Magazine pitchBy Bradley Williams

My first magazine idea, it’s main aim is to mix the 1930 jazz and swing music so Frank Sinatra and Dean Martin with today’s versions of them such as ProleteR.

The name Now and then is used to suggest the mix of old and new music that relates to the genre, this makes the magazine unique as it creates the chance for those who enjoy the genre to learn of the older music as well as suggesting newer artists in the genre, the amount of pages will be around 70- 80 pages, the content will include interviews with newer artists in the genres, any information about gigs around the UK, older artists from the 1930s and possibly helpful tips for those who play instruments.

The target audience for the magazine would be Males and Females in their twenties who enjoy listening to relaxing music such as swing and jazz, they also enjoy to read shorter magazines in their free time as the larger ones begin to bore them towards the end, other things they do in their free time could be playing musical instruments linked with this genre, they may also enjoy seeing the bands in this genre first, they also enjoy dressing well and take care in their appearance.

Idea 1- “Now and then”

The magazine design consists of the title towards the top using a bold font to make the name clear, the font image would contain a band or artist from the genre, also on the front would be some of the

Font pageNow And Then

Page 2

The contents page contains a mixture of pictures and images that correspond to each other allowing visual contents.

Contents page

ContentsInterview with new band!

The magazine flashback is aimed at the clubbing music of the 90s, this includes D&B, Jungle etc, the magazine will be only in paper form and will be priced at £4.99

The magazine allows those who lived through or like the culture of the 90s dance/ clubbing scene, each issue will contain articles about old Dj’s, clubs that are themed for this music and interviews with any Dj’s from that time, there, the magazine will range from about 90 to 100 pages depending on the interviews

The target audience would be a male in his late thirties early forties who still enjoys listening to the music and may wish to go back out with friends to re live their younger clubbing days, these men are most likely still a “big kid” and enjoy the fun side of life while still working so on weekends they meet up with friends and go out drinking etc

Idea 2- 90s beat

The front page will be lively and contain a picture from a rave in a night club from the past, the lettering will also seem lively to match alongside the music style. There will also be articles displayed along the front of the magazine so people can identify what articles are inside

Front page90s beat

The contents page will be styled with pictures and images so that there will be visual identifiers to go along side the text

Contents page

The places to be! Page 34

Were you there?

The magazine indie culture will be used to show people popular indie music, interviews with bands, show the style in the genre and the trends that are forming, the magazine will cost £4.99 and will be available to get on electronic devices

The magazine’s purpose is to inform the reader of the culture around this style of music, show where gigs are, have articles on popular bands and highlight those who are rising in popularity.

The reader would be in their late teens and early 20s and enjoy being the first of their friends to discover bands, they enjoy being an individual and going to gigs with their friends, they may be part of a band or enjoy playing music casually with friends.

Idea 3- Indie culture

The front cover will contain a picture of the band from the main interview, the name will be toward the top and layered with the main image.

Front cover Indie Culture

The contents page also mixes text and pictures to display the articles in the magazine and show parts of the interviews to

Contents page

Contents page

Style tipsThe newcomers Gigs to come soon