Magazine Magazine EvaluationEvaluation

Martin WattsMartin Watts

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means of transport

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"What do you think of this Magazine?"

Perfect

Really Good

ok

Not good

Poor

"What is your favourtie aspect of this magazine?"

0

1

2

3

4

5

6

7

8

Pictures Article Layout Content

Series1

"Does it stand out from other magazines?"

0 2 4 6 8 10 12

Yes

No

No

Yes m

Which do you think is the closest competitor for my Magazine?

NME

Kerrang!

Rock Sound

Q

Over 70% of the people I asked said they would buy my

magazine

80% could immediately

tell meMy genre was Indie

“The overall Layout could be

improved by rearranging text,

making it look less busy and

untidy”

“80% of us would

recommend it to a friend”

http://www.facebook.com/profile.php?v=app_2392950137&id=627213097#!/

video/video.php?v=416233293097

http://www.facebook.com/video/video.php?v=416230818097

http://www.facebook.com/profile.php?id=627213097#!/video/video.php?

v=416238353097

60% said it

Was priced correctly

Why?Quick

Easy

Accessible

Variety

If it doesn’tEntertain, it doesn’t last.

We want to pass time

We don’t want to feel we’re wasting

timeWe get easily

distractedThere’s so much

within our reach, it has to be different to

the rest!

The majority

of our life is

supplied

fast and

easily.

Or we get

BORED

We have SO many options. It HAS to grab our attention!

I can reach my audience inThe places I know they visit most.

Associating my Magazine with establishedBrand names should reinforce that my

Magazine is a reputable product.

“FAST, INTERESTING, SUBMERGE”These three points are What I believe to be theMost effective factors

In advertising.They are the basis for

Establishing my reputation.

Here, the text is slightly distorted and difficult to read.

This makes it different and individual, which I felt reflected

my target “indie” audience.The scribbly graffiti effect here almost over whelms the text.I relied heavily on my audience being attracted by the initial layout and photography to pull them in, leaving their curiosity to lure them into reading more.

However, where I have challenged conventions, I have also conformed to many. My masthead is accordingly situated, I have a price, bar code, skyline and the majority of my text is sat within the left 3rd of the page. I have situated my text either side

of the main picture. Usually a contents page focuses

predominately on writing, however I have used a strong and powerful photograph. Being more visually

interesting was much more important in my mind than text

volume. Although the position and amount of text flouts a typical convention, the layout does not. I have a list of page titles sorted chronologically, listed vertically.Also, to the right I have recommended sections, with titles and featuring articles – making popular subjects easier to find.

For my interview, I tried to obey the majority of conventions. As this is the more serious part of my magazine, appealing to the more serious music fans, giving it a stronger professional look will appeal to them more than lots of fancy pictures.

However, using a decorative title keeps with the continuous magazine style.

I aimed my magazine at 16-18 year olds, as I could easily relate to this age group, and

my survey results allowed me support my own thoughts

with others.

So what are stereotypical teenage attributes?...

Continueous use of

Graffiti.Obviously not representativ

e of every teen.. But a

common association.

Throughout my pages, urban settings were used. I wanted to

reinforce a relatable setting (such as streets and alleys)

whilst also suggesting rebellious teen tendencies.

The majority of teenagers are familiar with city settings,

spending most of their time in them. Situating my photos in

the countryside would be completely irrelevant and un-

relatable to my audience

I also tried to represent a teenage

demographic through their dialect. In my

interview I’ve used a more adolescent

vocabulary; “Fu*k, Suckers, Tw*ts” etc

My main articles feature subjects on music festivals and opportunities to

save money. I put these in as I recognise that teens reading this

magazine will undoubtedly be into music, and as 16-18 year olds,

probably attend a university/college – thus probably being short of

money.

Which do you think is the closest competitor for my Magazine?

NME

Kerrang!

Rock Sound

Q

NME was my main inspiration. Even my questionnaire revealed my

target audience could tell they were my nearest competitors within the

market.

Because of this I will distribute

my product similar to NME

Magazine.

MySpace

FacebookWHSmith

Waterstones

Amazon.com

Official Website

News agents

Distributing my magazine through similar channels will allow me to also create blogs, keeping fans updated with “Pro-

Pella” events and issues. Also providing my magazine through a small selection of

retailers to begin with will allow more impulse buyers, and reach passers by through its innovative look.

Pulling in first time and impulse buyers will allow for my reputation to establish within the market. As “Pro Pella’s” name grows on the high street, my fans will continuously

grow on MySpace, Facebook ect.

Once a fairly confident name has been built through the selection of shops and internet affiliations, i will then break into

the more mainstream means of Distribution. Proving to reputable retailers such as WHSmith, that my Magazine will

pull in customers will prove easier with the evidence of internet followers, and

previous sales figures. Once “Pro Pella” is on branded shelves like WHSmith and Waterstones – already existing fans of

other music mags like NME and Kerrang! Should become curious and take an

interest in “Pro Pella”.These distributing operations should lead

to a huge success in my magazine and therefore sales figures of “Pro Pella”.

NME uses lots of online means of distribution and promotion. They

have MySpace and Facebook

accounts, allowing for event updates

and magazine advertisements.Their magazine’s can be purchased through retailers

such as WHSmith, Amazon,

Waterstones and Martin McColl's.

Survey Monkey

Blogger.comIssu.com

Slideshare.net

PowerPointPhotoshop

TechnologyTechnology

How to design and piece together a magazine professionally which reflects the appearance of a genuine music magazine.And the reasons why a magazine is laid out in this way.

Collect relevant and genuine

feed back through an

attractive survey

structure.

Successfully edit an original image using Photoshop using a

variety of techniques.

Upload work onto the internet easily where it can be easily

shared and viewed.

How the process of original file, to internet affiliation occurs.

What Have I What Have I learnt?learnt?