“Made4Brazil is one of the quickest and most effective ways for web-based companies to tap into Brazilian market. Think about it like a one-stop-shop for international web-based companies to succeed in Brazil.”

BRAZILMADE4

www.made4brazil.com

Our Mission

MADE4

We are dedicated to putting disruptive worldwide solutions in the hands of millions of brazilians,making their lives happier, healthier and easier by offering international companies a disproportional influence to succeed in the local brazilian market along with an opportunity for resident companies to partner with international businesses for mutual success.

PROACTIVE MOTIVATIONS

} Profit advantage} Unique products} Technological advantage } Exclusive information } Managerial urge} Tax benefit} Economies of scale

REACTIVE MOTIVATIONS } Competitive pressures} Declining domestic sales} Excess capacity} Saturated domestic markets} Proximity to customers

The most common motivations to go international

Proactive companies go international because they want to, while reactive ones go international because they have to.

It is important to notice that profitability is the strongest motivator for companies to go international. Companies may perceive international activities as a potential source of higher profit margins or of more added-on profits.

The second major motivator results from distinctiveness of the companies' products or from a unique technological advantage. The companies´ offerings might face little competition in international markets or its proprietary technology may be one of a kind in a specialized field.

A final major proactive motivation is economies of scale. Becoming a participant in exporting activities may enable the company to increase its output and therefore slide down more rapidly on the learning curve.

“In addition to wanting to go international or having to do it, the company must have the ability—the skill sets and other support—necessary to succeed. At the outset of a program the majority of those resources are not in-house, but they must be available to the company in some form.”

Why does your company need Made4Brazil?

“Crucial to small business is finding ways to access foreign customers and business partners. Small businesses have the same participation strategy as larger companies. However, small businesses often do not have the in-house resources to identify or go directly to foreign customers.”

“As the rate of economic globalization becomes faster and faster, small businesses can no longer afford to ignore the international commerce. Small businesses are a key factor in the economies of all nations. Small businesses must develop a global culture, challenge the attitude of key decision makers, and overcome the size barrier. This requires successful entry-wedge strategies if the company hopes to have any chance of success. Most definitely need external support in finding ways to access foreign customers. The question has now become, If I don't expand my operations internationally, will I survive?”

“Small businesses do not have the financial and human resources available to the multinational corporations. Furthermore, a high level of risk aversion typically marks the small business. Small businesses tend to react to the environment, rather than predicting or controlling it, which may make them “hesitant to actively seek out foreign customers”.

“Finally, due to staffing limitations, small enterprises often suffer from managerial inexperience with international markets and have limited global information-gathering capabilities. Because they do not have the financial resources to hire culturally diverse managers, small businesses usually lack multicultural competence. Partnership with an experienced local team reduces risk while accelerating transfer of market knowledge, and establishes instant supplier and customer relationships. Partnering reduces the company's exposure to risk and the drain on company resources, especially human resources.”

Made4Brazil is the main business partner of an international web-solution in Brazil: We constantly accelerate the business development of web-based companies locally through disproportional positive influence.

In a very practical way, we use our “Intellectual Engine” to:

Custom guidance through many tasks that needed to be accomplished in order to adapt an international web-solution to the specificity of the Brazilian market. Answering “What”, “When” and “How much”;

Connecting our clients with amazing people and top-notch companies locally results in extraordinary business partnerships or deals, sourcing, referrals, key prospects, investors, introductions and many other benefits from crossing their paths. Answering “Where”, “Who” and “How”.

We believe that constantly plugging to the right people and the right companies maximizes the chance of success and turns out to be the most valuable asset for an international web-solution locally. People and Companies make everything happen.

Develop synergy in every activity accomplished locally. Positively influence everyone to participate in our client´s culture and way of doing business. We believe in a consistent message that should be transmitted for every channel. Our clients should understand local market opportunities and threats, competitors, micro-trends etc. We provide assistance throughout the internationalization.

Through a lean approach, we perform on demand selection and management of an outsourced team working full time, part time, as a freelance etc for our clients. “Our team is your team”.

It is very important to emphasize that we are seriously engaged to your success in Brazil. We believe we can provide a successful performance in three ways: Effectiveness, efficiency and competitive strengths.

What we expect from our clients and partners?

Determination and commitment to succeed.

Advice: a custom approach for connecting international web-solution to a Brazilian team of makers (deep expertise and real experience) for unparalleled local advice.

Plug: systematically connect international web-solution to potential resources to succeed in Brazil.

Assist: manage every interaction that the web-based solution has locally - promoting, at the maximum extent, a controlled environment.

Operate: a custom approach, as we like to call “lean overseas”, for managing a team of multi-talented hands-on people to help local day-to-day tasks for our clients.

Key Activities

We created Made4Brazil because some companies cited the following tasks which they couldn´t successfully achieve overseas, therefore preventing them from taking the plunge into web globalization:

- Interact with local media;- Find business representatives (market, sell and implement);- Gain costumer insights;- Adapt and develop local content;- Reduce costumer acquisition and service costs;- Optimize overall marketing and communications efforts;- Enhance local product, service and brand awareness;- Meet legal requirements;- Find business for acquisition, merge, purchase etc;

- Develop local market penetration and expansion;- Connect and interact with local partners;- Connect to the right business experts;- Identify and interact with the right content distributor;- Gain economy of scale; - Develop collaborative alliances;- Meet local accounting requirements;- Develop a user acquisition strategy;- Identify investors and interact with them etc;

“They couldn´t successfully…”

Why Made4Brazil?

Our Expertise- Made4Brazil gives access to valuable global resources.

What we are not!

- Made4Brazil helps web-based solutions to identify opportunities and solve challenges associated with web globalization issues. This could lead to a better allocation of resources, higher efficiencies and higher profits.

- Made4Brazil enables companies to conduct international business without necessarily investing in country-specific formal labor, infrastructure and other location-specific asset.

- Made4Brazil leverages commercial and non-commercial collaborative alliances.

- Made4Brazil understands the dynamics of e-business environment. We have the necessary skills to thrive in global and networked economy.

- Made4Brazil provides strategies, processes and resources necessary to create an effective online presence in the Brazilian market.

- Made4Brazil leverages local knowledge. Our regional location serves as significant source of social capital. It means source of competitive advantage.

- Made4Brazil understands local consumer preferences and other locale-specific requirements and then suggests improvements in the marketing mix and other business strategies to best satisfy consumer needs and wants.

Consultancy firms: They provide much data and very less practice. They face a hard time providing access to real expertise and hands-on networked community. Their real “doers”/consultants are young trainees (lack of experience). Not much involved with the results from their opinions.

Why can´t you do it yourself?

Why can´t you scale your web-based solution to Brazil by yourself? It is simple...

- It is a total different country, which means you might failure to plan adequately or failure to execute properly. - You have to avoid “just do it” school of entrepreneurship. You are going to face conditions of extreme uncertainty. Chaos is not the answer.

- Anything customers experience from their interaction with a company should be considered part of the company´s product. To promote a truly positive interaction with your prospects which leads to a great product offer, you need to operate physically close to your costumers, creating constant value for them. It is impossible to do so remotely.

- The world it is not flat.

- Going abroad is a staggering journey into the unknown. It is simultaneously thrilling and terrifying. It is challenging and the likehood of failure might be high.

- For a company every penny counts. The learning experiences won´t be as costly if you are doing things as cheaply as possible.

- Don´t avoid the cooperative gain.

- Don´t avoid the benefits of relationships and access to the right resources.

- Transfer or train regular employees locally: they tend to defend their ideas at any cost in order to prosper; tend to preserve their status quo, most trust deeply in reports; they get easily involved with process and routines putting aside the process of observation; there might be a conflict of interest, some lack of global skills, they tend to be seduced by the labor market; powerful interests; most of them do what is needed to preserve their appearances.

Population: 196,655,014 (2011) World BankGDP: 2.477 trillion USD (2011) World Bank

Brazil, officially the Federative Republic of Brazil, is the largest country in South America and in the Latin America region. It is the world's fifth largest country, both by geographical area and by population.

Some of the reasons that make Brazil one of the world´s best investment opportunities include stable economy, clean energetic matrix and a large domestic market.

As the world´s sixth largest economy - which is expected to rank 5th in the next decade (According to World Bank forecasts, Brazil should become the fifth largest economy by 2014), the country also plays a leading role in Latin American economy and politics, standing out with increased attractiveness in the international scene. While the world´s average economic growth has remained either negative or close to zero since the outbreak of the 2008 financial crisis, Brazil´s GDP reached 7.5% in 2010, the highest score since 1986.

Brazil´s major competitive advantages presently comprise:

- Social and economic growth combined with stability and environmental sustainability.

- Social and macroeconomic structure.

- Strong domestic market.

- Richness of natural and cultural assets.

- Open markets and multilateralism.

- Democratic stability.

- Supportive government policies, simplification of licensing procedures and regulatory framework, subsidized credit and easy financing options.

- Brazil’s hosting of the 2014 FIFA World Cup and the 2016 Olympics.

- Openness of Brazilian society, which embraces diversity of race and religion.

On the international scene, a report of the United Nations Conference on Trade and Development (UNCTAD) shows Brazil among the five top destinations for Foreign Direct Investment (FDI) in the coming years.

In 2011, the net flow of FDI in Brazil reached a record volume of US$ 66.7 billion dollars, an increase of 37.8 percent compared with the previous year and of 157 percent compared with 2009.

According to estimates from Brazil’s Central Bank, FDI inflows are expected to reach US$ 50 billion dollars in 2012, demonstrating a continuously high market confidence in the Brazilian economy.Brazil: 2013 investment plans

Of the business leaders surveyed by Ernst Young, 60% indicated a positive outlook about setting up operations in Brazil in the near future; 33% of them highlighted firm plans for establishing activities in the country.

Brazil’s market size is considered to be its most attractive asset by 87% of investors.

The strong entrepreneurial culture (cited by 71.9% of the respondents) has further bolstered its position as a top choice for foreign companies.

Brazil has by far the highest awareness and attraction. Brazil leads the attractiveness scores in Latin America, according to Ernst & Young first Brazil attractiveness survey. Almost 7 out of 10 business leaders declare the country as the most attractive place to establish operations.

Strengths

Safe Investment Environment

Why Brazil?

Why Brazil?

The Rio 2016 Olympics: a great source for investment opportunities

Márcio Fortes,President of Olympic Public Authority (APO): "By hosting a succession of high-profile global events over the next four years, Brazil will enhance its standing in the international arena. They are “Rio+20,” the UN world conference on sustainable development in 2012, the FIFA Confederations Cup in 2013, the FIFA World Cup a year later, and, finally, the Olympic Games 2016 in Rio de Janeiro."

Preparations for the Rio Olympics have been transforming the city since 2009, when the nomination was ratified by the International Olympic Committee (IOC).

A study conducted by the Foundation Institute of Administration (FIA) estimates that public and private investments in the games infrastructure will inject US$14.4b into the country — Rio especially — impacting in 55 different sectors of the economy.

“Since Rio’s candidature, we have aimed to demonstrate that the city has proactive management involving the three levels of government — municipal, state and federal — with major projects of urbanization, sanitation, housing and urban transportation. Regardless of the Olympics, those projects taken together show that the city is moving forward and will continue to do so,” says Márcio Fortes., President of Olympic Public Authority.

There were 79,245,740 internet users in Brazil (representing 39.0% of the population) in December 2011, according to Internet World Stats. (Internet World Stats, April 2012).

Internet usage in Brazil is growing at a rapid pace. eMarketer expects the number of internet users in the largest country in Latin America to reach 86.4 million in 2012, for a total penetration of 42%. The level is expected to reach 48.0% by 2016. As the web and social media become part of the everyday routine of many consumers in Brazil, they have begun to integrate their digital activities with other media as well.

Key findings from the report include (comScore, March 2012):

- Brazilians spent an average of 26.7 hours online in December 2011, gaining 10% in the past year (equivalent to more than 2 hours). Portals led as the most engaging internet activity, accounting for 39% of total online minutes in December 2011, followed by Social Networking with 23%, which increased 6% percentage points in the past year.

- In December 2011, Brazilians viewed more than 4.7 billion online videos, an increase of 74% in the past year. Growth was driven by a 19% increase in unique viewers and a 46% increase in videos per viewer as online video took its place as a top online activity.

- Fueled by the holiday shopping season, online retail visitation jumped 30% as more Latin Americans turned to the web to shop and purchase goods and services. Among retail categories, Comparison Shopping had the highest penetration in Brazil with more than 1 in 3 online users accessing these sites in December 2011.

- 6.9 billion online searches were performed in Brazil during December 2011, up 37% from the previous year. Searching peaked in October and November fueled by searching related to the holiday shopping season.

- At today's daily access rate, that translates to almost 50 million users online every day. (eMarketer, February 2012).

Internet Usage

Internet user penetration in Brazil, 2011-2016

2011: 39.0%2012: 42.0%2013: 44.0%2014: 46.0%2015: 47.0%2016: 48.0%

Brazil ranks as the 7th largest internet market globally.

Why Brazil?

Facebook users and penetration in Brazil, 2010-2014

2010: 7.3 users / 15.4% of social network users / 10.0% of internet user2011: 28.2 million / 50.1% / 35.6%2012: 41.5 million / 64.9% / 48.0%2013: 60.0 million / 83.0% / 65.6%2014: 69.2 million / 87.3% / 71.6%

Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world.

PhoCusWright found that Brazil is the fifth-largest nation of Twitter users and the highest percentage of users of all of the non-English speaking countries. (eMarketer, October 2012)

B2C eCommerce (including both retail ecommerce and online travel sales) in Brazil, the biggest economy in Latin America, is expected to total US$18.7 billion in 2012, according to eMarketer. This represents a 21.9% increase over the previous year.

2010: US$11.6 billion (+34.6%)2011: US$15.3 billion (+31.9%)2012: US$18.7 billion (+21.9%)2013: US$21.7 billion (+16.5%)2014: US$24.4 billion (+12.0%)2015: US$26.9 billion (+10.4%)

Brazil will account for more than half of total B2C ecommerce sales in Latin America through 2013, thanks in large part to its huge population and growing number of online buyers. In October 2011, eMarketer forecast that 34% of internet users in Brazil, or 23.2 million people, would make an online purchase in 2012.

2010: 14.4 million (24.7% of internet users / 9.5% of population)2011: 18.9 million (30.0% / 12.3%)2012: 23.2 million (34.0% / 14.8%)2013: 26.4 million (36.0% / 16.6%)2014: 29.3 million (37.7% / 18.2%)2015: 31.6 million (39.0% / 19.4%)

In 2015, 39.0% of internet users, or 31.6 million people, will have made at least one purchase online, driving sales to US$26.9 billion that year. (eMarketer, January 2012)

According to Brazil’s Telecommunication National Agency (Anatel), there are 116 cell phones for every 100 people in Brazil. By 2015, at least half of Brazil’s population, or 100 million people, will have a mobile phone with Internet access.

B2C eCommerce sales in Brazil, 2010-2015

Online buyers in Brazil, 2010-2015

Internet Access - cell phones