MAGAZINE ANALYSYS

MASTHEAD: IS THE LARGEST TYPOGRAPHY ON THE MAGAZINE FRONT COVER, THEREFORE THIS WILL BE BIG, BOLD AND AIMS TO ATTRACT THE MAIN ATTENTION. THE TITLE IS ‘SPEED’ AGAINST A BLACK BACKGROUND WITH WHITE WRITING TO MAKE IT STAND OUT TO THE READER. IN THIS MAGAZINE THE MASTHEAD IS IN AT THE TOP OF THE PAGE WITH THE IMAGE OVERLAPPING ONE OF THE LETTERS.

BARCODE: IS PLACED IN THE LEFT HAND CORNER AS IT IS NOT RELEVANT TO THE CONTEXT OF THE FRONT COVER, THEREFORE THE AUDIENCE WOULD FIND THIS TUCKED AWAY IN THE CORNER. (A BARCODE IS A MACHINE-READABLE CODE IN THE FORM OF NUMBERS AND A PATTERN, PRINTED ON A COMMODITY AND USED ESPECIALLY FOR STOCK CONTROL)

DATELINE: IS PLACED AT THE TOP LEFT CORNER IN ORDER FOR THE AUDIENCE TO SEE IT EASIER. THIS IS IN SMALL WRITING SO IT DOESN'T TAKE UP MUCH SPACE BUT YET BIG ENOUGH FOR THE AUDIENCE TO READ IT. IT IS WHITE AGAINST A BLACK BACKGROUND AD THIS MAKES IT EASIER FOR READ. THIS MAGAZINE DOESN'T HAVE THE PRICE ON THE FRONT COVER.

MAIN IMAGE: REVEALS HENRY CAVILL AS THE ‘MAN OF STEEL’. THE 2013 MOVIE IS RATED 7.4 STARS BY IMBD WITH 4 WINS & 12 NOMINATIONS. SPEED MAGAZINE REVEALS A SOLID PICTURE OF THE MAIN CHARACTER IN HIS HERO OUTFIT IN THE MIDDLE OF THE COVER.

COVER LINES: ALSO KNOWN AS ‘PUFFS’ TELL US THE STORIES THAT ARE IN THE MAGAZINE. THEY ARE USED TO TELL THE AUDIENCE WHAT OTHER ARTICLES THERE WOULD BE IN THE MAGAZINE. THIS ARE ADVERTISED ON THE FRONT COVER AS THEY ARE POPULAR TOPICS THAT WILL CONTRIBUTE TO THE SPECIFIC MAGAZINE BEING SOLD.

MAIN COVER LINE: IS SMALLER THAN THE MASTHEAD BUT LARGER THAN THE OTHER COVER LINES. THE COLOUR OF THE MAIN COVER LINE IS THE SAME AS THE MASTER HEAD BUT A DIFFERENT FONT. IT IS MEANT TO BE THE EYE CATCHING COVER LINE. AFTER HAVING READ THE MASTHEAD THE READERS EYES WILL GO STRAIGHT DOWN TO THE MAIN COVER LINE. IT IS THE BIGGEST TYPEFACE ON THE PAGE (APART FROM THE MASTHEAD).

COLOURS: WHITE IS USED FOR THE BIG TITLES AND COVER LINES. YELLOW IS USED TO HIGHLIGHT DIFFERENT TITLES AND DIRECT THE READERS ATTENTION TO THEM. THE BACKGROUND IS A BLACK COLOUR AGAINST A DARK BLUE OUTFIT WITH RED ACCESSORIES AND ALSO A RED CAR. THESE COLOURS GO WELL TOGETHER AS THE MAGAZINE DON'T LOOK COLOURFUL AND HEAVY ON THE READERS EYES.

MASTHEAD: IS USUALLY BASED AT THE TOP OF THE MAGAZINE COVER WITH THE BIGGEST FONT WHICH CAN BE READ FROM A DISTANCE. THE FONT SIZE IS NORMALLY LARGER THAN THE COVER LINES, AND THE COLOUR OF THE MASTHEAD IS DIFFERENT TO THE COVER LINE COLOURS TO MAKE SURE IT STANDS OUT, IN THIS CASE THE MASTER HEAD COLOUR IS BLACK AND THE COVER LINE IS WHITE AND GREEN. THE MASTHEAD COLOUR CO-ORDINATES WITH THE IMAGE. IT IS NORMALLY THE FIRST THING THAT THE READER WOULD SEE IN A MAGAZINE COVER AFTER THE MAIN PICTURE. THE MAIN IMAGE OVERLAPS THE MASTER HEAD

BARCODE: IS NORMALLY FOUND IN THE BOTTOM LEFT HAND CORNER. THIS MAGAZINE WILL HAVE THE BARCODE ON THE LAST PAGE.

DATELINE AND PRICE: IS FOUND AT THE TOP OF THE MAGAZINE. THE WHITE COLOUR MAKES IT HARD TO DISTINGUISH THE PRICE FROM THE LIGHT BLUE BACKGROUND. IT IS TYPICAL FOR THE DATELINE AND PRICE TO BE VERY SMALL AND BE FOUND NEAR THE MASTER HEAD.

MAIN IMAGE: PRESENTS HEATH LEDGER AS THE JOKER IN THE DARK KNIGHT MOVIE. THIS CHARACTER IS ILLUSTRATED IN THE SAME MAKE UP AND CLOTHING THAT WE WOULD EXPECT TO SEE IN THE MOVIE.THE ACTORS CLOTHING IS BLACK AND DARK BLUE, BLACK COLOUR SYMBOLIZE POWER, DEATH, EVIL, WHICH ALL RELATE TO THE CRIME IN THIS MOVIE.

COVER LINES: ARE PLACED ON THE LEFT SIDE AND AT THE BOTTOM OF THE MAGAZINE. THESE ARE FOUND IN THESE PLACES AS THE READERS ATTENTION WILL TRAVEL FROM THE MASTER HEAD TO THE MAIN IMAGE AND FOCUSES ON THE ISSUES THAT THE MAGAZINE ADVERTISES. THE OVER LINES ARE KEPT TO A MINIMAL EXPOSURE OF ISSUES AND ONLY HAS THE HIGHLIGHTS OF THE SPECIFIC MAGAZINE.

MAIN COVER LINE: IS BASED NEAR THE MIDDLE OF THE MAGAZINE. THIS IS WRITTEN IN SMALLER WRITING COMPARED TO THE MASTER HEAD BUT BIGGER THEN THE OVER LINES AS “THE DARK NIGHT” MOVIE IS WHAT THE MAGAZINE IS AIMING TO ATTRACT THE READERS ATTENTION WITH. THE BOLD CAPITAL WRITING MAKES IT VERY DIFFICULT FOR THE READER TO AVOID IT.

COLOUR: THE USE OF THE GREEN COLOUR GOES WELL WITH THE BLACK BACKGROUND ITS ON WHICH WOULD CONSEQUENTLY BE EYE CATCHING AND BE STANDING OUT FORM EVERYTHING ELSE IN THE MAGAZINE WHICH WOULD ATTRACT PEOPLE.

SELLING LINE: IS FOUND BELLOW THE MASTER HEAD. THIS IS NORMALLY A SHORT SENTENCE THAT WILL DESCRIBE THE MAGAZINE AND ENCOURAGE THE READER TO PURCHASE IT. THIS SELLING LINE READS 2 THE WORLDS BIGGEST MOVIE MAGAZINE. IT IS WRITTEN IN BLACK SMALL WRITING AGAINST A LIGHT BLUE BACKGROUND SO IT IS NOT HARD TO READ IT.

Magazine Website: is found bellow the master

head in white writing. This doesn't make it very visible. The online website

allows the customer to visit the

magazines online page in order to update on the issues that it advertises.

MASTHEAD: IS AGAIN FOUND AT THE TOP OF THE MAGAZINE, THE “ EMPIRE” WRITING IS SEEN AGAIN. THE FONT IS ALWAYS THE SAME BUT THE COLOUR VARIES. AGAIN THE MAIN IMAGE IS OVERLAPPING ONE OF THE LETTERS.

Barcode: is found at in the bottom left hand corner of the

magazine.

DATELINE AND PRICE: IS LOCATED IN THE MASTER HEAD SPACE, IN BETWEEN ONE OF THE LETTERS. THE WRITING IS AGAIN SMALL AND WHITE AS IT IS NOT SUPPOSE TO BE THE FIRST THING THAT THE READERS ATTENTION SHOULD CONCENTRATE ON.

Magazines Website: is found bellow the master head in the

same colour. This allows

the reader to find out more

issues or subscribe online.

MAIN IMAGE: IS USUALLY BASED IN THE MIDDLE OF THE MAGAZINE. IT IS THE FIRS THING THE READS NOTICES AND THEREFORE VERY IMPORTANT AS IT IS SUPPOSE TO SELL THE MAGAZINE. THE PICTURE IS SUCCESSFUL AS IT SHOWS THE ACTORS FULL BODY, IT HAS A MYSTERIOUS FACE EXPRESSION AND THEREFORE ATTRACTS INTERESTS. CREDIT FOR THIS MAGAZINE GOES TO HEATH LEDGER, THAT PLAYS THE JOKER CHARACTER FROM “THE DARK KNIGHT” MOVIE.

MAIN COVER LINE: IS FOUND ON THE LEFT HAND CORNER IN THE MIDDLE OF THE MAGAZINE. THIS IS DONE IN FUNKY WRITING AND WE ASSOCIATE IT WITH SOMETHING FUN AS THE WRITING IS NOT FORMAL. THIS IS MOST IMPORTANT ARTISTE THAT THE SPECIFIC MAGAZINE ADVERTISES. AS IT IS SUPPOSE TO BE THE “ HOT ISSUES” THAT EVERYONE IS TALKING ABOUT.

COVER LINES: ARE FOUND AT THE SIDE OF THE MAGAZINE, THE ADVERTISE A NUMBER OF ISSUES. THERE ARE ALL AIM TO ATTRACT THE READERS ATTENTION AND CONVINCE THE TO PURCHASE THE MAGAZINE.

Selling Line: is at the top of the

magazine in big writing so it is very easy to spot. It is kept simple with just two words.

COLOURS: THE COLOUR OF THE MASTER HEAD IS DIFFERENT FROM EVERYTHING ELSE, THIS MAKES IT STAND OUT AND THE COLOUR RED REALLY ATTRACTS THE READERS ATTENTION. THERE ARE A FEW TITLES AND HIGHLIGHTS THAT IS AGAIN A COLOUR THAT STANDS OUT AS IT IS BRIGHT. THE WHITE WRITING IS KEEPING TITLES ORGANISED ON THE PAGE. I PERSONALLY THINK THAT THERE ARE WAY TO MANY COLOURS GOING ON IN THIS MAGAZINE AND I PREFER THE COLOUR COMPLEX ON THE OTHER TWO MAGAZINE THAT I'VE ANALYSED.