Macildowie - SUCCESS THROUGH PEOPLE - recruitment - global recruiter
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Transcript of Macildowie - SUCCESS THROUGH PEOPLE - recruitment - global recruiter
#SUCCESSTHROUGHPEOPLE
Presented by James Taylor@macs_jamest
Who am I? Who are Macs?
CIPD- PEOPLE CHALLENGESTalent piplining – 10% (shows reactive nature of the market still)Staff Development - 20% - constraint being money to invest in L&D as well as having the in-house capability to strategise what needs doing and how to do itAttraction/Recruitment – 20% pressure of getting it right first time Engagement/Retention – 50% of the room felt that this was their main challenge
SUCCESS THROUGH PEOPLEWhy - Because success in recruitment is ALL about
4 SETS OF CUSTOMERSWe have 4 customers sets
ClientsCandidatesPRCsYour own people
To grow, to be sustainable we have to create a compelling value proposition for all of them.Give them a compelling reason to choose us…
SUCCESS THROUGH PEOPLE
Our success, our legacy as Recruitment Leaders will be measured by the success of our team FACT!Why…Because we can’t do it all ourselves!In most Companies it’s the recruiter who has the relationship/s with the candidates and clients
CLIENTS ARE PEOPLE…There’s excitement within the recruitment industry at the momentRising tide = Revenue growth (or does it?)Success doesn’t equal more jobs to work onSuccess = revenue growthWhich means winning exclusive/retained businessWhich means your people need to have advocatesAdvocacy = great relationship
…SO ARE CANDIDATES…Impending talent crisisYet we’re all completely swamped with applications!Your clients don’t want to pay you a fee for candidates they can source themselvesMeans you need the best candidates coming to you first - Probably before they start lookingWhich means your people need to be perceived by candidates as the go-to person in their niche
… AS ARE POTENTIAL FUTURE HIRES Your Leadership/Management team define your cultureCulture eats strategy for breakfast - everytimeEmployer branding is criticalYou have to control this by creating a place where your people are proud to work= a compelling reason for others to want to join you!
THEREFORE…
Your own people are your most important asset The guardians of your brand with your customers
The MOST important of the most important…Your Leadership/Management team They must live the valuesIn order to maintain your cultureThey must create space for others In order to create opportunity They must treat ‘every night like opening night’They should be thinking about their customers ALL THE TIME!Customers have all the answers
Culture
OUR JOURNEY…
How it began…
1997
Lifestyle business Unbelievably good fun, togetherness Family Our business plan
1997 – 2004 (Lifestyle Years)We have a strategic plan - It’s called “DOING THINGS”MD of own desk…was our mantra!But then…we got an itch…
2005 – Florida!
20
2005 Business Plan
Maintain a great atmosphere to work in, ensuring that as we grow we don’t lose the culture and ethos of the business that has served us so well to date. Increase revenue by 20% Build formal internal Talent Pool programme Be seen as the best place to work in the Midlands WOW CUSTOMERS!
(We also spent a lot of time developing our Vision and Values)
IT WORKED…
2005 - 2007We developed our ‘Talent Pool’ ProgrammeWe gave one person, entire responsibility for recruiting talent into the business.Between 2005-2007 we recruited all 3 of our current Associate Directors – into the Talent Pool.26 of our 43 ConsultantsWe got even more passionate about our customers and “going the extra mile”.We were acquired…
But then…
2008 – 2012 – New Macs
The New Bus
COMMUNICATION
Ask our staff what they wanted from us Ask our customers what they wanted from us
FROM THIS…We launched 2 New DivisionsLinkedIn – how to recruit for freeSocial Media teamGreat ideas incentivesDeveloped Market leading Customer Value Prop = Best Value not cheapest
2012 – 7th in the Times 100
• Sunday Times 100 Best Companies doesn’t measure a National Average, it measures those companies who are brave enough to participate. And that means those brave enough to find out what their people say about them
2013 – 2018 – ‘Moving On’
Built Leadership Team
Continuous improvement…Emerging leaders programme underwayContinue to improve our leading L&D programmeEmployee wellbeing is our latest thing =
Help you stay fit,Help you to eat healthilyHelp you to work smarter, not harderJust introduced flexible workingJust announced we’re giving staff an extra day holiday
We don’t just say we care – we show it…
CONCLUDING THOUGHT…
Thankyou…
Q&A#SUCCESSTHROUGHPEOPLE@macs_jamest