Magazine institutions

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Magazine institutions

Transcript of Magazine institutions

Page 1: Magazine institutions

Magazine institutions

Page 2: Magazine institutions

Bauer Media GroupBauer media is a publishing company; it is Europe’s largest privately owned publishing company. The Bauer Publishing group is worldwide media empire offering over 300 magazines in 15 countries. They also feature heavily online, TV and a wide range of radio stations.Bauer Media is a multi-media platform UK based media group. The group consists of many sub-brands and companies mainly around two groups – Magazines and Radio – this is widely recognised and being innovative and industry leaders, which is reflected in many awards and accolades they have won within the industry. On average over 12.4 million people listen to a Bauer media radio station. It owns the number one and four top commercial radio stations in London. Kiss is one of their prestigious radio stations which attracts and is targeted at the young dance audience.

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Publications • Kerrang !• Q music magazine• Heat • Bella • Take a Break• That’s life! • Closer • FHM• Grazia • Mojo

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IPC- International Publishing Company.IPC Media is one of the leading company in consumer magazine and digital publishers in the united kingdom with a large and impressive portfolio selling over 350 million copies each year. It is wholly subsidiary of Time Inc. It was formed in 1963 as International Publishing Company and currently produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults –their websites collectively reach over 14 million users every month. as: IPC Media Connect, Market Force, Southbank, Ignite, and TX. The iconic music magazine brand that IPC Media is well known for is New Musical Express (NME) which was first published in March 1952 and will be celebrating 50 years in the music industry in 2012. It was the very first British paper to include a singles chart. Their genre is advertised as rock which would therefore attract a wide audience of both mixed age, gender and target groups such as rockers, punks, and new age groups. The types of musicians they include are Kings of Leon, The Killers, Arcade Fire and Artic Monkeys. NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year IPC media publishes over 60 magazine brands with a total audience of almost 326 million adults from the UK a month.

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Publication.• NME• Teen Now• Pick me up • Marie Claire• Decanter • Women’s weekly

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Which magazine institution would publish my magazine ?

I think Bauers Media Group would be the best magazine institution to publish my magazine because they have a large international empire so my magazine would be known around the world. Also I think they would better at distribution so my media product will reach to mass market rather than small scale audience.

Most of the Bauers magazine (such as Kerrang!) are not only magazines they also have their own website , radio and television channel. Which would be a great advantage for my magazine as it will be able to address more possible consumers.