Machiavellian Manipulation - Chris How for UX Brighton July 2017
Transcript of Machiavellian Manipulation - Chris How for UX Brighton July 2017
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@chrishow
A Machiavellian masterclass in manipulation
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@chrishow 2@chrishow
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Chris How UX Consultant @chrishow
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@chrishow
MANIPULATION muh-nip-yuh-ley-shun noun
1. the action of manipulating something in a skilful manner.
2. the action of manipulating someone in a clever or unscrupulous way.
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@chrishow
Persuasion
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Manipulation
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@chrishow
Before we go any further . . .
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@chrishow
8 techniques for manipulation
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@chrishow
1/8
Hand over the story
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@chrishow
2/8
Promote the compelling person
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@chrishow
3/8
Hijack the hippo
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@chrishow
4/8
Repeat the mantra, repeat the mantra, repeat the . . .
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@chrishow
5/8
Frederick’s great potatoes
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@chrishow
6/8
Lettuce gardening
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@chrishow
7/8
Play on vanity& fear
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@chrishow
8/8
Stories vs statistics
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@chrishow
Hand over the story Promote the compelling person Hijack the hippo Repeat the mantra Fredrick’s great potatoes Lettuce gardening Play on vanity & fear Stories vs statistics
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@chrishow
FOR DESIGN SAKEGO MANIPULATE
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