November/December 2011English edition D20835E

Magazinewww.wan-ifra.org/magazine

2011 Expo, congrEss, EDitors forum

World’s press stages impressive week

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3www.wan-ifra.org/magazine OUR VIEWPOINT11/12.2011

Snapshots from Vienna First, my quick takes from the World Newspaper Week in Vienna:

W What a moving opening ceremony to the World Newspaper Congress and World Editors Forum featuring the presentation of this year’s Golden Pen of Freedom, awarded to Dawit Isaak and accepted by his visibly shaken brother, Esaias. (See story on page 6.)W With print circulation on decline in Europe (see World Press Trends below), it was interes-ting to see at IFRA Expo all three major newspaper printing press manufacturers (KBA, manroland, Goss International) announce new press designs and orders for those presses from European publishers. Somebody believes in print. W I covered most of the Editors Forum sessions for our blog, and most sessions were full. But the session on “The steps toward a successful tablet application” was really packed. W An editor-in-chief from a prominent European daily newspaper told me he wished the Congress finance and business sessions were integrated into the World Editors Forum sessi-ons because “all editors and journalists should attend those sessions to get the complete picture of the challenges and opportunities ahead,” he said.

World Press Trends

During the Congress, WAN-IFRA CEO Christoph Riess presented the association’s annual World Press Trends Survey, and apparently to much anticipation: as of 24 October, the pre-sentation had been viewed on Slideshare more than 42,000 times. You can see it here: [www.slideshare.net/WAN-IFRA/wnc-wef-worldpresstrends2011christophriess-9676190].

His presentation focused on six key areas: the media consumption shift; economic de-velopments; newspaper circulation and number of titles; advertising expenditure by media; newspaper revenue; and Internet versus mobile. In addition to the presentation, a summary of the survey can be found here: [www.wan-ifra.org/node/42930].

This year’s survey and research marked a shift from past versions of survey, focusing on 69 countries that account for 90 percent of global industry value in terms of circulation and advertising revenue. “We’re concentrating on value rather than volume, focusing on key numbers in key markets,” said Riess. “Our approach puts a premium on insight over num-bers.” But he said the survey will continue to monitor all countries.

Yet this year’s survey does speak “volumes” about the newspaper’s two-sides-of-the-coin position in the media landscape today.

Not surprisingly, print circulation declined globally (2 percent) from 2009 to 2010, parti-cularly in Europe and North America, but it increased in Asia and Latin America.

Perhaps surprisingly, newspapers reach more people than the Internet. On a typical day newspapers reach 20 percent more people worldwide than the Internet reaches, ever.

And while newspapers’ digital efforts are helping them to reach a broader audience, the advertising revenues needed to compensate for the continued decline in print ad reve-nues are not keeping pace. This despite all trends pointing toward more online advertising spend than in all other media and that advertisers tend to find newspapers are more time efficient and effective than other media.

It underscores the conundrum publishers are facing today with their print and digital activities. But it was clearly evident during the week that publishers – especially from digi-tally-minded publishers like Schibsted or Axel Springer – are aggressively experimenting with their digital businesses while still investing and believing in the viability of their print products.

That is merely a snippet of what was indeed an incredible week in Vienna. On the fol-lowing 43 pages, we feature a comprehensive review of Congress, WEF, Expo and more.

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Dean RoperEditor-in-Chief

Correction: In an article our September/October edition, (page 22-24) we reported that Wifag and ABB have closed a cooperation agreement. Wifag and ABB cooperate in specific projects but there is no coopera-tion agreement.

www.wan-ifra.org/magazine11/12.2011TABLE OF CONTENTS4

3 Our Viewpoint

WAN-IFRA Bulletin

48 WAN-IFRA held two pres-tigious events in South Asia in September: WAN-IFRA India 2011 Expo and Conference, and the organisation’s first con-ference in Vietnam.

WAN-IFRA Services

50 Calendar of Events, Subscriptions, Imprint

World Newspaper WeekONLINE

WAN-IFRA provided compre-hensive, up-to-date coverage of all the activities in Vienna during the World Newspaper Week: in text, images, video, ePaper, and on social media platforms. Visit:[www.worldnewspaperweek.org/blog]

7 Golden Pen of Freedom: We are all ‘his kind’

8 Round Tables: Making press freedom your business

11 Congress: ‘Innovation of today is standard of tomorrow’

14 WEF: Evolving editorial methods while keeping core values

17 WAN-IFRA elects new board members

Read the complete media-enhanced WAN-IFRA Magazine in ePaper [www.wan-ifra.org/epaper].

Some articles provide additional information on our website. To access, type the Article ID [number] into the search field at [www.wan-ifra.org/magazine].

WORLD NEWSPAPER CONGRESS & WORLD EDITORS FORUM

IFRA EXPO 2011

18

20 Mobile platforms: Mobile, with a ‘do or die’ perspective

23 E-Reading Conference: Tablet true stories

24 Cloud is about making ‘IT’ easy

28 CMS vendors spotlight new orders and features

30 Solutions for ad sales staff and workfl ows

34 Plenty of innovations in newspaper printing

38 Effi ciency and fl exibility in the mailroom

44 Paper management: Just-in-time supply

26/27, 32/33, 42 Developments, orders, installations

6

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6 www.wan-ifra.org/magazine11/12.2011World nEWspapEr congrEss & Editors Forum

Congress, WEF message: Be bold and ‘brand’ new

To thrive in today’s dog-eat-dog competitive media market, newspaper publishers and edi-tors must be willing to experiment with busi-ness models, new platforms and new kinds of content. The good news is that most newspaper brands are closely linked to their communities and this connection should be leveraged to ex-tend that powerful brand into new activities.

www.wan-ifra.org/magazine 7PRESS FREEDOM11/12.2011

On the web:

W Visit [www.wan-ifra.org/microsites/golden-pen-of-free-dom] for more infor-mation, and be sure to check [www.freedawit.com] to get engaged with the campaign to “Free Dawit Isaak.”

Esaias Isaak, left, accepts the Golden Pen of Freedom award on behalf of his brother, Dawit Isaak, from Erik Bjerager, President of the World Editors Forum, during a moving opening ceremony.

Andrew Heslop

[andrew.heslop@wan-ifra.org]

Gordon Steiger

[www.wan-ifra.org/pressfreedom]

Dawit Isaak, who left Sweden for Eritrea to help build the country’s independent press – and was imprisoned for his ef-forts – was awarded the 50th anniversary Golden Pen of Freedom, WAN-IFRA’s an-nual press freedom prize, during the open-ing ceremony of the World Newspaper Congress and World Editors Forum on13 October in Vienna, Austria.

Isaak has been held in Eritrea for 10 years, most of it in-communicado. His whereabouts – or even if he is still alive – are unknown.

“This award is an excellent opportunity to increase global awareness of Dawit’s case and adds to the growing international pressure on the Eritrean authorities to provide information on his health and whereabouts,” said Esaias Isaak, after accepting the award on behalf of his brother during what was an emotional ceremony. “The Golden Pen of Freedom breaks the Eritrean gov-ernment’s attempts to create a wall of silence around Dawit and all other imprisoned jour-nalists.”

WAN-IFRA has presented the Golden Pen of Freedom since 1961 to recognise the out-standing action, in writing or deed, of an individual, group or institution in the cause of press freedom.

Dawit Isaak, an Eritrean émigré to Sweden who took Swedish citizenship, returned to his homeland following independence to co-found the country’s first independent newspa-per, Setit, which rose to national prominence and gained a reputation for investigative re-porting. But, in 2001, the government closed Setit, along with all of the country’s inde-pendent press, suspended civil liberties and jailed numerous journalists, including Isaak.

“Dawit Isaak should have been a prominent, celebrated public figure for his work help-ing to build the new, desperately poor country in the horn of Africa,” said Erik Bjerager, President of the World Editors Forum, who presented the award. “Instead, he was re-warded by being jailed without charge, without trial, for the past 10 years. His family has been barred from visiting, and he has disappeared into the silence of the notorious Eritrean prison system.”

In presenting the award, WAN-IFRA again called on Eritrean authorities to immediately release Isaak and all other imprisoned journalists in Eritrea, and for the international com-munity to pressure the Eritrean government into doing so.

Eritrea is as bad as it gets when it comes to press freedom. It is ranked last on Reporters Without Borders “World Press Freedom Index,” below even North Korea, Iran and Burma.

In a controversial Swedish interview in 2009, President Isaias Afewerki made it clear that Issak’s status as a dual citizen of Sweden was of little consequence, and that there were no plans to honour repeated Swedish requests to free him. “We will not have any trial, and we will not free him,” he said. “We know how to handle his kind.”

In presenting the Golden Pen of Freedom, WEF President Erik Bjerager said: “Today, we declare that we are all ‘his kind.’”

We are all ‘his kind’

8 www.wan-ifra.org/magazine11/12.2011round tables

The heart of WAN-IFRA Making press freedom your business

There has rarely been a more crucial or appropriate moment to highlight the indelible link between a free press and economi-cally viable, independent newspaper businesses. While events in the Middle East and North Africa have dominated the 2011 news agenda, the Media Development and Press Freedom Round Table sessions held during this year’s World Newspaper Week revealed a wider global media environment beset by challenges yet ripe for intelligent, business-led solutions that are built to last.

Media Development sustainability

WAN-IFRA’s commitment to press freedom has allowed it to pioneer an alternative ap-proach to media development. As the trade organisation for the world’s newspaper indus-try with a clear human rights mandate, WAN-IFRA straddles the NGO and private sectors, offering unparalleled access and expertise when it comes to supporting the democratic ideal of freedom of expression through sustainable media development initiatives. It is a philosophy that is attracting global attention.

“We have a long history with NGOs, but to collaborate with the private sector is a real learning curve,” said Christina Dahlman, Senior Policy Specialist at the Swedish Interna-tional Development Cooperation Agency (Sida), speaking at the Media Development

Round Tables

The Media Develop-ment, Press Freedom and Young Reader Round Tables are held on the eve of the World Newspa-per Congress and World Editors Forum and draw impas-sioned participation from all over the world.

From left: Panelists Gamal Eid, Agnès Callamard, Aboubakr Jamaï and Nicolas Perez Lapentti discuss numerous press free-dom issues around the world.

9www.wan-ifra.org/magazine 11/12.2011 ROUND TABLES

WAN-IFRA Board resolutions

On the eve of the World Newspaper Congress and World Editors Forum, the WAN-IFRA Board is-sued four resolu-tions:W Call for the release of the 2011 WAN-IFRA Golden Pen of Freedom laureate Dawit Isaak, and all journalists held in detention without trial in Eritrea.

W Call for the protec-tion of freedom of expression in Egypt.W Calls for swift ac-tion to reverse rap-idly deteriorating sit-uation for the media in Ecuador.W Call for the vio-lence against media professionals in Mex-ico to end.

For more on the Board resolutions, visit: [www. wan-ifra.org/node/42511]

Andy Heslop

[andy.heslop@wan-ifra.org]

Gordon Steiger, Michael Neumayr

Press Freedom 2011 video [www.wan-ifra.org/node/42961]

[www.wan-ifra.org/pressfreedom]

Round Table. Sida is a major strategic partner in delivering WAN-IFRA’s global media devel-opment programme. “For many years media development was seen as a vehicle to meet other goals, such as education or health issues,” she continued. “It was part of the agenda but not media sustainability itself. We need to look beyond that, to what happens after we’ve left and funding for a project has stopped.”

Working for more than 60 years on behalf of the world’s leading publishers and news-paper owners, WAN-IFRA has amassed an extraordinary pool of resources when it comes to running successful media businesses. Transferring this knowledge from our membership to areas of the world in which media development can play a transformative role in deter-mining wider societal goals and ambitions is an immense challenge. While sustainability re-mains the goal, timing is key when it comes to supporting the independent media and its role in spreading democratic values.

“You can’t wait for a sustainable market to support independent media,” said Troy Etu-lain, Senior Advisor for Independent Media Development with the United States Agency for International Development (USAID). “You need the media now; you can’t wait for the market to develop.” As the world’s largest media development donor, USAID has a pres-ence in more than 50 countries and grants US$ 55-60 million a year in media development funds. Free and independent media have the power to hold governments to account, offer a voice to the marginalised and those with dissenting views, and challenge the status quo. As has been witnessed time and again, most recently in the Arab world, the media can play a leading role in bringing about change, thus creating the necessary conditions for long-term stability through the risks they (as private companies) are willing to take.

Media development is now thought of as a central pillar in fostering open, free socie-ties. Looking to the future, achieving media sustainability – a far more ambitious goal than throwing a large amount of cash at a title and hoping for the best – will require continued partnerships within the private sector, to ensure that once donors leave and the funding dries up, a project’s financial and editorial vitality remains intact.

Press Freedom: one step forward, one step backward

Threats facing this vitality of content, and more importantly those who provide it, remain very real despite the fall of Arab dictators and other, less well documented advances in freedom of expression around the world. After the fall of the Berlin Wall and the liberation of South Africa from apartheid, the world saw great strides in press freedom. Access to in-formation began to be democratised, countries repealed criminal defama-tion and libel laws and a breadth of new independent publications began offering readers wider choices. Yet, during the past decade some of these gains have been eroded.

“The problem is that for 10 out of the last 20 years, a number of countries have deteriorated in terms of press freedom,” said Agnès Cal-lamard, Executive Director of UK-based human rights organisation Ar-ticle 19, during the Press Freedom Round Table. “For example, 90 per-

Panelist Christina Dahlman (with microphone) answers a question during the Media Develop-ment Round Table. Fellow panelists include (from left): Stephen Salyer, Stewart Chisholm and Mira Milosevic.

10 www.wan-ifra.org/magazine11/12.2011ROUND TABLES

cent of crimes against journalists – including murders – go unpunished. If this slide isn’t halted, we could certainly see serious regression.”

The “War on Terror” was cited as a major setback in terms of free reporting, with re-strictive legislation excusing the introduction of repressive measures against the press in many countries around the world. While traditional media has felt such pressures particu-larly severely, social media – a phenomenon to have grown out of the past decade – was cited as a tremendous advance for freedom of expression, nowhere more so than in the Egyptian context. “Around 95 percent of prisoners of conscience in the Arab world are bloggers,” reported Gamal Eid, human rights lawyer and Executive Director at the Cairo-based Arabic Network for Human Rights Information (ANHRI). “With the advantage of new media and technologies, we have stepped forward and there are no red lines. Citizen media allows us to really see what is going on.”

Guy Berger, recently appointed Director of UNESCO’s Freedom of Expression and Media Development section, warned that the new challenge was to ensure social media did not discredit freedom of expression. “What do you do in response to irresponsible social media, such as when it provides misinformation or a platform for hate speech? Traditional media has to engage with social media and discuss these issues, not block it out completely.”

In response to increased government pressures on freedom of expression around the world, Moroccan publisher and WAN-IFRA 2010 Gebran Tueni Award laureate, Aboubakr Jamaï stated “it is important to name and shame those who empower repressive regimes. Dignity means being able to speak one’s mind.” Amadou Mahtar Ba, CEO of the Kenya-based African Media Initiative, agreed, stating discussions surrounding freedom of expres-sion will always be necessary. “You can’t hold back the ocean with your arms, citizens will always have the upper hand over dictators. When you take the role of the media as a watchdog and really put the spotlight at the helm of government or special interest, by definition they will always try to curb their rights. We will always be talking about this.”

Speaking from the floor, Eynulla Fatullayev, released in May 2011 after serving four years in prison in Azerbaijan for his work as a journalist, stressed that the fight for a free press is an international issue. “It is felt worldwide,” he suggested, “even affecting coun-tries assumed to be the cradle of freedom and democracy.” He pinpointed a crisis of mod-ern European values that is strengthening authoritarian countries. “The West fought to im-plement freedoms that it finds difficult to maintain and is at best forgetting, at worst willfully destroying. If we lose freedom of speech, then what else can we speak about?”

World Press Freedom Review

WAN-IFRA released its annual review of press freedom worldwide just before the start of the World Newspaper Congress and World Editors Forum. Here are some of its findings:W Media professionals across the Americas are increasingly exposed to the wave of violence resulting from the conflict between drug-trafficking syndicates and government authori-ties. W In Asia, established democracies have seen a rise in impunity, censorship and violence against journalists in the past year. W Press freedom continues to suffer from a deep-rooted culture of impunity, intimidation and harassment in certain parts of Central and Eastern Europe and Central Asia. W Despite the fall of dictatorships across the Middle East and North Africa, little progress has been made in installing legislation that will protect the freedom of the press in Tunisia, Libya and Egypt.W A culture of unrelenting violence, harassment and intimidation, particularly alongside elections, continues to stifle freedom of expression across the African continent. The report, with region-by-region details, is available to download at [www.wan-ifra.org/node/42183]

Young ReaderRound Table

This year’s Young Reader Round Table featured a number of presentations from the 2011 World Young Reader Prize win-ners, including Newspa-per of the Year and win-ner of the Enduring Excellence Awards, Jawa Pos of Indonesia. The company turned out with a 40-strong group (pictured above) to cele-brate its achievement. The paper has delivered consistently excellent ser-vice for young people, providing a daily youth section, DetEksi, which has led to 51 percent of the paper’s readership being under 30 years old. DetEksi is staffed largely by university students, who work on a paid, part-time basis to pro-duce a supplement that is made by young people for young people.

Video interview with Jawa Pos Director Azrul Ananda: [blog.wan-ifra.org/node/12626]

Other community initia-tives that were recog-nised included bike-athons held by I-Next India; SEED, an ecological seed-planting scheme op-erated by The Hindu of India; and the media labs of the Portuguese Diário de Notícias.

11www.wan-ifra.org/magazine 11/12.2011 WORLD NEWSPAPER CONGRESS

Alexandra Iselin Waldhorn

[reader@wan-ifra.org]

Gordon Steiger

WAN-IFRA YouTube channel: [www.youtube.com/ifradot-com]

Presentations:[www.slideshare.net/WAN-IFRA/tag/world-newspaper-congress]

[www.worldnewspaperweek.org/blog]

‘Innovation of today isstandard for tomorrow’

For as old as the newspaper is, experimentation might just be the key to its future.

Over the past year global daily print newspaper circulation declined by 2 percent, to 519 million from 528 in 2009. At the same time, more of this loss was made up by an increase of digital audiences as more newspapers expanded their presence online. However, this shift continues to be plagued by dwindling ad revenue.

The 63rd World Newspaper Congress, held in Vienna, Austria, couldn’t be a more fit-ting place to discuss this quandary. The Austrian newspaper industry is a prime example of a thriving market within a larger, more complex one. Three-quarters of adults read a daily newspaper and publishers still reap impressive market shares in advertising. However, the country’s publishers are not numb to the challenges ahead, which are already faced by many other markets worldwide.

According to Hans Gasser, President of VÖZ, the Austrian Newspaper Publishers Associ-ation, publishers of the country’s 17 daily newspapers are already innovating on all plat-forms to secure their future. “This means facing the challenges of strengthening, on one hand, our core competencies to provide our dedicated customers with what they have come to expect in terms of quality content,” said Gasser. “While on the other hand devel-oping all our cross-media solutions and content to enrich our portfolio and reach a new audience.” Summary of his presentation can be found at [blog.wan-ifra.org/node/12560]

Continuous development

Following his remarks, speakers from across different markets spoke during the ensuing three days of the Congress on how to finance the traditional model of journalism, while moving beyond a complete dependency on ad revenue.

Dietmar Otti, Man-aging Director of Marketing, Axel Springer Verlag.

12 www.wan-ifra.org/magazine11/12.2011world newspaper congress

“Innovation of today is the standard for tomorrow,” said Dietmar Otti, Managing Director of Marketing for German-based Axel Springer. “We have to create new things every day to attract new customers.”

Otti discussed how to capitalise on a media brand, and used the case of his company’s Bild daily newspaper, the country’s largest circulation paper with more than 12 million daily readers. “We have a strong media brand,” Otti said. “Everybody in the country knows Bild and what it stands for.” As a result of its distinctive content and style, Bild has successfully profited from an array of products and services. For example, Bild has published a branded version of the Bible, which has sold more than 1 million copies. Summary of his presenta-tion can be found at [blog.wan-ifra.org/node/12588]

Investing in brand

For many publishers, the concept of branding is a novelty. Manfred Schmidt, Chairman of the Institut für Markentechnik in Geneva, said that it is sometimes difficult to explain the substance of a brand and to communicate that to its employees. If employees master the task of building a strong brand, customers will be willing to pay for it.

He also encouraged publishers to invest rather than cutting costs. “I know no example of businesses in which cutting costs led to successful business – it’s quite the opposite,” he said. “People are not going to pay for what you ‘take out’ of their product.” Summary of his presentation can be found at [blog.wan-ifra.org/node/12593]

Part of that is adapting to evolving customer demands while maintaining a consistent brand, according to Wilfred David Kiboro, Chairman of the board of Kenya’s Nation Media Group. “We have to find out exactly what our readers want. We need that in order to en-gage them. Nobody likes to pay for anything that they can get for free,” said Kiboro. “If you have a unique content, that is useful to your customers,” he said. Panel discussion: [blog.wan-ifra.org/node/12585]

They are in charge, not us

This hints at a larger phenomenon sweeping across the industry. The power dynamics have flipped, giving the readers more clout. Readers now have many platforms to choose from and the top industry players need to make all of these platforms – including paper, online, mobile and tablet – as attractive and profitable as possible.

While publishers should be moving towards weaning themselves from advertising reve-nue dependency, this doesn’t mean they should not experiment with innovative business models around advertising to reap new revenues.

Taking a unique approach was Ravi Dhariwal, CEO of The Times of India, who ex-plained how his publishing house takes equity in companies in return for advertising in its many publications. One way this works is by taking small stakes in companies that need brand building, which it provides through advertising space. So far, they’ve invested in more than 350 companies, which sign up for terms lasting three to five years.

“We’re able to convince people they need to advertise with us, and we’ll share the risk,” Dhariwal said. “We’ve been able to build brands based on this approach.” Summary of his presentation can be found at [blog.wan-ifra.org/node/12636]

Part of the broader shift in the industry requires engaging readers accustomed to the intimacy and immediacy of the Internet and figuring out how to weld strong journalism with new technology. “It’s all about creating alternate revenue streams. The good news is the markets are slowly recognising the value of content,” said Mariam Mammen Mathew, Chief Operating Officer of Manorama Online in India. “We empower our editors, we tell them content is important and there is value to it. “

Concurrently, Mathew is applying what her paper does best – creating content – and testing out new platforms. For example, the company has tapped into mobile by sending out SMS and voice promotions to drive consumers to connect through paid-for richer media, with the revenue shared with mobile providers. A new low-cost tablet (US$ 35) re-cently on the market in India could also influence their business model in the near future.

Rebecca Grossman-Cohen, The Daily, USA

Manfred Schmidt, Institut für Markentechnik in Geneva

Ravi Dhariwal, The Times of India

Ken Doctor (on screen), industry news analyst, Jeongdo Hong, JoongAng Media Network, South Korea, and Wilfred Kiboro, Nation Media Group, Kenya

www.wan-ifra.org/magazine 11/12.2011 WORLD NEWSPAPER CONGRESS 13

“The reading experience is very tactile and similar to newspapers,” said Mathew. “What it means in terms of revenue, we haven’t quite decided.” See her summary and video in-terview: [blog.wan-ifra.org/node/12614]

Ripe moment for tablets

Earlier this year the first tablet newspaper, The Daily, emerged as an example of refitting the traditional paper for a technologically fluent audience. Within three months of its launch, The Daily had more than 1 million downloads and now has 120,000 readers on a daily basis. Two-thirds of them are paying, and about half of them are annual subscribers.

“The web is vintage,” said Rebecca Grossman-Cohen, Director of Marketing at The Daily. “Our challenge is to operate on a brand-new platform within traditional digital pa-rameters and systems. The moment is ripe for development and explosive growth and The Daily is working to be a pioneer.”

Already, it’s planning to make its content available on the Android. The Daily, which has a 100 person staff producing 100 pages per day, was born out of the idea that the tablet could provide users with a novel experience. See more on this on page 23, and her sum-mary here: [blog.wan-ifra.org/node/12608].

But, while The Daily appears to be faring well, many other newspapers struggle to profit from multiple platforms. One common question is whether Google aids or inhibits the traditional newspaper expanding onto multiple platforms.

Stefan Tweraser, Google’s country manager for Germany, said publishers should view Google, which gathers content from more than 50,000 publishers, as a partner in dissemi-nating information. “Every piece of content needs to be found,” he said. Summary of his discussion: [blog.wan-ifra.org/node/12597]

While Google is a vital conduit for information, José Luis Sainz Díaz, CEO of the print operations of the PRISA Group, said that traditional news organisations need to guide readers through the deluge of content to high quality and credible news.

“The press continues to be the benchmark,” said Díaz. “One out of every two Internet users looks for information, and the press is the place where ideas are discussed, a debate arena. It guarantees democracy and rule of law. Readers look to our brands and this is an attribute.” Summary of his presentation: [blog.wan-ifra.org/node/12601]

Not time to give up on print

This undergirds the importance of print – media companies should not eschew print for new models, according to Johnny Hustler, Managing Director of Archant Regional in the UK. He stressed that employees should not be too quick to depend upon new models, in-sofar as print still holds relevance, the majority of ad revenue and brand loyalty.

“Transformation implies for me a complete change – out with old, in with new,” Hus-tler said. “As leaders, I don’t think it’s an appropriate image to paint for our colleagues.”

Focusing in on an only digital strategy, according to Hustler, has discouraged many newspaper employees, even ones that represent brands over 150 years old in the UK and beyond. “Inevitably people are led to believe that what they do is unimportant and not val-ued,” he said. “Our newspaper businesses are producing loads of cash. We have to give the right message to our colleagues and investors.” Summary of his presentation: [blog.wan-ifra.org/node/12649]

Schibsted Media Group in Norway has been a leader in the digital arena, but CEO Rolv Erik Ryssdal says the company and the industry should not and will not discount the role of print – today and in the future. “It is true that we moved to digital very early on and were even criticised for moving our digital content from print to online and the same for classi-fieds. But I would like to stress also that putting ‘digital first,’ to me, does not mean that you do not believe in the newspaper and print because we think the print newspaper is a strong and viable business for years to come.” Watch video interview with Ryssdal: [blog.wan-ifra.org/node/12592]

Stefan Tweraser, Google, Germany

José Luis Sainz Díaz, PRISA, Spain

Kiev 2012Next year’s World Newspaper Congress and World Editors Forum will take place in Kiev, Ukraine, from 2-5 September. Ukraine is one of the biggest newspaper markets in eastern Europe. Since independence in 1991, the Ukrainian media landscape has undergone dra-matic changes. Registration and information about next year’s Congress and Forum in Kiev can be found at: [www.wan-ifra.org/kiev2012]

Kiev 2012

14 www.wan-ifra.org/magazine11/12.2011World editors forum

Evolving editorial methods while keeping core values

The journalism industry is changing at a dizzying rate. At least this seems to be the main message that many World Edi-tors Forum attendees took away from the conference: “Rapid changes in media: Editors meet” was the title of a write-up by The Hindu. “Looking at an industry in transition” was how Mario Garcia, renowned newspaper designer and a speaker at the con-ference, summarised the event.

With new developments in technology, the growth of social media and increased con-sumption of online news, there’s no doubt that there have been major developments in the ways in which we read the news, how the news is told and who writes it.

The right ‘touch’ on tablets

Take the growth of tablets. In the session “The steps towards a successful tablet applica-tion,” Garcia told the audience that designing for tablets is a completely new ball game. Tablets should not reproduce the experience that you get online, with television or in print. “But it can fulfil the role of all of these platforms,” said Garcia.

Designing for this new news experience demands new considerations. “When you de-sign for print it is for the eye and the brain,” said Garcia. “For the tablet, it has to be for the eye, the brain and for the finger. Let the finger have some fun!” What does that mean? Well, for one thing, thinking hard about adapting to the way that users use a tablet app. A new study, for example, has found that tablet users don’t like scrolling down pages, so news designers need to start adapting their format to what users enjoy.

Next year’s WEF in Kiev

The 19th edition of the World Editors Forum will be held in Kiev, Ukraine, from 2 to 5 September. Registration and in-formation about the event, held in con-junction with the World Newspaper Congress, can be found at: [www.wan-ifra.org/kiev2012]

15www.wan-ifra.org/magazine 11/12.2011 WORLD EDITORS FORUM

Bill Adair, PolitiFact, USA

Jim Brady, Journal Register Company, USA

Mario García, Garcia Media, USA

Hannah Vinter

[hannah.vinter@wan-ifra.org]

Gordon Steiger

WAN-IFRA YouTube channel: [www.youtube.com/ifradot-com]

Speaker presentations: [www.slideshare.net/WAN-IFRA/tag/world-editors-forum]

[www.editorsweblog.org]

Working with this new platform also means curating content properly, not reproducing what’s in the paper, and training journalists to write good short-form stories that can be in-tegrated with images. Garcia’s advice wasn’t just academic. The urgent necessity for news-rooms to adapt to tablet publication was also clear from the audience: “an amazing amount of tablets around...#WEF11 #iPad” tweeted one participant. See summary and video interview: [blog.wan-ifra.org/node/12629]

Going beyond the article

It’s not just adapting to emerging platforms that requires new thinking. Founder and editor of PolitiFact, Bill Adair pointed out that we are “15 years into the Internet age and we are still publishing stories the way we published them a 100 years ago. Just pasting on the web.” Speaking at the session “Looking Beyond the Article,” he complained of “a tremen-dous lack of imagination” in the way publishers use online platforms.

Adair’s own website is an example of a news site that radically changes the traditional format. PolitiFact is a fact-checking service, which individually rates the statements of major players in American politics on a scale from “true” to “pants on fire.” What’s interesting about the concept is that the individual ratings can be sorted and viewed in different ways (to see all the statements made by President Obama, for example, or all the statements rated “pants on fire”). This means that when they’re put together, the viewer can manipu-late the data to examine trends behind the stories for themselves. Ultimately, the elements form more than the sum of their parts. See summary: [blog.wan-ifra.org/node/12647]

Other speakers from the same session were coming up with equally innovative ways to tell news stories. Bobby Schweizer, co-author of the book Newsgames, talked about how the principles of gaming can be applied to help readers engage with the news. The 24-hour news cycle gives us “who, what, where, when,” Schweizer told the audience. “Games excel at giving us why and how.” This is because they make the player reenact el-ements of stories, which means that the user comes to understand the processes that un-derpin the news rather than just the news itself. See summary and video interview: [blog.wan-ifra.org/node/12655]

Reader engagement

Not only the way that stories are told is changing; the relationship between the reader and the writer is shifting, too. Jim Brady, Editor-in-Chief of the Journal Register Company in the US, told the audience of the session “How to build a community around your publication” that in the new media ecosystem, with so many competing ways to get the news, “you need readers a lot more than they need you.” This means that’s it’s more necessary than ever before for news organisations to engage with their audience. Brady stressed that “deep engagement” with communities was required, i.e. not just letting users comment on articles but spending time with them, organising community events, sourcing their blogs and even inviting them into the newsroom.

As an example, Brady used one of the JRC’s papers, The Register Citizen, where readers are invited to newsroom meetings, and encouraged to participate in the conversation to help make the news. This scheme undoubtedly requires a change of mindset from the point of view of news professionals, who will have to relinquish some of their old control. But Brady said that if newspapers get the process of engagement right “the community will use you as a partner as opposed to a rival.” And this can only be a good thing: using the audience to help tell the story will mean “more audience, more revenue, better jour-nalists and better journalism,” Brady argued. See summary and video interview: [blog.wan-ifra.org/node/12586]

Quality journalism still reigns

It’s clear that there are plenty of aspects of journalism that are changing. However, in an in-terview in the run-up to the conference, Eric Newton, Senior Advisor to the President at the Knight Foundation, told WAN-IFRA that, while journalism is evolving quickly, “doing some-

16 www.wan-ifra.org/magazine11/12.2011WORLD EDITORS FORUM

thing differently is not the same as doing something different.” In the future journalists’ “fundamental values will still be the same,” he said. See summary and video interview: [blog.wan-ifra.org/node/12616]

This idea was also in evidence at the Editors Forum, where plenty of speakers reminded their audience of the need to focus on classical, quality journalism, whatever the medium. At the session titled “What content should print newspapers focus on in order to survive and thrive?” Han Fook Kwang, Editor of The Straits Times in Singapore, stressed the impor-tance of preserving good writing.

“In an age when there is instant communication, when everyone wants to be the first, preferably in 140 characters or less, newspapers also need to go back to core skills, to what they do well,” he said. This means valuing good story-telling. “The authoritative narrative is at the heart of our strengths,” said Kwang. See summary: [blog.wan-ifra.org/node/12598]

Mark Johnson, Community Editor of The Economist, also mentioned the importance of preserving what is unique about your brand, even when using new media. “Don’t ever feel like community means that you have to dumb down your content,” he advised listeners. The Economist is a serious publication, and by staying true to that, it has successfully built a large following across multiple platforms: “Some of our best community engagement ac-tivities have been from our serious debate discussions and topics on Facebook,” Johnson said. See summary: [blog.wan-ifra.org/node/12589]

Garcia echoed the same idea – that it’s vital for news organisations to remember what their journalism is about. When approaching new platforms, “it’s not about print first, it’s not about digital first. It is about the story first,” he told the audience.

Where to draw the line

Focusing on the classical tenants of journalism is also impor-tant in terms of the social role of the press. Speaking at the opening session, “After WikiLeaks: the next step for news-papers,” Daniel Domscheit-Berg, ex-WikiLeaks employee and founder of OpenLeaks, reminded listeners: “It’s the me-dia’s job… as the fourth estate, to balance, and check power.” See video interview: [blog.wan-ifra.org/node/12584]

Participants at the final panel “Profit, public interest, eth-ics – where to draw the line?” seemed to agree. Speaking about the News of the World phone hacking scandal, Roy Greenslade of The Guardian said that it had demonstrated “how intrinsic an ethical media is to the democratic pro-cess.”

So coming away from the 18th World Editors Forum, we are perhaps left with two impressions: changes to the media ecosystem mean that journalists have to adapt fast to keep up, yet they still can’t forget their core values. Journalism needs to get good at the new, without forgetting the old.

Trends in Newsrooms available now

WAN-IFRA and the World Editors Forum (WEF) have just published the sev-enth edition of Trends in Newsrooms. Topics in the 128-page analysis in-clude:W Chapter 1 – The evolv-ing newsroomW Chapter 2 – Tablets: the ultimate news deliv-ery platform?W Chapter 3 – The quest for the digital business modelW Chapter 4 – Making the most of social mediaW Chapter 5 – New ways of telling the storyW Chapter 6 – Ethical challenges for news-roomsW Chapter 7 – Learning from the competition

WAN-IFRA and WEF members may download the report free of charge or request a printed copy. It is available for purchase by non-members in either printed or PDF form. Visit: [www.wan-ifra.org/node/42157]

Daniel Domscheit-Berg, OpenLeaks, Germany

17www.wan-ifra.org/magazine developments11/12.2011

New Board members electedNewspaper executives from four countries were elected to the Board of WAN-IFRA during the organisation’s Annual General Meeting in Vienna, Austria. Chief Editors from three countries were elected to the World Editors Forum Board.

The WAN-IFRA Annual General Meeting, taking place during the World Newspaper Congress, elected: Álvaro Caviedes Bara-hona, of Consorcio Periodístico de Chile, representing the Chilean Newspaper Publishers Association ANP; Kotaro Akiyama, President of the Asahi Shimbun, representing the Japanese Newspaper Association NSK; Hoosain Karjieker, Chief Executive of the Mail and Guardian, representing Print Media South Africa; and Donna Barrett, President and CEO of Community Newspaper Holdings, representing the Newspaper Association of America.

The WEF General meeting, taking place during the World Edi-tors Forum, which ran concurrently with the World Newspaper Congress, elected: Geir Arne Bore, Editor-in-Chief of Drammens Ti-dende, Norway; Michael Fleischhacker, Editor-in-Chief of Die Presse, Austria; and Anette Novak, Editor-in-Chief of Norran, Sweden.

Anette Novak, Editor-in-Chief of Nor-ran in Sweden was one of three execu-tives elected to the Board of the World Editors Forum. Novak spoke at this year’s World Editors Forum in Vienna during a session dedicated to building a community around your audience.

We make print happen

Millions of people hold technology supplied by EAE intheir hands every day. Because our products permit the production of countless newspapers worldwide day after day. EAE ensures that information can be copiedand reach people in the form of words and images. To guarantee this reliability, we invest cutting edge

technology, precision work and high standard quality in our systems. That makes EAE a reliable partner and successful supplier.

www.eae.com

18 www.wan-ifra.org/magazine11/12.2011IFRA Expo 2011

Suppliers savour Expo with big news Some 8000 visitors from more than 90 countries

were treated to an array of new developments from the 306 companies showing their latest software, hardware, equipment and services. And publishers and printers proved that they are more than willing to invest as a number of major orders were announced during the show.

20 www.wan-ifra.org/magazine11/12.2011EXPO: MOBILE PLATFORMS

Mobile, with a ‘do or die’ perspective

The future of the small, Bordeaux-based publisher Mobiles Re-public lies in the success of an app for the mobile world. The tra-ditional media can learn from this new type of player, especially when it comes to dealing with the complexity of the rules when business and technology mix and intertwine.

WAN-IFRA: What is the business model of your applications?

VAZZOLER: For the time being, it is exclusively advertising revenues, shared with our media partners. In each one of the countries where we are present, we work with a premium mo-bile ad agency (responsible also for our tablet apps) and we have agreements with advertis-ing networks, such as AdMob, for unsold inventories. We began recently offering a paid application without advertising for users who do not want any ads. But it is still at a very early test stage: in this case, the user pays only once for downloading the app but eventu-ally it will probably become monthly subscriptions.

WAN-IFRA: Does mobile-based advertising already generate interesting revenues?

VAZZOLER: The development is very positive. But the market still has to get itself organised. At present, the ad formats continue to be very classical, mainly interstitials and banners, thus quite close to what you can find on the web. On the mobile side, the advertiser can express the wish to be present on Android or iOS, and these are frequently different adver-tisers. This is a first level of segmentation for advertising. Within our application, we have sections (sport, news, technology, people, etc.) which helps the ad agencies to offer adver-tisers content targeting. It would be possible to go further, but the demand is not yet very sophisticated. For example, each agency gives us an SDK to integrate its ads into our appli-cations and many contain the possibility to activate geo-positioning.

WAN-IFRA: Do you see other ad formats emerging in the coming months?

VAZZOLER: We are starting to have a demand for rich media ads, such as you find on the web. And the video, with pre-roll ad, is also becoming increasingly popular, with much more interesting CPM target prices. We activated the video possibility some weeks ago and have several partners, such as AFP or France24, who supply us with video content. The fig-ures are not insignificant; already we have more than 100,000 views per week.

WAN-IFRA: Are your users more on Android or iPhone/iPad?

VAZZOLER: The Android smartphones represent about 60 percent of users, iPhone about 30 percent and the rest is made up of other mobile devices and tablet brands. We are well positioned on Android because we arrived on this platform at the right time. I also think that the Android ranking method is more favourable for quality applications like ours: the number of downloads is not the only criterion like on iTunes. The user ratings and percent-age of uninstallments are also taken into account. On iTunes it suffices to use a push sys-tem that, for a fee, pushes up the number of downloads and within just a few hours you can find yourself at the top of the App Store. Of course, the big media brands have no need for this, but others use these methods to be visible in the ranking. The central axis of the whole App Store system is to be well positioned to attract attention and downloads.

Thierry Vazzoler,Mobiles Republic,Chief Technology Officer

News Republic is an app (for smartphones and tab-lets) whose special feature is to offer the editorial con-tents of more than 200 media, news agencies and partner blogs and use tech-nology to build content se-lection around users’ inter-ests. The app exists in English, French, German, Italian and Spanish. Since it was launched one year ago, the application has been downloaded 2 million times, representing a total of nearly 80 million monthly page views and peaks of 400,000 visits per day. With the success of News Repub-lic, the app for general news, Mobiles Republic started launching news apps dedicated to specific topics. It will be interesting to see what this small pub-lisher in Bordeaux, France, develops next.

Valérie Arnould

[valerie.arnould@wan-ifra.org]

21www.wan-ifra.org/magazine 11/12.2011 EXPO: MOBILE PLATFORMS

WAN-IFRA: iTunes is a genuine store; what do you think of the alternatives?

VAZZOLER: The Android Market is open, therefore many operators, manufacturers or other players try to have a store on Android. We had listed nearly 200 of them on Android Mar-kets. We try to be present in the biggest, such as Appslib or GetJar, though also in the stores dedicated to a brand such as Samsung, Archos, etc. But the ideal situation continues to be to negotiate upstream so that our app is pre-installed on the manufacturers’ smart-phones and tablets.

WAN-IFRA: Confronted by the growing number of operating systems, many are tempted to abandon the development of native applications. What do you think?

VAZZOLER: Our policy is to do the maximum number of native developments in order to have fewer limitations in terms of functionalities. On the iPhone or Android we could not survive without a push function for regularly sending news alerts to our readers. This is not possible if you just encapsulate your mobile site to make it an application: the app ends up just opening a web browser. HTML5 brings several reply elements in order to improve the function of a web app, mainly for video, animation, data persistence (local information storage), and the possibility to define a display format based on the end device. But there are no miracles; each platform has its own navigation method. For example, the ”back” button exists on Android and not on iPhone. You cannot ignore these special aspects.

WAN-IFRA: What are your development priorities this year?

VAZZOLER: We are working on Windows 7 for smartphones and are starting to test Win-dows 8 (combined PC/tablet). I don’t think I’m taking too great a risk by betting that iPad will once again be the best seller next year... Apple was very smart with the iPad pricing. Usually they are more expensive than everyone else, which leaves space for the others. When the competitors charge the same price and the central question is quality, Apple is almost unbeatable. That said, up to now we have left aside the lower-performance tablets sold in supermarkets for 100 euros and we will perhaps prepare a version of our apps es-pecially for these devices. We have also started looking at the “smart TVs,” mainly version 2 of Google TV. And for the rest, who knows? We will be on an Archos digital radio that runs on Android with a touch screen; and we were on a LG refrigerator at the IFA Berlin…

The list of companies showing mobile and tab-let solutions at IFRA Expo this year was dizzying, but the following is a rundown. For more in-formation on these com-panies, visit the online catalogue at [www.ifra-expo.com]

Companies focusingon mobile:

W Airweb AG W Aquafadas SAS W Conmio Oy W D-Share SrlW kooabaW MOBILE IQ W MOBILEtech AS W Netbiscuits GmbH W Twipe MOBILE

Integrating smartphone/tablet in the publishing workflow, your usual partners have a solution:

W alfa Media Partner GmbHW Atex Group Ltd. W CCI Europe A/S W ClassWizard GmbHW COMYAN GmbH W Deutsche Post AG W Domena.com d.o.o. W Digital Technology W EidosMedia S.p.a W Epyx Media SystemsW evolver media W Funkinform GmbH W HUP AG W IPA Systems LimitedW KnowledgeView W MediaSpan Group W Miles 33 Ltd W MSH Medien System W Multicom GmbH W Newsfactory GmbH W NewspaperDirect, Inc.

The growth in mobile ad spending has been driven by rapid growth of smartphone and mobile Internet usage. Messaging-based for-mats still get the big-gest piece of the mo-bile ad pie, but in 2012, banners and rich media will equal spending in search, each getting 33 percent of spending, and put them ahead of messaging. Video is the fastest-growing mobile ad format. Mo-bile video ad spending will grow at a com-pound annual rate of 69 percent between 2010-2015.

22 www.wan-ifra.org/magazine11/12.2011EXPO: MObilE PlatfOrMs

The Netbiscuits “Mobile Web Metrics Report” (October 2011) takes a closer look at the state of adoption of key HTML5 features (see list at the end of the text) by the top 10 mobile devices used in most important markets for mobile applications (USA, UK, Germany, France, Spain, Singapore, and Australia). You can download the full report from their website [www.netbiscuits.com].

The company provides cloud software services around publishing and monetisation of mo-bile sites and apps. And this research is also helping to serve the company’s needs, primarily providing a consistent experience to publishers across a myriad of connected devices.

Netbiscuits considers that a mobile web program today needs to be tailored for up to 3000 different mobile devices (and that’s not yet taking into account tablets). The company statistics show that only one third of mobile site requests (for the 25,000 sites and apps they manage; representing 100 million unique visitors per month) come from the dominat-ing mobile devices in each market. The rest consist of what they call a “long tail” of differ-ent devices. The iPhone(s) heads up the top 10 devices list in all seven markets listed above.

HTML5 would be a “welcomed addition” to the mobile world to solve this fragmenta-tion issue. One of the tasks for this report was to check the HTML5 capabilities of the de-vices used for accessing the web. And more precisely if the churn in mobile hardware and software during the past six months improved the situation. But according to the tests con-ducted, the top mobile devices still lack the most important HTML5 capabilities.

We are still far from this technology, which could optimise the mobile experience on all platforms, becoming universal.

Below is the long list of the HTML5 features the company has tested on mobile devices. Some, for example CSS3, are not in the “official” specifications but were included as the industry often puts them under the HTML5 umbrella.W Extended Video Support and Audio SupportW Extended Form Concept including new form input types, input element attributes, etc.W New Element Types and Attributes including section and grouping elements such as <ar-ticle>, <header>, <footer> or <figure> and semantic elements like <mark>W Extended User Interaction Concepts enabling native drag & drop and undo history func-tionalityW Microdata enabling semantic annotation of content with labelsW 2D Animation RenderingW CSS3 in GeneralW CSS3 SelectorsW Geolocation APIW FileReader APIW Offline Web Application Support enabling users to continue interacting with web appli-cations and documents even when their network connection is unavailableW Webstorage allowing to actively store key/value pairs on the client sideW IndexedDB providing a complete client-side databaseW Local Devices Support enabling access to connected devices (e.g. USB devices)W 3D Animation Rendering (WebGL) for creating 3D animations with the HTML5 <canvas> element

Continued from page 21:

Integrating smartphone/tablet in the publishing workflow, your usual partners have a solution:

W OneVision Software AG W Oppolis Software Ltd W Panolife GmbH W ppi Media GmbH W ProPublish AG W Protecmedia Promocion W ressourcenmangel GmbHW red.web W Roxen Internet Software W SAXOTECH A/S W SNAP Innovation W ~sedna GmbH W TECNAVIA SA W Teknograd AS W Tieto Sweden AB W Visiolink ApS W Vizrt Norway W WoodWing Software BVW Xalmiento web-services

On the corner of the Start-up Boulevard at Expo, these companies were also showing mo-bile and tablet solutions:

W INSIDE Publish W Emailvision GmbH W gogol medien W Paperlit Inc. W Spherix AG

waiting for momentumHTML5

www.wan-ifra.org/magazine 2311/12.2011 EXPO: TablET COnfErEnCE

Tablet true stories

The investment in the launch of The Daily is often cited as an example of too high costs at this stage of tablet adoption, but Rebecca Grossman-Cohen, Director of Marketing for The Daily, reminded the audience that The Daily is creating new ways of telling stories with a news-room that represents only a fraction of the resources of a normal news organi-sation.

The 4th International E-reading and Tablet Conference took its 140 participants into the tablet experiences of 10 publishing companies from around the world. In this emerging tablet universe, the key to success is what Rebecca Grossman-Cohen, Director of Mar-keting for The Daily, calls “aggressive patience.”

There are many reasons to start publishing on tablets. Statistics are one: “there are 326 million tablet users expected in the rather short timeframe of the next 3 years,” said Rebekah Billingsley, Publishing Director Mobile Devices for BBC Worldwide. The search for a new digital business model is another big motivation. “We have to add paid content as a second pillar of revenue to the existing digital ad stream,” says Pontus Schulz, Head of Business Development, Bonnier R&D.

And tablet is a way to introduce paid content. Both BBC and Bonnier are experiencing positive feedback with their magazines on tablets. Billingsley says a large percentage of people buying her star magazine app Good Food are new readers and 65 percent of them come from the App Store. Although Good Food magazine is a success on tablet and broke even in three months, she also warns publishers to take their time. “Do not rush with the launch of too many products at the same time: marketing is special for tablets, sales takes off slowly and advertising is not ‘busi-ness as usual.’ It requires time to help advertisers create appropriate campaigns for the device.”

Schulz confirmed that 50 percent of buyers on tablets are new customers for Bonnier and that his group finds subscription easier to implement than single-copy sales. Price is an issue, as always when addressing a digital audience used to consuming content for free, and he encourages pub-lishers to focus their marketing and communication on the unique value of tablet products.

The iPad might be the prevalent device for now, but publishers at the conference all stressed the importance of having a “platform agnostic” approach.

And, how is The Daily doing?

Until recently the distribution platform question was not a problem of The Daily, the iPad/App Store-only newspaper launched by Rupert Murdoch in February. Rebecca Grossman-Cohen, Direc-tor of Marketing for The Daily, said The Daily would have an Android version by the end of Octo-ber. As to how The Daily is doing, Grossman-Cohen shared these figures: 120,000 daily readers; 2/3 of readers pay for their edition and 55 percent do so on a yearly basis. “We have close to 2.5 million pages read every day and an average time spent of 20 to 30 minutes reading The Daily. ... Our audience is mostly people 35 to 50 years old and they consume news voraciously, especially business news and sports (college basketball and golf).” And she concluded with a provocative conviction, saying that in many ways the “web is vintage” and that even if it takes time and you need “aggressive patience” the future lies in tablet devices.

24 www.wan-ifra.org/magazine11/12.2011EXPO: CLOUD COMPUTING

Cloud is about ‘making IT easy’

A&N Media started a year ago with the deployment of a cloud infrastructure across all its divisions and decided that every new investment in technology should be cloud-based*, unless explicitly ruled out.

WAN-IFRA: What is a key motivation to choose a cloud infrastructure?

HENDERSON: We can make things happen much more quickly. We implemented CRM for a national newspaper in our group in just 2 months and launched an e-commerce business in 4 months. Previously it would have taken this time to procure and set-up an infrastruc-ture on-site.

WAN-IFRA: Would you say that every sector of your activities is suitable for this kind of IT architecture?

HENDERSON: We are not implementing a cloud strategy in isolation; it’s an important ele-ment of a much bigger strategy around making IT easy. This ranges from centralising data centres, rationalising the number of applications, investing in network infrastructure that can more easily interconnect different businesses. From an end-user perspective, all applica-tions can be in a single portal, and there should be no reason to sign-in using multiple ac-counts and passwords, unless the user wants to. Many areas of publishing are suited to cloud, from picture search and story archive search to the booking of advertising and the subsequent capture of advertising images and artwork. Moreover, easy-to-use and accessi-ble cloud-based applications are perfect for content creation, either on location or in col-laboration with teams at disparate sites.

WAN-IFRA: So reducing costs isn’t the first line of reasoning?

HENDERSON: Cost is not the biggest reason here. We have cut the cost of technology by more than 30% in the last 3 years but that’s more due to sound architecture and planning. That said, it is true that the beauty of cloud computing is that it should make technology accessible to small publishers that was previously only available to the largest publishers.

WAN-IFRA: Where do you stand at A&N in this new IT organisation?

HENDERSON: We are still in the early phases of embracing cloud computing. Already we have deployed e-commerce and customer management platforms in the cloud and once email, archiving and collaboration tools are there too we begin with finance, personnel and distribution applications. The final phase for us will be content creation and publishing.

WAN-IFRA: Why is publishing only in the final phase?

HENDERSON: From an economic, performance and resilience standpoint it makes perfect sense to use cloud in this area. Some publishing vendors have excellent cloud-based soft-wares but they have a pricing model that makes them a high-risk investment in my eyes. However, we are aware that every vendor is struggling with how much to invest in cloud and adjust themselves to a very different economic model than charging for licenses and maintenance fees. We have lots to do over next 18 months. In this time period, we think the market will have better solutions in content creation and publishing.

David Henderson is the CIO of A&N Media (the consumer media com-pany of DMGT plc).

A&N Media publishes the Daily Mail, The Mail on Sunday, Metro and Northcliffe Media re-gional titles plus more than 200 websites cover-ing news, property, mo-tors and recruitment. The IT division consists of 280 people overseeing all technological needs of the group’s operations, with the exception of web development.

* The cloud architecture concerns applications and databases (includ-ing patching and maintenance).

Valérie Arnould

[valerie.arnould@wan-ifra.org]

25www.wan-ifra.org/magazine 11/12.2011 EXPO: ClOud COmPuting

Discussing cloud

Cloud computing is the “big picture” but, in our industry, SaaS and hosted services are more wide-spread. So we often qualify as cloud any remotely hosted applications, services or data…. The list below suggests some of the companies that were at Expo that we believe could discuss the rele-vance of cloud computing in one or several areas of your news organisation.

W 2imagine W AdFactory-International W Adobe Systems GmbH W Atex Group Ltd. W CCI Europe A/S W classmarkets GmbH W ClassWizard GmbH W compass Gesellschaft W Digital Technology International W Domena.com d.o.o. W EidosMedia S.p.a W evolver media W gogol medien W Integration X A/S W Lufthansa Systems AG W MediaSpan Group W Medien-Service Untermain GmbH W Miles 33 Ltd W Mobiletech AS W MSH Medien System Haus W MSP – Medien Systempartner GmbH & Co. KG W Netbiscuits GmbH W ppi Media GmbH W Protecmedia W red.web W Roxen Internet Software W SAP Deutschland W SAXOTECH A/S W Sensix GmbH W Six Offene Systeme W Telpress Italia SpA W Tieto Sweden AB W VRS MEDIA GmbH & Co. KG W Xalmiento web-services

Tablets are working tools at A&N The Financial Times did it in 2010, and this year it’s been A&N’s turn to offers its staff a rebate off any purchase of an iPad – in this case £200 – to help drive adoption of tablet technology. David Hender-son, CIO of A&N, says that the company had 1000 applicants within the first 24 hours of the scheme. More choice of devices will be proposed in the future. “We have not tried to measure the re-turn on investment (Editor’s note: tablets replacing laptops),” says Henderson, “but we treated it as part of a cultural change to make us more innovative, more collaborative and more technology savvy. For example, we are rolling out a business collaboration tool (Sales-force Chatter) to 20,000 of our employees globally. Initial use shows there are plenty of contributions from those using personal iPads ei-ther at home or whilst travelling. So in this context it has been well worth it, but is not cost neutral yet.”

Application service provider: the RNZ choiceThe Rhein-Neckar-Zeitung (RNZ), a newspaper company in Heidel-berg, Germany, has asked ppi Media to monitor the production sys-tems at its data centre. The object is to establish an early warning system that relieves the publisher’s IT staff from routine technical tasks and creates more time for new projects. In addition to its own production systems, ppi Media will, in future, also maintain external systems and the Linux operating system at RNZ. “By continuously monitoring the most important applications on the server and checking the OS resources such as the CPU, RAM and file systems with regard to utilization and availability, potential faults can be de-tected and fixed at an early stage,” says Daniel Schulze, CEO of the Rhein-Neckar-Zeitung. If any faults are detected, an automatic mes-sage is sent by email or text message to the IT standby team at RNZ. Other newspapers in Germany such as Mittelbayerisches Druckzen-trum Regensburg, Rheinische Post and Druckhaus Waiblingen have also chose this solution to secure their productions processes.

DTI actively promoting SaaS Digital Technology International (DTI) has been a fervent advocate of cloud computing (promoting SaaS) in recent years, and it claims to have 200 newspapers and hundreds of web sites using DTI cen-tres. On the first day of Expo, DTI said that the UK’s KM Group will be its first European SaaS customer. Some 350 users at KM Group will access DTI’s full range of publishing solutions via SaaS. Also, one of DTI’s customers, Fred Lebolt, from the Chicago Sun-Times, dis-cussed their DTI Cloud experience at a Media Port session.

EXPO: DEvElOPmEnts26 www.wan-ifra.org/magazine11/12.2011

Peruvian group Epensa buys Protecmedia CMS solutionEpensa, one of the leading media groups in Peru, has decided to purchase ITER Web, the new web CMS created by Protecmedia. The publications of the Peruvian group will have the freeware-based tool which Protecmedia says will simplify the work of journalists on the web.

Protecmedia also announced it has reached an agreement with Daedalus, a company that special-ises in the development of linguistic technologies (known as semantic enrichment) to integrate the latter’s technologies into its solutions.

2011 XMA winnersTen media companies received their 2011 XMA Cross Media Awards at IFRA Expo for their innovative paid-for content app efforts on tablets and smartphones during the past year.

The XMAs, organised by WAN-IFRA and now in its sixth edition, honour companies that are using a wide variety of platforms – print, web, mobile, video, etc. – to deliver editorial and advertising content in innovative ways. This year’s awards were presented during IFRA Expo’s annual Get Together on 10 October.

“I was very happy and proud to see that storytelling is dominating over simply technical details or design enhancements,” said Mario Garcia, CEO/Founder of Garcia Media and an XMA juror. “The editors, publishers and art directors seem to have made the story the protagonist. That’s a good thing, a fantastic lesson for all of us to get inspiration from.”

An international jury comprised of some of the most forward-thinking multimedia specialists in the industry, including Garcia, judged the publish-ers’ apps based on the following criteria: the app in its environment, con-sistency in design, content, integration of components, business model and overall impression.

The winning apps showed how publishers are tailoring content to reach a desired audience, readers who are willing to pay for that content. In some cases this meant a broad offer and in others very niche content.

2011 XMA Winners

W “VG+,” Verdens Gang, NorwayW “Sunday Times,” News International Newspapers, UKW “Die Schwäbische,” Schwäbische Zeitung Online, GermanyW “Welt HD,” Axel Springer, GermanyW “RP Plus,” RP Online, GermanyW “Bloomberg Businessweek+,” Bloomberg News, USAW “VG’s TV-Guide for iPhone, iPad,” Verdens Gang, NorwayW “Aftenposten,” Aftenposten Multimedia, NorwayW “Ekspress Pro,” Eesti Ajalehed, EstoniaW “Style Living,” Media Corp, Singapore

Project overviews

More on the awards, including overviews of all the entries, can be found at [www.wan-ifra.org/xma]

Jim Doherty, Sales Associate for Roxen Internet Soft-ware, shows the upcoming version of Metro.

Metro launches tablet on RoxenMetro, the free daily newspaper in 21 countries and with 37 million readers per week, will soon launch its tablet edition using Roxen technology. Metro is rightfully targeting a young audience on its mobile devices, primarily because 66 percent of its readers are 18-39 years old. Roxen says its soft-ware allows Metro to seamlessly integrate its on-line content to reach those readers using the iPad.

“We wanted an innovative tablet app for the iPad, offering our readers an even better look-and-feel and user experience than our regular online editions,” said Peter Holmlund, Executive Vice President and Online Director for Metro Interna-tional. Roxen’s new software for tablets and smartphones combines template-driven, auto-mated publishing with a hybrid-app using HTML5. It supports both iPad and iPhone and will be launched also on additional platforms including Android shortly.

EXPO: DEvElOPmEnts 27www.wan-ifra.org/magazine 11/12.2011

The ‘Méthode’ behind Boston Globe’s new siteIn September, The Boston Globe launched its new website follow-ing a strategic reorganisation of its newsroom operations and the adoption of EidosMedia’s multiple-media publishing platform Méth-ode. BostonGlobe.com is aimed at a subscription public and is dis-tinct from the paper’s existing online presence, Boston.com, which remains a free-access community portal for the Boston and New England area, carrying selected content from the daily.

The new site makes use of the Globe’s unique one-codebase ap-proach to page rendering. The portal detects the pixel size of the viewing device – from large desktop monitors through tablets, down to the smallest smartphone – and tailors the page layout to fit. This allows multiple viewing devices to be served from a single codebase and eliminates the need for separate editions to be cre-ated for tablets and mobile phones. The technique, dubbed “re-sponsive design,” draws on the multi-format image-handling, which is intrinsic to Méthode’s asset-management functions.

BostonGlobe.com is the first phase of a wide-ranging reorg of the Globe’s editorial operations under one workflow and one CMS.

Mediaprint implements SAP and MSH ad solutionsMediaprint, Austria’s largest media house, has de-cided to install the SAP M/AMC ad editor, MSH Ad:Web Order and ProcSet Worklow solutions. With the M/AMC editor, SAP offers a seamlessly integrated design possibility for classified and specimen-based ads. [13944]

EAE and NELA to jointly market productsEAE Ewert Ahrensburg Electronic and NELA Brüder Neumeister have signed an agreement for joint marketing of their press control systems for offset printing presses. The goal of this agreement is a close cooperation between the two companies to market and distribute the colour and cut-off regis-ter control systems OPRC of NELA and the colour density control system “loop” of EAE. [13756]

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28 www.wan-ifra.org/magazine11/12.2011EXPO: EDITORIAL

Multicom, left, and alfa Media, right, were among the CMS suppliers announc-ing orders at the start of IFRA Expo.

Brian Veseling

[brian.veseling@wan-ifra.org]

Gordon Steiger

CMS vendors spotlight orders, new features

Content Management Systems are the heart and soul of technol-ogy in the newsroom, and as IFRA Expo opened, several CMS suppliers announced new orders, major upgrades and new “go-lives,” as well as some editorial highlights in Vienna. Many of these suppliers were spotlighting tablet and mobile solutions, which we feature in a separate story.

W For example, DTI announced on the first day of Expo that KM Group will be its first Euro-pean Software-as-a-Service (SaaS) customer. Formerly known as Kent Messenger Group, KM Group is among the largest independent news publishers in the UK with over 25 prod-ucts across print, radio and online. DTI’s full range of publishing solutions, including DTI Content, will be accessed by 350 users through DTI Cloud. At Expo, DTI was welcoming visitors to its 3D Theatre. W EidosMedia announced several orders and upgrades, including the Financial Times, which has undertaken a major upgrade of Méthode, EidosMedia’s multiple-media publish-ing platform. Furthermore, French media group Le Figaro is now using EidosMedia’s plat-form to create tailored pages of TV listings, which it supplies to 35 French regional papers. Also in France, Le Monde Magazine, a weekly magazine published by the Le Monde group, has moved its production to Méthode. And leading Italian publisher RCS MediaGroup will consolidate all of the assets of its publishing divisions into a single digital asset manage-ment system based on Méthode. On the last day of Expo, EidosMedia said The Boston Globe had recently launched its new website following a reorganisation of its newsroom operations and the adoption of Méthode (see more on page 27).W CCI Europe said Hamburg, Germany-based Gruner + Jahr, has selected CCI NewsGate for a 120-user NewsGate system that will serve as the editorial cockpit for all print and digi-tal editions of Financial Times Deutschland. Roll-out is planned for early 2012. At Expo, CCI was showing CCI NewsGate 3, a print/digital editorial system with a built-in module that offers a planning system across desks, newsrooms and media channels.W Multicom said the Cologne, Germany-based newspaper, Kölnische Rundschau (owned by M. DuMont Schauberg media group) is changing over to Multicom’s NGen editorial sys-

www.wan-ifra.org/magazine 11/12.2011 EXPO: EditOrial 29

During a standing-room only session at the Eidos-Media stand on Monday of Expo, Raju Narisetti, Managing Editor of The Washington Post, discussed how his newspaper has integrated its print and digital platforms in the past few years. As part of the process, The Washington Post selected Méthode, the EidosMedia multiple-media publishing platform.

See our catalogue for more options

Publishers looking for editorial solutions could find numerous vendors in Vienna. Here we offer a sam-ple, but many other suppliers were show-ing similar solutions. For the full range of offerings please be sure to see the Expo catalogue, which is available online at: [www.ifraexpo.com]

tem. The group’s dailies in Hamburg, Frankfurt and Berlin have already switched to NGen. In addition, the Danish daily Der Nordschleswiger, for German-speakers in southern Den-mark, will be produced in future using the NGen publishing system.W Protecmedia said the Mexican newspaper El Informador has ordered Protecmedia’s MI-LENIUM editorial system to integrate its workflows and enable content creation for its print and web editions and other digital channels (tablets, smartphones) through the same inter-face. At Expo, Protecmedia highlighted ITER Web, a new solution for web publishing de-scribed as an application based on freeware that offers customisation, simplicity and crea-tive richness, married to efficiency, speed and productivity. ITER Web is an open solution that can function independently or as part of an existing editorial platform. During Expo, Protecmedia announced that Epensa, one of the leading media groups in Peru, has de-cided to purchase ITER Web, the new web CMS created by Protecmedia (see page 26).W alfa Media announced that the German newspaper group Straubinger Tagblatt/Land-shuter Zeitung has ordered alfa MediaSuite, the integrated cross-media editorial system, which handles all processes from article creation to layout and publication for print as well as channels such as smartphones and tablet PCs. At Expo, alfa Media is spotlighted its OpenMedia integrated end-to-end concept, which bundles software modules.W Miles 33 said the Kingsport Times-News, a daily paper in Kingsport, Tennessee, USA, has gone live on a new GN4 publishing system and TARK4 archive system. The publisher was already a user of the GN3 system, originally purchased from Tera Digital Publishing.

More CMS solutions on show

Among other highlights at Expo from CMS suppliers were (listed alphabetically):W Anygraaf showed its complete line of content management and publishing solutions in-cluding Neo by Anygraaf, which the company says brings management and planning of all media types to a single console.W Atex demonstrated the latest Atex Cloud product suite, and the latest version of the Atex Content platform, which features advanced capabilities to improve editorial efficiency and multi-channel content delivery. Key enhancements include: Media companies can now quickly and conveniently deploy and run an Atex Content solution in a hosted model, and Atex single newsroom solutions for converged web, mobile, tablet and print operations, also running in the Atex Cloud. W Funkinform featured Dialog Multi-Channel Editor for producing and publishing to all channels from one application and user interface. Also highlighted was the company’s Di-alog Web-Portal, for producing image galleries, videos, polls and more.W KnowledgeView showed its “Publish live” suite of products. Among new solutions is ‘Publish live’ Newsletter publishing system with syndication.W MediaSpan, formerly Harris & Baseview, showed the latest releases of its editorial solu-tions for digital content management: IQue, SkyQue and Jazbox. MediaSpan recently an-nounced that IQue, its editorial CMS, is now fully compatible with Adobe’s CS5.5.W red.web among other products, was focussing on its red.web-Layout, which has been further developed with new stylesheets, and a new designer make the cross-media design tool even more efficient. Also featured was red.web-Crossmedia, the instrument for topic planning and content control, which has been enhanced with new functions.W Roxen was spotlighting its Roxen CMS and the fully web-based Roxen Editorial Portal, which integrates with DTP software such as Adobe InDesign and QuarkXPress. The solution is based on open web standards and offers multi-channel publishing. W SAXOTECH featured the latest release of the SAXOTECH Mediaware Center for multi-channel publishing. Focused on enhanced usability within a content management ecosys-tem, the company says users leverage tightly integrated features and functionality that are both easy to use and work well with third-party applications.W WoodWing in addition to its new tablet-related alliance with Adobe, WoodWing high-lighted enhancements to Content Station.

30 www.wan-ifra.org/magazine11/12.2011EXPO: ADVERTISING

Brian Veseling

[brian.veseling@wan-ifra.org]

Gordon Steiger

Solutions for ad sales staff, ad workflows

Growing advertising revenue is a basic goal of news publishers and today, with the proliferation of digital devices, being able to sell and run ads across platforms easily and effectively is becom-ing increasingly important. Publishers looking to boost support for their sales staff and increase the effi ciency of their advertis-ing workfl ows had many options to investigate at Expo.

Here are some of the ad sales / workflow solutions shown in Vienna (listed alphabetically):W AdFactory International featured its self-titled solution, AdFactory, a web-based soft-ware package, which the company says offers an integral, but at the same time modular solution for the entire ad workflow; from ad booking via ad creation to pagination. Specifi-cally targeted at medium and smaller size publishers, AdFactory says it delivers functionality that is comparable to big integrated publishing systems.W AdFlow showed how its solution can simplify ad production. In a small number of job-oriented work steps, the company says documents or DTP layouts are processed via a web browser and released for print and online production. AdFlow says the working method eliminates the need for specialised tools or dedicated workstation solutions, thereby streamlining the process significantly.W alfa Media featured alfa AdSuite Enterprise, a one-stop advertisement system for all as-pects of advertisement management – from acceptance to publication. The company says alfa AdSuite Enterprise optimises advertising with a comprehensive range of functions and integrated customer relationship management; from private ads to inserts, and online ad-vertising forms to customised order types.W Atex demonstrated the latest Atex Cloud product suite, and recent developments to its Atex Advertising platform, including the OneView Advertising browser client, (first unveiled at IFRA Expo 2009 and now live at media companies worldwide). Highlights include: Multi-media ad management for web, print, tablet and broadcast in the cloud; Tablet ad man-agement for customer, order and inventory management and more.

See our catalogue for more options

There were numer-ous suppliers show-ing advertising solu-tions in Vienna. Here we offer a sample, but many other ven-dors were showing similar solutions. For the full range of of-ferings, be sure to see the Expo cat-alouge, available on-line at [www.ifra-expo.com]

Among suppliers presenting advertising solutions at IFRA Expo were DTI, left, which showed the latest developments to its DTI Advertis-ing system, and Atex, right, which highlighted its advertising platform, including the OneView Advertising browser client.

www.wan-ifra.org/magazine 11.12/2011 EXPO: AdvErtising 31

W CCI Europe showcased CCI AdDesk, the company’s advertising solution. Being high-lighted at Expo was the new CRM booking plugin and the flexible digital media support. CCI says AdDesk scales from mid-sized to very large media corporations as a core system for all branches of the advertising business.W DTI featured its DTI Advertising solution, which the company says allows advertisers to order, schedule, create, and preview their ads online, and have them delivered immediately to digital devices, and then to print – increasing revenues, perfecting workflows and pro-cesses. DTI Advertising is also among the solutions included in the company’s first Euro-pean Software-as-a-Service order from the UK’s KM Group, which was announced at Expo.W Funkinform featured its DIALOG, a complete technical and commercial solution for the world of advertising. The company says the system can be set up flexibly according to indi-vidual requirements to cater for publisher-specific working methods.W HUP featured its HUP Publishing Software – Ads, which the company says offers a com-plete package with integrated modules and allows publishers to manage ads, banners, city light posters, radio spots and special publications in a complete publishing system. The company’s online ads module enables a publisher’s reliable business partners to place or-ders directly on the Internet.W Integration X showed the latest version of ADPOINT, a complete ad tracking and pro-duction solution for newspapers. The company says ADPOINT provides an overview of ad orders, materials, assets and production resources in a single system. Customisable work-flows and seamless integration to ad- and CRM systems, deliver a high level of automation. Integration X says ADPOINT supports both print and online ads and provides sales consult-ants, producers and advertisers with collaboration tools. With the new Ad Traffic module, the company says production orders are dispatched according to deadlines and resources.W MediaSpan spotlighted the company’s new release of their production management system, ProductionManagerPro 5. MediaSpan says the customer portal will improve effi-ciencies between customers, sales, and production staff, making proofing and receiving files from a customer a simple and quick process. Highlights of the customer portal include the integration with MediaSpan’s AdManagerPro web portal.W Miles 33 showed the FutureProof suite and the SAM Ad Portal. Miles 33 says Future-Proof covers every aspect of advertising management for websites or printed publications. SAM is described as a web services enabled Ad Portal solution for the creation of web-based self-service solutions that not only address the private, trade and agency sales, but can deliver online solutions CRM, Accounts and Credit, planning and production tracking. In addition, just before Expo began, Miles 33 announced the launch of Gemstone, a new app-enabled web services-based platform for advertising management.W ppi Media was highlighting AdX, which the company describes as an integrated solu-tion for reserving ads in print, online, mobile and broadcast, provides a cross-media envi-ronment for ad sales staff. On a central graphic user interface, AdX shows all free and booked ad spaces in a publisher’s newspapers, magazines, websites and mobile apps. Intel-ligent filters facilitate the process of booking cross-media ad campaigns. AdX is browser-based and, with its GUI for different multimedia channels, ppi says it is extremely easy to operate.W Protecmedia unveiled a new app for Android devices that aims to boost the mobility of advertising sales representatives. The company says the application allows users to connect in real time, through their mobile devices, to AD-on-LINE, the Protecmedia solution for eve-rything related to advertising management, and, from the same mobile device, carry out all of the necessary operations. As a result, the sales representative has instant access to all of the client data on the database system, and can also manage originals and carry out multi-media advertising booking of both normal and classified ads. W Wave2 Media Solutions announced on the second day of Expo that Australia’s APN News & Media has ordered its new generation real estate self-service advertising system. At the heart of the real estate system is the Wave2 Publishing Platform (W2PP), which builds ads for both print and online delivery.

Wave2’s (Stand A562) Chris Hodges, Managing Direc-tor, and Andrew Haggarty, Sales Director, announced an order of their ad solu-tion to Australia’s APN News & Media during Expo.

CCI AdDesk was among the solutions being presented in Vienna by CCI Europe.

Cross-media advertising “extra”

In December, WAN-IFRA will publish a 16-page EXTRA on cross-media advertis-ing systems. [www.wan-ifra.org/magazine]

EXPO: DEVELOPMENTS32 www.wan-ifra.org/magazine11/12.2011

2 orders for ppi ad solutions ppi Media, a subsidiary of manroland, announced two orders for its adver-tising solutions during IFRA Expo 2011: Media Norge AS, a subsidiary of the Schibsted Media Group in Norway, will install ppi’s planning and pro-duction system PlanPag and classified pagination system AdPag, and long-time customer Schwäbischer Verlag in Germany will extend its AdMan solution with a new ad delivery extension as well as ordering the preflight check solution pdfPerfect.

Together with AdPag and solutions from third-party suppliers, ppi says PlanPag will streamline the planning, production, pagination and page as-sembly workflows of the newspapers published by Media Norge ASA from 2012. In the new workflow, classified ads will already be paginated on the basis of booking data for the ad pages. The EPS data will be placed automatically after delivery. The ad deadline can be extended until just be-fore printing starts. Media Norge publishes the national newspaper Aften-posten (daily paid circulation 240,000), the locally based newspaper Aften (circ. 105,000) and the three regional newspapers Bergens Tidende (circ. 82,000), Fædrelandsvennen (circ. 37,000) and Stavanger Aftenblad (circ. 64,000). Media Norge is also owner of the online classifieds site Finn.no.

For the past 11 years Schwäbischer Verlag has used AdMan, the ad production system from ppi Media. The new ad delivery extension, a web portal for uploading ads automatically, monitors different data delivery channels, e.g. e-mail, FTP, ISDN or web, round the clock. The transferred data (sender, subject, e-mail text, file name and attachments) is assigned to the correct jobs on delivery. Following the administration of the motifs and jobs in AdMan, pdfPerfect then performs a preflight check on the de-livered PDF and EPS files, ensuring a transparent and secure ad production workflow at Schwäbischer Verlag.

Lufthansa debuts deskBaseIn addition to its SAP-integrated VI&VA publishing solution, Lufthansa Systems promoted its new cloud-based deskBase virtualisation platform. The idea is to provide a single portal for users across a large organisation so they have a familiar interface with all data and applications to deal with, inde-pendent of hardware and location... all in the cloud. Aside from ensuring a consistent and easy-to-use interface for every user, the company says this then makes it easy to monitor, update or change all the different applications that come under a large media company’s umbrella.

Toray’s new waterless plateToray International unveiled MX10, a new water-less plate for newspaper and semi-commercial printing. The CTP plate for KBA Cortina waterless offset presses promises a 40 percent increase in run length, as test runs indicate. “Print runs up to a quarter of a million impressions have been ob-tained with the new plate under normal produc-tion conditions during the test period at customer sites,” says Junichi Ishii, Sales Manager for Graph-ics and Chemical products for Toray International Europe.

DCOS upgrades pressesDCOS reports that it has started a quality upgrade programme at Torgau Press in Germany. The Goss Uniliner press at Torgau is now completely equipped with new control station, register and cutting controls, as well as fan-out control. Also, the control system has been rebuilt so that the drive system can be re-equipped without problems in the second stage.

From left: Gerd Schmidtke, Stefan Matzelle and Olaf Schönfeld of Lufthansa Systems.

RP Media Group with Content-X

RP Media Group in Düsseldorf, Germany, has reorganised its workflow for third-party products and will use Content-X from ppi Media as its central layout and editorial system for the different magazines it produces. Düs-seldorf splits the production of its third-party products. All editors at the external publishing houses are equipped with a Content-X web editor, which is used to enter texts and upload and assign images. When the texts have been completed, the editors can release them for layout at the publisher in Düsseldorf. [13804]

RP Media Group in Düsseldorf, Germany, has reorganised its workflow for

34 www.wan-ifra.org/magazine11/12.2011EXPO: Printing

Printing operations that are looking for a new press for newspa-per and semi-commercial printing have very specific demands: the press must be configurable to meet requirements, efficient and flexible in everyday use and its price/performance ratio must be spot-on. The presentation of many new models at IFRA Expo 2011 testifies to the engagement of the manufacturers and their awareness of the challenges facing the industry.

To stay competitive, newspaper publishing houses and printing companies are having to seek new possibilities to lower their costs, make their production more efficient and thus improve their economic performance. The press manufacturers support them in their ef-forts with models that can increasingly be configured from standard modules and offer op-tions for higher quality (e.g. heatset dryers), more automation (e.g. inline control systems, automatic plate supply and automatic plate change) as well as greater flexibility (e.g. varia-ble web widths, retrofitting). Important for the users are also an optimised material con-sumption (minimum waste) and quick job changeover.

New press models to meet market demands

This year’s IFRA Expo served as the stage for the introduction of several new press models by various manufacturers.

Plenty of innovations in newspaper printing

Extensive automation brings something inval-uable to daily printing: stability and calm.

Thomas Hauser, Head of Marketing, manroland

”

35www.wan-ifra.org/magazine EXPO: Printing11/12.2011

W After presenting the Commander CT (Compact) five years ago, this year KBA launched the Commander CL (Classic) for newspaper and semi-commercial printing on the market. Marketing Manager Bernd Heusinger: “The Commander CL will replace the Colora and Commander four-high tower presses in the classical H-type configuration.” According to Heusinger, this is “a mid-range, just six-metre-high classical four-high press with non-split-table H-type printing units in different levels of automation.”

The modular system is intended to meet the frequently greatly diverse requirements of a broad target group, while achieving a very good price/performance ratio. Thus the cus-tomer can choose between manual, semi-automatic or fully automatic plate change, with the option of later upgrades. The processing of variable web widths and equipping with hot-air dryers is possible. The inking system of the Commander CT with three forme rollers was taken over, as were many other features, e.g. KBA PressNet (presetting), EasyStart and EasyStop.

“The good price/performance ratio of the innovative KBA Commander CL has con-vinced two leading newspaper houses in southern Germany,” Heusinger says. The Zei-tungsverlag Oberbayern has placed an order for the new KBA four-high tower press equipped with five autopasters, five printing towers and two folders. The Oberbayerisches Volksblatt in Rosenheim ordered a 48-page press of this type with three autopasters and printing towers, one KF 3 folder and two ErgoTronic control consoles. W Goss International had a surprise in store for the first exhibition day with its presenta-tion of the new compact Colorliner CPS (Compact Printing System) non-splitting double-circumference press. The newly developed CPS incorporates proven technologies from Goss commercial and newspaper presses, including the Goss FPS (Flexible Printing System), and is designed for simplified operation with minimal manning requirements.

The new model is available in 4x2, 5x2 and 6x2 configurations and a wide range of cut-offs. It has a three-form inker and bearer-to-bearer cylinder configuration for high print quality and dynamic stability using conventional blanket technology. A short distance of 2.7 meters (8.9 feet) between the first and last impression reduces fan-out and supports registration. Available features include Goss DigiRail digital inking and automated preset-ting, start-up sequences, Goss Autoplate plate changing technology and closed-loop con-trols, among others.

D C Thomson & Company Ltd., a family-owned newspaper publisher and printer based in Dundee, Scotland, will be the first to install a new compact, double-width press model from Goss.W manroland introduced its new press model, Colorman e:line at IFRA Expo. “‘e’ is for ef-ficiency, easy to operate, ergonomic, excellent printing quality, and energy-saving,” ex-plains the company.

The first pressline of this series in blanket-to-blanket design has been sold already to the Allgäuer Zeitung in Kempten, Germany; it is scheduled to start up in October 2012. man-roland describes this new development as a real alternative to the successful Colorman in satellite design. Printing speed, quality level, or degrees of automation are selectable and modularly expandable.

manroland developed the new Cromoman 4/1 especially for the Indian newspaper market. Up to now, it has been offered in a single-width version (2/1) and as a 3/1 model. Due to its performance capacity, it is claimed that a new double-width Cromoman can replace four existing single-width presses. The press is described as simple to operate and was designed especially to suit local circumstances in relation to newsprint and other con-sumables, power supply as well as conditions in the press hall.W With its acquisition of Solna, Wifag expanded its product programme considerably. It now ranges from single-width to triple-width newspaper presses as well as book printing presses.

In cooperation with Nela, Wifag has developed a new automated plate change solu-tion: APX. The Automatic Plate Exchanger reduces operator interaction at the press to a minimum. As Wifag explains, multiple productions can be loaded with plates handled as a

Some recent press orders

W Goss sold the new Colorliner CPS to D C Thomson & Com-pany in Scotland.

W KBA sold a Com-mander CT heatset press to Poligrafici Printing in Italy. The new Commander CL has already con-vinced Zeitungsverlag Oberbayern and Oberbayerisches Volksblatt in Ger-many.

W manroland The first Colorman e:line press in blanket-to-blanket design has been sold to the All-gäuer Zeitung in Kempten, Germany.

W WAZ Medien-gruppe is investing a low double-digit mil-lion euro sum in two new 48-page Color-man XXL autoprint presses.

W Wifag: The pub-lishing company of Mindener Tageblatt, Germany, has chosen a Wifag evolution 371.

36 www.wan-ifra.org/magazine11/12.2011EXPO: PRINTING

single package, which reduces mistakes, operator time at the machine and plate damage through handling. The system distributes the plates automatically to the right zones on the cylinder. Up to 12 plates can be loaded as a single package. Later upgrades from a semi-automatic to an automatic process are possible as well as the extension with automated plate logistics.

Innovations also in digital printing

In contrast to the last years in which there were few new developments to report in the area of digital printing, this year two new digital presses for the newspaper sector were being presented by manufacturers who have been active to date exclusively in classical newspaper printing. Ink-jet presses were concerned in both cases.W On its exhibition stand TKS was showing a video of the new Jetleader 1500 digital press, shot during a live production run at the new TKS Kazusa Techno Centre. The press con-cerned is a so-called Drop-on-Demand ink-jet web press offering a maximum production speed of 150 m/minute, a resolution of 600 x 600 dpi and maximum printing width of 541 mm with which TKS aims to herald the next generation of digital newspaper printing. The ink used is a water-based pigment ink.W Besides conventional web offset presses for newspaper printing, in time for IFRA Expo Wifag launched a digital newspaper press “without entering into any cooperation agree-ments,” says Noel McEvoy, Director Sales and Projects at Wifag. In doing so, Wifag aims in future to offer low-cost alternatives, also for smaller print runs and maximum production flexibility.

According to Wifag, the inkjet printing system is an industrial, in-house developed inkjet printing tower for black and full colour quality printing to recognised industry stand-ards, designed for continuous runs. With its variable folding equipment it is claimed to be an excellent tool for decentralised printing of a wide variety of newspaper and semi-com-mercial products for short to medium production runs. The folding equipment allows the same book structure as the conventional offset newspaper press which makes splitting of editions between digital and conventional offset production easy.W Kodak Versamark offered the VL series of ink-jet printing systems for short newspaper printing runs. The top-of-the-range model of the new Versamark 500W printing system se-ries is equipped with a new generation of Drop-on-Demand printing heads and allows 4c Duplex printing. It is described as being ideally suited for newspaper production. Kodak had printed samples on the stand and was presenting videos showing the digital presses in action.

Automation continues to call the tune

Automation continues to show the way in newspaper printing. “In terms of production, newspaper publishers are continuing to focus principally on automation as the key to re-ducing production costs and general overheads. This is what drives our product develop-ment, as we continue to focus on new efficiencies for our existing high-spec systems while rolling out high-tech features across more entry-level products,” says Eric Bell, Director of Marketing Services, Goss International.

With its “One Touch” concept that it presented some years ago, manroland stated its commitment to automation and the vision of one-man newspaper printing, an objective that is coming closer with every year. The commissioning of the first complete APL logistics solution in Barleben near Magdeburg, Germany, one month ago marked the successful closure of the hitherto existing automation gap between platemaking and printing. At this operation, a robot takes the plates after imaging and sorts them into the transport boxes that are then taken to the correct printing unit of the Colorman autoprint press, where a robotic arm places them on to the cylinder.

The plate logistics system PlateTrans that KBA developed in cooperation with Beil has been sold to two KBA clients in Germany (Rhein-Zeitung in Koblenz and Mayer & Söhne in Aichach) for their Commander CT presses; it is not yet in production.

Charlotte Janischewski

[charlotte.janischewski@wan-ifra.org]

[www.wan-ifra.org/topics/newspaper-production]

Innovations from Tolerans

At IFRA Expo 2011, Tolerans launched thumb-indexing as a new feature for the news paper publishing industry allowing for quicker direct access to inside newspaper sections. The thumb-indexing is done by Tolerans’ in-line rib-bon stitcher Speed-liner, equipped with two punching cylin-ders (see graph).

At the show, Tolerans also announced a completely new in-line stitching technol-ogy that makes it possible to stitch broadsheets, Berliners and quarter-folded printed products in-line – a technique called lateral stitching.

Mittelrhein-Verlag GmbH · August-Horch-Straße 28 · D-56070 Koblenz · +49 261 892-232/-233 · info@red-web.eu · www.red-web.eu

T h e e d i t o r i a l s y s t e mFollow us! newways.red-web.eutwitter.com/red_web

Vienna was worth the trip- Thank you for your interest!

Maybe you’ve missed something, if you haven’t seen the

Prater in Vienna.

But if you haven’t visited the red.web-booth at the

IFRA Expo 2011, then you certainly have missed

something!

In three successful days in Vienna you have seen

our highlights – the Stylesheets, the Designer

and the E-Paper-App. We are grateful for the

enthusiastic response, for the great interest

and the cooperative partnership.

Wien 2011

IFRA EXPO A COMPLETE SUCCESS

NEWS

And if you would like to meet us again or to meet

us for the first time, don’t hesitate to arrange an

appointment with us. We would be pleased!

38 www.wan-ifra.org/magazine11/12.2011 Expo: post-prEss

Growing numbers of newspaper printing plants are seeing in the mailroom an essential component of added value. To be able to react rapidly to changing market requirements, the modularity and flexibility of installations are every bit as important as con-trols that are simple to operate, offer an overview and guaran-tee a smooth process.

Production does not end with printing. The performance of the mailroom plays a major role in determining the possibilities of product design (for example, semi-commercial). There are frequent demands for folding, stitching and trimming aggregates. Additional op-tions also come into play in the advertising area, for example, gluing reply coupons or es-pecially inserting ad supplements.

But naturally, economic aspects are also taken into consideration at the time of invest-ing in mailroom and finishing equipment. Management will only approve any such project if it offers concrete added value in the form of added income.

The inserting business is having to manage not only increasing volumes; the demand for fine-zoning is giving rise also to a need for insert control, down to single copies. Jürg Möckli, CEO of Ferag, emphasises the importance of regionalising insert products for the advertiser: “The local baker wants to be able to distribute his ad in the zone that he defines exactly. This means that, today, smallest numbers of just 20 products are no longer rare. A

Efficiency and flexibility in the mailroom

Navigator, Ferag’s user interface for its mailroom control system, allows intuitive operation via multi-touch screen.

Interviews online:

Representatives of the leading mail-room equipment suppliers state their views on the chal-lenges and opportu-nities facing the industry today. W Interview with Jürg Möckli, FeragArticle ID [13861]W Interview with Georg Riva, Müller MartiniArticle ID [13823]W Interview with Anna-Karin Jönsson, Schur Packaging SystemsArticle ID [13862]

39www.wan-ifra.org/magazine Expo: post-prEss11/12.2011

According to Ferag, EasySert is ideal for freesheets, though also for production runs involving many format changes as no manual format changeover is necessary.

modern mailroom must offer these possibilities.”

Similarly, Anna-Karin Jönsson, Marketing Manager at Schur Pack-aging Systems, identifies inserting as a major trend. “Material han-dling equipment and software must be designed for handling such high numbers of different products in order to feed the right insert in the right hopper in the right edition,” Jönsson says. “Many inserts come from external printers and are delivered well in advance for the actual inserting production. The inserts must be identified and stored intermediately before they are conveyed to the inserter,” she continues.

“The trend towards semi-com-mercial, or added-value production respectively, continues unabated,” according to Georg Riva, Market-ing Manager at Müller Martini. The company increasingly sees the mail-room as the “Added Value Cen-tre,” in which case a distinction is made between three main areas: high-quality special interest supple-ments, freesheets and mailing packages as well as coupon and label gluing. Riva expresses the opinion that many companies do not fully utilise the possibility to produce newspaper-type objects. He cites the internal supplement production as an example: “A product stitched in the press is col-lected in the mailroom and trimmed for three-up production (...) In this way the press deliv-ery can be processed at full speed and the output finished. Such objects cannot be pro-duced more efficiently.” In-line stitching in the mailroom allows objects to be produced in a single run in the mailroom: Müller Martini offers a combination of stitching + inserting + trimming with the NewsStich + ProLiner + NewsTrim aggregates.

This year’s Expo highlights

W The focus of this year’s Ferag presentation was on the further development of the Navi-gator. “The logistics of managing up to 40 inserts for freesheets or regional editions neces-sitate an optimal coordination of the unit goods,” says CEO Jürg Möckli. “Ferag has devel-oped an additional app for the Navigator that, at the flick of a switch, takes over the entire coordination in a way that is optimised for the inserts, individuals or production run con-cerned. This means significantly reduced production preparation, optimised utilisation of personnel resources and maximum inserting efficiency with EasySert.” Küster-Pressedruck in Bielefeld, Germany recently became the first newspaper printing company to install the Navigator.

The new Schur inserter A955 for on-line and/or off-line inserting.

The Müller Martini ProLiner in production use at the Axel Springer printing plant in Spandau, Germany.

Industry trends as seen by suppliers

Suppliers of mail-room equipment identify the folllow-ing trends: W Diversification in the mailroomA publisher today wants to and must be able to produce more than just a newspaper. Added value remains a buzzword.

W Freesheets and direct mailingThese represent a lucrative secondary business for many publishing houses.W Fine-zoningRegionalisation of inserts is an impor-tant aspect for ad-vertisers.W More inserts and editions The volume of inserts and number of edi-tions are growing.W Retrofit Instead of invest-ments in new equip-ment, existing instal-lations are increas- ingly being retrofit. W Response ads By gluing-on cou-pons and labels, advertisers hope to achieve good re-sponse rates.

40 www.wan-ifra.org/magazine11/12.2011 EXPO: POST-PRESS

Ferag reports that its Fold n’ Stitch product for folding and stitching booklets or advertising prospectuses, launched last year, is selling well. At the end of August a line was put into operation at Saint Paul in Luxembourg. Additional lines are already in operation in Germany. W Kallfass Verpackungsmaschinen specialises in all types of film-wrapping machines that can work with Polyethylene (PE film), PP or Polyolefin films. Kallfass packaging systems are available for manual, semi-automated or fully automatic shrink-film wrapping. The compa-ny’s offering also includes gripper infeed systems, transport conveyors, feeding systems, stacking stations and film folding devices. W Mosca, the specialist for strapping systems, showed the latest ultrasonic strapping tech-nique. The combination of Sonixs-TRI and Sonixs-TR permits the packages to be cross-strapped without turning. According to Mosca, the unit is almost free of wear, requires no pre-warming and offers a reduced sealing time. Another new product is RO-M Fusion that Mosca describes as a high-quality, low-cost entry-level system. W Featured this year in the Müller Martini presentations were high-performance freesheet production with the ProLiner inserting system, stitching and trimming with NewsStitch and card gluing with ValueLiner.W The product programme of Rima-System included floor and overhead conveying sys-tems, rotary trimmers, compensating stackers, log stackers and palletisers.W Schneider & Ozga showed, among other products, the SO 2004LQ cross-strapping sys-tem with a performance of more than 40 bundle cycles per minute. Properties are optimal accessibility (advantageous for make-ready, cleaning and maintenance), double clamping bars and bundle backstops, touch screen, LED signal lamps and power-saving function. Op-tional features are top-sheet imposition as well as communication with the mailroom sys-tem via Ethernet. Also presented is the TM 01RT as a low-cost, entry-level option offering a capacity of up to 25 cross-strapping operations. The company also offers semi-automatic strapping machines. W Schur Packaging Systems launched its new A955 inserting machine for online and of-fline production. It is designed for a performance of up to 35,000 copies/h, can be inte-grated into new or existing mailrooms and its modular configuration allows it to be adapted to satisfy growing demand.

Moreover, the company presented the A1455 high-speed inserting machine that is suitable especially for fine-zoning and targeting at full production speed. In-formation is available about the A655 system for offline inserting that can be equipped with up to 30 hopper feeders and an integrated cross-strapper.

Nova is the name of the mailroom control and in-formation system presented last year by Schur that inte-grates all mailroom components from the folder to the palletiser and grants the operator both a good over-view as well as a wide range of production variations. Nova can be connected to the Prime Network and is of-fered in four models: Enterprise, Professional, Compact and Tracking.W Sitma Machinery showed a system for individual addressing, PO code control and top sheet printing for newspaper distribution. Sitma also offers systems for film-wrapping newspapers, including inserts and prod-uct samples, as well as inserting, bundling and trans-port systems.

We have clearly es-tablished that Müller Martini commercial gathering-stitching systems are being used increasingly also in the newspaper sector. The possibilities to do so are many and varied, thus signifi cantly increasing added value.

Georg RivaMarketing ManagerMüller Martini

” Charlotte Janischewski

[charlotte.janischewski@wan-ifra.org]

[www.wan-ifra.org/topics/newspaper-production]

The ROI today must be much quicker than 10 years ago. If the project is not profi table, there will be no investment. For this reason, it is absolutely decisive that an investment should generate additional revenues.

Jürg MöckliCEO, Ferag

”

KBA Newspaper Technology

Value-added through innovationThe future is CompacTNewspapers – and presses – are becoming more compact. Our Cortina andCommander CT provide the technology today to meet the challenges oftomorrow. Whether waterless or conventional, coldset or heatset, theiradvanced automation makes for easy handling and maintenance, a superbprint quality, unparalleled production flexibility and super-fast job changeswith minimum waste. For publishers and printers of ambition. Keen to learnmore? Just give us a call.

Koenig & Bauer AGphone: +49 931 909-0, kba-wuerzburg@kba.com, www.kba.comKBA (UK) Ltd., enquiries@kba-uk.com, www.kba-uk.comKBA North America Inc., eric.frank@kba.com, www.kba.comKB

A.W

.517

.e

KBA_W_517_e_div:Layout 1 27.09.2011 14:35 Uhr Seite 1

42 www.wan-ifra.org/magazineEXPO: DEvElOPmEnts 11/12.2011

Wifag signs two dealsThere were smiles on the Wifag stand during Expo as the company signed two contracts for the sale of a Wifag evolution 371 and a full pressline of four full-colour D390 towers. The evolution 371 is destined for Minden, Germany, where J.C.C. Bruns Betriebs is engaged in completely replacing the newspaper production facility it uses for the Mindener Tageblatt. The replacement of the facil-ity will start with the mailroom equipment and the evolution 371 is due to be up and running by the second quarter of 2014.

The four D390 towers, on the other hand, are due to go to a Wifag customer further afield, The Hong Kong Economic Times. The financial daily is extending the order it signed in January for eight full colour D390 towers to go with the D380 press already in place.

2000th CTP system for Kodak

Kodak has announced that Inter Presse Offset (IPO), the French regional daily press purchase group, has installed Kodak’s 2000th newspaper CTP system at La Depeche du Midi in Toulouse.IPO, based in Paris, is responsible for the buying activities for about one-third of all regional dailies in the country. It chose the Kodak Generation News Systems to improve service for customers, including also Telegramme de Brest, Nouvelle Re-publique du Centre Ouest, Sud Ouest, La Mon-tagne and La Republique du Centre.

From left: Jörgen Karlsson, CEO, Wifag; Perry Mak, Managing Director and Executive Director, Hong Kong Economic Times; Carsten Lohmann, Publish-ing Director, Mindener Tageblatt; and Mathias Kobel, Sales Director Germany, Wifag, just after signing their contracts for Wifag equipment.

New presses, orders for KBA, Goss, manroland Press manufacturers proved that they are doing their part to help news-paper publishers and printers meet their challenges by introducing a num-ber of new press models at IFRA Expo that with their modular designs can be configured according to the users’ needs. For every new press model at least one order has already been signed, showing that newspapers are willing to invest in their print business.

Two Bavarian newspapers decide for the new KBA Commander CL

Germany’s Zeitungsverlag Oberbayern, with its many regional editions and freesheets, says it is making a sustainable investment in the newspaper core medium by ordering the Commander CL, a press offering a high level of automation and consisting of five, four-high towers, two KF 3 jaw fold-ers and four ErgoTronic control consoles. The five Pastomat autopasters are prepared for 7/8 and 3/8 web widths and integrated into a reel load-ing system with KBA Patras M, including an unwrapping station. The in-stallation features RollerTronic automatic roller locks, ink supply systems as well as colour and cutting register controls.

The Commander CL for the Oberbayerisches Volksblatt will consist of three Pastomat autopasters, three printing towers, one KF 3 folder and two ErgoTronic control consoles. Oliver Döser, Managing Director and Pub-lisher of the Oberbayerisches Volksblatt: “The state-of-the-art inking sys-tems of the KBA Commander CL will enable us to improve the printing quality of our regional newspapers and present our print newspapers as modern, high-quality products, thus strengthening the position of our print products in the competition with the other media.“

D C Thomson & Company Ltd buys new Goss Colorliner CPS

The family-owned publisher and printer based in Dundee, Scotland, will install the first compact Colorliner CPS double-width press with eight printing towers, Contiweb FD pasters, two J2:5:5 jaw folders and two Ecocool heatset dryers. Features include three-form inkers and a bearer-to-bearer cylinder configuration to deliver high print quality. A short distance of 2.7 meters between the first and last impression reduces fan-out and supports superior registration. “The press will provide the high levels of quality and automation required to take our newspapers forward with re-newed confidence. D C Thomson is proud to be investing in the future of print,” says Chief Operating Officer David Thomson.

First manroland Colorman e:line goes to Allgäuer Zeitung

The first installation of the new manroland Colorman e:line in the blanket-to-blanket configuration has been ordered by the Allgäuer Zeitung in Kempten, Germany, and is scheduled to be taken into production in Octo-ber 2012. The press concerned is a double-width, double-circumference model belonging to the autoprint series. It is equipped with four autopas-ters, four printing towers and two folders. The installation also features APL robots for automatic plate change as well as plate lifts.

43www.wan-ifra.org/magazine EXPO: DEvElOPmEnts11/12.2011

WAZ invests big in plant and manroland COLORMAN On the first day of Expo, manroland announced that the WAZ Me-diengruppe in Brunswick, Germany, has decided to invest more than 31 million euros in a new printing centre, with two new 48-page COLORMAN, XXL autoprint presses at the heart of the plant. The new presses will be installed at the end of next year, and are suitably equipped with energy saving and sustainability features.

The COLORMAN autoprint allows format-variable printing, ena-bling the newspapers and inserts to be produced in two different formats. AUROSYS takes care of automated reel transport, central-ised reel preparation, and delivers the reels to the reel splicer as needed. AUROSYS also provides complete data logistics, i.e. paper consumption is recorded and evaluated. With energy, waste and environmental concerns in mind, manroland says COLORMAN, XXL autoprint’s QuickStart, for example, can dramatically reduce paper waste. And its bridge drive technology consumes less energy. Costs for energy and maintenance can also be considerably reduced through dynamic roller adjustment with IROLOC. [13969]

Italian printer invests in KBA heatset pressPoligrafici Printing is expanding its Bologna, Italy, production plant with a Commander CT heatset press from KBA. The compact four-high tower with heatset dryer will come on stream in autumn next year.

With the new Commander CT Poligrafici Print-ing is aiming to expand its heatset activities by producing quality flyers, catalogues and maga-zines faster and more cost-effectively to address market demand.

The 80,000 cph press with a cylinder circum-ference of 1,197mm (47.1in) will have an unusual 5/2 plate configuration and will print tabloid newspapers as well as commercials. Its compact design and array of additional features mean that fan-out will not be a problem, even on the maxi-mum web width of 1,920mm (75.5in). [13978]

Product News A 955 Inserter

Complete Mailroom SolutionsThe cost-effective alternative

Schur Packaging Systems • Telegatan 2 • 575 36 Eksjö • Sweden • Tel. +46 381 66 33 00 • Fax +46 381 66 33 99 • www.schur.com

• Conveying• Storing• Addressing• Inserting• Stitching and Trimming

• Stacking and Packaging• Sorting and Loading• Palletising• Controlling

Thank you all visitorswho made IFRA Expo 2011 a great success!

44 www.wan-ifra.org/magazine11/12.2011 Expo: papEr logistics

Paper is an expensive commodity and every reel sitting unneces-sarily long in the store is tied-up capital. Therefore a just-in-time supply of newsprint to the press is becoming increasingly impor-tant, especially for larger-sized newspaper printing plants.

Paper supply in newspaper printing plants is an area where there are major differences in-ternationally in relation to the degree of automation: Whereas in Japan full automation from reel delivery up to loading into the reelstand of the press has long been standard, in many cases in Europe there is partial automation that only starts with the supply of the reel basement with prepared reels from the day store. As a basic principle, the need for auto-mation grows the greater the reel throughput: In the case of large-scale printing opera-tions, the required investment can be justified mainly on the grounds of the possible per-sonnel economies.

The most important steps in the logistics process are (in individual cases there can be deviations as well as additional intermediate steps):W Unloading the delivery vehicle and conveying into the plantW Reel identification by bar code or RFID reading device respectivelyW Conveying into main store and placing into stockW Removal from the main store and conveying to the reel preparation areaW Unwrapping (end shields and wrapping material) and splice preparationW Entering into the day storeW Removal and conveying from the day store to the press hallW Loading the reel into the reelstand W Removal of reel stubs (core and white waste)

Rack or chimney stores

So-called chimney stores are much more commonplace than automatic rack stores oper-ated with stacker cranes. Reel entry and removal (reels are stacked in towers up to a height of about 7-8 metres) is done mostly using clamp trucks operated by especially trained store personnel. (Automation by clamp AGVs is possible also.) Minor damage to the reel caused by carelessness can result in web breaks, involving considerable costs and lost time. In all cases where chimney stores are concerned, care must be taken to ensure that the se-quence of entry and removal is not determined randomly, but in accordance with a specific plan in order to avoid overageing of the paper.

There are different solutions applied for moving the reels between the individual sta-tions: completely manual, fork-lifts (manual), rail-guided transport elements and turntables embedded in the floor (manual or automatic) as well as automatic guided vehicles.

Reel unwrapping and preparation is done mostly manually in both Europe and the USA, or at best partially automated, though there are naturally also exceptions. Examples for completely automated reel management are the Bar leben printing centre near Magde-burg, Germany, Basler Zeitung in Switzerland, the Newsprinters printing plant in Brox-bourne near London (see also box on page 46) or the new printing plant of the New York Daily News in the USA.

Exhibitors at IFRA Expo 2011

A number of com-panies in Vienna offer products for material manage-ment and logistics, including: W ABB[www.abb.com/ printing]W EAE[www.eae.com]W Harland Simon (B411) [www. harlandsimon.com]W KBA[www.kba.com]W manroland [www. manroland.com]W Rogler Software [www.rogler.at]

Paper management: Just-in-time supply

KBA offers Patras for different levels of integrated paper management. (Photo: KBA)

45www.wan-ifra.org/magazine EXPO: PAPER LOGISTICS11/12.2011

Integrated systems: press and paper management from a single source

Complete paper management solutions are in some cases offered by the press manufactur-ers themselves who, by virtue of their modular systems, can accommodate the building conditions and automation requirements of the printing plant concerned. W Thus KBA offers Patras for different levels of integrated paper management, up to full automation of the entire paper workflow. In the highly automated solution, unloading of the delivery vehicle is done automatically. AGVs are used to enter and remove reels from the store, reel transport, loading the autopasters and waste removal. The AGVs used are clamp or fork-lift vehicles, as required. KBA EcoSplice stations can be integrated as a com-ponent of the automatic KBA Patras A reel loading system for splice preparation (e.g. two KBA EcoSplice stations are in use at the New York Daily News for the triple-wide Com-mander CT installation there). Paper management is completely integrated into the control desk of the KBA presses as well as the upstream production planning system. According to KBA, orders have been placed in the last months for highly automated reel management solutions for presses in Akalla and Malmö in Sweden and supplied to Dubai and Koblenz. In addition, an installation in Salzburg has been converted.W With Aurosys, manroland also offers a tailored management solution. Aurosys takes over the entire material management, from reel unloading up to loading of the autopasters. The modular design of the system means that it can be adapted to match the specific requirements of the printing house concerned. The following modules are of-fered: Aurocharge (unloading delivery vehicles), Auroroll (conveying), Aurocut (unwrap-

Automatic reel support with Aurosys. (Photo: manroland)

Charlotte Janischewski

[charlotte.janischewski@wan-ifra.org]

[www.wan-ifra.org/topics/newspaper-production]

CONFERENCE & EXHIBITION

1 - 2 February, Stockholm, Sweden

DagsVara 2012A meeting point for media companies

and suppliers to the media industry

DagsVara examines the business, the technologies and the benefits of:integration across platforms and cloud services •

mobile publishing and mobile business •

digital subscriptions and payment systems •

System workshops, 3 February Content Management Systems

Circulation & Distribution Systems

Meet the system suppliers and evaluate their solutions.

50 % discount for DagsVara participants.

DagsVara is held in Swedish.

Read more and register:www.wan-ifra.org/dagsvara

46 www.wan-ifra.org/magazine11/12.2011Expo: papEr logistics

The Aurosys reel management system ins-talled at the Newsprinters printing plant in Broxbourne, near London, the world’s lar-gest newspaper printing plant, was desig-ned by manroland. In doing so, other man-ufacturers’ components (machines and software) were integrated “so that the sys-tem works as if drawn from a single source,” says Wilfried Rill, Head of the manroland Aurosys division. The system that supplies 12 Colorman XXL presses just-in-time with newsprint, is one of the few fully automated solutions in Europe.

The process begins with the automatic unloading of the delivery vehicles and checking of the reel data via bar code

reader. The reels are then guided via a con-veying system installed in the floor to the two high-rack stores. “The trick here is not just to transport the reels without damag-ing them, but also to track the data of the individual reels throughout the system,” Rill says. The Aurolog material flow computer

plays a central role here; it is linked with the printing system and decides reel entry into and removal from the store. “It is the task of a material handling system not only to guarantee the material flows, but also to manage data,“ Rill says. A special move-ment strategy was developed for the stor-age and retrieval vehicles that permits two such vehicles to operate simultaneously in one aisle so that the necessary throughput can be achieved.

For more details regarding the installa-tion, read the online interview with Rill [www.wan-ifra.org/node/40139] and see the system animation [www.wan-ifra.org/node/40239].

Fully automated reel management in Broxbourne, UK

ping), Auroprep (splice preparation), Auroport (transport), Auroload (loading autopasters), Aurorack (day store), Aurowaste (waste handling) and Aurostore (rack store). The Aurolog software plays a central role, as it manages the networking of all Aurosys modules, integra-tion with the Pecom process control, networking with the printnet workflow management system as well as the connecting of other manufacturers’ systems via interfaces.

Control systems for reel management

W MPS Roll Handling from ABB is a complete solution for reel management that can be used either as an integral component of the ABB overall workflow or as a separate reel management solution and connected to production planning systems of third-party suppli-ers. MPS Roll Handling consists of the modules Roll Logistics, Roll Track and Roll Logistic Viewer. Roll Logistics controls all reel movements, from their identification at the time of delivery to their use at the autopasters, up to and including reel core disposal. Roll Track is a tracking and evaluation system that also produces statistics, e.g. paper consumption per production run, used reels per autopaster and web breaks per paper mill. Roll Logistic Viewer displays which reels must be removed from the temporary store for the next pro-duction runs.W The EAE MaFlow reel transport management system automates the material flow from un-loading of the delivery vehicle to control of reel preparation, temporary storage in the day store, up to loading of the reelstand. EAE ReelData is the administrative module that tracks and optimises store capacities, reel consumption and material acquisition. W The GBIS NewsFlow.Print software permits production processes to be planned, controlled and evaluated from the prepress stage up to the ramp. NewsFlow Print also includes a mod-ule for reel administration. W One of a series of modules of the Harland Simon Prima production management system is the Prima Roll Tracking system for reel management from ordering up to reel consump-tion in the press. It provides detailed information on stock, quality, as well as financial data. W Rogler Software offers a specialised software package for the graphics industry that in-cludes a module for material management and logistics: technoLogistix. Either bar codes or RFIDs can be used.

Detailed product information can be obtained directly from the suppliers on the exhibi-tion stands.

Reel identification by bar code or RFID

For purposes of automating reel logistics and automatic material administration, ensur-ing reel identification by means of bar codes on the wrapping and end shields (alternatively identification via an RFID tag in the reel core) is essential. Iden-tification by bar code (e.g. in accordance with the WAN-IFRA standard) is the most commonly applied method in the industry. RFIDs, which have the advantage that they permit reel tracking into the reelstand, have been undergoing tests under production conditions for some years, but have not as yet achieved a breakthrough on a broad scale. The special preparation of the reel cores and recycling of the RFID tran-sponders are costly processes.

Online & Social Media Asia 23 November

Tablet Publishing Asia 24 November

Mobile Media Asia 25 November

Asian Digital Media Awards To be presented at DMA 2011

www.wan-ifra.org/dma

DIGITAL MEDIA

ASIA 2011ASIA‘S LARGEST CONFERENCE ON NEW MEDIA, 23 - 25 November 2011, Hong Kong

CONFERENCE

48 www.wan-ifra.org/magazine11/12.2011WAN-IFRA BULLETIN

Successful South Asia eventsWAN-IFRA India 2011

The 19th edition of WAN-IFRA India Conference & Expo, held 6-8 September in Chennai, combined a sold-out Expo and a well-attended conference.

The events “were a huge success, both in terms of participation of exhibitors and the delegates,“ said Magdoom Mohamed, Managing Director WAN-IFRA South Asia. “The Expo showcased a blend of traditional print suppliers and their digital counterparts. We are happy the event offered the right direction to the news publishing business in the region: to innovate with print and digital offerings.“

The Expo, which is the second largest exhibition in the world for trends and practices in newspaper printing and publishing, attracted 65 exhibitors, who displayed products and services. All told, some 1,525 visitors came to the Chennai Trade & Convention Centre, in-cluding 700 who came to the show only, 625 delegates to the conference, and 200 stu-dent visitors. Participants came from 24 countries.

The conference included a Printing Summit, Newsroom Summit, and Cross Media Ad-vertising Summit. Internationally known speakers included Raju Narisetti, Managing Editor of The Washington Post, who spoke on “Quality content or pandering to pageviews? How print/online newsrooms can engage modern day readers with quality journalism.“ Other speakers came from large publishing houses in India, Indonesia, and Switzerland, among other countries, and from supplier companies in Europe as well as Asia.

Next year’s event will be held 26-27 September in Mumbai. “Our conference has al-ways played a catalyst role, and personally I am looking forward to next year’s event, which also happens to be our 20th annual event in India,“ said Mohamed.

WAN-IFRA breaks ground in Vietnam

The Vietnam Media Partnership, a two-year cooperation between the Vietnam Journalist Association (VJA) and WAN-IFRA, successfully concluded its 2011 activities on 29-30 Sep-tember with a comprehensive conference for Vietnamese media managers taking place in Hanoi. Titled “Innovative Strategies for Vietnamese Media,” the two-day conference brought together 140 senior media executives from across this rapidly changing South East Asian country.

“This conference has been very similar to fishing,” said Nguyen Van Phu, Editor-in-Chief of The Football Newspaper, during the event’s closing ceremonies. Speaking to the variety and value of content being presented, Nguyen continued: “Many fish have been caught; some will be thrown back, while other, larger fish we will bring back with us to our respec-

WAN-IFRA India Daily Gazette

WAN-IFRA published two daily issues of the “India Expo 2011 Gazette“ dur-ing the event.The 12-page publi-cations are available as ePaper under the following URLs:

W 7 September:[epaper.wan-ifra.org/2011_India_Gazette_1]W 8 September:[epaper.wan-ifra.org/2011_India_Gazette_2]

SuccessfulWAN-IFRA held two prestigious events in

South Asia in Septem-ber: WAN-IFRA India

2011 (conference and Expo) in Chennai

and the fi rst WAN-IFRA conference in Vietnam.

WAN-IFRA India

INNOVATIVE AND CUSTOMER-ORIENTATED SOLUTIONS

Direct Mail Informatics – Via Zups 2 – Postfach – CH-7013 Domat/EmsT +41 81 254 70 50 – F +41 81 254 70 59 – info@dm-informatik.com – www.dm-informatik.com

Publishing The innovative, web-based solution for publishers that focuses on the customer.

Distribution E� cient organisation of addressed and unaddressed printed matter from the o� er through to distribution.

Mailroom Clear-cut preparation for shipment and supplement management with set formation of a unique quality.

A business unit of the Direct Mail Group.

PublishingThe innovative, web-based solution for publishers

DistributionPublishing Mailroom

49www.wan-ifra.org/magazine 11/12.2011 WAN-IfrA BulletIN

Vietnam Media Partnership

WAN-IFRA aims to build the profes-sional, managerial and technical capac-ity of the Vietnamese media by providing support, strategic guidance and best-practice advice for the Vietnam Journal-ist Association’s (VJA) existing media train-ing centre (VJTC). Since its foundation in late 2009, the Partnership has pro-gressed a long ways toward strengthen-ing the respective brands of WAN-IFRA and the VJA throughout Vietnam.

tive organisations.” The participants posed informed and poignant questions to the five conference speakers, with one topic of particular interest being sustainable advertisement strategies, as the ratio of advertising permitted for publication is heavily regulated in Viet-nam, locked at 10 percent.

“The conference, coming as it did at the end of 18 months of media management training courses, really validated the work we’re doing in Vietnam, as the participants were clearly engaged in the strategies and topics that are likely to move their businesses for-ward,” said Larry Kilman, WAN-IFRA’s Deputy CEO and Executive Director of Communica-tions and Public Affairs, who was in Hanoi to usher in the proceedings. “To see the results in this format, with more than 140 participants, was gratifying and will be a useful meas-ure of our future work in Vietnam.”

The conference featured a wealth of regional and international speakers, including Geoff Tan, Senior Vice President & Head of Strategic Marketing at Singapore Press Hold-ings, Jackie Ventom, Training Director at The Byrne Partnership in the UK, Theo Blanco, Vice-President of Sales and Marketing at Uppsala Nya Tidning in Sweden, Søren Østergaard Sørensen, a media strategist from Denmark, and Thomas Jacob, Deputy CEO of WAN-IFRA and head of the organisation’s Asia Pacific office. The event was organised by WAN-IFRA’s Media Development department [www.wan-ifra.org/node/31094] in collaboration with WAN-IFRA Asia Pacific.

INNOVATIVE AND CUSTOMER-ORIENTATED SOLUTIONS

Direct Mail Informatics – Via Zups 2 – Postfach – CH-7013 Domat/EmsT +41 81 254 70 50 – F +41 81 254 70 59 – info@dm-informatik.com – www.dm-informatik.com

Publishing The innovative, web-based solution for publishers that focuses on the customer.

Distribution E� cient organisation of addressed and unaddressed printed matter from the o� er through to distribution.

Mailroom Clear-cut preparation for shipment and supplement management with set formation of a unique quality.

A business unit of the Direct Mail Group.

PublishingThe innovative, web-based solution for publishers

DistributionPublishing Mailroom

50 www.wan-ifra.org/magazineWAN-IfrA BulletIN 11/12.2011

WAN-IFRA MagazineWAN-IFRAChief Executive Officer: Christoph RiessExecutive Director of Communications: Larry KilmanEditor-in-Chief: Dean Roper

Senior editorsCharlotte Janischewski: Prepress, press, mailroomValérie Arnould: Mobile, e-reading, media developmentBrian Veseling: Publishing, editorial, general managementMichael Spinner-Just: Supplier services

CorrespondentsLaura Sánchez, Steve Shipside, Alexandra Waldhorn, Hannah Vinter, Catharine Fulton

Translation servicesSylvie Bier, Paul Callaghan, Solange Domisse, María Gómez, Irene Martínez, Irene Schwede, Petra Warmuth

Design and productionArt Director: Gordon SteigerDigital Publishing Manager: Anton Jolkovski

ContactE-mail: [editor@wan-ifra.org]; Tel.: +49.6151.733-6

SubscriptionsSubscribe or change an existing subscription online at [www.wan-ifra.org/subscribe]Customer Service: Iris von der MarwitzE-mail: [subscriptions@wan-ifra.org]; Tel.: +49.6151.733791

AdvertisingWAN-IFRA Magazine offers a variety of ad possibilities and exposure to an international audience. Bettina Falk, Advertising Manager, Tel.: +49.6151.733-783; E-mail: [bettina.falk@wan-ifra.org]Advertising rates and terms and conditions published in Media Information 2011 are applicable. Please check for de-tails on [www.wan-ifra.org/mediainfo_magazine].For all our advertising, exhibiting and sponsoring opportuni-ties, visit [www.wan-ifra.org/mediainfo]

Copyright and imprintWAN-IFRA Magazine is published bimonthly in English, French, German, Russian and Spanish. Copyright 2011 WAN-IFRA CH, Washingtonplatz 1, 64287 Darmstadt, GermanyAll rights reserved. Republication, duplication or distribution of any article, image, graphic or media contained in the print or ePaper edition or of any material posted on [www.wan-ifra.org] is prohibited without permission. Contact: Dean Roper [dean.roper@wan-ifra.org]. For reprints contact Bettina Falk [bettina.falk@wan-ifra.org]. No responsibility assumed for unsolicited manuscripts. Viewpoints and signed contributions do not necessarily express the opinion of WAN-IFRA. Printed in Germany by Presse-Druck- und Verlags-GmbH Augsburg.

Calendar of events14-15 November Re-engineering News sites & Content Creation for iPad and Tablets

Hyderabad, India (English)

23-25 November Digital Media Asia 2011 Hong Kong (English, Spanish)

23-25 November System Workshop: Circulation and Subscription Systems

Bogotá, Colombia (English, Spanish)

28-29 November Creating a cross platform “News Show“ – and monetizing it

Frankfurt, Germany (Training / English)

1 December System Workshop: Content Management Systems

Stockholm, Sweden (English, Swedish)

15-16 December Strategic Approach to Improve Production Efficiency and Quality

Mumbai, India (English)

2012

1-2 February DagsVara 2012 Stockholm, Sweden (English, Swedish)

9-10 February 3rd International Sports News Conference Madrid, Spain (English, French, Spanish)

1-2 March 22nd World Newspaper Advertising Conference Prague, Czech Republic (English)

21-22 March Printing Summit 2012 Berlin, Germany (English, German)

16-18 April Digital Media Europe 2012 London, UK (English)

25-26 April WAN-IFRA América Latina 2012 Santiago de Chile, Chile (English, Spanish)

2-5 September 64th World Newspaper Congress 19th World Editors Forum Info Services Expo 2012

Kiev, Ukraine (English, French, German, Spanish, Russian)

29-31 October IFRA Expo 2012Madrid, Spain

* For all conferences marked, simultaneous translation is provided. For further information please visit: [www.wan-ifra.org], and contact: [events@wan-ifra.org].

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