Mad about YOU - The How to Guide for Usability
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Transcript of Mad about YOU - The How to Guide for Usability
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YOUsability is in
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YOUsability is in
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‘YOU’sability is in!
YOUsability is in
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Who has the control
Nintendo Wii
• First Mover advantage
• Wiimote (Wii Remote) was the first of its kind Motion controller
Sony PlayStation Move
• PlayStation has been a powerful gaming experience
• Launched PS ‘Move’ a few months before
Microsoft Kinect
• Xbox 360 has been popular but late entrant into motion controller
• Kinect (a.k.a Project Natal) has been in the lab for a few years
• Ground-breaking concept – no external motion controller
YOU are the Controller!
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User, consumer, customer, stakeholder
Who is YOU
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Who is YOU?
YOU are an…
• Employee, young student, home-maker, banker, engineer…
• To put into a few buckets, YOU are a :-
• User
• Consumer
• Customer
• Stakeholder
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Who is YOU?
YOU are a User/Consumer
• Use the product, service or process
• Usage experience
• Before usage (OOBE – Out of Box Experience)
• During usage (delight, pleasant experiences)
• After usage ( memorable, significant impact and value)
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Who is YOU?
YOU are a Customer
• Buy the product, purchase the service offering
• Take decision or influence decision to purchase
• Most important target for Marketers
• Pre-sales service from the vendor
• After-sales service is also important
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Who is YOU?
YOU are a Stakeholder
• Directly or indirectly influenced by the product, service /process
• Significant stake in the product, service or process
• Information and communication is key
• More by regulation and law than from source
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Person of the Year, 2006 is… YOU
Why YOU
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Why YOU?
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Why YOU?
Because YOU control today!
“The old age computing was about what computers could do.
The new age computing is about what people can do!”
- Ben Shneiderman
• User generated content – blogs, tweets and posts
• Penetration of computers, internet and mobile phones making communication easy and quick
• You can be the self-appointed Journalist /reporter
• Anytime ,anywhere photography, and video-shooting, thanks to the digital age technologies
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Give power to users
What should Organizations do
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What should Organizations do
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What should Organizations do
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What should Organizations do
Know the Users
‘Know thy user and you are not the user [of your product, always]’
• Know the needs of users, evolving with the changing times
• Technology is an enabler and so a means /vehicle for the goal
• Business is a going-concern and bottom-line always matters
• Your users are the ultimate consumers of your products
• Users decide the success or failure of the product, service
• So, User Delight must be your goal
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Let Users decideVodafone – Power to YOU
• Service-oriented self appreciation (Happy to Help)
• User-centered products and services (Power to You)
• Choose your own talk-plans, billing cycles etc.
• Option for electronic bills etc. reserved with users
• Shift in strategy and operations now
• ‘Pull’ by users and not ‘Push’ from Organizations
• Consumer is the king so let her decide
What should Organizations do
Power to YOU
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User is King (or Queen)
What should Organizations do
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What should Organizations do
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What should Organizations do
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User is KingYahoo – Its YOU!
• Previously, Yahoo’s focus was on content
• Yahoo thought it was a portal and ‘content is king!
• Re-positioned the brand and the products with ‘YOU’ in mind
Remember
• ‘User is the King’
• User focus in your products brings out better experience and value to users
What should Organizations do
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Keep Users in mind
What should Organizations do
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What should Organizations do
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Design and Develop user-centered Solutions
What should Organizations do
• Involve users in the entire life cycle of your product development
• Reach out to the users for understanding their needs
• Design and develop solutions that work for your users
• Evaluate your products with users if they indeed work for them
• Test with users often, and test regularly
“User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process”
- Jesse James Garrett
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Delight your users
What should Organizations do
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What should Organizations do
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Delight Your users
What should Organizations do
• Quality and Customer satisfaction is no more the requirement
• Customer experience and delight are the newer targets
• Think beyond the briefing
• Delight your customers, who in turn will delight you!
“ There are only two ways to get a new customer: 1. solicit a new customer any way you can. 2. Take good care of your present customers, so they don't become someone else's new customers.
- Ed Zeitz
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Leverage viral marketing
What should Organizations do
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What should Organizations do
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Viral Marketing
What should Organizations do
• It’s the age of networking – both social and professional
• Social networks – Facebook, Twitter, Orkut
• Professional networks – LinkedIn, Intranets, Twitter
• A happy or unhappy user will tell her experience to others
• Thanks to digital age, news can spread in seconds!!!
• So, job number 1 is to delight the customers and users!
‘Satisfied customers will speak to 3 other companies
Unsatisfied customers will speak to 19 other companies!’
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Summary
• Know your users, consumers, customers and stakeholders
• Give them the power to decide and use the product/services
• Design and Develop the products and services with users in mind
• Use viral marketing, provide collaborative platform
• Provide delight and not just aim for meeting their stated wants
Who is responsible for UX
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Mail : [email protected] Site : www.texavi.comTwitter : @pardhasLinkedIn : pardhasaradhimantravadiBlog : www.texavi.com/blog
Thank YOU
There is no S_CCESS without U
There is no F_N without U
There is no _SABILITY without U
Thank YOU