Madison square garden
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Transcript of Madison square garden
![Page 1: Madison square garden](https://reader035.fdocuments.in/reader035/viewer/2022081605/5882c1e11a28abb2478b61d3/html5/thumbnails/1.jpg)
Madison Square Garden Yasmine Kreidie, Carli Smith, Christopher Brown, Jacob
Marmor, and Peter James
![Page 2: Madison square garden](https://reader035.fdocuments.in/reader035/viewer/2022081605/5882c1e11a28abb2478b61d3/html5/thumbnails/2.jpg)
MSGCentral Location
Midtown Manhattan
EventsHockey BasketballWrestlingConcerts
Seats up to 20,000 people
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S.W.O.T
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The Current SiteCluttered
Messy
Hard to Find things
Confusing Fold
No Real Call to Action
Lots of Adds
![Page 5: Madison square garden](https://reader035.fdocuments.in/reader035/viewer/2022081605/5882c1e11a28abb2478b61d3/html5/thumbnails/5.jpg)
Staples Center Website (Their Competition) Clean interface
Organized
Simple
Easy to find things
Effective Fold
Call to action is visible
![Page 6: Madison square garden](https://reader035.fdocuments.in/reader035/viewer/2022081605/5882c1e11a28abb2478b61d3/html5/thumbnails/6.jpg)
WebsiteRedesign Entire Website
Decrease banner ads (create better system to display ads)
Create a Clean Interface
Simplify Website
Make Easier to Navigate
Map of MSG to show parking and navigation
Separate microsites for other music venues
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Email RecommendationsCreate Perks for signing up
First priority tickets
20% next ticket purchase
Priority Seats
Continue receiving information about upcoming events and specials
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Telephone
212 area code number
Create a toll free 800 number
Example: 1-800-235-2MSG
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Mobile AppShows only NY sports
Doesn’t capture market as a whole
MSG hosts events almost daily
Changes:
Offer second app that mirrors website
2nd app shows upcoming events
Purchase tickets on 2nd app
Mobile merchandise store on 2nd app
Simple Payment Method
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Budget 10% of Total Revenues went toward Marketing.
Increased Budget for:
Web Development
App Development
Website Maintenance
Public Relations
Decreased Budget for:
Print Marketing
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Any Questions?