MAFFIN • READY - Nanaimo · MAY 13, 2015 @ 01:37 PM 28,587 VIEWS Why Your Organic Facebook Reach...
Transcript of MAFFIN • READY - Nanaimo · MAY 13, 2015 @ 01:37 PM 28,587 VIEWS Why Your Organic Facebook Reach...
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MAFFIN • READY
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What Are We Doing Wrong?
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Reachable
100%
Non Reachab
le0%
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Reachable
21%
Non Reacha
ble79%
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Reachable2%
Non Reacha
ble98% ery 100 people who Like your business’s
only 2 will see your content.
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Getting on the News Feed is
All That Matters
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Using wrong post “type”
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1.7 3 1 4
-24
0.8
25.6
50.4
75.2
100
Links Photos Status Updates Videos
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Not posting enough.
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• Instagram: 2 stories, 7 posts
• Facebook: 14 posts (minimum 4 videos)
• Twitter: 21 tweets (including RTs)
• LinkedIn: 5 posts
Recommended Weekly Minimums
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Not asking for engagement.
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The Secret ≠Having PeopleLike Your Page
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The Secret =Having People
Engage With Your Page
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Not engaging fast enough.
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• Responsiveness to messages is rewarded by Facebook:
1. You get more organic distribution2. You reach more people for the same ad budget
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What to Change• Measure your page’s own Post Type analytics• Rewrite posts to include a call for engagement• You probably need to increase organic content• The faster you reply, the better