MADIFEST O EUROPEAN FASHIO N SUMMI T # XS 2/3 JUNE · 2018-01-17 · MADIFESTO EUROPEAN FASHION...
Transcript of MADIFEST O EUROPEAN FASHIO N SUMMI T # XS 2/3 JUNE · 2018-01-17 · MADIFESTO EUROPEAN FASHION...
M A D I F E S T O E U R O P E A N F A S H I O N S U M M I T # X S 2 / 3 J U N E 2 0 1 6
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
Today, the traditional fashion system has been called into question. We are into a radical rethink of both the runway and retail calendar. We are also searching ambitiously for other innovative business models for our young and established fashion brands. We are thinking more and more about sustainable solutions for what is an extremely consuming fashion industry. Has anything changed since Rana Plaza? What is the future for independent fashion labels? Now is time for us to unite, to collaborate on a higher level than the local focus we all have.
IT’S TIME FOR ACTION!
BIGCHANGESARE COMINGTOFASHION
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
Attending
ACME (ESP)Danish Fashion Institute (DK)Council of Irish Fashion designers (IRL)Flanders Fashion Institute (BE)WBDM (BE)Modalisboa (PT)Fashion Week Corporation (Mac)Modafad (ESP)Future in Fashion (PL)Baltic Fashion Federation (LV)Fédération du Prêt-à-Porter Féminin (FR)Maisons de Mode (FR)Centre for Fashion Enterprise - London College of Fashion (UK)Not Just a Label (UK)Austrian Fashion Association (AUT)NFLH Fashion Hungary (HU)Dutch Fashion Foundation (NL)Institut Français de la Mode (FR)
Unfortunately not able to be with us today
Fédération française de la Couture, du Pret-a-porter, des Couturiers et des Createurs de mode (FR)Fashion Council Germany (FR)Camera Nationale de la Moda Italiana (IT)Norwegian Fashion Institute (NO)Cyprus Fashion Designers Association (CYP)Finnish textile & Fashion (FIN)Hubmode (FR)Squat (SLO)Design Luxembourg (LU)Sourcebook (GE)Fashion Council (NL)Design Terminal (HU)
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
Objective of the XS Edition Madifesto Meeting
Last work session on the establishment of
the FASHION COUNCIL EUROPE aimed at creating :
a clear vision of the project (why and what?)a solid action plan a practical communication approach a transparent funding strategyand
The following outline is the outcome of the work session held on 2 and 3 June in Brussels.This approach will be considered as the basis for the establishment of
the FASHION COUNCIL EUROPE,
with a final (public) presentation in June 2017.
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
The Vision
FASHION COUNCIL EUROPE is a pioneering network
of European fashion councils, promotion associations and incubators, dedicated to sharing, educating and researching market knowledge and best practices, as well as offering a connection platform to all of the parties involved in the European fashion design sector, such as independent fashion designers & labels, schools & students, policymakers and all professionals working in the fashion sector.
SHAREPROMOTESUPPORTPIONEEREDUCATEDEVELOP
The Organisation
Legal status International Non-Profit Organisation(under Belgian law)
Location Based in Brussels(statutory location only, the remit is European-wide)
Founding members MAD Brussels (BE)Flanders Fashion Institute (BE)London College Of Fashion (UK) Modalisboa (PT)Asociacion Creadores De Moda De España (ES)Maisons De Mode (FR)
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
The Past
The first European reflection and dialogue on the future of European fashion designFirst Madifesto fashion summit» MAD Brussels (5 + 6 June 2014)Fashion talks» Centre for Fashion Enterprise (26 + 27 November 2014)
Second Madifesto Fashion Summit» MAD brussels (4 + 5 June 2015)Fashion talks + work meeting» Flanders Fashion Institute (1 December 2015)
Copenhagen Fashion Summit» Danish Fashion Institute (12 + 13 May 2016)Meeting with» Camera Nazionale Della Moda Italiana
2014
2015
2016
The Purpose
of the FASHION COUNCIL EUROPE is to facilitate an extensive
network for developing and promoting European fashion designers and labels; to enhance entrepreneurial creativity and the innovation skills of fashion creatives, as well as to promote the significance and importance of the European fashion industry across Europe and the world.
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
FASHION COUNCIL EUROPE aims to stimulate the
quality, development and contexts of the European fashion design industry within a global environment by:
empowering the fashion design industry, the parties involved and their activities, entrepreneurial creativity and innovation skills through advocacy and communicationoffering a platform for professional networking and communication
enhancing the dynamic exchange of information within the industry
facilitating the transfer of information, know-how and best practices within the fashion industry
creating trustworthy, transparent fashion value chains
encouraging cross-national cooperation and connections, as well as supporting mobility between creative providers and the industry
promoting multidisciplinary and innovative forward-thinking research on fashion value chain
setting common policy
representing the fashion design sector in national and international forums
developing coordinated awareness in relation to fashion professionals, audience and policymakers.
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
The Members
National or regional fashion associations, institutions, incubators, councils whose activity concentrates on the professional promotion of (independent) fashion designers and labels.
Fashion labelsmanufacturersfashion design schools & business schools media cultural organisations active in the field of fashion policymakersand consumers.
The Partners
Industry, fashion professionals (showrooms, fairs,experts, consultants…),investors / financial institutions,school and research institutions, PR agencies/media, lobby groups,partner organisations, such as Not Just A Label and Europeana Fashion Archive, etc.
The Target Audience / Beneficiaries
The Focus
one plenary meeting a year and smaller connection, as well as networking sessions in various cities in Europe. to enable our members to participate in diverse reflection sessions about the future of fashion. information, knowledge, skills and contacts within the fashion industry developing and sharing content, based on needs and potential, as well as a communication action plan aimed at a wider audience in Europe fashion reports, publications & research projects on different topics facilitating workshops, events & residencies for European fashion designers promotion of the European fashion industry worldwide & throughout Europe
WE DISCUSS
WE THINK
WE SHARE
WE COMMUNICATE
WE THINK FORWARD
WE COLLABORATE
WE REPRESENT
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
The Action
Promotion
Events Networking conferences Sourcing EU trade showsCollaborations
European Fashion Awards (supporting and rewarding excellence in skills).
Business Development
AdvocacyTransnational workshop & monitoring programmes Education programmes (e.g. fashion “Erasmus” International residencies (showrooms) Prospection possibilities (case study research)
Workshops on digitisation, career and market development management, etc.Mentoring and coaching new practices.
1.
e.g
2.
e.g.
e.g.
Information (R&D)
Database Market intelligence reporting Research & development: annual fashion design industry report, EU sustainability report? New technologies report?Modelling alternative (new) business models, the fashion chain of value
Meet / Lobby
Sector meetings, reflection sessions Attendance in high-level fashion & textile groups on an EC level, etc.
Lobby commission for funding alternative systems.
3.
4.
e.g.
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
The Communication
Agenda calendar / News page information exchange platform on events, business programmes, campaigns, tenders, etc. “Made in Europe”brand creation - awareness campaign on European fashion design industryYearly media-campaign (1x per year) focus on sustainability, new technologies, craftsmanship, etc.
Intranet? activity updates members, e-mail forums for specialist networking opportunities, collaborative marketplace for co-productions, collaborations and exchanges on best practices
Newsletters, website, videos, social media, news media - press, etc.
External Communication
Internal Communication
Tools
The Organisation / Administration
General Assemblyinstitutional members
Board Of Directors1 president1 representative / founding members
Steering Committee (no legal voice)industry advisers
Day-To-Day Managementcoordinationcommunicationadministration(note: this day-to-day management will be installed once the funding is assured)
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
Founding members
Determined by the sizeof the associations?
500,- € fee1,500,- € fee 3,000,- € fee
* annual working budget organisation
Institutional and partner members
Fashion industry database, networking events…Sponsorships Research and studies?Others?
Near future: Creative Europe – cooperation projects & platforms
The Funding
Start-up budget
Proposal
under 100,000€ *up to 1,000,000€ *over 1,000,000€ *
Annual subscriptions
Revenue from activities
EU funding
Last work session.Sign letter of intent by all members.Founding members meeting.Articles of association. Final version.Feedback from respective boards founding membersLegal creation international non-profit organisationStart creationgraphic identity & websiteFinal creation logo, website& communication tools
OFFICIAL LAUNCH
FASHION COUNCIL EUROPE
During MADIFESTO?
The Timing
June 2016October 2016October 2016
November 2016December 2016
December 2016
January 2017
March 2017
June 2017
MADIFESTO EUROPEAN FASHION SUMMIT XS EDITION 2/3 JUNE 2016 BRUSSELS
HOPE TO SEE YOU AGAIN FOR THE NEXT EDITION OF MADIFESTO2 JUNE 20171 /