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MAGAZINE ANALYSISRAINMAN

By

Emma Wh

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NOW PLAYING MAGAZINE

Now Playing magazine was an entertainment magazine for people wwere interested in entertainment including films, television,

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THE MASTHEAD ANDTAGLINE

The masthead consists of a golden sans-serif font with a close tracking.

The style of the font at a first glance seems infantile, however the blurred

photograph in the background gives Now Playing a sense of

sophistication.

The gold typ

also be an i

as the abse

the magazin

more niche

is not read b

person.

The tagline A viewers

guide to turner classicmovies emphasises

the reputation of

Rainman. The

publication date of the

magazine for 2005

suggests Rainman

will continue to be

watched.

The tagline als

summary of th

focuses.

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THE MAIN IMAGEThe main image is a full

length shot of characters

Charlie and Raymond fromRainman. Now Playing

magazine use the actors

Dustin Hoffman and Tom

Cruise to advertise the film

whilst keeping their main

focus on film.

There is no focus on the

celebrities themselvessuggesting the magazine

prides itself on reporting the

film alone without glamorised

representations of celebrities

Now Playing havposter to use as th

This puts emphas

Rainman without

name on the front

therefore the photo

celebrities Dustin H

Tom Cruise are ab

the film through threputations.

The image summaCruise appears as

comparison to Hof

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LEAD ARTICLE ANDANCHORAGE TEXT

The lead article 31 days of Oscar

advertises the programming franchise

that airs the Oscar season on cable

networks during the academy awards

season. This gives viewers and

opportunity to watch the films

nominated for academy awards and

is a fitting lead article to the covers

tagline.

The 31 da

acts as an

layers of c

matching t

playing. T

larger than

typographyanchorage

length of th

All of the a

shown in s

an air of so

Oscars an

the.

Oscar appears in red within the

anchorage text which places a greater

emphasis on the Oscar suggesting

Now Playing only acts as a

mouthpiece to show great films.

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THE EFFECT OF THEPARADIGME

Now playing effectivelyprovides a viewers guide to

turner classic films. A

combination of the image of

the 1988 film Rainman the

dated anchorage text and

the gold masthead the cover

transports you back in time

therefore coming across as avintage cover which would

appeal to those who like

classic film.

Now Playing

niche audienc

dated image o

(considering it

in 2005). The

used and the

used for the m

places emphafilms as its tag