Madura Fashion and Life Style
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Transcript of Madura Fashion and Life Style
My obsession is with uncompromising
craftsmanship and perfection
Louis Philippe
The world keeps evolving and I am always sophisticated , trendy and / or distinctive as different occasions demand.’’
VAN HEUSEN
“My confidence and my attitude is my own Its my world and its my way of doing things”
Allen Solly
“I will always provide a wide range of men’s fashion apparel and the best advice and
service to ensure you get real value from us”.
Planet Fashion
“My ambitions are anchored in the self belief that I can dream big in India and make it”.
Peter England
“I am aware of what’s happening around me and I create and make my own fashion without costing the earth”.
People
MADURA FASHION AND
LIFE STYLE
1988 - Madura Garments was established as Apparel Division of Madura Coats Limited in Bangalore
1990 - Launched Van Heusen – the power of Dressing
1989 - Launched Louis Philippe – the first National Apparel Brand in India
1993 - Launched Allen Solly – Unconventional , Friday Dressing
1988
2013
1997 - Launched Peter England – Value for Money
2001 - Launched Planet Fashion
2001-02 Acquired by Aditya Birla Group in from Madura Coats vyella pic
2005 - Launched ESPRIT
2007-08 Launched PEOPLE
2010 - MG re christened as “Madura Fashion & Lifestyle”
2007 - Textiles & Apparel’ Business Director’s Office formed towards consolidating the domestic ‘T& A business ( MG,JST & GBTL ) of ABG
Milestones
Brand
Louis Philippe
Peter England
Planet fashion
Allen solly
Van Heusen People
The collectiv
e
Company nameMadura fashion and lifestyle
Over view
Vision & values
Madura Fashion & Lifestyle’s vision is to passionately satisfy the Indian consumer’s needs in fashion , style and value , across wearing occasions, in apparels and accessories trends and creating markets with the ultimate purpose of delivering superior value to all stakeholders.
Values
Integrity
Commitment
Passion
Seamlessness
Speed
Company Name: Madura fashion &
Lifestyle
Type: private Ltd.
Industry: Garments
Brands : Lp,Vh,As,Pf,Pe,P,Tc
Franchise Stores : 700
Multi brand Outlet : 2000
Founded: 1988
Head Quarter: Bangalore
India. Key people: Mr. Ashish Dikshit (CEO)
Website: http://www.madurafnl.com
Company profile
History & lineage
Established in 1988 by Madura
coats ltd , MFL has its origins
in the erstwhile coats viyella
pic, Europe’s largest clothing
supplier
1999, Aditya Birla co, acquired
Madura fashion & Lifestyle to
become the undisputed leader
in the readymade men’s
industry in India
Aditya Birla Nuvo Ltd
ABL ltd us$3.5billion diversified conglomerate and the plat form that has
launched many new business for India's premier business house.
ABL has a portfolio manufacturing as well as service sector business its
umbrella ranging from textile to financial service.
The razor sharp focus on each business has made it a leading player in most
segments, including viscose filament yarn, carbon black, branded garments ,
agriculture business textiles and insulators
The razor sharp focus on each business has made it a leading player in most
segments, including viscose flout yarn, carbon black, branded garments,
agriculture business textiles and insulators.
ABL ltd ,through its subsidiaries and joint ventures, has made successful
forays into life insurance, telecom, BPO,IT service, Asset mgmt & financial
service. provided by an intellectual capital of over 50,000employees and on
mix revenue and profit stream. The co is in a strong position to invest in high
growth business to maximize long-term share holder gains
MFL continue…..
MFL is the one of the fastest growing company. It is the leading player in the retail
market.
The companies' brand portfolio includes product line that range from affordable and
mass market to luxurious high end style and cater of every age group , from
children & youth to man &women
MFL reaches its discerning customer through an exclusive network comparison
more than 1,300 stores , covering 1.5 million Sq feet of retail space, and it present
in more than 2,000 premium multi brand stores and 100 departmental stores
The collective offers a unique blend of global fashion , international trends and
innovative customer services to customer in Bangalore, Mumbai , Delhi, Delhi NCR ,
Chandigarh & Pune
Planet fashion the multi brand ,apparel retailing arm of Madura Fashion &
Lifestyle, housing the companies' in house and other brands, is the largest chain of
stores of its kind in India
MFL continue…..
MFL marked the foray into luxury mono brand business in India by launching
the quintessential British men’s luxury clothing and accessories brand hacked
London through a joint venture with the UK firm
Recently company launched Trendim.com
Innovative design & MFL has 9001-2000 accreditation with periodic internal
audits
MFL is an IT and web enabled organization, They used ERP & SAP system
MFL is a global supplier for premium international brand such a E-spirit ‘S’
Oliver, MONOPRIX
MFL sources only from factories that are complaint with the factory Act, and
each factory is independently audited by the international textile service (ITS)
and societies generate surveillance (SGS) for international clients such as LP,
marks & Spencer and VH
Product portfolio
Segments
Cotton
Terylene, Rayon, pearl
Chemicals
Leather
Garments
AccessoriesClothing's
Shirts
Trouser’s
Denims
Suits
T-shirt’s
Ladies wear
Pocket square
Tie
Shoe
Belt
Wallets
Bags
Cufflinks
PRODUCTS
Garments Accessories
AHISH DIKSHITCEO, Madura f&L
KUMAR MANGALA BIRLA , ABL-chairman
PRANAB BARUA Business director, Apparel retail
Key peoples
Puneet kumar,vice president
Sarthak Raychaudhuri, Head
Vikas Agarwal
Mohana Sundaram
Dr Naresh Tyagi, Head
R Parthasarathy, Head
Lal Sudhakaram, Head
– Sales Operations
- Human Resources
- Head, Commercial
- Head, controller
- Product development & Quality
Assurance
- Retail Business Development
- Manufacturing, Madura Clothing
Manu facture MFL have manufacturing facility . Accessories they adopt other vendor
Industry.
Raw materials : The core collection garments using raw-materials in
India. Other’s are imported.
ISO 9001 certified
ISO27001certification : the certification covers all its factories,
warehouse and regional & corporate office across all countries.
Ware houses and Manufacturing are in two place Bangalore & Gujarat.
Marketing
Online marketing for customer: MFL online marketing
system is helping the company in lot of ways, providing
all the necessary information to the customer. It is an
unique way of promotion
Foreword integration
Discount/point Card
Human Resource Management (HRM)
RECRUITMENT
Lera test: written exam
Group discussion (GD)
Interview
Training: 1 week training
program
Performance Appraisal
Billing Method using
SHOPPER
Grooming
Appraisal for rating system
Wear occasion
Brands Wear occasion Brands
• Louis Philippe & Van heusen
• Zodiac• Park Avenue• Arrow• Blackberry• Tommy
Hilfiger• Jacken Jones• Zara• Mango• Promod• Calvin Kevin• Diesel
• Peter England • John Players• Belmonte• Genesis-
Basics• Turtle• John Miller• denizen
Major competitors
Wear occasion
Brands Wear occasion Brands
• Allen Solly • Provogue• Levis• Wills
Lifestyle• Color Plus• U.Spolo• Benetton• Parx• Catmoss• Gini& Johny• Lilliout
• Espirit • Tommy Hilfiger
• Jackn Jones• Zara• Mango• Promod• Calvin Klein• Diesel
Major competitors
Retail best practices
SOP procedures to enhance and standardize store
operations
Consumer feedback and complaint processes to capture
consumer opinion and closely engage with the consumer.
Store engagement processes to effectively manage store
staff recruitments, training, evaluation and reward
mechanisms.
A franchisee framework to enhance the quality of
relationship with franchisees
MFL continue…..
A Brand Retail identity guide to express and standardize
the brand point of view in terms of looks and ambience in
retail.
A Mystery Shopper Programme to monitor the level of
adoption of the above initiatives at store and identity
areas of improvement.
CSR-Corporate Social Responsibility
Helping Vidya write: MFL spread
across different offices and
manufacturing locations, raised funds
and donated books to help
disadvantaged students at Govt school
around its manufacturing units in
Bangalore.
ABG promotes CSR initiatives focused on four main areas
Sustainability
Disability (empowering the physically
challenged)
Benevolent activities for the workforce
Education
ThankYou