Plastic bottle (200 ml)› Shape: conical flask› Colors: antracite and blue

Different flavors possible› E.g. Lemon, orange, multi-fruit

Ingredients:› Glucose: gives you an energy boost› Magnesium: causes you bloodvessels to

relax, taking away the headache› Fructose: speeds up your metabolism,

causing alcohol to break down faster› Water + Electrolytes (sodium, kalium,

natrium and calcium): restores fluid balance

Survey shows that a price between €1,50 and €2,- is acceptable

Production costs cannot exceed 20% of retail price

Cheap and creative marketing to avoid high costs

Target market is available through many channels› New media (Twitter, Facebook)› Advertisement in bars, clubs and magazines› Sampling at parties, festivals and gas

stations

“Beat the Hangover”

Nick VersteegenTim Haverkamp

Jeroen Struijk