MAGAZINESMAGAZINESYour NameYour Name

The first magazine in history was.. The first magazine in history was..

Magazines are of their timeMagazines are of their time

Magazines are transitory (changeable) Magazines are transitory (changeable) and throw away, they are of their time, and throw away, they are of their time, reflecting the society in which they exist. reflecting the society in which they exist. Therefore they have the power to both Therefore they have the power to both continue as well as challenge the norm.continue as well as challenge the norm.

Magazine ideologiesMagazine ideologies

Each magazine reflects a certain era in the views and Each magazine reflects a certain era in the views and representation they put forward. Sometimes magazines representation they put forward. Sometimes magazines will simply carry this on – sometimes they will challenge will simply carry this on – sometimes they will challenge what is normal or expected from gender and culture. what is normal or expected from gender and culture. Often this can lead to them defining an era because they Often this can lead to them defining an era because they were different in their message. Some magazines were different in their message. Some magazines always seem to play a part in the dominant ideology always seem to play a part in the dominant ideology war .. others adopt different viewpoints from the war .. others adopt different viewpoints from the dominant ones. dominant ones.

If they are successful they can pick up on the zeitgeist If they are successful they can pick up on the zeitgeist (spirit of the times) (spirit of the times)

How many different magazine front How many different magazine front covers can you find that span the covers can you find that span the eras since production first began ? eras since production first began ?

Produce a timeline for all these Produce a timeline for all these magazines with help from the sheetmagazines with help from the sheet

Magazine Front Covers - Codes Magazine Front Covers - Codes and Conventionsand Conventions

Firstly think about Firstly think about

Text (language and content)Text (language and content)Images (photo’s, pictures, diagrams)Images (photo’s, pictures, diagrams)Layout (where and how things are Layout (where and how things are positioned)positioned)

House Style / Mode of AddressHouse Style / Mode of Address

For all these three aspects, think about the For all these three aspects, think about the use of colour and size.use of colour and size.How does all this get put together to How does all this get put together to create a recognisable ‘create a recognisable ‘house style’ and house style’ and mode of addressmode of address that is different to other that is different to other magazines and yet typical of the genre to magazines and yet typical of the genre to which it belongs? which it belongs? What is characteristic about the ‘tone’ and What is characteristic about the ‘tone’ and the overall ‘look’ used?the overall ‘look’ used?

Look at your front coverLook at your front cover

Text Text

ImagesImages

LayoutLayout

Colour, size and styleColour, size and style

Respond to the following in your Respond to the following in your texttext

ImpactImpact

AudienceAudience

MessagesMessages

QualitiesQualities

IconographyIconography

What messages do the pictures give What messages do the pictures give

What are the visual representations in the What are the visual representations in the choice and positioning of imageschoice and positioning of images

Brand ValuesBrand Values

What does this magazine What does this magazine stand for?stand for?

How would it sell itself in a How would it sell itself in a press pack or rate card?press pack or rate card?

What are its USP’s?What are its USP’s?

IdeologyIdeology

What are the key issues of representationWhat are the key issues of representationWhat implicit messages does this text What implicit messages does this text impart? impart? How does this text influence the way we How does this text influence the way we see the world represented in this article see the world represented in this article and then in our own lives as a result of this and then in our own lives as a result of this article? article? What assumptions are made ?What assumptions are made ?What is being ‘promoted’ ? What is being ‘promoted’ ?

Four Types of Front cover Four Types of Front cover (Marjorie Ferguson 1980)(Marjorie Ferguson 1980)

Chocolate BoxChocolate Box Super-smilerSuper-smiler

InvitationalInvitational Romantic / SexualRomantic / Sexual