Magazine PitchBy Charlotte Walford

Magazine Idea 1-90s pop music

1990s The 1990s were a decade of many diverse scenes in music. However,

they are perhaps best known for grunge, gangsta rap, R&B, teen pop; eurodance, electronic dance music, the renewed popularity of punk rock; and for being the decade that alternative rock became mainstream.

Female pop icons "Spice Girls" took the world by storm, becoming the most commercially successful British group since The Beatles. Their impact brings about a widespread scene of teen pop acts around the world such as Backstreet Boys, Hanson, N Sync, Britney Spears and Christina Aguilera who come to prominence into the new millennium.

Music of the 90s All Saints Aqua B*Witched Backstreet Boys Five Whitney Houston Michael Jackson Elton John R-Kelly Madonna Ricky Martin

MC Hammer

*Nsync

Oasis

S Cub 7

Will Smith

Britney Spears

Spice Girls

Steps

Shania Twain

Vengaboys

Many bands have reunited since the 90s…

Spice GirlsOn 28 June 2007, all five reformed before the launch of their Reunion Tour in December, alongside the release of their Greatest Hits album. In December, a new documentary Giving You Everything aired on television. The tour is estimated to have grossed US$100 million. The tour won the Billboard 2008 Touring Award for Top Boxscore for a 17-night stand at London's O2 Arena.

StepsThe group will begin their first national tour in over ten years in April, the tour sold out in minutes and 6 extra dates were added due to overwhelming demand. On 16 January it was announced Sky Living are to air a further two series of the "STEPS Reunion" series due to the success of the first series.

Generation Z

Generation Z is a common name in the US and other Western nations for the group of people born from the early or mid 1990s to the present.

The generation has grown up with the World Wide Web, which became increasingly available from 1991 onwards.

Generation Z is highly connected, as many of this generation have had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, mobile phones, smartphone, touchscreen, iPhone, iPod, iPad, Tablet Computer technologies, Kindle, Facebook, Twitter, iTunes, FaceTime, and YouTube.

My Magazine

My magazine would be mainly aimed at children born in the 1990s because they have been brought up listening to this pop music.

This generation have had lifelong use of communications and media technologies, and therefore the magazine will have many digital aspects to it. For instance, there will be a Facebook, Twitter and YouTube account along with it’s own radio station and website.

My magazine will also be aimed at those born in the 80s and who were teenagers in the 90s.

There will be some special edition copies e.g. Whitney Houston's death, reunion tours etc.

Traditional pop poster pull outs will be given away with every issue of the magazine to entice the readers to buy the print version of the magazine, and to not fully rely on technology.

My magazine will be a monthly magazine.

There will be a choice to the readers to subscribe to the magazine at a discounted price. By readers subscribing, the magazine has a guaranteed income. When the reader subscribes, they will be given a gift. This gift will be something to do with the 90s, a portable CD player or Pokémon for example.

Synergy

There will be synergy with iTunes, where they give away a small discount on 90s albums for the readers of the magazine.

Web 2.0

My magazine will use web 2.0 to help the magazine stay in demand at all times.

My magazine will have a website and radio station where readers will be able to listen to 90s music and discuss with other readers who have the same interests with themselves.

Also, my magazine will have a Facebook page, where there will be profile pictures of previous magazine front covers and there will polls where readers can vote on what the next issue of the magazine can feature on.

My magazine will also have a Twitter account. Twitter is becoming increasingly popular, and therefore it will be very important for my magazine to have an account. My magazine will regularly tweet about what will be featured in the next issues magazine, along with links to the website, Facebook page and YouTube account.

Finally, my magazine will have a YouTube account, where we will post music videos from the 90s. By doing this, readers can discover artists/ bands they had one forgotten about or had never heard before.

Mission Statement

We will ensure that the magazine is constantly appealing to a spectrum of readers. From those born in the 90s and those who take a great interest in 90s music and culture to those born in the 80s and were teenagers in the 90s. Each issue will include a variety of bands/artists who were around in the 90s and contrast them with current bands/ artists to guarantee that we’re providing for our readers’ need for variety and their favourite band/ artists from the 90s aswell as introducing them to current music similar to that of the 90s. We will also provide updates of what the bands/ artists have been up to since the 90s.

Reader Profile

Tina, 21, was born in the early 90s. She was brought up listening to the pop music from that decade. She went to numerous concerts with her parents and friends. The 90s influenced the way she is now. She is constantly on the internet and using her smartphone to find out about the current music. She believes that the music today is no where near as good as it was when she was younger. She stills listens to classics such as Spice Girls, Britney Spears and Christina Aguilera even though they aren't around as much. She is looking forward to going to the reunion tours of those bands that have recently got back together so she can re-live the best years of her life.

Magazine Idea 2-Country Music

Country Music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and southeastern American folk music.

The term country music is used today to describe many styles and subgenres. In 2009 Country music was the most listened to rush hour radio genre during the evening commute, and second most popular in the morning commute.

Country Artists/BandsThe Band Perry

Billy Ray Cyrus

Lady Antebellum

Lonestar

Martina McBride

LeAnn Rimes

Jessica Simpson

Taylor Swift

Carrie Underwood

Dolly Parton

Johnny Cash

My Magazine

My magazine is aimed at those who love country music, whether they’re brought up in the country or city.

Country music is becoming increasingly popular in the UK.

My magazine will be a monthly magazine.

My magazine will have special editions where a free country CD will given away with the magazine.

There will be a choice to the readers to subscribe to the magazine at a discounted price. By readers subscribing, the magazine has a guaranteed income. When the reader subscribes, they will be given a gift. This gift will be something to do with country music, a CD or a cowboy hat for example.

Mission Statement

We will ensure that we are constantly appealing to our spectrum of readers. From the teenage readers who like country pop artists, to the older readers who were brought up with the classic country music stars. Each issue will include a wide spectrum of country bands and artists to guarantee that we’re providing for our readers’ need for variety and their favourite bands/ artists aswell as introducing them to new music they may not have heard before.

Reader Profile

Johnny, 26, was named after a famous country singer as his parents loved his music. He was brought up to the likes of Dolly Parton and Johnny Cash. He engages with country music 24/7, from the moment he wakes up ‘til the moment he falls asleep. His music reflects his fashion; constantly wearing checked shirts and jeans. He is also a keen guitar player as he aspires to write and play music, just like his role models write and play music they love.

Synergy

My magazine will have synergy with many country festivals that happen every year in the UK for country lovers. My magazine will promote these festivals and offer a discount for readers of the magazine.

There will also be synergy with iTunes where we will promote bands albums and singles from iTunes.

Rockfield Country

Music FestivalRockfield is a small village in Monmouthshire, south east Wales.

The festival in 2012 runs over the Queen's Jubilee Bank Holiday Weekend. (1st-4th June)

24 country music acts take to the stage in a massive 4800 square-foot, poled marquee, as well as other Wild West entertainment in the arena including line dancing, horseshoe throwing, birds of prey, native Indian dancers, and fast draw contests.

Towerfest

Towerfest is an open air country music festival held in the shadow of Drax power Station in North Yorkshire. Three days of country music and line dancing with thirteen live acts plus DJ and Compere to keep it all in full swing. Excellent camping and caravanning facilities in this secure site help to make this Yorkshire's premier open air festival.

Many people re-booking before they leave and an amazing return rate of 92% of customers from 2010 to the 2011 festival.

Web 2.0

My magazine will use web 2.0 to help the magazine stay in demand at all times.

My magazine will have its own website and radio station where readers can listen and discuss music featured in the magazine.

My magazine will also have a Facebook page, Twitter and YouTube account. The Facebook page will enable readers to discuss their likes and dislikes of the issue that month. The Twitter account will provide information on country concerts around the UK and where they will be able to buy tickets from. And finally, the YouTube account will introduce readers to undiscovered country singers aswell as those featured in the magazine and new music videos.

Cross Media Convergence

My magazine will have a yearly festival where the magazine will invite country artists/ bands to perform the the readers of my magazine. By doing this, the artists/bands become more involved in the magazine and the readers will be able to attend a concert with all their favourite artists/ bands perform all in one place.

Any Questions?