Designing the

Magazine

In a magazine, everything that is not editorial is

advertising, and everything that is not advertising is

editorial.

Editorial Copy consists of:

news stories features columns departments readers’ letters sidebars photo captions journalistic apparatus

What is the goal?

The goal is to make a cover that both represents the contents of the magazine

and visually jumps out from the sales rack.

Masthead

Selling Line

Cover Image

Cover Lines

Bar Code

Feature Cover Line

Dateline

Model Credit

What should be considered?

IMPACT First Impression the ability to stand out clear target audience the cover gives an idea what’s inside

Identityhas an editorial mission speaking to a group of audience “Less is more.”

Meaning

connection between image and words the need to keep it simple create meaning for audience

DO’s and Don’ts

1) Cover images should have substance and should relate to the content.

2) Titles and Cover lines should be shown clearly and legibly, must work with the other texts.

3) Cover lines should use unified fonts and colors.

Using the Grid System

organize information into rows, columns of text, images and margins providing basic structure for each page pure text: 2 or 3 columns text and pictures: grid with rows and columns of squares the use of rule of thirds after developing grid system, you can now extend elements out of the grid

Basic Parts:

1. Margins 3. Gutter2. Alleys 4. Spreads

Parts of the Article:

1. Headers2. Subheads3. Body text4. Jump lines5. End signs6. Pull quotes