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APPLICATION FOR AGENDA ITEM #

URBAN DESIGN COMMISSION Project #

REVIEW AND APPROVAL Legistar #

Action RequestedDATE SUBMITTED:______________________ ___ Informational Presentation

___ Initial Approval and/or Recommendation

UDC MEETING DATE:____________________ ___ Final Approval and/or Recommendation

PROJECT ADDRESS:______________________________________________________________

ALDERMANIC DISTRICT: _________________

OWNER/DEVELOPER (Partners and/or Principals) ARCHITECT/DESIGNER/OR AGENT:_______________________________________ _____________________________________

_______________________________________ _____________________________________

_______________________________________ _____________________________________

CONTACT PERSON: __________________________________________________________

Address: __________________________________________

__________________________________________Phone: ___________________________

Fax: ___________________________

E-mail address: ______________________

TYPE OF PROJECT:

PL

EASE

PRINT! PL

EASEPRINT!

702 North Midvale Boulevard

11

WS Development Associates LLC

1330 Boylston Street

Chestnut Hill, MA 02467

Eppstein Uhen Architects

222 West Washington Avenue, #605

Madison

Steve Holzhauer

Eppstein Uhen Architects

222 West Washington Avenue, #605442-6688

steveh@eua.com

July 3, 2013

July 10, 2013

X

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DEVELOPMENTJuly 3, 2013Urban Design CommissionCity of Madison215 Martin Luther King Jr. BlvdRe: Informational Presentation

Alterations to Hilldale Shopping Center702 North Midvale Boulevard

Dear Urban Design Commission:WS Development Associates LLC and Hilldale Shopping Center LLC are pleased to submit preliminaryplans and renderings for proposed renovations to the Hilldale Shopping Center. WS DevelopmentAssociates LLC is a privately held developer of retail centers, based in Chestnut Hill, MA, along with itsmanagement entity SM. Weiner & Associates, I nc . WS Development presently owns and manages about80 properties, located primarily in the New England area. In 2012, HilIdale Shopping Center was addedto its portfolio of high-quality destination retail centers. WS Development has spent the past yearlearning about HilIdales unique presence in Madison, interacting with existing tenants and neighbors,and hiring a consulting team of designers that includes Eppstein Uhen Architects and Ken Saiki Design(Madison), as well as Arrowstreet (Somerville, MA).Based on the information gathered, two opportunities for improvement have been identified:

The existing Main Street, which runs north-south through Hilidale, is not as successful on thewest side, which turns its back to the street, as it is on the east side where retail shops andrestaurants open directly to the sidewalk.

Access to the northwest parking lo t is too remote and there is not enough interaction betweenit and the retail stores.

This project aims to make improvements involving approximately 50,000 SF which will undergo somecombination of demolition, remodeling, new construction, and/or significant reconfiguration. It has thefollowing goals:

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EXISTING AERIAL PHOTOGRAPH

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EXISTING SITE PLAN DIAGRAM

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VIEW 1: REN OVATED STOREFRONTS AT PRICE PLACE, LOOKING SOUTHWEST TOWARD MACYS AND ENTRANCE TO NEW S HOPPING CORRIDOR.

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VIEW 2: LOOKING WEST FROM PRICE PLACE TO EAST ENTRANCE OF NEW SHOPPING CORRIDOR (MACYS ON LEFT).

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VIEW 3: AERIAL VIEW LOOKING WEST FROM PRI CE PLACE TO WEST PARKING LOT.

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VIEW 4: LOOKING SOUTH TOWARD MACYS, WEST PLAZA/ENTRANCE TO SHOPPING CORRIDOR

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VIEW 5: AT WEST PLAZA/ENTRANCE LOOKING EAST TO SHOPPING C ORRIDOR

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VIEW 6: LOOKING WEST INSIDE NEW SHOPPING CORRIDOR