Magazine and institution

Bauer• Bauer media group was founded in 1875 by the Bauer family and initially was just a small

printing house. It is still privately owned and managed by the family to date , publishing 282 magazine in 15 countries as well as other synergies such tv and radio stations. They are the UK’s 3rd largess's publisher, publishing the UK’s most well known magazines ; More, Closer, Heat, Zoo FHM and match magazine. They are predominantly mainstream in the industry with the main gossip mag’s coming from them and Match of the day magazine football mag and FHM main competitors in the ‘Lad Mags industry’ they aslo own kerrange magazine which is a strong brand in its self and has many synergies and is internationaly recognised

• They publish some of the UK’s most well known magazines such a More , Closer, Heat, Zoo and FHM , match and other specialist magazines.

IPC Media PLCIPC Media where founded in the UK in 1958. and is now owned by Time an american puplishing company. IPC MEDIA is focused on UK distributed but because it creates content for many different plat forms for mobile phones websites has international distribution to MEDCs. Connecting with 66% of women and %40 of men in the UK and have over 25 million global users every month. They own magazines such as IPC Media producer magazines in sports , lifestyle, TV, sports. producing major well known titles such LOOK,NME. Woman’s Weekly, what’s on TV, Ideal Home, Nuts, TV easy. And Marie Claire. NME magazine is renowed music magazine in the uk .They are very much mainstream magazine producing Britain's main magazine titles.

Future PLC

Future Plc. was founded in 1985 by Chris Anderson. The media company today publishes 150 magazines,. Varying from technology, cars, videogames to films. Also they are the official magazine company of the three major games console manufactures (Sony, Microsoft, Nintendo), and also owns the US company, Future US. Future PLC have operations in the UK US and Australia they distributor 89 countries making it the UKs number one exporter and licensor of magazine content. Future PLC produce magazines technology, cars, videogames to films some titles are Tech Radar , T3, Total Film, Bike Radar, Music Radar, Classic Rock, Games Radar, Digital Camera, Mollie Makes and Official Xbox Magazine.

They are more niche as they are very genre specific to areas of the magazine industry

Emap

• Emap is a British media company founded in 1947. and is focused on business to business such as nursing retail and media. Emap ( East Midland Allied Press own Smash hits magazine which is focused on a young audience it also own retail week nursing times construction news. The company is very niche and genre specife.

• Out of the publishing companies I have research I would choose IPC Media because they are one of the leading uk production companies and have a great portfolio of magazine including NME magazine which is internationally is leading in the music magazine industry, with synergies such as tv radio websites and radio but I would like to keep it privately owned so I could make it my own and have complete control as like RWD magazine which is the similar genre to my magazine is. The companies would not bring much to the table as my magazine is a niche but a growing market so in the future possibly consider a deal so I could make it an international rather than UK based and UK based music hasn’t become as popular as the American hip hop and rap scene. But I would aspire to be like the UK version of Vibe or XXL magazine. The audience is very specific and if it became more mainstream to early it would dilute the content with pop music and by doing that it would loose its identity.