Magazine Advert Research

Mia Smith

Florence + the Machine // Lungs

Album title – Essential for the magazine advert, in order to make the audience aware of the produce. Font and style consistent to digipak front cover, also crucial in creating a memorable house style for readers to follow up from the advert. It is white against a black background in order to contrast and stand out because it is so important.

Whole advert almost identical to the front cover, in order to create a memorable consistency and for the audience to recognise it for purchasing. Enlarged version of front cover so not very imaginative. Strong convention to have a reference of the front cover on the advert.

Large, top text of the artist name which is reflective of the digipak and the artist’s identity. It is large and at the top to grab attention and make it important. Also image of artist to reinforce the artist’s image. Gives a certain style from connotations such as birds, flowers, ‘hippie’ appearance, which would automatically appeal to the target demographic.

Small print – website, production logos and different variations of the album. This is important for advertising for basic background to the product and further research for the audience.

Unique style, eyecatching and prominent, in order to catch reader’s attention to the advert, instead of them bypassing it.

A black border with white contrast and a warm coloured photo. This creates a mysterious and alluring tone, giving the audience a feel for the product.

Release date and information about the songs – key aspect and convention for adverts for providing the audience with the appropriate information so they can go out and purchase the product.

Two fonts used throughout, simple and not overcrowded with lots of space. Key for the advert to look professional and sophisticated.

Marina & the Diamonds // The Family Jewels

Large, bold title in the middle of the page, as well as a unique and different font for catching the audience’s attention. This has also been used to demonstrate it is the most important aspect. The artist’s name and album title are clearly wrote and this aligns with the conventions of magazine adverts as these two aspects are always included.

Main image is from the album front cover again, another convention it appears. It is zoomed in and made to fit the page. This means it looks more professional. As it is a variant from the front cover, it helps make it different but still creating a clear link between the digipak and the advert. The reference to the album is a crucial convention for the advert, in order to create identity. Also quite interesting, much like the previous one, in order to create interest and attract the right demographic and illustrate the album.

Warm colours with white and pink aspects, highlights a colour scheme. Quite ‘pop’ colours with the pink and white but warm colours suggest an alternative tone.

Large image of artist, creates identity and thus interest for the readers to find out more. Reminiscent of a pop artist, demonstrating the album’s identity with ‘alt pop’ genre.

Text explaining the featured singles to entice the audience with reference to pre-existing knowledge of the artist. Also advertises the new single with a single album cover as well and a varied font. Almost like two adverts in one. Convention of adverts to highlight the singles on the album.

Out now on iTunes, accessible for all and no release date. Gives the audience a way to find the album which is important for gaining sales.

Production logos and website again. Convention of adverts.

Ed Sheeran // +Large image of artist in Sepia effect. Conventional of pop to put main artist in limelight. Sheeran has large young girl following, so it is crucial to position him in an attractive way and in a different way to the album so it creates excitement about the new image. Main image not directly connected to the album’s identity, only Sheeran’s face aspect, which is unconventional. This also demonstrates the music is of pop genre because it focuses on the artist’s identity and thus the audience understand the music is of pop genre..

Dark brown, orange and white – reflective of the digipak house style and creates identity, reminiscent of Sheeran’s striking orange hair. White text to contrast dark colours

Artist name and album title central because it is important. In a consistent font throughout to create identity. Convention of including information

about the featured singles and the statement ‘the No.1 album’ to fully advertise the album and provide as much information as possible.

Small image of album front cover – crucial for ensuring the readers know exactly what to buy. Fits in with advert, supporting the house style and sophisticated look.

Quotes and Rating at bottom to fully describe the album and entice the audience in. It truly demonstrates that the album is good in that it has a meaningful description as provided by the quote and the rating from Q demonstrates it is highly rated from big institutions so it must be good.

Bar at bottom has social network links, different from others, indicating a young target audience and for the readers to find out more about the artist in a personal way. Also the inclusion of a website for finding out more information. Another convention of production company logos at bottom for more advertisement.

HAIM // Days Are GoneMain image is square picture of the album artwork cover. Immediately instils image in reader’s head for advertisement. ‘Cool’ attractive artists with a different/alternative fashion sense and almost model like poses/demeanour. Admirable/ attractive for the reader and shows off the band’s identity/style. Conventional to highlight artist’s identity and album reference.

White and black house style with main image which mostly reflects black and white. Stark, bold contrast to reinforce artist’s bold style. Simplistic to illustrate style.

Bold plain font for bottom text. Album title and release date, conventional and crucial for magazine adverts. Bold because it is important.

Unique and different font, contrasts the bottom font, looks interesting and intriguing. Also reinforces the style aspect. Important to create style in the advert for appealing to demogrpahic.

Production logos and websites again, clear convention of magazine advert.

List of Conventions from Research Album title/Artist Name – clear, consistent, creates house style

Release Date Small Print in production logos and website Reflective of music genre and album’s front cover Mention of featured singles Important to reflect style of artist Quotes or Ratings for album

I must include these aspects in order to create a convincing and sophisticated advert.