Masthead ‘Wonderland’ is in uppercase, bold and in a clear font which makes it easy to read. It is also black and white, which are contrasting colours, so this makes it easier for the audience to read. The colours also match the rest of the magazine. It occupies the whole top of the magazine. One of the main reasons for this is so that when it is sold (usually on shelves) the magazines in front of it do not cover the masthead.

 

 

Headline – at top of page. As this magazine has a clean design, instead of creating a huge headline near the middle it is at the top instead. With it being at the top, it is still the first artist you see and it links to the cover photo.

Date of the issue and price shown (and barcode) – could be so that the audience (if they purchase) know what date the stories inside were recent news, if they ever look back on it. This magazine also includes fashion, film and art as well as music, so the reader can look back on the inspiration of that time.

 

Cover lines – more artists that are featured inside the magazine. In this case, these can be musicians, artists, fashion designers etc. These give the audience more information about what types of topics are inside before they flick through

Cover photo – It is bright, in good contrast to the black and white theme. It stands out as it is the only colour on the page; it is the main attention of the cover. Links to the headline – the audience (if they didn’t already know) can find out that the artist in the photo is Nicki Minaj

I would say the target age audience more specifically for the style of this magazine is males and females 18-23 who are creative. These people would use this magazine for inspiration, whether they are aspiring artists, musicians, fashion designers, or film makers… this magazine could inspire anyone. It is a very modern magazine

Also, the masthead does not specify that it is aimed at a particular audience as it is just clear black and white.

  The background is plain white and the text is black which match the colours on Nicki Minaj’s top. They also are opposite to the masthead, where here the text is white and the background is black.

Masthead ‘NME’ is in uppercase which makes it very visible and easy to read. It is in a clear font and in the top left corner. This is because of how it is sold, if it is on a shelf then the masthead will always be seen and the public know what magazine it is before picking it up.

Date of the issue and price shown – could be so that the audience (if they purchase) know what date the stories inside were recent news, if they ever look back on it.

‘FREE’ posters inside – The word free and is very strong in advertising as it can make the reader feel like they are getting something extra in this issue. Can persuade the audience to buy it, also explains why it is in a big, bold font.

Image of the artist Lana Del Rey, taking up most of the cover (centre). She has eye contact which makes the audience feel they have a connection with potentially their favourite artist. The American flag in the background links to the strapline ‘The true face of a modern American icon’.

Headline – The main artist which is also the image in the background. This is the second biggest text on the cover. The audience’s attention is drawn to it so that they know inside there will be an article on whoever the artist in the cover photo is.

Strapline – includes more stories/artists inside that may influence more people to buy the magazine if they see an artist they are interested in on the cover

Coverlines – more artists who are inside the magazine. It expands its audience as people who may not like the headline artist may still be interested in buying the magazine for the other artists featured on the cover. Some include quotes which engages the audience to want to know what the story is

Simple colour scheme – blue, red and white. It has also linked similar colours with the text as the background image such as blue and white

NME stands for New Music Express, covering and introducing new music. The magazine is very ‘now’ and modern which you can gage from the design and the facial expression of Lana Del Rey is quite quirky.