MADONNA

1984 Borderline https://

www.youtube.com/watch?v=rSaC-YbSDpo

Borderline is a performative and narrative music video. Madonna is also dressed in an urban style which was fashionable in the time and she is portraying herself as a rebel. At this point in time Madonna was typical of pop singers in the time and didn’t have a particular brand.

borderlineThe lighting in the video is mainly high key, the right background here suggest that she is happy with her partner.

The high angle shot makes Madonna look trapped and vulnerable in this situation. Also the black and white shows that she is unhappy.

Some of the scenes are in black and white and some are in colour. This is to show when she is being herself (colour) and not being herself (black and white). The message of the video is to stay true to yourself.

1989 Like a prayer https://

www.youtube.com/watch?v=79fzeNUqQbQ

Like a prayer is a narrative music video. It was controversial and was created to give Madonna attention. She portrays herself as being a saviour and has started to create a brand for herself as the video is unique. At this stage Madonna was trying to be more of an individual.

Like a prayerThe lighting on top of Madonna's head is like a halo, suggesting she is holy. This shot shows

Madonna to be behind bars as if she is trapped even though she isn't the one who is physically trapped, this could suggest a ore metaphorical one.The shots fade into

other shots making it look as if Madonna is in a dream or she is imagining parts of what is being shown.

1990 Vogue https://

www.youtube.com/watch?v=GuJQSAiODqI

Madonna is dressed as Marilyn Monroe in this video, she also lists iconic people in the video, almost suggesting that she is one of them. The video is also in black and white, making it look sophisticated, showing that she has matured.

vogueThe video is in black and white which looks ore professional, also the contrast is quite string to get that sophisticated look.This close up emphasizes

Madonna's features and her make up is unique, the pose related to the song vogue as it is similar to something you would see on the cover. The video opens with panning

shots, this effect looks interesting and the poses makes the dancers look like models.

1995 Human nature- https://www.youtube.com/watch?v=XTSrV_0vG-4

In this video Madonna is shown in a box, suggesting she is trapped. The choreography has the dancers pulling Madonna about showing that she is controlled. Barthes theory of binary oppositions is used in the video as it is in black and white which suggests Madonna has turned to the bad side. This video shows Madonna rebelling from the conventions of society and her struggle with fame.

Human natureThe lighting in this video is a contrast of black and white. The white background emphasises the black which could represent evil.

The high angle shot makes Madonna look small also she is looking up helplessly as she I s being controlled by the dancers. This could represent how Madonna feels she is being controlled and restricted by society.The editing her has made Madonna look like two people, this could suggest that she cant be herself and that she is pretending to e someone else.

1998 Ray of light-https://

www.youtube.com/watch?v=a4tD8dy9Reg In 1998, as technology evolved, so did

music videos. For example, Madonna used new techniques such as a time lapse and green screen in this video. She has gone from a rebellious look to the opposite in this casual video. It is also less personal as it is about her daughter and not her. In this stage, Madonna is expressing her newfound happiness in her life with her daughter.

Ray of lightThe lighting in this video is high key which could suggest that she is happy about her daughter and relates to the song title ‘ray of light’.

This shot is in a calmer section of the song, the editing stops and this shot is shown. The background is calmer but still showing positive messages.

The editing in this video is very fast paced and created with a lot of tie lapses, to create the sense of a busy world and the spaciousness of it.

2005 Hung up- https://

www.youtube.com/watch?v=EDwb9jOVRtU

In this video it is as if Madonna is trying to prove something as she has surrounded herself in youth as if to say ‘I've still got it’. She is also still creating a brand for herself even though she has bee in the music industry for so long.

Hung upThe lighting in this video is high key which could goes with the genre of a pop song . It is also its artificial which could show that Madonna is having to be fake to achieve fame.

These shot of Madonna are quite personal and it is as if she id being watched which supports the idea of voyeurism and entices the audience.

This part of the song is slower so this shot is done in slow motion ,which contrasts the previous fast paced tune and get the audience prepared for a drop in the beat.