Problem: the hangover after consuming too much alcohol

Solution: MAD, a mixture of vitamins, juices and a proven substance (chemical), that will cureyour hangover

• We will be targeting alcohol consumers between 16 – 35, which is a large market

• No similar products on the Dutch market, but successful products have been launched in the USA

No similar product on the Dutch market

Possibility of selling to and working closely together with large established firms

Large potential market which can be capitalized with the right marketing, i.e. Red Bull

Low research cost

Major incumbents will be able to launch a ‘placebo’ product pretty fast, thereby destroying the opportunity

Solution: working together with a large established firm early on could increase investment money and legitimacy

The Food and Consumer Product Safety Authority could delay our market entry and increase our costs

Solution: use known ingredients (used in products before 1997) to avoid extensive screening processes

“ Beat the Hangover ”

© Nick Versteegen© Tim Haverkamp© Jeroen Struijk