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Monthly News Letter MBA's B4U (Business News for You) February 2013 | 1

Aditya P.G. Colleges, KKD.

It's my bliss to present the greatest glory of our Alma Master,Aditya Management Department with a far sighted vision &purposeful mission to contribute to the prodigiously talentedyouth.

This News Letter is the fruit of our creativity blended withequal participation and year long cooperation of one and all.We made it possible again through our conglomerate work

This News Letter reflects the pride of our Aditya Institution.This News Letter is a milestone to show our achievements, & Ifeel privileged to be a part of this resplendent manifesto as itsChief Editor.

I thank you all beloved readers and students of AdityaManagement Department who have indeed put their heart &soul into making this News Letter a successful attribute to ourcollege.I express my profound gratitude to the News LetterAdvisory Committee comprising of our Honourable ChairmanSri N.Sesha Reddy, our Secretary Mr.N.K.Deepak Reddy, ourAcademic Coordinator Mr.B.E.V.L.Naidu, our PrincipalMr.J.Nagendra Kumar, our Staff & Members of the EditorialBoard & also our patrons for their incessant support & dedicationfor the grand launch of this year's News Letter.

The entire credit of building of this News Letter goes toour Committee Members.

The edition acquaints you with innovative & thoughtprovoking articles, floridly collated, which cater to all yourexpectations & I assure you, the pleasure of reading.

How to Set-Up An Article Marketing Strategy for Your BusinessWhen you choose to create a business online, there are many internetmarketing strategies you can follow. Using a variety of methodsprovides your business with the most benefit; article marketing is aperfect way to get started.When beginning your article marketing strategy, understanding thereare specific processes to go through when you write the articles andthen publish them online. The strategy behind writing articles is toincrease your businesses credibility, your status as an expert, and SEOoptimization. The objectivesare to market your business,write the articles, and lastly,writing a resource box.Your articles should be of thebest quality you canprovide. To keep yourreaders interested, limit yourarticles to no less than 300words. As you write thearticles, be sure to give the readers the information they are lookingfor in a step by step guide of what they need to learn. Make yourarticle reflect the features and benefits of your product and so enticingthey have to have it, without obviously advertising your product.If you have the desire and determination to have a successful business,you may wish to learn how to write the articles with skill and precision.Most importantly, write the articles on topics that you are educatedon and related to your business. Be sure to keep a formal tone toyour articles, so you can maintain your sterling reputation as an expertin your industry. Additionally, make your articles informative andinteresting.You have caught the reader's attention with your article; the resourcebox gives the reader the opportunity to obtain more information. Aresource box needs to bring the reader to your website. You need tocreate one last paragraph containing your information and why thereader should click your links. Adapt the information in the resourcebox to flow with your article. Finally, be sure to notate that anyreproduction of your articles has to include your resource box; thuscreating back-link and increasing your popularity on the search engines.With the help of an Article Submission Software, you can easily submityour article to hundreds of article directories.When you incorporate an article marketing strategy to your businessplan your traffic is increased; which in turn increases your bottomline.

G. RAVI KUMAR, P. VIJAYADURGA & VINITHAJAIN

ARTICLE BY

J.MANIASHIKA

MODERN MARKETING STRATEGIES

Corporate Social Responsibility

A corporate enterprise has beenrecognized as a "person" in law. It shouldalso be recognized as a person in society.A corporate takes birth and grows inresponse to needs and labours of variousstakeholders - entrepreneurs, managers,workers, local community, larger society,buyers, suppliers and of course, the state.Healthy survival and developmentdepend on adequate nurturing by allthese stakeholders.

Responsibility should be clearly perceived and projected asresponsibility and therefore be kept away from ideas of philanthropy,charity, generosity and the like. A corporate, as a citizen, shouldunderstand that its own well-being is inextricably linked with the well-being of all stakeholders. Its financial management as well as humanresources should notionally cover all stakeholders. One pragmatic wayof defining social responsibility is to allocate resources for materialand human investment BEYBEYBEYBEYBEYOND LEGAL OBLIGAOND LEGAL OBLIGAOND LEGAL OBLIGAOND LEGAL OBLIGAOND LEGAL OBLIGATIONSTIONSTIONSTIONSTIONS.

How far and how one should contribute to the short-andlong-term welfare of employees, clients, suppliers, people in thehinterland (especially those who supply human capital) and the widerpopulation? What can be done to build bridges of understandingand mutuality with various categories of stakeholders? How doesone demonstrate a mindset which emphasizes interest in other beyondthe realm of self-interest?

"Glass is half-full or half-empty - the classic paradigm difference whichdistinguishes an optimist from a pessimist is very appropriatelyapplicable to India today.."

CSR in Business:We are living at a time when the social context ofbusiness is being redefined. A globalised market place withoutboundaries has emerged, stimulating unparalleled growth. CSRworldis an initiative of New Media Ventures.

ARTICLE BY

M. VYSHNAVI

Article

B4U (BUSINESS NEWS FOR YOU)

MonthlyNews Letter

A Student's Initiative of Department of ManagementVol : II February 2013 Issue : I

MBA'S

THETHETHETHETHECHIEF EDITOR'S PENCHIEF EDITOR'S PENCHIEF EDITOR'S PENCHIEF EDITOR'S PENCHIEF EDITOR'S PENEditor

al My Best Wishesto

the Team of MBA's

I had gone through the edition of the MBA'sB4UB4UB4UB4UB4U (Business News for youth) Monthly NewsLetter published by the students of Aditya P.G.College. I found that it is very exhaustive and usefulto the students to hone up their abilities.

I appreciate the efforts of the team of MBA'sand wish them all the best in their future pursuits.

N.K. DEEPAK REDDYSecretary

ADITYA EDUCATIONAL INSTITUTIONS



BUSINESSMANAGEMENT SKILLS

Donna Stevenson takes us on a journey through the five Stages ofthe Customer Satisfaction Practices Continuum..

Delivering consistent andreliable customer service can be achallenging task and sometimes,it seems like a nearly impossibletask.

With all the communicationvehicles available to our customerstoday, the bar on customer servicedelivery has been raised.Customers' expectations are high, particularly as they relate to responsetime-how quickly you respond to their needs, questions, issues andconcerns.

However, we can manage the customer experience by creating acustomer service plan that aligns well with our business managementand growth plans.

Here is an overview of the five stages on the continuum and thesteps to take to create a better customer experience:

1. Minimize hassles by keeping your customers under control Thefocus is on fixing things for customers involving occasional acts ofexceptional customer service. The business owner is interested in pursuingshort term results as the business is most likely volume driven.

2. Manage discontent by listening to the customer voice The focusis on creating and maintaining a customer service vision. The customer'svoice is part of the business planning undertaken by the company.

3. Link employees to customers by empowering both customersand employees The focus is on pleasing the customer by building customertrust. There are customer enabling systems and processes in place and theemployee has the information they need to build good customerrelationships.

4. Promote community by creating a sense of community with yourcustomers There is a high level of customer touch. Customer needs areanticipated and you are focused on becoming the 'best' leader in customersatisfaction. At this stage, you are able to bring like-minded customerstogether and they help you to grow your business.

5. Build a customer-focused culture where everyone knows what toexpert and is constantly delighted Focus is on both the employee frontline as well as the customer and the customer's customer. There is a welldeveloped and defined balance between profitability and customerloyalty.

STEPS TO A BETTERCUSTOMER SERVICE EXPERIENCE

Will the Supreme Court please clearly define the term"freedom of speech" once more, in the wake of the ShaheenDhada case? This article is not about Shiv Sena bashing, becauseenough people are doing that; and personally, I can't imagine howMumbai could have possibly had a normal day on the streetswhen two million of its citizens were genuinely mourning thedeath of the Shiv Sena supreme , Balasaheb Thackere was a keyreason why, even without a formally announced band. In fact,before I get into the main article let me also first say a few thingsabout the Mumbai bandh and the Balasaheb legacy of absolutistfear. Yes, post his death, the fear factor was surely there... andthere was a total bandh in Mumbai.; they have seen all bigwigs -from Omar Abdullah, Mamata Banerjee, Naveen Patnaik, PrafullaMahanta, M. Karunanidhi, Chandrababu Naidu, Ram Vilas Paswan to J. Jayalalithaa - changesides from being BJP allies at one time, while Balasaheb, along with the Akali Dal, remainedtheir only constant partners. Thus, his cult following has quite strong reasons, and it's a factthat the so called secular media has been harsher about the Shiv Sainik goons than about theSamajwadi and so called secular Marxist goons.

Having said that, it is shocking how a professor can be arrested in Bengal for forwardinga cartoon on Facebook; how a cartoonist can be arrested for making a cartoon on thegovernment; and unbelievably, how a young girl - Shaheen Dhadha - can be arrested forposting something as basic as: "With all respect, every day, thousands of people die, but stillthe world moves on. Just due to one politician died a natural death, everyone just goesbonkers. They should know, we are resilient by force, not by choice. When was the last time,did anyone showed some respect or even a two-minute silence for Shaheed Bhagat Singh,Azad, Sukhdev or any of the people because of whom we are free-living Indians? Respect isearned, given, and definitely not forced. Today, Mumbai shuts down due to fear, not due torespect.[sic]" - while another girl can be arrested for liking the post! Shameful! Disgusting!Dictatorial.

At one point of time on Google, when you searched the word 'idiot', the name of'George Bush' used to pop up on the first page. And why not? When he or Obama become thepresident of the United States, there are about 48% of Americans who are against them -from mild to extreme haters of their personality, policies, cult, and ideologies. And whenthese individuals go on the net and abuse, it's only logical that even the president of the mostpowerful nation becomes the most abused man on the internet. Same is the case with Wal-Mart, the largest corporation in the world; and the most abused one too.

Our iniquitous politicians need to type " BarackObama Jokes" on any search engineonce to see how tolerant that man must be, a gentleman who is the President of the UnitedStates And it's this virtuous ability to never bother about who says what and the incumbentability to keep doing great work and winning over more and more people and customers thatmake an Obama , a Bush, a Samsung and a Wal-Mart what they are. In fact, these are thegreats who use all the disparaging criticism to their advantage by searching out the realareas for improvement.

The Global Economy has turned the rules of leadership upside down and shaken themvigorously for good measure. Where there was once a fairly defined hierarchy-Boss A tellsWorker B what to do and B does it-there's now a flat landscape where everyone is expectedto take the reins as needed. That means if B has an idea-a way to make a process moreefficient or a new way to get customer feedback-he or she is allowed, even expected, tomake it happen.

Being an advocate for change, regardless of where you fall in the organizational chart,can put you in the position of being a team leader-and someone who has great careerpotential. If you'd like to start sparking positive change within your organization read on forten ways to be proactive:

Align individual priorities with organizational goals.

Learn to live with ambiguity.

Understand your leadership style first

Change what you can change: yourself.

Influence what you can't change: others.

Become an early adopter and ally for change

Create a community of peers.

Help other employees cope with change.

Encourage communication among your peers

Believe in the change and speak up.

everyone is now a leader. This is great news for entrepreneurially minded employees-but it does pose a challenge for an employee who wants to create change but doesn't"officially" run the show.

It can be more challenging for employee-led grassroots movements to spark change,but it can be done. While you may not have the long term resource commitment your bossdoes, you can still be proactive-and successful-if you have a clear vision and a firm

Backseat Leaders: 10Ways to Lead Change

PASSIONATE ABOUT INDIAARINDAM CHOWDARY

To run a successful businessyou need a diverse range ofbusiness management skills.When you start your business it'slikely that your responsibilitieswill include ;sales & marketingAccounts; Human resources; andInformation technology(IT).How confident do you feelin your ability to managethem?It's a good idea to planahead of time how you're goingto manage each area which mayinclude delegating various

functions to a business partner, undertaking additional training orcontracting a specialist advisor such as a bookkeeper, graphic designer ormerchandiser.

Marketing, sales and promotion : Marketing is more than just sellingand promoting your business. It's about identifying your customers andworking out how to get them to purchase your product or service.

Human resources : -Human resources is about managing and lookingafter your staff. If you're buying an existing business or taking on afranchise you may find that you've got employees to manage beforeyou even start your business.

Understanding business financials : -The primary objective of anybusiness is to make a profit. Good financial management is essential toensure your goal is achieved. The first step involves understanding yourfinancial statements which is crucial to running a successful business.

Communication and negotiation skills : -Business is all includingcustomers, suppliers, employees and businessassociates. Developing your communicationand negotiation skills will be invaluable in arange of situations from negotiating asupplier contract to dealing with a difficultcustomer.

Knowledge of business legal issues : -Starting a business can be full of legal potholesfor the unwary, whether its industryregulation, tax requirements, industrialrelations, business structures, negotiating acommercial tenancy lease or contracts withsuppliers. There are many legal issues to beaware of, so before you start a business, it's agood idea to engage a lawyer to advise you in these areas.

Logistics expert : -Logistics expert : -Logistics expert : -Logistics expert : -Logistics expert : - Logistics is about managing the procurement,supply and maintenance of products and operational goods. One of themajor concerns for a business owner is stock control and there are manydifferent approaches and programs to stock management.

ARTICLE BY

CH. NOOKA RAJU

ARTICLE BY

L. ANEESHA

ARTICLE BY

BHUVANESWARI

ARTICLE BY

T.MADHURI



Burning solid fuel yields particulate pollution - solid particlessmaller than a red blood cell which have been implicated in30,000 deaths in the US and 2.1 million deaths world wideper year. . "Particulate pollution is the most importantcontaminant in our air. ...we know that when particle levelsgo up, people die1. " Indeed, wood smoke is chemically"Each year, smoke from wood stoves and fireplacescontributes over 420,000 tons of fine particles throughoutthe country - mostly during the winter months. Nationally,residential wood combustion accounts for 44 percent of total stationaryand mobile polycyclic organic matter (POM) emissions and 62 percentof the 7-polycyclic aromatic hydrocarbons (PAH), which areprobable human carcinogens and are of great concern toEPA."3

The Wood Smoke Issue: Comparison of Fuel EmissionsAll combustion results in very fine micro particulates andthere is no safe level of this asbestos sized, dangerous airpollutant. Solid fuels, such as pellets and especially wood,produce many orders of magnitude more smoke & fineparticulate air pollutants than cleaner fuels.

Wood smoke Issues

The Kingfisher Airlinesfinancial crisis refers to a seriesof events that led to severedisruptions within KingfisherAirlines. Ever since the airlinecommenced operations in2005, it has been reportinglosses. After acquiring AirDeccan, Kingfisher suffered aloss of over INR1,000 crore(US$182 million) for three consecutive years. By early 2012,the airline accumulated losses of over INR7,000 crore(US$1.27 billion) with half of its fleet grounded and severalmembers of its staff going on strike. Kingfisher's position intop Indian airlines on the basis of market share had slipped tolast from 2 because of the crisis.

Start of the crisis:The start of the crisis was the freezingof the bank accounts of the airline by the Income TaxDepartment. Following are the year by year financial resultsof Kingfisher Airlines, all values are depicted Indian Rupee (INR)Core except EPS, which is in plain INR.

Debt recast: In Nov 2010, Kingfisher Airlines has

completed restructuring INR8,000 crore (US$1.46 billion) debt,

with all 18 lenders agreeing to cut interest rates and convert

part of loans to equity. Lenders have converted INR650 crore

(US$118.3 million) debt into preference shares which will be

converted into equity when the airline lists on the Luxembourg

Stock Exchange by selling global depositary receipts (GDR).

Shares will be converted into ordinary equity at the price at

which the GDRs are sold to investors.

Arrest Warrant against Chairman Mr. Vijay Mallya :

On October 12, 2012 a Income Tax court in Hyderabad issued

a non bailable warrant against Kingfisher Airlines and its chairman

Vijay Mallya in a case of cheques bouncing filed by GMR

Hyderabad International Airport Ltd (GHIAL). The case pertains

to bouncing of cheques worth Rs 10 crore issued by Kingfisher

Airlines to GMR as Hyderabad airport charges. GMR Hyderabad

International Airport Ltd, which manages the Rajiv GandhI

International Airport, had earlier moved the Nampally criminal

court in Hyderabad and filed a case against Kingfisher for

dishonouring four cheques worth Rs 10.5 crore.

Project portfolio management is all about doing the right projects,managingresources, prioritizing or terminating tasks in order to deliver high productivity andsurvive this economically challenged, risky environment. Let us learn more about thevarious aspects of project portfolio management and their related tools.

The act of evaluating, directing and selecting the process, resources, methods,technology, budget and time is termed as project portfolio management (PPM). Thisprocess is followed by the PPM officers and managers in every organization.

Project portfolio management is a term used to describe the different approachestowards treating the various processes in project management as a part of a projectinvestment portfolio. These concepts were borrowed from established portfoliooptimization methods such as the Options Theory, Modern Portfolio Theory and AppliedInformation Economics from the financial information sector.

Objective:

To identify thefastest, cheapest and themost suitable approach inoptimizing the use ofresources, finances and time

To organizeactivities in order to achievethe management's set goals

The projectportfolio management

concepts are quite similar to the IT project management concepts. They are alsoconsidered to be a part of the corporate portfolio management concepts, and thus canbe used by any corporate segment or group, effectively.

Functions of PPM Tools:

How to allocate the right resources during crisis? The management usually adoptsa formalized format in order to track, allot and manage the set projects and resourcesin such a given scenario. This is when the project portfolio management tools actuallycome into picture.

Various PPM tools are used to measure the performance of all the differentprojects within the organization. Apart from performance analysis, these PPM toolscan also help the organization objectively decide things such as:

Whether or not the project is contributing to the overall achievement of the organization

Which are the projects in the portfolio that are interdependent?

Whether or not the project will deliver the desired objective

All these factors are measured in terms of a cost-benefit analysis.

One of the PPM tools which is quite popular is the use of decision tree in formulatingbusiness decisions regarding project management. This is very popular, especially withthe higher management. The decision nodes in the decision tree use multiple optionsthat optimize against a constraint.

Features of PPM Tools:Based on the points mentioned above, we can compile alist of the

various features which a PPM tool should ideally provide. They are:

Project evaluation: The project evaluation method needs to be streamlined,systematized and organized in a proper fashion, in order to ensure that the projectevaluation becomes a smooth and comprehensive process.

Resource planning: As seen before, resources of an organization are alwaysfinite. It doesn't make sense for any organization to plan a project portfolio which goesbeyond the limits of the resources which they have.

ARTICLE BY

CH.SANDEEP

ARTICLE BY

RAVI KUMAR

ARTICLE BY

K.S.S. PRIYANKA

# From To Months Total Income Cost Net Profit EPS Total 78 25,794 31,754 -5,960 01 Apr-05 Jun-06 15 1,352 1,689 -337 -68 02 Jul-06 Jun-07 12 2,142 2,562 -420 -42 03 Jul-07 Mar-08 09 1,546 1,734 -188 -11 04 Apr-08 Mar-09 12 5,577 7,186 -1,609 -55 05 Apr-09 Mar-10 12 5,271 6,918 -1,647 -54 06 Apr-10 Mar-11 12 6,496 7,523 -1,027 -16 07 Apr-11 Sep-11 06 3,410 4,142 -732 n/a

Latest Wood Smoke News:

March 9, 2009 - Connecticut Legislature considersHB6616 An Act Establishing

WoodSmoke to be aPublic Nuisance

Let use m p h a s i z eClimate Neutralrather thanCarbon Neutralbecause

S m o k edefinitely harmsthe climate.

Since the high costs of energy is an important reasonthat causes wood burners to burn. We suggest that youunderstand and support the Energy Initiative by Al Gore.

EPA Report showing that certified wood stovesdeteriorate over time.

KINGFISHERAIRLINES FINANCIAL CRISIS PROJECT PORTFOLIO MANAGEMENT AND THE PPM TOOLS



Artos was started in the year 1912.Firstly it was started as a soda hub. Later in1930 he installed an automated machine and converted soda into drink.In 1955,artos importedthe required equipment from abroad.Artos was running successfully from the last threegenerations.

He believed that instead of focusing on the saturated urban markets,one has to focuson rural untapped market.The main stratergy behind it is low price.He believed that the ruralcustomers are price conscious.He released his artos in various fruit flavours to offer thecustomers a wide variety of options.

ARTOS was successfully running for the last 95 years. He was interested in hisbusiness right from his child-hood. He continued his ancestral business run by his father andgrandfather. He was a savior of 100`s of employees with an annual turnover of15-20 crores.presently he is planning to release the soft drinks in orange and mango flavoursthrough pet bottles. since his drinks are sold in rural areas so he does not have anycompetators.He faced many problems in finding the distribution members and promoting thedrinks initially.He believed in tactical approach in running the business.

He also provide no. of internships programmers for professionals .apart from hisbusiness outlook he also believed in social responsibility campaigns like educating poorpeople and charitable donations to physically mentally challenged people. His aim was totransform his company into a multi-national company. He advised the management to developadditional qualifications apart from academic excellence.

His soft drinks were successfully distributed in 3 districts. This is successfully donebecause of a best supervisor and co-ordination between employees and managers anddistributors.

ARTOS MANAGING DIRECTORThe jet has set back the jeweller by Rs 30 crore. Flying itself costs nearly Rs 50,000

an hour and annual maintenance costs run up to Rs 2.5 crore. These are peanuts forKalayanaraman because he heads a Rs 8,500-crore group. More importantly, he is able torun his business efficiently. "Time is money," he said.

Buying Principle It is the same principle that makes business jets

a lodestone for companies, according to Rohit Kapur,president, Business Aircraft Operators Association:"Money doesn't matter to people like Mukesh Ambaniand Ratan Tata. What is it that money can't buy them?It is time." For an Ambani or Tata, two days are worthat least millions of dollars, says Kapur.

As there are many Kalayanaramans, if not Ambani`s, in India and with their tribe increasing manifold, corporate jets should be enjoying astupendous growth. They did. The number of business aircraft grew at a steady clip of 10-15% from 2002 to 2005. In 2006, growth peaked to 26%.

More and more Indian companies were then expanding aggressively, says Kapoor.The new generation of business leaders understood how they could use business aviationas a growth tool, he says. But the halcyon days were short-lived. In 2007-08, growth fell to10%.

"Once, the government imposed an import duty of 25% on acquisition of aircraft. Thenext year, the world economy collapsed. India was not affected but the sentiment becameweak." To make matters worse, some companies came under government gaze for evasionof import duty on aircraft.

Today, there are nearly 700 business aircraft in India. It is by no measure a smallnumber because India is home to the second-largest business jet fleet in the Asia-Pacific.Yet, a sizeable part of this fleet is made up of helicopters.

ECONOMIC SLOWDAOWN ? CORPORATE JETSGET SET FOR SECOND RISING

1. Which vehicle to its name from the fact that it was made to beused for general purpose ?

2. Who invented Jeans ?

3. Which Company owns Hotmail the internet based e-mail system ?

4. Which was the first company formed to manufacture motor cars ?

5. Which company was formerly known as computing tabulatingrecording company ?

6. Which drink was named by its inventor after rejecting the firstsix names that were offered ?

7. What does CNN Stands for on the TV or Internet ?

8. What was first country to issue postage stamp ?

9. Lending her name to a famous brand, who was the Greek Goddessof Victory ?

10. What in the USA is the name of the Central Bank ?

11. Which Japanese electronic firm is named after a word meaningsound ?

12. What brand name did the Maharastrian Entrepreneur KakaDandekar, Coin after seeing American Cigarettes add in 1930 ?

1. Jeep, 2. Levi Straus, 3. Microsoft, 4. Daimler, 5. IBM

6. 7-UP, 7. Cable News Network, 8. Great Britain

9. Nike, 10. Federal Reserve, 11. Sony,12. Onida

BUSINESS KHABAR.COM

Interview by

HIMAKAVYA & KALYANIARTICLE BY

R.MURALI KRISHNA

ARTICLE BY

G.MANOGNYA

Innovative and creative marketingstrategies can help the business togenerate a lot of revenue and sales. Readon to know some of the most effectiveof marketing strategies and tactics,implemented by businesses these days.

If you want to know what aremarketing strategies and tactics, andwhy do organizations spend so much oftheir time, effort and money on comingup with them, the answer is quite simple. The aim of any business is to generateprofits, and marketing strategies do exactly that, i.e. they help in generating morebusiness and revenue for the business. Marketing strategies are devised not only withregards to selling and promoting a product, but also about the kind of customer servicethat the organizations will provide. Below is a list of some of the most successfulmarketing strategies and tactics, which businesses have been implementing in today'smodern, competitive business scenario, to earn revenues and to keep the competitionat bay.

Effective Marketing Strategies and Tactics:

Build Relationships:

People are very important in business, whether they are customers, suppliers oremployees of the organization. It is not only necessary to form relationships withone's customers so that they come again to make repeat purchases, but also with theemployees and all other people that the organization comes in contact with during itsworking, so that the organization has a positive word of mouth in the market.

Differentiate from Competition:

One of the most successful of marketing strategies and techniques is to createyour own identity, which is totally different from the rest of the competitors. A goodway to do that is to stay ahead of the competition by offering innovative, technologicallyadvanced products. For this, a business' market research should be very strong, sothat change is anticipated in advance and action taken accordingly.

Creative Advertising Campaign:

The advertising campaign should be such that it highlights all the advantages andstrengths that a company's product and services have over the one's offered bycompetition. The unique selling point, also known as USP of the business can besomething like an excellent after sales service or a guarantee period which is muchlonger than what is offered by competition. This should be creatively stressed upon inthe marketing and advertising campaigns.

Offer New Products and Schemes;

A very commonly used, at the same time most effective of marketing tactic,used by many businesses today is to offer new products as well as new schemes tocustomers from time to time. When a business introduces new products in the market,its customer base increases when new customers purchase this product. At the sametime, when old customers see some new innovative features in the latest product,they make repeat purchases too. This increases the sales volume as well as revenuefor the business. Another way to increase sales, is to offer some new schemes atfestival times or during the holiday season, such as one product at fifty percent discounton another one, especially if the business has some unsold stock of goods lyingbeforehand.

Marketing Strategies and Implementation;

For successful marketing strategies and solutions, the strategy should be set insuch a way that it is very realistic and measurable. set. Proper formulation as well asappropriate implementation of strategies is equally important for them to be trulysuccessful. This however does not end here. Post their implementation, measuringhow successful they have been in generating revenue and sales, helps in the formulationof marketing strategies for the next year.

Marketing Strategies and Tactics

29 Students are successfully placed in Siva Shakthi Groupof Companies, A campus placement organised by AdityaCollege.

Students have participated in the cultural, sports,management games organised by Department of ManagementStudies.

ITS OUR COLLEGE

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