Magazine Advert Analysis

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MAGAZINE ADVERT ANALYSIS By Theresa Kuhn

Transcript of Magazine Advert Analysis

MAGAZINE ADVERT ANALYSIS

By Theresa Kuhn

Before designing my own magazine advert that would promote the

album and the track I used for my music video, I wanted to study styles

and conventions already used in existing products. By looking at artists

similar to the genre of my own music video, I could gain an

understanding of the technical elements and imagery used to appeal to

their own target audience, and use this to create a final product that

looks professional.

MAGAZINE ADVERT 1: BIFFY CLYRO ‘ONLY REVOLUTIONS’

The image shows two people standing in a field facing each

other with what appears like flags attached to their mouths

that cascade up the image in the wind. The colours reflect the

gender of the two figures and convey the idea that these flags

are an illustrated version of their speech, too big to contain and

elegant in appearance. The image fits with the title of the

album, ‘Only Revolutions’, as the colours present against the

white sky is a familiar motive of the flags during the French

revolution, perhaps insinuating the uprising of this bands

music and the importance it has in society. The table on fire to

the left of the image also backs this up, showing the

destruction words can have when not contained. The choice of

this scene happening in the field almost provides a neutral

base to the rest of the image, providing a main colour scheme of

red, blue, white and green.

This advert displays Biffy Clyro’s fifth studio album ‘Only Revolutions’ released 9th

November 2009 through 14th Floor records. The advertisement displays the image also

present on the album cover, with extra information on release dates, forms and reviews that

promote the album.

The typography of the advertisement is the same throughout, showing a

consistency in image that reflects the brand identity of the band. The title of

the album is coloured with the same blue as the flag, showing the band is

made up of male figures rather than females, which overall creates an

organised colour scheme. The whole advert is also written in capitals, as if to

reflect the loudness of the band through their alternate rock genre, and to

work with the exclamation of words illustrated through the coloured flags. The

writing to the bottom of the advert including the date of release, ratings and

track list information also matches colours within the image, mainly from the

table on fire, which ties the whole colour scheme together and not appears out

of place.

Including quotes from reviews at the bottom of the advert not only promote the band but encourage

and attract the audience to buy the album, reassured that critiques have enjoyed it so they will too.

This poster also widens its audience through its list of platforms that the music is available on,

giving more choice and accessibility to the fans to play it on their preferred device. With particular

copies that are limited and further special edition box sets also mentioned, fans are more intrigued to

buy the music with a product that is viewed as more valuable than the plain copy, which attracts

more the hard core fans to purchase. Moreover mentioning hit tracks present on the disk not only

attracts fans but possible other listeners who may have heard it on the radio and liked it, which gain

a wider audience for them to promote the rest of their tracks to.

By creating an advert that is just their album artwork with writing on the bottom,

instant connotation can be made from this image to the band as the constant use of it

on its numerous products reflects iconography of the band without even having to see

the members themselves. This is a successful advert as its simple format engages the

audience through its peculiar album cover imagery and is informative to the band it’s

promoting, that therefore becomes recognisable as Biffy Clyro’s new album.

MAGAZINE ADVERT 2: FALL OUT BOY ‘BELIEVERS NEVER DIE’

The image shows two skeletons hugging up to each other on a

wooden floor, surrounded by items of clothing and guitar iconic to

the bands appearance, as well as a reflective representation of

their target audience. A simple colour scheme of blues and blacks

dominate the etched image, as if to represent the loss of life and

colour not only within the image but the band as a whole. The

image relates with the title of the album ‘Believers Never Die’ as

the skeletons still appear to have lifelike facial expressions and

positions, as if to say death can’t disrupt their happiness. This

image can therefore be depicted as the fans themselves, still

living in a world where what they own reflects their music choice

even long after their bodies have deceased.

This album displays Fall Out Boys Greatest Hits album ‘Believers Never Die’, released 16th November

2009 by Island Records, in which all songs they released as singles throughout their career were

compiled with two new songs on an album commemorating them as a group before they split in 2009.

The advert includes the album cover as a background to the advertisement, as well as track listings of

the hit singles and album title.

A sans serif font is used throughout the whole poster, showing a band identity and

formality to their poster. The band name ‘Fall Out Boy’ and ‘The Greatest Hits’ are

positioned at the top, providing the most necessary information that makes it clear who

they are and what their promoting. The album name is smaller between these, as if to

show the title of greatest hits is more recognizable as an album rather than ‘Believers

Never Die’. Below the skeletons a list of tracks present on the album appear over the

bottom of the image, which provides recognizable track names audiences can identify with

as favourites previously released, with a release date in bold below. With all writing in

white it stands out against the dark background and is balanced equally on the page. The

formal font choice also gives a great contrast to the artistic brushstrokes of the skeleton

images, providing formality in its information but an artistic image that works with the

nature of the band.

This advert is very successful in promoting the album to its fans. Even though it’s an

album with songs people already own on previous albums, fans will still buy it to mark

the end of the bands career as in rock music, therefore more released on its

sentimental values rather than its music. It also addresses its audience correctly

through including imagery that is reflective towards them as a target audience. With

the advert displaying a zoomed in image of the artwork and including the same

typography, a clear brand identity is made which makes it easier for audiences to

recognize this advert to be promoting a new album, as well as Fall Out Boy as a whole.

These two different posters with opposing genres have given

me ideas on the formality and structure of an advertisement

for my album, and inspired me with designs that I will use to

promote my own track. Looking at these have also made me

consider brand identity and the relationship I should create

between both products I create, so both album and advert is

iconic in promoting the song and band.