Maduf02 New Media Legal Implications Katrien Lefever
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New media: legal implications (WP1) Katrien Lefever Peggy Valcke David Stevens
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Transcript of Maduf02 New Media Legal Implications Katrien Lefever
New media: legal implications (WP1) Katrien Lefever Peggy Valcke David Stevens
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Overview
Actors Network operators Broadcasters
Flemish Media Act Audiovisual Media Services Directive
Aggregators
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Network operator
Privatisation of VRT transmission departement Neutral network operator: guarantee of a non-
discriminatory and equitable treatment of all players Awarding frequencies
Not all frequencies for transmission departement Tender procedure
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Content providers: Flemish Media Act
Scope before May 2007 Private broadcasters (particuliere omroepen):
traditional broadcasters Approval Detailed obligations
Television services (televisiediensten): video-on-demand, audiovisual fragments on internet,… Notification Less detailed obligations
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Content providers
Bottlenecks New media services subjected to disproportional obligations Independency requirement: no political webTV => Ad hoc revision Flemish Media Act
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Content providers: Flemish Media Act
Scope after May 2007 Private broadcasters (particuliere omroepen):
traditional broadcasters Approval
Television services (televisiediensten): Private broadcasters offering other services to the public. Those services are services defined by art.49-50 ECT and their principal purpose is the provision of programmes. Notification
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Content providers: Flemish Media Act
Other private broadcasters (andere soorten televisieomroepen): no services defined by art.49-50 ECT and the principal purpose is not the provision of programmes No approval or notification No independency requirement Eg. Political webTV Eg. user-generated-content Eg. websites that contain audiovisual elements only
in an ancillary manner Eg. Video on YouTube, GarageTV
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Content providers: AVMS Directive
Inspiration for this revision: evolutions at European level Television without Frontiers Directive (1989)
Scope: traditional broadcasting services Audiovisual Media Services Directive
Scope: audiovisual media services Technology neutrality : Linear and non-linear
services Layered regulation
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Content providers: AVMS Directive
AVMS is a service 1) as defined by Articles 49 and 50 of the EC Treaty 2) under the editorial responsibility of a media service
provider 3) and the principal purpose 4) is the provision of programmes 5) in order to inform, entertain or educate 6) to the general public 7) by electronic communications networks
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Audiovisual Media Service
1) Articles 49 and 50 ECT : economic service Compensation Excluded: non-commercial websites (no ads) Included: videoblogs with advertising revenues
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Audiovisual Media Service
2) Editorial responsibility: the exercise of effective control both over the selection of the programmes and over their organisation either in a chronological schedule or in a catalogue Excluded: YouTube, GarageTV
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Audiovisual Media Service
3) Principal purpose Excluded: audiovisual content that is merely incidental
Eg. Animated graphical elements Eg. Short advertising spots Eg. Journal websites Eg. Online games
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Audiovisual Media Service
4) Programmes: set of moving images with or without sound Excluded: radio, blogs Included: films, series, sports events, documentaries,… Included: EPG, subtitles
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Audiovisual Media Service
5) General public Excluded: private correspondance, audiovisual content
in metro stations, shops
6) To inform, entertain or educate Excluded: images of traffic jam, images of snow in
skiing areas
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Audiovisual Media Service: overview
Source: European Commission, “The Commission Proposal for a Modernisation of the Television without Frontiers Directive: Frequently Asked Questions”, MEMO/05/475, 13.12.2005 (http://ec.europa.eu/comm/avpolicy/reg/tvwf/modernisation/proposal_2005/index_en.htm)
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Regulation: two-tiered approach
Basic tier: all audiovisual media services Additional basic tier: non-linear (pull) services Extended tier: Linear (push) services (but simplified
compared to TVWF)
Reasons for differentiation Degree of choice and control of users Impact on society
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Regulation: two-tiered approach
Basic tier Information obligation/identification of responsible
editor Prohibition of incitement to hatred based on sex, racial
or ethnic origin, religion or belief, disability, age or sexual orientation
Ensure access for disabled people (‘encourage’) Respect copyright Basic qualitative requirements for audiovisual
commercial communications
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Regulation: two-tiered approach
Additional basic tier Protection of minors Cultural diversity: Promotion of European works
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Regulation: two-tiered approach
Extended tier Listed events of major importance for society
• Short news reports
• Quota for the promotion of European and independent works
• Quantitative rules for television advertising
• Stricter rules for protection of minors
• Right of reply
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Aggregators
New actors between network operator and content providers: packaging content E.g. TV Vlaanderen
Flemish Media Act: scope Broadcasters Network operators
French Community: scope Content providers (éditeurs de services) Aggregator (distributeurs de services) Network operator (opérateurs techniques)
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Future: new problems
Revision of Flemish Media Act Modernisation Felixibilisation
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