Made to Stick slides
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20-Sep-2014 -
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Transcript of Made to Stick slides
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Journey
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Kidney Heist Kidney Heist TaleTale
The Truth The Truth About Movie About Movie PopcornPopcorn
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“Where there’s smoke there’s FIRE”
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SSimplicityimplicity
UUnexpectednessnexpectedness
CConcretenessoncreteness
CCredibilityredibility
EEmotionsmotions
SStoriestories
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Group Group SummarySummary of Made to Stick of Made to Stick
Small Groups
Random Paragraphs – Find the Core
Write in marker on A4
The Core Message(s
) of each paragraph/section (18)(18)
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SSimplicityimplicity
UUnexpectednessnexpectedness
CConcretenessoncreteness
CCredibilityredibility
EEmotionsmotions
SStoriestories
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SSimpleimple
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2 2 StepsSteps
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SSimplicityimplicity
UUnexpectednessnexpectedness
CConcretenessoncreteness
CCredibilityredibility
EEmotionsmotions
SStoriestories
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THETHE Low Fare Airline Low Fare AirlineSouthwest
1000’s employees must know it
Informs decision making
THE Low Fare Airline = Core
Fun place to work = next circle
Simple and reflect commander’s intent
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““A healthy 17-year-old heart A healthy 17-year-old heart pumped the gift of life through 34 pumped the gift of life through 34 year-old Bruce Murray, following a year-old Bruce Murray, following a four-hour transplant that doctors four-hour transplant that doctors
said went without a hitch.”said went without a hitch.”Award Winning Journalist
Lead.
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3 Words3 Words
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SSimpleimple
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CompactCompact
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"Comprehensive community "Comprehensive community building like in Victorian Landcare, building like in Victorian Landcare,
lends itself to a return on lends itself to a return on investment rationale that can be investment rationale that can be
modeled on current best practice"modeled on current best practice"
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““A bird in the handA bird in the hand
is worth 2 in the bush”is worth 2 in the bush”ProverbProverb
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J FKFB INAT OAF LNA SAI RSJ FKFB INAT OAF LNA SAI RS
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JFK FBI NATO AFL NASA IRSJFK FBI NATO AFL NASA IRS
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Curse of KnowledgeCurse of Knowledge
““Maximising Maximising shareholder shareholder
value”value” CEO its ok
… Flight attendant its not
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SSimpleimple
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UUnexpectednexpected
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Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.
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CConcreteoncrete
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CCredibleredible
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EEmotionalmotional
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SStoriestories
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HUMOURHUMOUR