MACH Direct Operator Billing The continued evolution of monetizing mobile

Michael De Jongh Global Head of Sales

Mobile Billing and Payments

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| MACH Introduction | What We Do | The Key To Mobile Monetization | Distribution Models | Conclusions

Agenda

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About MACH

Direct Operator Billing since 2007

Key Clients: Microsoft, Google, Nokia, Skype

‘One-Click’ content billing implemented at over 50 operators

>650 MNO customers worldwide

Processing 70 billion transactions annually

Settling ~$10 billion annually between operators

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MACH Mobile Billing and Payments

| Single API | Real-time fund Authorisation

| Flexible Pricing | Financial & Data Analysis

Solving the mobile payment challenge for merchants

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Direct Operator Billing Ensures Best Return On Investment

WiFi Network

Cross Platform

Flexible pricing

1-Click Buy

Real-Time Billing

In-App

Eliminate 50% traffic loss with

each additional click

Reach all mobile users with

one API

Apply your retail pricing

strategy

Provide seamless and always

within app user experience

Enable Monetization of 40% of

application downloads

Reduce revenue leakage through

full visibility to transaction success

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You Get Optimal Market Reachability

How many consumers would you like to reach?

Reach 100% of UK market

40 million credit card users Where only 46% of them is

willing to use it for online purchases

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Meaningful payment brands

– Visa, Mastercard, Paypal etc

Is the operator a trusted payment brand?

Use the UK model -

How do we build consumer confidence

in another new logo?

How Do We Gain Trust In “The” Ecosystem

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The Key to App Monetisation

| Think ahead

| Build trusted ecosystem

| Know your customer

| Keep your customer

Your Partner in Every Transaction

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Mobile Billing Has Evolved

P-SMS billing • Text & Ringtones

• Revenue share

• Revenue leakage

2001

WAP billing • Mobile Internet

• Revenue share

• User experience

2004

Direct Operator Billing

• Apps, Mobile Internet & Online

• Revenue share

• Higher conversion rate

2009

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PSMS is not dead

Consumers are weary

High volumes economy

Higher payouts are in demand

How Do We Get Higher Payouts As Developers / Merchants

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A “One Click” Payment Process

It IS possible and IS current

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App stores - fundamental discovery route

for the app ecosystem

App store discovery can involve both:

• pay per download

• post download payment

In App Across Major Distribution Models Work

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“In app billing extends a consumers opportunity to purchase:

1. Credible, needed / wanted content on the fly,

2. Quickly, efficiently and seamlessly

3. Through a trusted ecosystem….”

In Conclusion

info@mach.com www.mach.com

Thank You

Michael De Jongh |Global Head of Sales – Mobile Billing & Payments |mijo@mach.com | Mob: +44 7918 767451