By: Julia Schack

Equestrian: Horse Illustrated

-Caught my eye: Equus

-Photography: Horse and Rider

-Design-Horse Illustrated

-Articles-Horse Illustrated

-TOC-Horse Illustrated

-Articles- Horse Illustrated

Reflection of newsstand visit

Not many magazinesHiddenTitles caught attentionClose upsGround shotsClean with color scheme

-Color scheme

-Masthead

-Image quality

-Coverlines

-Skyline

Magazine content

Showing Different shows Different show tips

Causes of lamenessGiveawaysProduct reviewsAudience: English and Western rider

General Cover Information

Close ups Head Full body

Taken in a field or ringSkylinesMasthead color changesPuffsLayout is almost always the same

-Clean image

-Nice text

-Masthead is blue

-Color Scheme

-Good articles

Table of Contents

Same layout Cover in lower left Features on right third Every issue right third On the cover content in lower left Secondary picture takes up most of screen

Articles

Lots of picture demonstrationsCovers do not always go with articleDrop capCaptions for clarification Formal with columns Organized with sub-headings