8/3/2019 Magazine Analysis (SPIN)

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8/3/2019 Magazine Analysis (SPIN)

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Analysis of Magazines

Martyn Hollinshead, 12MN

Contents Page: SPIN

The articles featured in this issue of SPIN all relate to music; interviews with

Coldplay, Zooey Deschanel and Paul Weller along with articles about Swedish

music and a Canadian band are listed here. This targets the readership of music

enthusiasts well because they are articles which the reader would be interested

in, increasing the amount of sales. The colours used are mainly monochromatic;

a vertical gradient of white to grey fills the background. The masthead and a

text box towards the bottom though are coloured, and draw attention from the

reader as they stand out on the page. All of the text is white and the fonts range

from a bold Arial-like font for the headings and Times New Roman for the

description of the feature. The name of the journalist who wrote the article is

shown below in block capital italic format, and is the same font as the heading.

These changes in format allow the reader to easily differentiate between the

headings, and make the contents page look more organised and clear. The

main image is that of Zooey Deschanel and M. Ward who are featured in the

She & Him article on page seventy. They are pictured sharing a stool, wearing

matching clothing and facing the front of the page. It is a mid-shot and is set just

to the right of the contents. This is a suggestive shot and shows a possible

relationship between the two. There is a quote from the article in the top right

corner too, along with the page number and who said it, namely Zooey. The

page numbers are spaced about one letters width away from the subheadings,allowing the reader to easily see the number and its corresponding article.

Staying on the subject of space, there seems to be a lot of it. Surrounding the two

celebrities is a large amount of emptiness; no text or other images overlap them.

This however has an intentional purpose. By separating Ward and Zooey from

other elements and layers it makes them seem important and furthermore draws

attention to them.

8/3/2019 Magazine Analysis (SPIN)

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Analysis of Magazines

Martyn Hollinshead, 12MN

Double Page Spread: SPIN

Taking up an entire page and a half is a close up image of

Florence. The colour is monotonic with a bright exposure set

on the centre of her right cheek, giving a glow to the face

and drawing the readers attention. The pose is quite

dramatic and has some action to it, with Florences hair

being blown into the air and a somewhat shocked

expression taking centre stage. There is a small amount ofwhite text set in the bottom right corner that overlaps the

image and stands out well on the black background.

Looking at the article itself on the left we can see that in the

top left corner there is a small banner which reads: Artist of

the year with a small pointer set in the middle to draw your

focus (not that its hard to miss) to the large header. Using

the artists title as the header is effective because it will

attract attention from a lot more people, even those who

have only heard of them and dont recognise them. This

means readership increases and therefore so does profits.

The font is a thinned version of something rather similar to Impact and is set in a bold, block capital style; the text is also aligned to

the left. There is a subheading below this that is grey in colour and is set out in an italic format, which, when combined with the

curly font, makes it appear slightly like handwriting. It could also be said that the font is female-oriented to express who the article is

about, as stereotypically curly fonts tend to be used more often by females. Under this subheading are the writer and

photographers names highlighted in bold. The initial letter T is enlarged and placed on a black bullet point in a white font. This isan age old way of beginning a piece of text and allows a person to easily see where an article begins. As for the main text, the

font is somewhat unclear due to the poor image quality so it is difficult to judge how it has an impact on the readers interest.

Below the article and spanning the entirety of the page is a white footer that holds the page numbers and some subtext. When

looking at how space is used in the article it appears that there isnt much left, as the placement of the text, image and Florence

fill the empty spots suitably.