Magazine Poster Analysis

By Mitchell Turner

The Lumineers - Poster

One key image used in the poster showing the members of the band which implements gaze theory as the men in the image will entice women and vice versa.

The name of the band is the biggest text on the poster so that the audience know who

the band are.

The use of iconography with fedora hats in the image which are connected to the folk/indie genre.

Social media added to the bottom of the

poster as the audience of the genre are going

to be young and therefore use social

media.

The date and location of the show is the second biggest text on the screen as its the second most important information on the poster.

Advertisement of the new album and where the consumers can purchase the album from, however it doesn’t specify the price of the album which will mean the audience will go the website find other products to purchase as well as the album.

Florence + the Machine - Poster

Once again the use of one key image as its able to draw in the audience with the use of gaze theory.

The second biggest font size on this poster is the name of the artist, this is good for enticing consumers who are not aware of the artist.

The imagery is able to match the name of the

album very well which will leave a lasting impression

on the audience.

This poster uses a very plain and simple colour scheme (contrasting

colours) which is effective because it

means that the text on the poster can be easily

read.

Jessie J - PosterOnce more the poster uses just one image, however its an image which is able to engage with the audience as it draws you in and then after you begin to look at the information which it provides.

The style of the artists logo is able to reflect the genre of the artist as well. The gold effect which has been added reflects the pop star lifestyle which this artist will be living.

The information which is displayed at the bottom of the poster is very clear and consice as the audience of the poster are not going to look at it for very long.

My Magazine PosterMy magazine poster uses the same image twice to help show how the album cover has been edited and also the image which it has been taken from.

My magazine also has some reviews from two well known music magazines in form of Q & NME.

By having the album cover on the poster it means that the audience will know what they are looking for when they go to purchase the album either in the shops or online.

Social media is heavily used by the target

audience of this genre so the poster has a

website along with a hashtag which will be used to create a buzz

online.

There is a clear difference in font styles

within the poster, the font style of the poster is sans serif and the font

of the album cover is serif. This is because the

poster needs to reflect mass culture rather

than just the niche target audience of the folk/indie genre and the sans serif font style of

the poster will be able to do that.

Does it follow codes and conventions?

• It does follow conventions of magazine posters as it uses one key image which is able to grab the attention of the target audience, whereas multiple images would make it harder to entice the target audience.

• It also displays the release date as the biggest font size on the poster so its made clear to the audience when the product is going to be released.

• The social media side of the poster will mean that people will talk about it online which creates a buzz and more sales.

• Finally the style of the poster will appeal to both the target audience of the Mumford & Sons genre.