BRAND OVERVIEW 2019TAKE5 MAGAZINE / TAKE5MAG.COM.AU / TAKE5 POCKET PUZZLER / TAKE5 MEGA PUZZLER

MAGAZINE OF THE YEAR

Brand StatementTake5 is about real people

telling each other their true stories of hope, tragedy,

overcoming the odds and finding love. It also gives them the

chance to dream about winning awesome puzzle prizes.

Paul Merrill Editor-in-Chief

A PROUD AUSSIE BRAND

Founded in 1998, Take5 has been loved by Aussies for over 18 years.

The readership is huge, devoted and intensely loyal – more than HALF A MILLION people are addicted to Take5.

Since its launch, the magazine has gone from strength to strength to give readers more – it has DOUBLED its stories, puzzles and prizes, the three core pillars of the magazine.

The brand footprint now includes publishing special themed issues ranging from true crime, to psychic and fiction, plus books and colouring-in specials. Take5 is also now producing its New Zealand edition from Australia.

EDITORIAL PROFILES

PAUL MERRILL EDITOR-IN-CHIEF

Paul Merrill is Australia’s Editor of the Year, taking out the top award at the 2016 Australian Magazine Awards for leading Take 5 to one of its best years yet. He’s been editor of UK magazine Chat and founded ZOO in Britain, then launched ZOO here. Since then he has edited Ralph, FHM, NW and New Woman before joining Take5 as Editor-in-Chief in 2013.Paul has led the magazine to great success, achieving the highest market share growth of any weekly magazine and drastically expanding the brand’s output. He has given Take5 a total revamp, making it brighter, bolder and more interactive, with every section given a fresh new look. Paul has also spearheaded a range of hugely-successful community initiatives, from Take 5’s award-winning Brave Kids awards to anti-domestic violence campaigns.

KATE KIRSTEN DEPUTY EDITOR

Kate Kirsten is proud to have been Take5’s Deputy Editor for the past 13 years and has worked in real-life journalism for much of her 24-year career. She got her break as a cadet reporter at The Daily Telegraph and The Sunday Telegraph newspapers in Sydney. Since then, her experience has ranged from national media at The Australian newspaper to local papers, plus working online and TV at news.com.au and Channel 10, then to magazines, first at Pacific Magazines as Senior Editor of That’s Life, then joining Bauer in 2005. As Deputy Editor, Kate uses her unique insight into what drives everyday Australians to bring campaigns and competitions to life, making them interactive and engaging and delivering strong results for the brand and its clients.

JANINE DONOVAN FASHION & BEAUTY EDITOR

Janine Donovan has been a fashion expert on some of Australia’s highest-selling magazines for more than 20 years. As Take5’s Fashion and Beauty Editor, she’s the trusted expert readers turn to for advice on everything from looking great for less to taking years off their appearance with the right haircare, skincare and make-up. Janine profiles the best new beauty products and gives readers the chance to road-test them, in typical, interactive Take5 style. Janine works closely with fashion and beauty brands to showcase their latest offerings to readers in a friendly, engaging, down-to-earth way – both through the magazine, in television segments and via popular video ‘how to’ tutorials, delivering excellent results for clients.

SHARINA TAKE5 PSYCHIC

Sharina is Australia’s best known and most popular psychic – and has been sharing her insights with Take5 readers in her weekly column for the past 10 years. She has one of Australia’s longest-running radio programs, hosting a weekly nationally-syndicated psychic show on Radio 2UE since 1990. Sharina appears regularly on a range of television programs, from Today to Studio 10 and some of her predictions have been so accurate they have made news headlines. Sharina has released a range of bestselling books, boasts a host of celebrity clients and her live shows around the nation attract crowds in the thousands each year.

REAL-LIFE READER STORIES

Take5 is proud to feature Australia’s best real-life stories. From gritty true crime and heartbreaking stories of loss, to inspiring accounts of courage, hope and love, the articles take readers on a roller-coaster ride of emotions. They are as real and relatable are they are raw, written in direct, first person style using readers’ own words. Take5’s editorial initiatives target issues that matter to readers, from campaigns exposing domestic violence, recognising single mums and bringing thousands of sufferers of depression together through the “Chums For Mums” campaign. Each has generated a massive response from readers, and widespread community acclaim.  

PUZZLES AND PRIZES Take5 offers readers a puzzle offering that no other Australian magazine can match. There is a pull-out puzzle book packed with 50 puzzles, from classic crosswords to word mazes and sudoku. In recent months, the magazine has added even more new and fun ways to keep the mind active with a pub trivia quiz and Whodunit crime fiction in which readers must work out the killer for a cash prize. Puzzles and prizes are often doubled in regular specials. Little wonder that Take5 has given away a remarkable $66 million in prizes over the years. From massive cash prizes to cars and holidays, it’s the excitement of having a chance of winning that keeps readers coming back each week.

FOOD

Take5’s recipe section is all about making reader’s lives easier, from tasty weeknight meals to classic family favourites – all with clever short-cuts to save time and money. In 2017, the cooking section has been given a fresh new revamp, with the addition of a new budget-friendly weeknight meal planner and handy cut-out-and-keep recipe card section. Aside from everyday meal solutions, there are tips and tricks to help make special occasion cooking simple, from ultimate guides to cheat’s kids birthday cakes to a no-sweat Christmas feast. There are opportunities for product integration throughout, including in the ‘Easy as 1,2,3’ section that shows clever products to make meals even easier, to the regular recipe book tip-ons

FASHION, BEAUTY AND HEALTH Looking good on a budget is key to Take5’s fashion and beauty section. From the latest new-seasons looks to suit every age, size, shape and budget to clever products that help readers turn back the clock and look their very best, it’s packed with expert advice and top tips. Meanwhile, the double-page health section addresses issues that matter to readers. From heart disease and diabetes prevention to proactive ways to boost health and wellness, there is credible, expert and easy-to-understand health advice for every age.

TRAVEL, STARS AND PSYCHIC Rounding out the impressive lifestyle offering, a brand new TV section gives readers a sneak peek of all the best highlights of what’s on the box that week. Meanwhile, a two-page travel section highlights the best family-friendly destinations in Australia and overseas, with insider tips, advice on the best places to stay, eat and visit and hints for travelling on a budget. The psychic section offers the weekly astro forecast plus a range of insightful advice on every psychic realm, from tarot and spells to aura reading and feng shui, from Australia’s most popular psychic, Sharina.

EDITORIAL PILLARS

• TAKE 5 is the 4th most read weeklymagazine in the country.

• TAKE 5 reaches over 479,000 readersper issue

• TAKE 5 gives away over $60,000 inprize

READERSHIP

497,000

FREQUENCY WEEKLY

EXTENSIONS

Source: Readership - Roy Morgan December 2018

Source: Roy Morgan December 2018

INSTAGRAM

921

TWITTER

668

Updated as at 7th February 2019

TAKE 5 POCKET PUZZLER

PUBLISHED MONTHLY

DISTRIBUTION: 40,000

100 PUZZLES WITH

$40,000 IN CASH AND

PRIZES

TAKE 5 MEGAPUZZLER

PUBLISHED MONTHLY

DISTRIBUTION: 40,000

LAUNCHED IN FEBRUARY 2016

130 PUZZLES WITH OVER $25,000 IN CASH AND

PRIZES.

EVERY WEEK, PUZZLES, REAL LIFE READER STORIES, FASHION , BEAUTY,

FOOD, HEALTH, TRAVEL, STARS.

130 OVER PUZZLES

$4.95

Crosswords Sudoku Arrow Words Fill-ins & more

S U P P O R T T I R E D

H A C E T A E E

A F R I C A N P I C K S

R T A N E I

P R Y S H I V E R I N G

I I S X V N

R O D E O S A C C E S S

E E N T E R

A N C E S T O R S H I T

C L S S O U

H O I S T S A I L O R S

E N E V E V K K

D W E L L D R E S S E S

CROSSWORD SMALL 1

1 2 3 4 5 6 7

8

9

10

11 1213

14

15 1617

18

19

20

21 22

2324 25

26

27

28

Y J D E D I G I T A L I N H HR R F T S E M A G D I S K A WO X K Y S S X J S I U Z D R EM O M B P U D U O I X A W D BE D R A O B R E H T O M I W S

M U M G D I K F N L U N A A IF O A E V R S R N F T M X R TF B N M N C A W G E M T A E ET I Y I R M O O R E T N I R PY O R E T D A N B E I K O O CP U E E A O E R M Y S Z E E YE N T Q W T R Y G O E O S M XD A T A B A S E A O D K U A ES X A W O N L I N E R E O I P

W J B D V D A L P T M P M L JBATTERYCOOKIEDATABASEDIGITALDISKDOWNLOADDVDEMAILFIREWALLGAMESHARDWARE

INBOXINTERNETKEYBOARDMEGABYTEMEMORYMODEMMONITORMOTHERBOARDMOUSEONLINEPRINTER

PROGRAMRAMSCREENSPAMSURFTYPEVIRUSWEBSITE

Mystery word: Inbox

TAKE 5 BUMPER PUZLER 1 WORD SEARCH 1

theme: COMPUTERS

2 line clue3 line clue4 line clue

Given words

ARROW 1

XXXXXX

T H U D

SEAL

G I V E N

Streets, avenuesOrigin: find the –

Wept, sobbed

Car starters: ignition

–

Beatles song: She

Loves –

Dull bang

Artist’s work-place

Chase prey

Not one: – left

Not even number

Try hard:– your best

At this moment:right –

Tell a fib

Many:we have – of them

Drop:– from team

Bird: barn –

Prompt: on the –Young male

Offer made at auction

Assist in crime: aid

and –

DeitiesRim,

border

Mixer drink:

– water

US city:– Vegas

Peru is there:

South –Red

body fluidNot

visible: an –

dangerFlat-back van

Consume foodOcean

animal: fur –

Existing situation:

– quo

Angels & Demons author: – BrownStrike it rich: hit pay –

Be in a hurry

Child’s card

gameBashful, timid

Period in time

Ocean move-ment

Song: – And Mrs Jones

Instantly: – onceRainbow shapeBeing

from outer space

Wood-chopper

JealousyBecome hard: – like

concrete

Donated:a sum of money was –

Frondy plant

Irish song:– Boy

Always:for –

Less costly

Serious play or movie

Movie:The – My Voice Broke

Winning word: Liberty

O D S A B L S

I I I D E

F S S I L A Z

T E T S E

S O T S A T E D

E I E S B

A C O A A H E A D

O G E A

A I S R G U E

Z I S E A D

E C E P T A L L

A-Z PUZZLE 1

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

Mystery word word: Form

Fill the blank squares in this puzzle with all 26 letters of the alphabet, making sure you only

use each letter once. When you have finished, the letters on the shaded squares, reading left

to right, top to bottom will spell the mystery word.

G O D S F A B L E S

I I K I D E I

F O S S I L J A Z Z

T C S E T S E

S P O T S H A T E D

E W I V E S R

B A C O N A H E A D

L O G E T Q A

A I M S A R G U E D

Z I U S E A D

E X C E P T A L L Y

SUDOKU 2

5 2 3

1 7 6

7 3 6

1 9

8 7

8 9 3 5

8 2

3 4 6 1

6 1 8 9

5 4 6 2 9 8 1 3 7

2 1 3 5 7 6 9 8 4

7 9 8 1 3 4 2 5 6

3 2 1 7 5 9 4 6 8

6 5 4 8 1 3 7 9 2

8 7 9 6 4 2 3 1 5

1 8 2 9 6 7 5 4 3

9 3 7 4 8 5 6 2 1

4 6 5 3 2 1 8 7 6

61

1

64

2

4

2

3

6

6

64

8

2

9

7

2 7

5 4

1

83 6

72

NUMBER HEXAGON

in cash & prizes

NEW

100s of PRIZES

Win!Issue 2 l March 2016

Kitchen bonanza

$26, 607

MEGAPuzzler

Fun camera

Great reads

FACEBOOK

28,896

MAGAZINE OF THE YEARTake 5 is Australia’s best real life magazine, with an addictive mix of exciting and emotional real-life stories, 50+ puzzles and prizes

galore. Each week, the magazine shares fascinating stories of scandal, betrayal, love and loss written in intimate first-person style. Every

section is engaging and interactive, from the pull out puzzle book offering the chance to win a life-changing prize, to the

lifestyle section with its family-friendly meal ideas, expert health advice, fashion and beauty inspiration and

psychic insights. A new TV section has just been launched plus other exciting

new ways to win.

NOW TO LOVE PAGE VIEWS

8,229,682

NOW TO LOVE UNIQUE BROWSERS

1,216,598Source: Nielsen Digital Content Ratings, January 2019, Digital

SIGNATURE PROPERTIES

TAKE5 BRAVE KIDS Take5’s award-winning campaign has honoured more than 30 unsung young heroes from across Australia over the past 11 years. The magazine shares inspirational stories of courage, from kids who have saved someone’s life to young carers who take on responsibilities well beyond their years. The campaign culminates in an awards ceremony featuring celebrity judges and guests, attracting nationwide prime time television news coverage.

TAKE5 SEARCH FOR A COVER STAR

This ground-breaking editorial initiative offers readers the chance to experience the ultimate accolade 0f being the magazine’s featured cover model. In Take5’s uniquely interactive style, readers nominate and then vote for the new face of the magazine. The competition attracted a huge response from the launch year, with around 1000 nominations from across Australia and 19,000 phone and SMS votes to decide the winner. Past recipients have shared wonderful true stories, ranging from a hard-working Queensland nurse and mum to a girl who overcame obesity and bullying and was thrilled at this honour.

TAKE5 BAKE AND DECORATE COMPETITION

This fun and interactive competition gives everyday Aussies the chance to feel like a celeb chef and show off their cake decorating skills. Entrants send us their recipe and photos of their best kids or adults cake, including a photo of it in progress, and a celebrity judge chooses the winners. It’s been enormously successful in the magazine, attracting hundreds of fabulous entries, with the winner chosen by former MasterChef winner Kate Bracks.

TAKE5 SINGLE MUM OF THE YEAR, SINGLE DAD OF THE YEAR AND GRANDPARENT OF THE YEAR

These heart-warming campaigns, run separately, recognise these wonderful and under-appreciated segments of the Australian population. Each has attracted thousands of entries of readers who have gone above and beyond, and have generated countless wonderful stories for the magazine. The deserving winners have been rewarded with a range of fabulous prizes.

SIGNATURE PROPERTIES NEW CAMPAIGNS

AUSTRALIA’S BEST FRIEND

Take5 readers share their incredible stories of mates who have been there for them during the toughest of times. From showing endless support, to literally saving a life, we’re looking to honour examples of true Aussie friendship, and give readers the chance to win prizes for themselves and their friend.

BRINGING SMILES BACK This innovative campaign looks to help the many readers who desperately need dental care but simply can’t afford it. Take 5 asks readers to share their stories and tell us why they need our help to win a sponsored dental care package. Take5 would feature their stories and their incredible before and after photos.

AUSTRALIA’S HOTTESTRADIO HUNK

It’s the competition that’s got the whole nation talking in 2017! After receiving thousands of nominations for who Take 5 readers believe is the most attractive man on the airwaves, it was over to the Australian public to vote, via the Take 5 facebook page. Attracting massive prime time coverage from top-rating hosts, from Kyle and Jackie O to Jonesy and Amanda plus interviews galore in rural and regional stations, the winner was finally revealed. Take 5’s most fun, lighthearted and engaging campaign.

FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECJAN

JANUARY • New Year Astro guide• Diet specials• School holidays activity guide• Australia Day• Back to school

MAY • Craft and knitting special• Mother’s Day

SEPTEMBER • Father’s Day• Spring diet special

NOVEMBER • Melbourne Cup special

FEBRUARY• Valentine’s Day• Take5’s Birthday

APRIL • Easter craft and cooking• ANZAC Day

JUNE • Winter cooking special

OCTOBER • Halloween craft and

cooking special

DECEMBER • Christmas craft

and cooking

2019 CALENDAR

NAME POSITION PHONE NUMBER EMAIL

Paul Gardiner Director of Sales, NSW +61 (02) 9282 8676 PGardiner@bauer-media.com.au

Karen Holmes Head of Key Accounts, NSW +61 (02) 9282 8733 KHolmes@bauer-media.com.au

Will Jamison Head of Direct Sales, VIC +61 (03) 9823 6301 WJamison@bauer-media.com.au

Judy Taylor QLD Sales Director +61 (07) 3101 6636 JTaylor@bauer-media.com.au

Nicky Simpson WA Sales Manager +61 414 298 725 NSimpson@bauer-media.com.au

Ben Wiles SA Sales Manager +61 (03) 9823 638 BWiles@bauer-media.com.au

CONTACTS