Magazine Presentation - Heat

8/7/2019 Magazine Presentation - Heat

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Heat Magazine



Magazine

� This is the front cover of our case study magazine

� It is published by-Bauer Media Group

� It first started in -1999



Audience

� Heat magazine is aimed at primarily women as it contains a mix of celebritynews, gossip and fashion.

� Circulation (NRS details)- Heat magazine has a regular weekly circulation of over half a million throughout the whole of Britain and parts of Europe at thepresent moment however at the start of the magazine it only had a circulationof below 100,000.

� Readership Profile This magazine ABC1 women aged 16-35 who areobsessed with celebrity gossip. Typical heat readers are in their mid twenties social butterflies with a career thats on the up. They are incrediblyentertainment literate: avid cinema-goers, DVD-renters, internet-users, music-lovers, TV-addicts. They are smart and prolific shoppers especially when itcomes to beauty & fashion products. In fact, shopping is one of their keyprecious leisure activities and high street fashion, in particular, is supremelyimportant to them.



Publisher

Bauer Media Group is the published of Heat magazine and has many other things that

are published by this company. These Bella, Take a Break and that's life!, TVChoice

and Total TVGuide and Q. This publisher also has a steak share in the Box television

company which produce channels such as 4music, Q TV, Kiss TV, Kerrang! TV, The

box, Magic TV and Smash hits.



Publisher

� The Publishing company is owned by and part of- Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family.

� These are some of the other companies owned by the same publisher

� If independent, who is the owner when did the company begin etc- BauerVerlagsgruppe has been managed by four generations of the Bauer family.Originally a small printing house, The Bauer Publishing Group has grown into aworldwide publishing and media company. The Bauer Publishing Group comprises282 magazines worldwide in 15 countries, as well as TV and radio stations. Bauerstarted in the UK with the launch of Bella magazine in 1987 and as H Bauer

Pu

blishing became Britain's third

largest pu

blisher. Bau

er f u

rther expand

ed

in theUK with the purchase of Emap Consumer Media and Emap Radio in 2008 tobecome the UK's biggest publishing group. The companies continue to trade as HBauer Publishing - MD David Goodchild, and Bauer Consumer Media - CE PaulKeenan.[



Magazine Content

� How has the magazine changed in style and content- I think that the style of themagazine hasn't changed that much since the first magazine to the most recentheat magazine, because as you can see the logo is the same and also has one mainstory and secondary leads. The content of the magazine also seems to be thesame, I think this is because its about celebrity gossip so it kind of cant differ.

Which changes are due to changing audiences?-

I dont think that much changes have changed as

The people who buy these magazines tend to be

Women who want gossip so no drastic changes

Have been made.

Which changes are due to new technology?

One change I think is because of new technology is

More information that goes in the magazines areOf technical stuff like DVD's, the internet and gadgets.

Also on the front cover, more shapes have been used.



Biggest Rival� The main rival of our case study magazine is OK! magazine

� It is Published by - OK ! publishers Northern and Shell� Its circulation is - Richard Desmonds OK! recorded a fall in circulation of a quarter

during the second half of last year as sales of all but two titles in the womensweekly market declined.

� Its readership profile is OK! has also achieved popularity among upmarket readersby pioneering the idea of an all-round celebrity-based title which surpasses rivalsin traditional areas of women's interest. Along with intimate presentations of celebrities and their lifestyles, readers enjoy diary, travel, beauty, hair, food and health features, horoscopes and World In Action - photographs of major newsevents.

� The publisher is part of a larger company that includes television such as Channel5 5* 5USA Television X redhot GAYtv. It also supplies OK! Magazine all around the world in places like OK! USA,OK! Turkey,OK! Azerbaijan,OK! Thailand

� The other magazine titles published by the

company include Daily Express Daily Star Star New !



Advertising/Sponsorship

� Examples of advertising, sponsorship and promotions in case study title include,

well there are many advertisements and sponsorship deals that occur on the

heatworld website which include, Renault vive le va va voom, Facebook and

Twitter,

� Convergence has or could enhance this in the following ways.

� A synergy is The interaction of two or more agents or forces so that their combined

effect is greater than the sum of their individual effects.

� Cooperative interaction among groups, especially among the acquired subsidiaries

or merged parts of a corporation, that creates an enhanced combined effect.



Web 2.0 and NMT

Heatworld.com launched on 22 May 2007 and was edited by Julian Linley who had beendeputy editor of Heat magazine for five years. The site is an online interpretation of themagazine emulating the mix of celebrity news, gossip and fashion. However,heatworld.com does not replicate magazine content and bases itself more on video and audio content and breaking news. The website is currently edited by Samuel Pinney.The site is advertising f unded.

In what ways has the magazine become more than just a magazine?- It has become morethan just a magazine when it introduced Heatworld.com and also Heat radio. Thismakes it special and different from all the rest of its rivals as it gives its audience abigger insight to the magazine and the product they are buying.

The magazine has become a brand and offers the following services of a radio station and also a website. This means you can get all your celebrity gossip as soon as it happens.

This also means they trust you to buy the magazine not to just to use these services asnot all the information they sell in the magazines are published on the website and onthe radio station



Web 2.0� How do the websites of case study and its rival compare? Heatworld compares

to OK! Magazines website as they both offer 24/7 storeys from all over the world.

They also both have competitions that you can also entre online. Finally, they bothoffer not just celebrity gossip, but also fashion tips.

� Which title do you see becoming more successf ul and why- I think that Heat

magazine will be the most successf ul title as it seems to be written in a more down

to earth way and you can relate to what the reporter is trying to say. Also its more

f un and modern.

� What other services/ f unctions could case study title provide the only thing I

think that heat magazine could offer to its buyers is a app on your I-Pods/ I-

Phones. I think this as it offers everything else to its buyers with the radio station

and the website.� Another magazine that is similar to heatworlds web page is

http://www.nowmagazine.co.uk/ it has the same types of things on offer and

same layout which measn they are appealing to the same type of audience



The f uture

� If you were the editor of the magazine what would you do to ensure survival and

success of the title? One of the ways in which this magazine will survive is

through new technology called Twitter. Twitter is where all the celebrities go to tell

there fans what they day to day life consists of and also interact with them e.g.

tweeting them back . Heat magazine as they can get instant gossip straight from

there mouths and at this present moment heat is following 666 celebrities and counting.

� How do you see the title developing in the next 5 years?



How the magazine began and has

changed/ adapted over time

(History)

Heat was launched in February 1999 as a general interest entertainment magazine, at a

cost of more than £4m. However, unlike other Emap (now Bauer) launches before and

after, it was not an immediate success, with a circulation below 100,000. A series of

revamps quickly repositioned the magazine as a less serious, more gossip-oriented

magazine aimed at women, and circulation quickly grew. A series of high-profile celebrity

relationships, such as between Jennifer Aniston and Brad Pitt provided ample material,

while reality shows such as Big Brother and Pop Idol grew popular at just the right time to

help fill pages As of 2004 it is one of the biggest selling magazines in the UK, with a

regular circulation over half a million. Its mix of celebrity news, gossip and fashion.



What has made it popular in these different

Periods?

Well from when Heat magazine started , to modern day it has dramatically changed because

of growing technology and the environment we live in today. When it started in 1999 it was

just a common interest magazine for all the public, however as the magazine was selling as

much as it was expected to, they changed the concept of it to celebrity gossip based around

the television show Big brother. The magazine has now escalated to bigger gossip all the wayto Hollywood which the paying public want to hear about so purchase this magazine. The

wittiness of the magazine draws people in week after week which makes it more popular than

other gossip magazines. Big brother was a new show the featured on channel 4, and at the

time was very popular, which in turn when heat magazine started to cover in detail the

storeys after the show had ended made it a nation wide success.



Has the audience undergone any significant changes? Why? How?

What are they? Does it change how audiences use, benefit from or

enjoy the magazine .

Over the years, heat magazine has in a way changed its audience, not in a major way but slightly.

This is because, when it first started off in February 1999 it was just a common interest

magazine primarily aimed at women, but could also be for men. However the magazine

didnt get off to a good start and was hitting the selling numbers that it was expected of it. As

a result the magazine was close to being thrown out the window. In addition a new realilty

T.V show came out called Big Brother. Heat magazine then ref urbish its whole content and

based it around this popular show. This then boosted the buyers of the magazine and

became an instant success. This then became the main talking point in the magazine for years

to come. This changed the audience because the people who watched that show wanted to

know non-stop gossip from inside the big brother house and the people who watched it

tented to be young women when before the magazine was bought by people of all types and

ages. After the magazine became a big success it started getting in depth gossip by going all

the way toA

merica and

Hollywood

where all the main stu

ff occu

rs. This also increased

therating of the magazine but again young women still where the main people who bought heat.

Id say the social group of heat where young



Is there anything that has or could affect interest in your

subject area?

I dont think that there is anything that could effect my interest in my subject area of Heat

magazine as there is always celebrity gossip, fashion, movies and books and there always will

be so it couldnt effect this magazine in any single way.

Magazine Presentation - Heat

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