The colour palette of the magazine is very light and bright, creating a very crisp finish to the magazine. As the background colour and the artists jumper is very white and plain the introduction of the pink lettering and hearts provides an injection of colour and happiness into the magazine. The artists name was the only lettering on the page in the colour pink this makes it the centre of attention for the consumer.

The photograph used on the magazine matches the music artists genre but also matches the style of magazine genre. It is obvious that the genre of music wonderland magazine likes to follow is pop music, this can be identified through their choice of artists that are well renowned within the pop industry. Each monthly issue follows the same type of design to continue their brand throughout the market.

The pure simplicity of Wonderland magazine is what catches the eye of the consumer. Everything that is placed on the cover looks neat and tidy and as though it has its own position on the page. This is the complete opposite to some magazines especially from the genre of rock, these usually have very busy covers with text and images displayed everywhere. In comparison Wonderland is well know for its simple yet effective alternative design.

The masthead on this magazine isn’t as big compared to other music magazines on the market. Often text fills the whole top header of the page where as Wonderland has a clear border surrounding the title. The length of the title may be the reasoning behind the size of the title as you are restricted to how big it can go without disappearing off the page. Despite the small size of the title, the texts font is still rather bold, used in the colour of white allowing the masthead to stand out of the background. A large selection of Wonderland magazines use this same colour of masthead on their issue. This means that background colour would have to be chosen carefully to ensure that the title doesn’t blend into the background.

The small heart clip art pictures reinforce the pop genre theme. Often with pop genre magazines fun pop art bubbly text and imagery is used, this helps to convey the genre as well as creating a happy interesting magazine.

The same bubble writing font is used throughout the front cover. This helps to convey the fun theme throughout the magazine. The only text that doesn’t use this is the barcode and masthead which usually use the same fonts throughout the brand.

All of the essential information needed to be included in the magazine- cover lines, barcode and issue number are placed in the bottom left hand corner of the magazine. Strategically placed as far out of sight as possible but still obvious to the consumer.

The colour palette of this contents page is very monochrome orientated, with a splash of colour. Similar to the cover the colours used are quite basic and subtle. The contents page could easily look quite bland and boring but the carefully introduction of colour and quirky fonts allows the magazine to look quite creative and unique.

The fonts used on each of the subheadings within the contents is the same font that is used on the cover page. This continues the consistent branding of the magazine allowing each of the pages to relate to each other.

Only one image is used on the entire contents page, normally several images are used relating to stories incorporated within the contents. This image of a women is in black and white, matching the colour of the text surrounding it. The picture is the centre frame of the page with it taking up at least two thirds of the layout. As the image is so big it catches the readers attention and immediately interests them in the storyline captioned over the image. It acts as a form of advertisement for the article promoting it as one of the best as it has a bigger headline.

The same heart as used on the previous page is mirrored on the contents page. This also is a continuation of the branding throughout the magazine.

Beneath each of the headlines a short description of each of the articles is given. This will help to give the reader an insight into what each of the articles covers and whether it appeals to them. As the contents page is the first destination readers tend to visit, it is important that the articles give an indication to the reader about what the magazine genre is based on.

At the bottom of the contents page Wonderland’s web address is stated. This is an indication to the readers of a place where additional articles and information can be consumed from the magazine. The placing of this information is very strategic in the sense that the contents page would be the first point of call to find such information.

At the top of the page a quote from the article is highlighted. This gives the reader an indication of what the article is about before they begin to read it. The quoted text is again in the colour of pink matching the same theme that has been carried out in this Taylor Swift issue. There is also the use of a background to the quote with the use of a heart; this continues to reflect the image that is portrayed on the cover.

A simplistic white background, with simple block character black text is used for the article. This plain and minimum style is what is mirrored throughout Wonderland issue. It allows for pure focus on the text and the artists. This sort of style creates a crisp image suggesting that it is inviting to read.

The backdrop of the image is a complete contrast to the article design. The design is much brighter than the black background to the image. The light coloured clothing allows Taylor to clearly stand out within the image creating a sharp looking finished.

The image is also well lit allowing Taylors skin to glow and create the dewy skin that the alternative style genre is renowned for.

Beneath the image, in a small font, the models details are listed. This includes the things such as hair, makeup and outfit, things that are not optional to be included. The text is carefully position in the bottom left hand corner and is aligned to help create the simplistic, neat style, that the magazine is renowned for. Finally, the same heart image is placed next to this text to add a splash of colour and fun.

The masthead on this magazine is very striking and bold. The colour of the text stands out clearly on the darker colours in the image. The sharp squared font allows the image to look clean cut and stand out clearly to the consumer. This strong text makes the magazine easily identifiable, if it was to be on a shop shelf, the consumer would automatically associate the bold brand name with the magazine and the context that it contains.

The barcode is strategically placed at the bottom right hand corner and is tucked out the way yet is still visible to the consumer. As it is not a very attractive aspect of the magazine, but is one of the most important, it is vital that it is still included.

The main heading that is most prominent on the cover is in relation to the artist displayed on the cover. Both the image and the text correspond with each other attracting the consumer to read into the magazine further. The heading used is in a shadow font that makes the text almost look as though it is jumping out of the page. This attracts the readers attention.

The simplicity of all the aspects on the cover is what catches the readers eye. Everything has its own position on the page, nothing looks out of place on the picture background.

The cover lines on the magazine are in a clear bold font in the same white colored that is typically used on CLASH magazines. This shows a continuation of the consistent branding that CLASH magazines follow. The main colour palette that is used throughout the magazine is bold neutral colour’s. This add sophistication to the magazine perhaps attracting the audience of the alternative/ Indie style. The sharp colour palette also mimics the sharp and bold style of the magazine. The fact that the artist is also smartly dressed and has a clean appearance also reflects the same simplistic style that the magazine follows.

The image of the artist matches that of their music genre but also matches the alternative/indie style that the magazine follows. This is the sort of style that is typically associated with their brand and what consumers look for in the magazine.

The use of font on the title for the contents page is very unusual and unique. It helps to reflect the alternative/indie style that the magazine follows. Its dramatic style will capture the reader and lead them on to discovering new interesting headlines.

The large clear subheading instantly breaks down the information for the reader making it easier to read and more enjoyable. It also makes the magazine more understandable and lets the reader know what will be instore for them. The text size is significantly larger to that of the actual article headings which makes them standout more clearly to the reader.

The font that has been used for the text for the contents is bold and easily understandable. It almost looks as though it has been written on a type writer.

The choice of colours on the contents is very monochrome. The black/dark grey background which looks almost matte allows the white text to stand out clearly. It is also a continuation of the monochrome theme that the cover page follows. The thick white border makes the finish of the contents page look sharp and clean cut, this portrays the simplistic sharp style of this magazine.

The underlining of the subheadings and titles again reflects the sharp style of the magazine. It provides a consistent layout for the contents page to follow. At the top of the title the date of the issue is displayed in the same block lettering. This would most likely continue throughout the other issues.

The simplicity of the magazine is continued into the double page spread. The stark plain white background, with the use of an monochrome image standing by the side of it, creates a crisp finish.

At the top of the first page a quote is used, this is clearly seen through the use of dark text standing out on the light background. This font is very striking and bold creating a very sharp and powerful look. Above the quotation is a thick black line this is used as some sort of border throughout the whole of the magazine and helps to create the continuation of the theme. The black line also picks out the dark colour’s within the picture and the text making the article look less plain and boring.

The illuminated capital letter at the start of the article, reflects the sharpness of the magazines theme. The large dominant letter will attract the reader to instantly begin reading the article.

The mid shot image of the artist is presented on a light grey background. This prevents the merging of colour’s between the white shirt he is wearing and makes the image stand out clearer than it would if it was to be on a plain white background. His dark hair and dark cardigan is also an extreme contrast to the background and pale skin. In the bottom left hand corner of the magazine a thick white line is used opposite to the black line that is used on the opposite page. Beneath this is all of the information regarding the model such as the photographer, the clothing information etc. The use of this white line helps to separate the image from the information.

Above the article there is a large gap of where no fillers or text are used. This again relates to the simplistic style that the magazine follows as they don’t want the magazine to look overcrowded.

The masthead on this magazine is sideways rather than across the main header of the magazine. Using two contrasting fonts, the title stands out clearly and is the first thing that catches the readers attention. The way that the title is almost outlined in a white border makes it seem as though it is standing out on the cover. Beneath the title a small brief summary of what the magazine contains is outlined in a white font, this instantly give the reader an understanding to what the magazine contains.

The cover photo of the magazine is almost in a sort of grey scale edit. The picture is bright and well light although the colour’s that are used are those that have a more duller and neutral tone.

At the bottom of the page, short simplistic word are used in a bold easily understandable font. This relates to the main article of the magazine and will intrigue the reader to see what the magazine has to offer.

The barcode on this cover is strategically placed as much out of eye shot as possible. As barcodes are important aspects of magazines, it is vital that they are still visible to the consumer yet do not take the readers attention away from the image of the artist. When the magazine is being purchased it is important that the sales assistant can find the barcode quickly, being in atop hand corner makes this a lot easier.

The strapline of the magazine is displayed along the right hand side of the magazine. This means that it does not take the readers attention away from the title of the magazine and the image but gives them additional information should they wish to read it further.

The background of the image is not all one solid colour. It has almost of an airbrushed finish to it creating more of an edgy look matching that of the model. Most magazines have a solid background to their cover this one however is different matching its Indie/Alternative style.

The background to the contents features the magazine logo within an eye relating to the magazines title- ID. The use of a light pink image allows it to stand out on the white background but also makes the text still viable and easily readable to the consumer. The plain white background used on the contents matches the same style that is reflected on cover, a simple backing that is not outstanding to the consumer. This is perhaps to focus the readers attention on the image and text rather than the background.

The font that is used throughout the contents is the same. This reflects a consistent style throughout the magazine. Despite the font being kept the same, the size varies throughout, this provides a contrast amongst the text breaking it up so it doesn’t look like a mass of text. There is also a variation between bold and normal style of text, this allows the subheadings and page numbers to be easily visible at first glance.

At the bottom of the contents a copy of the magazine cover is included. This reiterates the magazines style and reminds the reader of the cover. It also creates an opportunity to list the photographers names and any stylists used.

The headings of the contents uses a play on word with the title of the magazine, Relating to the style of the issue. Beneath this is a short inspirational quote in a slightly smaller, grey, italic font. A grey coloured font is used for the less important text on this page as it is less of a dominant colour and allows the important text to stand out clearly.

The whole of the magazine is split into 3 sections through with the use of subheadings. This helps to give the magazine some structure in order to guide the consumer to find the specific information they want. It is interesting to note that each of the subheadings, and the text included below, use no capital letters at all. This is no mistake, it is deliberate to continue the fun theme of the magazine and remove all things that would cause the magazine to look harsh.

Beside the picture a quote has been strategically placed beside the image, carefully aligned to retain the smart style of the magazine. This text is very dominant when you first come across the double page spread as it is bold text used upon a white background.

The image of the model is in black and white, previously the brightness of the images would be dully lit but it is apparent that the theme of this article is black and white. Despite the coloring of the image, it is still obvious to see that the image still has the same crisp finish to it.

The only colour on this page is a small sub heading across the bottom strip of the second page in the colour of pink. This states the models name and gives some additional information which is perhaps why it is highlighted in this way.

Throughout the article there is minimum space of column gutters. Both of the columns are extremely close together without the use of fillers, filling the article solely with text.

At the top of both the pages large page numbers are used in a patchy font. In an even bigger size font than the title, it is easily noticeable to the reader as the style the magazine follows is quite alternative. It has most likely been designed specifically for this quality.

Beneath the title, the authors name is stated in block letters. Usually this would be stated at the end of the article. The layout that this magazine has chosen to adopt works well at the top as it enables the smart sleek style to be carried through.