Maddash Hire Minds Presentation
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Transcript of Maddash Hire Minds Presentation
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David Grainger – Managing Partner & Co-FounderMadDash E-Media, Inc.
Best Practices Recruitment Video Solutions
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Introduction
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Online Video Demand…- 158 million users watched video online
- 78% of Americans watch online videos each month
- 21.4 billion videos were viewed
- 80% of the entire internet “audience” watched videos
- The average online viewer spent over 8 hours watching video
Video Metrix provided by ComScore – Feb 2010
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…Online Video Demand… “Professional video shorts are the hottest new marketing format to
promote a business online. It is the number one way to drive new business and attract greater candidates”
- OnRec.com
The “hottest new tool in the arsenal for both employers and recruiters” is online video, which will account for about $10 billion in corporate spending by 2012…
- Workforce.com
Online video was a priority of digital marketing budgets for over 67% of senior executives in 2009.
- ComScore
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“Video is rapidly becoming core to
recruiting success!”
- ERE.net 8/14/09
If you aren’t using it, you’re now being “out- presented” by companies that use it strategically.
- Staffing.org – 2009
…Online Video Demand!
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Candidate Behaviors Drive Client Response
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Candidate Behaviors Drive Client Response
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The Power of online Recruitment Video
- Reinforce your employment brand
- Differentiate from competition
- Increase stickiness of site
- Better Qualify Candidates
- Digital Reach /Multi-Purpose
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Return on Investment (ROI)….
There are many different data points:
How many people viewed my video?
How many where “unique” viewers?
What is my average video $ per view?
What was the average view time?
What was my conversion rate (video to applicant)?
Where are my candidates coming from?
How many applicants did I get?
How many qualified applicants?
How many hires did I convert?
Domain traffic
* if embedded in a web page
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….Return on Investment (ROI)….
There are many different data points:
What is my video cost per apply?
What is my video cost per hire?
What was my employee turnover %
What is my cost per employee replacement?
Results in our customer satisfaction measurements?
Results in our employee satisfaction measurements?
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….Return on Investment (ROI)….
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….Return on Investment (ROI)….
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….Return On Investment (ROI)
Quality
Accuracy
Length
Placement
User Experience
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Commitment to Recruitment Video…
Planning and Organization = A Key to Success
Assemble the right project team
Identify a single point of contact
Collaborate and agree on: Business Need Budget Timeframe Approval Process
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Selecting a Vendor…
Recruitment Industry Experience
Video Process & Ease of Engagement
High Production Value
In-House Resources
Technology & Equipment
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Video Samples
Actual Live Implementation
Similar Messaging & Style
Value Based vs. Disposable
Turn-Key Solution
…Selecting a Vendor…
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Client References
Overall Experience
The Process – Ease & Timeline
Finished Video – Expectations
Is Video Actually Being Used
…Selecting a Vendor
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When Creating Video – Keep In Mind…
- Testimonial – employee driven
- Keep your video compelling – remember your audience
- You video should be an accurate reflection of your culture, reputation, activities and opportunities
- Keep it short – you can do orientation, training and internal communication videos later (:30 seconds – 3 minutes)
- Keep it fresh and up-to-date
- Don’t skimp – you have a lot riding on your recruitment video
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Create Your Video Plan…
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About Us
…Creating Your Video…
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Company Culture
…Creating Your Video…
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Day-In-The-Life
…Creating Your Video…
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Testimonial
…Creating Your Video…
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Now what?
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Distribution Channels
Career SiteVideo Channels
Social Networks
BlogsMicro Blogs
Professional Networks
EmailJob Boards
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Digital Media Management- Adaptive Video Delivery
- Run Time
- Full Screen Playback
- Video Captioning (CC)
- Multi-Language Support
- Social Networking
- Embed Code
- Mobile Computing
- SEO Best Practices
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Custom Career Sites
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Custom Career Sites
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Career Page with Custom Embed
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Career Specific & Divisions
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Graphic Video Icons
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Job Board Postings
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YouTube
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Email Signatures & Newsletters
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Reporting
Video Plays
Unique Video Plays
Average Watch Time
Video Conversion*
Domain traffic
* if embedded in a web page
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It’s your brand and reputation!
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David Grainger – Managing Partner & Co-FounderMadDash E-Media, Inc.
Q&A
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