80% of the revenue comes only from 17% of the magazines

Challenging Times

• 73 percent of revenue comes from advertising and 27 percent from circulation.

• Major market available for high quality print media which magazine delivers seamlessly

• News Papers have added supplements that infringed the content covered by magazine

• with the increased penetration and adoption of the Internet in the country, more people are now consuming news and stories on different topics on the web and mobile

Challenging Times Distribution • Retail: magazines are available in retail outlets for sale. The retailer gets a

commission on the sale price.• Subscription: publisher signs up subscribers directly or through partners and

delivers the issues in mail.• Selective Distribution: Special sponsored copies are distributed in airplanes and

hotels.

• Environment • Regional language 46 %• Hindi language 44%• English publications 10 %• English language magazines currently is in metros and urban centres though the

growth is widening to smaller cities

• With the opening up of Foreign Direct Investment (FDI) policy, several international publishers are aggressively entering the market and this trend is expected to continue

Key players in the Market • India Today,• Readers Digest,,• General Knowledge Today,• Competition Success Review,• Film fare,• Wisdom,• Stardust,• Outlook,• Diamond Cricket Today,• Business Today,• Femina,• The Sportstar,• Competition Refresher,• Health & Nutrition,

• The Week,• Auto Car,• Outlook Business,• Woman's Era,• Business India,• Champak,• Outlook Traveller,• Business World,• Digit,• Society,• Frontline

Top English Magazines by SegmentCurrent Affairs, Culture & Politics• Outlook• The Week• India Today• Frontline• Tehelka• Reader's DigestSociety & Women• Femina• India Today Plus• Woman's Era• Verve Online• Desh Videsh• Teens Today• India Line• South Asian Life

Entertainment• Filmfare• G Magazine• Screen• Chitralekha• Bollywood Online• Bollywood News Daily• StardustSports• Sport Star• ESPN• Khel• Diamond Cricket Today

Top English Magazines by SegmentFashion

• Vogue • Cosmopolitan• Cosmo Girl• Fashion Planet• Glamour• Harper's Bazaar

Business & Financial• Capital Market (Stock Market)• Business Today• Business Standard• Financial Express• Commerce net India• Trade India• India Vibes Online• Business India• Outlook Business

Computer & Electronics• PC Quest• Electronics For You• Dataquest• PC World• Popular Science• Popular Mechanics• Computer World

Travel & Leisure• Budget Travel• Discover India Magazine• Gourmet Travel• Outlook Traveller• Travel Plus• Wanderlust• Lonely Planet

Top English Magazines by SegmentChildren• Amar Chitra Katha• Champak• tinkle• Spiderman• Competition Master• Odyssey Magazine• Competition Success Review• Wisdom

Fashion & Lifestyle• i-D• M Magazine• Vogue

• dazed and Confused

Literature• Darpan• India Star• Meghdutam

Era Of Specialization

• Niche magazines have made their presence felt in India and will continue to grow, PwC predicts.

• According to the FICCI-KPMG media and entertainment industry report of 2011, the magazine market in India has more than 68 genres across 19 categories.

Internet and its effects

Growth: Literacy and media Consumption

Trends In Digital space

• Mobile broadband• Explosion of Digital advertising spends in India

International Magazines Sector & Timeline

1. Beer and Brewer2. Business Traveler3. ICC Cricket world cup4. Libas International5. .Net Magazine6. 100% Biker Magazine7. 3D world8. Airliner world9. Airways10. All out Cricket11. Amateur photographer12. Another Magazine13. Auto Car14. BBC Good Food15. BBC Good homes

1. BBC Top Gear2. BBC wildlife3. Classic rock4. Computers arts and projects5. Computer Music6. Conde Nast Traveller7. Cosomo Handy Travel Size8. Delicious Magazine9. Digital Camera World10. Digital photographer11. Digital SLR Photogarphy12. Easy Living 13. Elle14. Elle Décor15. Empire

1. Esquire2. Eve3. Evo4. Fast Bikes5. FHM6. Flex7. Four Four Two8. Game master9. Golf Monthly10. Good Housekeeping11. GQ12. Grazia13. Harpers Bazzar14. Hello15. Homes & Gardens

1. House & Garden2. House Beautiful3. Ideal Home4. Junior5. Linux Magazine6. Men’s Fitness7. Mother & Baby8. Ok magazine9. Olive10. Pop 11. Practcal Photography12. Rock sound13. Spectator14. Star15. stuff

1. T32. Tatler The3. The Automobile4. Todays Golfer5. Top of the pops6. Total filim7. Total Guitar8. TV Hits9. Vanity Fair10. Vouge11. Wall paper12. What@mobile13. What Bike14. What Digital Camera15. What Hi fi Sound & Vision

1. Woman2. Womans Own3. Womans Weekly4. Woman & Home5. World Soccer6. Africa Geography7. BBC Music Magazine8. Cosmopolition9. F1 Racing10. Glamour11. Guitarist12. Instyle13. Marie Claire14. Mens Fitness15. Motor Sport

1. Playstation World2. She3. Super Bike4. The world of Interirors5. What Video & Hi-def TV6. The New Yorker7. Allure8. American Scientist9. Architectural Design10. Architectural records11. Aotomobile 12. Better Homes & Garden13. Bon Appetite14. Car n Driver15. Culinary Trends

1. Dance International2. Details Magazine3. Down beat4. Florida Design5. Golf Digest6. Good House Keeping7. Healthy Cooking Magazine8. House Beautiful9. Interior Design10. Iron Man11. Ladies Home Journal12. MacWorld13. Maxim14. Motor Trend15. Muscle & Fitness

1. National Geographic2. PC World3. People Magazine4. Popular Mechanics5. Popular Science6. Prevention7. Phsycology today8. Road & Track9. Robb Report10. Rolling Stone11. Scientific American Special12. Self13. Seventeen14. Shutter Bug15. Sky & Telescope

1. Spa2. Sterophile3. Teen Vogue4. The Ophrah Magazine5. Verdana6. W fashion7. Wired Magazine-Sep2001-Business/Technology/Lifestyle8. Yoga Journal-

Regional Magazines• Bengali

1. Anand Lok2. Des3. Sananda

• Gujurathi1. Chitralekha Gujarathi Magazine2. Naya Padkar

• Hindhi1. Abhivyakthi2. Bharat Darshan3. Bharat Samachar4. Cricket Samrat5. Dharmayug6. Grahasobha7. Madhur Kathayen8. Outlook9. Sarita Hindhi Magazine10. Taptilok11. Vikatan

• Kannada1. Kannadadhavani2. Roopatara3. Taranga4. Thushura5. Vishwa Kannada

• Malayalam1. Arogyam2. Deepika3. Desabhimani4. Kerala Sabdam5. Kerala Today Magazine6. Keralam7. Malyala Manorama8. Mangalam9. Mathrubhumi10. Puzha Magazine11. The Week

• Marathi1. Chitralekah marathi magazine2. Maay Boli3. Marathi Internet4. Vedhaamurth

• Punjabi1. Eh Din2. Punjabi Kesari3. Sikh Visara4. Yuganthar Punjab

• Urudu1. Beesivin Sadi2. Mehakata Anchal3. Pakeeza Anchal

• Tamil1. Aaraamthinai2. Anatha Vikatan3. Gopura Darisinam4. Kalki weekly5. Kanaiyazhli Tamil Magazine6. Kumudam Tamil Magazine7. Manamalai8. Nakheeran Tamil Weekly9. Om Shakthi10. Sawathi11. Thinnai12. Tudhlak13. Aval Vikatan

• Tamil1. Aalayam2. Anatha Vikatan3. Auyrvedham4. Bhagya5. Bhakti kumudam6. Chandamama7. Chutti Vikatan8. Cineama Express9. Devi10. Kalkandu11. Kalyana Malai12. Kanmani13. Kumudam Snegithi14. Kukudam Health15. Mangayar malar16. Mooigai mani17. Muthuram18. Rajesh Kumar crime Novel19. Rani20. Tamilan Express21. Vannathirai

• Telugu1. E-nadu

Reasons for Regional Magazine success

• Culture and language diversity in India across various states promoting the Circulation of regional magazine

• Mean years of learning English in school was 3.0 years in 1990 and 4.4 years in 2010

• Entertainment and Movies across various language is one of the main reason for success of regional magazine

• Magazines related to the field of spirituality etc are well received by the local masses in the regional language