F (301)...

MAGAZINE.COMMAGAZINE

MAGAZINEMAGAZINE.COM

MAGAZINEMAGAZINE.COM

The name says iT allw Bethesda Magazine is a magazine for the people who live in and

around Bethesda…

w A magazine that helps give residents a sense of place. A feeling of community. The realization of just how unique the Bethesda area is…

w A magazine that offers Bethesda-area businesses a targeted and cost-effective way to reach potential customers.

a Discerning reaDershipw Bethesda Magazine is published six times a year for the affluent and

active readers who live their lives—and spend their money—in the Bethesda area.

w 30,000 copies of each issue are distributed in Bethesda, Chevy Chase, Potomac, Glen Echo, Cabin John, Silver Spring, Rockville, Kensington, North Potomac and Upper Northwest D.C.

✔ 20,000 are delivered directly to people’s homes to paid subscribers and potential subscribers.

✔ 5,000 are sold on newsstands.

✔ 5,000 are made available in highly trafficked public places, such as doctors' offices, real estate agencies and hotels.

accorDing To a 2009 reaDer survey, more Than 69,000 people reaD each issue.

2012 Media Kit

[email protected] BethesdaMagazine.com

P (301) 718-7787, ext. 212F (301) 718-1875

7768 Woodmont Ave., Ste. 204Bethesda, MD 20814

insiDe The magazineBethesda Magazine covers the topics that are most interesting and important to area residents, including:

w RESTAURANTS

w REAl ESTATE

w HoMES

w HEAlTH & FITNESS

w CoMMUNITy ISSUES

w SCHoolS & EDUCATIoN

w PARENTING

w PEoPlE

w ARTS & ENTERTAINMENT

w TRAvEl

w PolITICS

w PHIlANTHRoPy


P (301) 718-7787, ext. 212F (301) 718-1875


Bethesda Magazine is the most cost-effective and efficient advertising medium for my target market. Washingtonian magazine, the Washington Post, Washington Life, etc., overshoot my market and cause me to spend ad dollars marketing to areas in which I don’t work. Why pay for exposure I don’t want or need?

– Jane Fairweather, realtor, Bethesda

w HoME• Real estate agents and agencies• Architects and builders• Luxury condos and apartments• Kitchen designers and retailers• Home furnishing, appliance and product retailers

• Home services providers• Mortgage providers• Landscape designers and garden centers

• Second homes

w HEAlTH & FITNESS• Physicians• Dentists• Hospitals• Senior services• Spas and salons• Health clubs and fitness programs

w FooD & DRINK• Restaurants• Caterers• Food and wine stores

w RETAIl• Shopping centers• Jewelers• Boutiques

w ARTS & ENTERTAINMENT• Theaters and concert halls• Performance organizations• Art galleries• Museums• Sports and recreation venues

w PRoFESSIoNAl SERvICES• Attorneys• Financial advisors• Accountants

w EDUCATIoN• Private schools• Educational services providers• Colleges and universities

w TRAvEl• Destinations• Transportation• Hotels, inns and resorts

w oTHER• Financial institutions• Corporations• Camps• Cable and high-speed internet providers

• Green-related businesses

the right Choice for a wide Variety of advertisers

4 greaT Ways To aDverTisew DISPlAy ADS

Display ads come in the following sizes: full page, 2/3 page, 1/2 page, 1/3 page, 1/4 page and 1/6 page. Don’t have an ad? Bethesda Magazine will create one for you.

w PRoFIlES Profiles tell the story of you or your business. Each Profile consists of a write-up and a photo. Profiles run in Bethesda Magazine and on BethesdaMagazine.com.

w BETHESDA MAGAZINE DIRECT CARDS Direct-mail cards that are poly bagged with mail copies of the magazine.

w INSERT CARDS Insert cards are bound into all copies of the magazine.

a TargeTeD anD cosT-effecTive Way To reach poTenTial cusTomers in The BeThesDa area.


P (301) 718-7787, ext. 212F (301) 718-1875


2012 advertising deadlines

w January/FebruarySpace reservation: 11/29/11Materials due: 12/2/11

w March/AprilSpace reservation: 1/27/12Materials due: 2/3

w May/JuneSpace reservation: 3/29Materials due: 4/4

w July/AugustSpace reservation: 5/29Materials due: 6/5

w September/OctoberSpace reservation: 7/27Materials due: 8/3

w November/DecemberSpace reservation: 9/28Materials due: 10/4

ADvertiSiNg SizeSw Measurements are shown width by height in inches.

FUll PAGEfinal trim 8 x 10.5live area 7 x 9.51/8" bleed 8.25 x 10.75

2/3 PAGE 4.625 x 9.5

1/2 PAGE 7 x 4.625

1/3 PAGE SqUARE 4.625 x 4.6251/3 PAGE vERTICAl 2.25 x 9.5

1/4 PAGE 3.375 x 4.625

1/6 PAGE HoRIZoNTAl 4.625 x 2.251/6 PAGE vERTICAl 2.25 x 4.625

SeNDiNg AD MAteriAlS w PHySICAl MATERIAlS: Ship items to Bethesda Magazine / Attn:

Susan Hull, 7768 Woodmont Avenue, Suite 204, Bethesda, MD 20814

w FIlES oN DISK: Flattened, press-quality PDFs preferred. CDs/DvDs accepted. We have Windows and Macintosh machines available, but differences in formatting may cause unreliable output. Please include a printout of the disk contents and ad layout for verification.

w FTP oR E-MAIl: Email files under 20MB to [email protected]. For larger files, email Susan for FTP host, login and password information.

2012 Print advertising rates

Keep all text & vital elements

within the lIvE AREA

7 x 9.5

Ensure that crop marks don't enter

the bleed area


P (301) 718-7787, ext. 212F (301) 718-1875


2012 Print Profile deadlines

w January/February Space reservation: 11/15/11

w March/April Space reservation: 1/11

w May/June Space reservation: 3/12

w July/August Space reservation: 5/11

w September/October Space reservation: 7/11

w November/December Space reservation: 9/11

2012 Profile advertising rates

w PRoFIlES TEll THE SToRy of you and your business. Each Profile consists of a write-up and a photo. Profiles run in Bethesda Magazine and on BethesdaMagazine.com for one year. Bethesda Magazine will write the profile (based on an interview with you) and take a photo, both of which will be subject to your approval.

w 2012 PRINT PRoFIlES SCHEDUlE

January/FebruaryDentistsFinancial Services

March/AprilRealtorsAttorneys

May/JuneBuilders & ArchitectsAsk the Beauty Experts

July/AugustWomen in BusinessAsk the Senior Services Experts

September/OctoberDoctorsHome Experts

November/DecemberSenior ServicesSalons & Spas


P (301) 718-7787, ext. 212F (301) 718-1875


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Bethesda Magazine is a great local publication that reaches our target market. the stores at Bethesda row have received a great amount of exposure because of advertisements in Bethesda Magazine.

– Jill Powell, senior Marketing Manager,

Federal realty

inVestMent trust

BeThesDa magazine DirecT w Now you can have All THE BENEFITS

oF DIRECT MAIl and of Bethesda Magazine’s audience.

w IN EACH ISSUE Bethesda Magazine poly bags up to five, 8”x 6” direct response cards with mailed copies of the magazine. The cards are the first thing that readers pick up when they open the bag.

w Bethesda Magazine DIRECT has MANy ADvANTAGES over traditional card packs:

✔ There are a maximum of five cards (compare that to traditional cardpacks!).

✔ The cards are printed on high quality 80lb, glossy paper.

✔ Each card has category exclusivity.

✔ The cards are sent along with Bethesda Magazine’s 20,000+ mailed copies. Because the magazine is read so avidly, your card is sure to be seen.

✔ Bethesda Magazine’s audience is the exact target for your marketing. (The average HHI is $223,000)

iNSert CArDSw Insert cards are printed on glossy,

high-quality stock and are bound into all copies of the magazine.

FOr MOre iNFOrMAtiON w For more information and prices for Bethesda Magazine DIRECT

and Insert Cards, contact your Bethesda Magazine account executive or Advertising Sales Director Sherri Greeves at 301-718-7787, ext. 212 or [email protected]

Bethesda Magazine direCt & insert Cards

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P (301) 718-7787, ext. 212F (301) 718-1875


2012 editorial Calendar

Editorial Calendar subject to change

As a Bethesda-headquartered, community bank serving the DC Metro area, we believe in supporting local businesses ... Bethesda Magazine has brought EagleBank greater awareness and recognition in the marketplace. This win-win situation has also resulted in growth for both of our organizations.

– thoMas d. MurPhy, President, eagleBank,

Bethesda

JANUARy/FEBRUARy

Best of Bethesda

HOME: RemodelingHEALTH: Fitness

SPECIAL SECTION: Weddings

Advertising Profiles Dentists

Financial Services

Advertising SectionsSummer Camps Private Schools

JUly/AUGUST

The Summer IssueHOME: Second Homes

HEALTH: Cosmetic Procedures

Advertising Profiles Women in Business

Ask the Senior Services Experts

Advertising SectionsPrivate Schools

SEPTEMBER/oCToBER

Education

HOME: KitchensHEALTH: Kid's Health

Advertising Profiles Doctors

Home Experts


NovEMBER/DECEMBER

50th Issue of Bethesda Magazine

HOME: Interior DesignHEALTH: Hospitals

Advertising Profiles Senior ServicesSalons & Spas


MARCH/APRIl

Changing Face of Montgomery County

HOME: Real EstateHOME: landscaping

HEALTH: Seniors

Advertising Profiles RealtorsAttorneys

Advertising SectionsSummer Camps

MAy/JUNE

The Restaurant Issue

HOME: outdoor livingHEALTH: Seniors

Advertising Profiles Builders & Architects

Ask the Beauty Experts

Advertising SectionsSummer Camps

iN everY iSSUew Stories on restaurants and food, weekend getaways, homes and real

estate, health and fitness, shopping and fashion, education, parenting and community issues.

PlUS:w MAGAZINES WITHIN A MAGAZINE

Special, subject-focused sections with their own covers and tables of contents.

Bethesda Magazine HOME: Covering home design, decor, landscaping, real estate and neighborhoods

Bethesda Magazine HEALTH: Covering health care, healthy living, senior living and fitness.


P (301) 718-7787, ext. 212F (301) 718-1875


Circulation & distribution

Initially I chose to advertise in Bethesda Magazine because I enjoy reading it so much. they seem to have their fingers on the pulse of our extended community. By the response that I have had, I see that I was correct. Advertising in Bethesda Magazine has helped to solidify our identity in the community. Simply put, our advertisements are being seen by our target market. The rest is up to us.

– larry rosen, JaCk rosen kitChens,

roCkVille

w BEthEsda MagazinE GUARANTEES advertisers that 30,000 copies of the magazine are distributed.

20,000 copies are MAIlED DIRECTly to subscribers and prospective subscribers.

Approximately 5,000 copies are SolD IN SToRES, including all Barnes & Noble, Whole Foods, Harris Teeter, Giant, Safeway and CvS stores in lower Montgomery County; and Balducci's.

Approximately 5,000 copies are made available in HIGHly TRAFFICKED PUBlIC PlACES, such as doctors' offices, real estate agencies and hotels.

Each issue of Bethesda Magazine is read by an average of 2.3 people, according to a reader survey. As a result, ovERAll READERSHIP is approximately 69,000.

20,000 MAileD

5,000 iN StOreS

5,000 ADDitiONAl

69,000 reADerS!

Kensington

North Bethesda

Olney

NorthPotomac

Silver Spring

Rockville

GaithersburgGermantown

Potomac

Bethesda

CIRCULATION AREA

Chevy Chase

Upper NW D.C.Glen Echo

Cabin John

MAGAZINEMAGAZINE. COM 2012 Media Kit · MAGAZINEMAGAZINE.COM P (301) 718-7787, ext. 212 F (301)...

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